LG announced today in its press release that AppleTV+ is coming to LG webOS TVs. In 2020, a new Apple TV app will be released and customers with 2018 and 2019 LG webOS TVs will also be able to download the app:
LG’s award-winning webOS smart TV platform will bring 2020 LG OLED and LG NanoCell TVs a plethora of programming from the constantly-growing number of top global content providers through apps and services such as Disney+, Netflix and CBS All Access. New for 2020, the Apple TV app allows customers to subscribe and watch Apple TV+ and Apple TV channels as well as access their iTunes video library and buy or rent more than 100,000 films and TV shows. Customers with 2018 and 2019 LG TV models will also be able to enjoy the Apple TV app this year.
By News Reporter
In the Korea press, readers will often run across the term MZ Generation. No, this isn’t a new K-Pop group but a forced pairing of two groups – Millennials and Gen Z – which the rest of the world views as separate and distinct demographic cohorts. Separating consumers into different generations is useful for researchers and social scientists, who measure and document differences in attitudes and behaviors.
Similar to how the term untact marketing was coined in South Korea to refer to connecting with consumers intimately but in a safer, more convenient and era-appropriate manner, MZ Generation is meant to more effectively describe the new consumer target that has quickly become the focus of many brands. Millennials (born 1981-1996) and Gen Z (born 1997-2012) cohorts may be distinctly separate in age but there are many similarities in the two groups as well, and this is the point that Koreans seem to find more compelling. After all, according to the Pew Research Center, “generational cutoff points aren’t an exact science.”
What makes Millennials and Z Gen similar – and what Koreans find more relevant, it seems – are that both demographics are digitally fluent, come from diverse backgrounds, care about social justice and climate change, and tend to be more educated than previous generations. When entering adulthood, both have been impacted by economic downturns and uncertainty, such as the 2008 financial crisis and the current COVID-19 pandemic. On a deeper level, MZ share common characteristics in their relationship with brands – it’s all about transparency and authenticity. Both want brands to mirror their values and dynamically cater to their preferences. Such values and preferences can range from beauty/fashion brands featuring ‘real’ women of various colors/shapes/sizes in their campaigns (i.e. ), to food/beverage brands becoming more health-centric/using natural ingredients (i.e. ), to automotive brands making conscious efforts towards conserving the environment via expansion into renewable energy (i.e. ), and so on. Note that all of the reference brands are some of MZ’s favorites.
Where does this obsession with transparency and authenticity come from? It’s fair to assume that such values developed in the post-modern, digital world – as MZers have increasingly grown up with social media, often facing challenges of maintaining their online personas and real-world-selves, as well as discovering truths in seas of misinformation/fake news, they are in constant pursuit of discovering authentic and transparent initiatives.
If a brand promotes a CSR initiative in a developing country, MZ want to know about it. A brand pledges to become carbon neutral by 2025? They want to know about that as well. MZers are attracted to activities that reflect their values, especially in the context of the brands’ missions – a quality uniquely distinct from any prior generation.
MZ also strive to become the best versions of themselves, expecting brands to play an active role in that journey. Whether by helping them live more sustainably by providing reusable packaging with their foods/beverages, or educating them on how to participate in social justice campaigns by providing resources on how to donate to particular causes, or building platforms via social media channels where MZ can have a voice and make creative contributions. Through such intentional initiatives, supporting MZ in terms of their self-improvement and yet providing them autonomy, brands can become the young generation’s ally and work together to make life truly good.
In that vein, LG has launched the MZ Project aimed at handing the content and creative power over to the young generation, thereby empowering them to craft their own stories and personal brands – be it through music or film. As LG “encourages their diverse and limitless possibilities,” MZ is encouraged to continue their creative and positive contributions to the world, especially in times of such incredible uncertainty.
At the cusp of major milestones in life, MZers are still exploring and learning to understand the complicated nuances of the world – and to have a brand helping them engage with their peers/inspirations, as well as get closer to achieving their dreams, makes their lives a bit easier to navigate. And that’s exactly what LG wants to communicate to MZ – that no matter what they do and where they are, LG is there to support their creative endeavors and ensure that ultimately… Life’s Good.
By Jamie Waltzer, LG Brand Strategy Task
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By News Reporter
Delivering Outstanding Viewing Experiences, LG’s Expanded Range
Includes New QNED Mini LED TVs and Upgraded NanoCell TVs
SEOUL, Feb. 16, 2021 — LG Electronics (LG) announces the global rollout of its 2021 TVs with products that give consumers more choice than ever before with an expanded lineup that features new OLED, QNED Mini LED and NanoCell TVs. Guaranteed to deliver an exceptional home entertainment experience, the comprehensive collection offers a wider range of screen sizes from the most compact 43 inches to a new-to-market 83 inches and a mesmerizing 88 inches so there’s a perfect LG TV for any size room or user needs.
