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By Dscottbellamy
how can I fix lg soundbar model sn6y volume automatically going down after exactly 30 minutes if resetting, unhooking volume down button, drilling vent holes near motherboard, and running a cooling fan did not fix the problem.
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By News Reporter
The global B2B landscape is evolving rapidly. As technology becomes commoditized and ESG priorities gain prominence, our customers are no longer just comparing specs or prices. They’re seeking something more: partners who bring integrated value — efficiency, sustainability and long-term impact.
At LG, we’ve embraced this change. As the head of the Overseas Sales & Marketing Company, I’ve witnessed firsthand how the role of B2B sales is transforming. We’re moving beyond products to deliver comprehensive, co-designed solutions — particularly in areas like HVAC, information displays, smart factories and smart cities.
1. From Products to Solutions
We’re no longer just selling products — we’re providing solutions. Our “One LG” approach unites capabilities across the LG Group, enabling us to serve complex sectors like smart cities, hospitals and resorts with integrated offerings. Our dedicated One LG Integrated Offering Team collaborates directly with key decision-makers to understand their goals and design tailored, end-to-end solutions. For instance, we recently helped a global hotel chain overcome challenges by delivering a unified system that combined LG HVAC, information displays and commercial TVs — enhancing both guest experience and operational efficiency.
2. Global Orchestration
While our headquarters drives global consistency and quality, our field teams are empowered to adapt solutions locally. This balance helps maintain relevance in every market we serve. We also invest significantly in ecosystem partnerships and talent development. A prime example is the LG HVAC Academy, which trains over 30,000 professionals annually in 84 locations worldwide. These experts play a crucial role in delivering high-performance, localized solutions and enhancing after-sales support.
3. From Seller to Strategic Partner
Our B2B sales function is evolving into a project-based organization that manages the full customer journey — from early opportunity discovery and solution planning to delivery and ongoing support.
This is the core of our B2B strategy: to become a true strategic partner who grows alongside our customers. Our recent MOU with Saudi Arabia’s Al-Bawani Group to deliver smart home and smart city solutions exemplifies this vision in action. We’re also deepening our presence in North America, Australia and Europe.
As the market changes, we’re not just keeping up — we’re stepping up. The One LG Integrated Offering is the foundation of a new kind of partnership. Together with our customers, we’re building what’s next.
By Thomas Yoon, executive vice president of the Overseas Sales and Marketing Company at LG Electronics
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By News Reporter
Despite living in a world more connected than ever before, many people paradoxically feel a deeper sense of disconnection. As part of its ongoing efforts to understand that true fulfillment comes from genuine connections and reflecting LG’s commitment to expand “Life’s Good” in digital spaces, LG Electronics conducted a global survey to explore the state of connection in the digital age. The findings offer timely insight into the emotional disconnect often hidden behind the screens we interact with every day.
Conducted across the United States, United Kingdom, Australia, India and Canada, the survey gathered responses from 5,000 individuals between the ages of 18 and 45. It revealed that 68 percent of people find it more difficult to form real friendships and meaningful connections in today’s social media-driven world. The most common barriers include a lack of time, practical distance, and the fear of awkwardness—pointing to deeper issues beneath the surface of digital engagement.
Perhaps more concerning, 62 percent of participants reported spending more time online every week than engaging in deep, meaningful interactions with people. Furthermore, one in three respondents said they had experienced a meaningful connection only once or not at all in the past month.
And yet, the desire for more remains clear: 82 percent said they believe their lives would benefit from more meaningful connections, and 86 percent agreed such relationships help them view life more optimistically.
To counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media, LG launched “Radio Optimism,” a new brand campaign designed to spark genuine connection through the power of music. Inspired by the storytelling spirit of traditional radio, the campaign invites people to create one-of-a-kind AI-generated songs and share them with someone special. In doing so, LG is helping to turn digital interactions into heartfelt moments that build bridges instead of barriers.
The campaign reflects LG’s enduring brand promise—Life’s Good—and its belief that technology should serve not just our convenience, but our emotional well-being. In a time when many are scrolling past what really matters, LG is encouraging people to pause, reflect and reconnect.
The campaign website is available in English and Spanish, with plans to support additional languages to enable broader participation. The official campaign website can be found at
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* Survey Methodology
Timings: Fieldwork conducted from April 29 – May 1, 2025, via Focaldata
Countries: 5 – US, UK, Australia, India and Canada
Age: 18-45
Sample Size: 5,000 participants across US, UK, Australia, India and Canada, with 1,000 participants in each market, and nationally representative splits by age, gender and region.