LG’s 2021 OLED TVs (series Z1, G1, C1, B1, A1) boast self-lit panels that produce ultra-sharp, ultra-realistic picture quality and smooth, natural motion, as well as strikingly slim designs that complement any décor. All models in the G1 series feature the new OLED evo technology, the next step in the evolution of OLED TVs that delivers better luminosity for higher brightness and punchy images with amazing clarity, detail and realism. The C1 series, LG’s most popular OLED TV range, offers the most screen size options to accommodate diverse user needs and spaces, starting with the space-friendly 48-inch all the way up to the expansive 83-inch. For customers looking for more a more price-competitive entry into the world of OLED, LG B1 and A1 series may be exactly what they’re looking for.
An exciting addition for 2021, QNED Mini LED TVs take LCD TV picture quality to the next level. Available in an array of 8K (models QNED99, QNED95) and 4K (models QNED90, QNED85) and 4K options, these models employ LG’s Quantum Dot NanoCell technology and Mini LED backlighting to achieve deeper blacks, more vibrant, accurate colors and greater contrast than conventional LCD televisions.
LG QNED Mini LED TV sets a new standard for the LCD TV category, enabling users to enjoy excellent HDR image quality and a far more immersive viewing experience, thanks to the combined power of the new NanoCell Plus technology and quantum dot to deliver improved red and green while the blue wavelength is emitted from the LED.
Of the entire LG 2021 TV lineup, the new NanoCell 8K and 4K TV offerings provide the greatest number of options with a large selection of 8K (models NANO99, NANO 95) and 4K range (models NANO90, NANO85, NANO80, NANO77, NANO75) units to choose from. All models feature LG NanoCell display technology, employing nanoparticles to filter out color impurities, resulting in lifelike images that draw the viewer deeper into their favorite movies, sports and shows.
Beyond superb picture quality, all of LG’s premium 2021 TVs offer an immersive home entertainment experience through compatibility with the latest standards and content formats, and brand-new features and functions that add differentiated value. With support for Dolby Vision IQ, Dolby Atmos®, HDR10 PRO and Filmmaker Mode, this year’s TVs make the latest movies, TV series and documentaries come to life through picture and sound of the highest quality.
What’s more, the international product testing agency Intertek has certified LG OLED TVs as having 100 percent color fidelity, which takes viewer immersion to a new level.1 And for viewers’ ultimate comfort, LG OLED TVs are also easy on the eyes, thanks to the low blue light certification from TÜV Rheinland and flicker-free certification from Underwriters Laboratories.
Improving on the premium gaming experience LG TVs have become known for, the new Game Optimizer automatically applies the best picture settings according to the type of game the user is playing: first-person shooter, role-playing or real-time strategy. And sports fans will find it easier than ever to keep up with their favorite leagues and teams on LG TV with Sports Alert, while OLED Motion Pro displays every exhilarating moment and key play in incredible clarity. With Bluetooth Surround Ready, LG TVs can wirelessly connect to multiple Bluetooth speakers to deliver powerful, nuanced audio that faithfully recreates every sound on the field to recreate the feeling of being at the stadium.
Every model in the 2021 LG TV lineup supports the advanced HDMI 2.1 feature, enhanced audio return channel (eARC), which simplifies the process of connecting the TV to a sound system while also optimizing the audio. Also supported is automatic low latency mode (ALLM), which delivers seamless gaming and lag-free viewing. Select LG TV models support a variety of other HDMI 2.1 features as well.
Featured in the majority of this year’s TVs is LG’s latest intelligent processor, α (Alpha) 9 Gen 4 AI.2 Integrating improved deep learning, the upgraded processor boosts upscaling performance to make content of any quality look sharp and detailed on the new TVs’ high-resolution screens. The α9 Gen 4 further optimizes visual output, making precise adjustments in accordance with the amount of light in each scene, the genre of content playing and ambient conditions in the viewing environment.
Picture quality is further improved with LG AI Picture Pro which recognizes the objects onscreen and processes them independently to bring three-dimensionality and depth to every scene. Additionally, AI Sound Pro up-mixes two-channel audio to virtual 5.1.2 surround while Auto Volume Leveling ensures a consistent volume when switching between channels or streaming apps.
The user experience offered by LG’s newest TVs is now more convenient than ever thanks to webOS 6.0, the latest version of the company’s intuitive smart TV platform. Revamped and refined for 2021, the new webOS user interface provides faster access to apps as well as simpler content discovery with finely-tuned personalized recommendations. And a redesigned Magic Remote has dedicated hot keys for popular content providers, allowing users to jump to their favorite services with just a quick push of a button.
Select TV series, models and sizes will begin rolling out to participating retailers in the first quarter continuing throughout the year with specific dates and lineups announced locally.
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1 Third-party testing conducted by Intertek reported color fidelity of the display to be 100 percent, based on CIE dE 2000 color difference metric calculated for 125 color patches distributed across the entire color volume. Color difference (Delta-E) value was less than 2 for each of the 125 color patches.
2 Processor featured in the following LG TV series: OLED Z1, OLED G1, OLED C1, QNED Mini LED QNED99, QNED Mini LED QNED95, NanoCell Nano99, NanoCell Nano95 series.
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