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By News Reporter
Audio is no longer just something you listen to – it’s something you feel, interact with and experience in transformative ways. To push these boundaries further, LG and multi-platinum musician and tech entrepreneur will.i.am have joined forces to introduce LG xboom by will.i.am, a new audio product lineup enhanced with AI technologies, well-balanced sound, versatile designs and exceptional lighting and interaction features.
At CES 2025, LG and will.i.am shared a deeper insight into their joint vision for the LG xboom by will.i.am, revealing the very first products to feature in this highly-anticipated series. With will.i.am as its “Experiential Architect,” LG aims to establish xboom as a culture-driven brand redefining listening experiences in the most diverse and inventive ways.
LG and will.i.am’s close collaboration saw him actively define the sound performance, visual design and branding of the rejuvenated LG xboom brand. His influence stems not only from his musical prowess but also from his aesthetic sensibilities and storytelling ability that resonate with global audiences. The collaboration aims to enhance every aspect of the customer journey – from the first touch to the joy of experiencing music and content – inspiring a lasting love for the xboom brand.
During the LG World Premiere press conference at CES 2025, will.i.am took the stage to outline the endless potential of the LG xboom by will.i.am collaboration, showcasing how the latest audio products bring cutting-edge tech and creative visions together. “Our goal with the new xboom series was never about duplicating what already existed,” he said. “It’s about reimagining what a speaker is supposed to be… it’s about finding your inspiration.”
Every audio solution in the LG xboom by will.i.am lineup has been professionally tuned by the multiple Grammy Award-winning artist to establish xboom’s signature sound – an expertly balanced audio profile with warmer tones. The playfully compact designs embody will.i.am’s creative artistry, drawn from his life-long experience in pop culture. Leveraging his understanding of what people love as well as his expertise in developing technologies for creatives, will.i.am played a pivotal role in developing the LG xboom brand.
The LG xboom by will.i.am series introduces the Bounce, Grab and Stage 301, all powered by AI to elevate the listening experience. These advanced speakers analyze music in real time, dynamically adjusting sound to highlight key elements like melody, rhythm and vocals. AI Lighting creates a vibrant atmosphere by syncing speaker lights to the beat of the music, while AI Calibration lets the speakers adapt to their surroundings instantaneously for rich sounds in various spaces. For the first time, LG’s xboom speakers feature a dedicated button for seamless connection to RAiDiO.FYI, a radio platform created by will.i.am offering personalized content curated by an AI Radio Host.
The Bounce’s up-bouncing passive radiators pulse with the beat, adding a dynamic visual element to the audio experience. Its adjustable strap ensures versatility, allowing it to be effortlessly held, hung or placed on any surface, harmonizing with any environment or occasion.
Engineered to be the ultimate portable speaker, the Grab combines powerful sound with a compact, travel-friendly design. Its slim, one-handed design makes it ideal for on-the-go use, while dual passive radiators on each side deliver rich bass and lively sound, filling spaces effortlessly despite its small size.
The xboom Stage 301 transforms any space into a stage with its 6.5-inch woofer and dual 2.5-inch midrange drivers. Perfect for large rooms or parties, this speaker features a built-in handle for easy carrying and a clever wedge design for flexible placement – whether flat on its base, tilted back or mounted on a tripod.
The lineup also includes LG’s latest earbuds, the xboom Buds. These advanced earbuds not only produce well-balanced sound and rich bass, but also feature an effective Active Noise Cancelling (ANC) and lightweight grapheme drivers. Designed for both comfort and stability, these new LG earbuds feature ergonomic ear tips that adapt to different ear shapes, while a unique ear hook design provides a secure fit for active lifestyles.
CES 2025 served as the debut stage for the 2025 LG xboom by will.i.am lineup. Starting with the LG press conference on January 6, LG xboom and will.i.am maintained a strong presence throughout the event. From hosting special events like the RAiDiOboom party at LIV Nightclub in Las Vegas to engaging attendees at the xboom booth, every moment celebrated this dynamic partnership.
LG and will.i.am are committed to continuing their dynamic collaboration with the xboom by will.i.am range, striving to elevate every aspect of the listening experience. Stay tuned to
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By News Reporter
Showcasing the Evolution of the Company’s Ultra-Premium Brand, Advanced Lineup
Delivers Enhanced User Experiences and Enriched, Connected Living
SEOUL, Dec. 30, 2024 — LG Electronics (LG) is unveiling its expanded second-generation LG SIGNATURE lineup at CES 2025 in Las Vegas (January 7-10). Exhibited under the Live Beyond brand theme, the latest LG SIGNATURE range features exceptional products that integrate cutting-edge technology and sophisticated design to deliver enhanced usability, seamless connectivity and an unparalleled smart home experience.
The second-generation LG SIGNATURE lineup builds on its signature minimalist aesthetic and exceptional performance with AI-driven features and intuitive functionality. This new wave of appliances comprises the LG SIGNATURE French Door Refrigerator with T-OLED door panel, LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, LG SIGNATURE Dishwasher, LG SIGNATURE Washer & Dryer and the LG SIGNATURE Washing Machine and Dryer pair.
Taste Beyond: Redefining the Kitchen
The 36-inch Smart InstaView French Door Refrigerator offers a differentiated kitchen experience with its remarkable and fully transparent T-OLED display embedded in the upper right door. This dual-purpose display serves as both a digital touch interface and a Dual InstaView panel, allowing users to conveniently manage the refrigerator and view its contents without opening the door. It can also display mesmerizing hologram-like visuals, blending the virtual with the real in a sublime fusion of art and high technology. For added ambiance, the refrigerator provides access to a curated music playlist* that lets users enjoy smooth, atmospheric beats whenever they are in the kitchen.
The refrigerator’s ThinQ Food management system and a built-in AI camera elevate convenience, automatically recognizing stored food items, suggesting recipes based on available ingredients and user preferences, and tracking inventory and expiration dates. These innovations streamline food management, menu planning and meal preparation, saving users time and making the kitchen a truly connected and dynamic space.
The LG SIGNATURE Over-the-Range Microwave and Slide-in Double Oven Induction Range enhance the culinary experience with their versatile cooking capabilities. The microwave is equipped with three built-in cameras for real-time cooking monitoring and time-lapse creation, capturing meals’ journeys from the oven to the table. The induction range, powered by Gourmet AI technology, identifies ingredients and provides helpful recipe suggestions.
The new LG SIGNATURE microwave not only excels in cooking and reheating but also redefines its category by delivering an immersive entertainment experience right in the kitchen. Featuring a 27-inch Full-HD touchscreen display with InstaView, built-in speakers and Wi-Fi connectivity, it enablesenjoy a variety of entertainment content while they cook. The screen also provides access to the LG ThinQ Smart Home Dashboard, allowing users to control all LG AI appliances and compatible Matter and Thread devices in the home. In addition, when paired with the induction range, the microwave’s LCD display conveniently shows the cooking progress of dishes in the range, eliminating the need to bend down and check the oven manually.
The LG SIGNATURE Dishwasher is designed to fit perfectly with existing cabinetry, creating a clean, built-in look for a sleek, modern kitchen. Its innovative pop-out handle sits flush with the door when not in use and automatically “pops out” when a hand approaches. The new dishwasher is equipped with LG’s exclusive and highly-efficient QuadWash Pro and Dynamic Heat Dry technologies.
Live Beyond: Seamless Laundry Solutions
The second-generation LG SIGNATURE lineup also offers exceptional advancements in laundry care. Featuring the LG SIGNATURE Washer & Dryer and 29-inch LG SIGNATURE Washing Machine and Dryer pair, the new laundry lineup leverages LG’s Artificial Intelligence Direct Drive (AI DD) 2.0 for precise fabric care, and inverter heat pump technology for effective, low-temperature drying. Each models is equipped with a 7-inch LCD touchscreen for easy control.
The LG SIGNATURE zone at CES 2025 will feature an “ideal lifestyle” space highlighting the second-generation lineup in settings like a living room, laundry room and kitchen. In collaboration with premium Italian furniture brand Molteni&C, LG will pair its technologically-advanced products with Molteni&C’s exquisite designs. Visitors will also experience the LG ThinQ ON AI home hub in action, demonstrating the ease and efficiency of the AI Home lifestyle.
“The expanded second-gen LG SIGNATURE lineup seamlessly combines advanced technology with elegant, modern design to deliver a smarter, more efficient luxury home lifestyle,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Through the flawless fusion of state-of-the-art smart home, AI and connectivity technologies, we will continue to provide transformative customer experiences that go beyond expectations.”
Visitors to CES 2025 from January 7-10 can explore the new additions to the second-generation LG SIGNATURE lineup at LG’s booth (#15004, Las Vegas Convention Center).
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* LG SIGNATURE refrigerator and LG SIGNATURE Over-the-Range microwave come with the “essential;” app pre-installed. essential; is a music curation brand operated by NHN Bugs, a South Korean music streaming service.
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