LG Presents Differentiated Luxury Experience With Its Second-Generation LG SIGNATURE Lineup at CES 2023
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By News Reporter
At Frieze London 2024, LG OLED and Akomfrah Bring Art and Technology
Together to Inspire Audiences With a Thought-Provoking Film Installation
SEOUL, Oct. 11, 2024 — LG Electronics (LG) has once again partnered with the widely respected artist and filmmaker, Sir John Akomfrah, for Frieze London 2024. This collaboration follows LG’s recent support of Akomfrah’s British Pavilion at the 60th International Art Exhibition at La Biennale di Venezia 2024. At Frieze London 2024, LG OLED has invited Akomfrah – an artist and filmmaker known for investigating themes such as memory, post-colonialism, temporality and aesthetics – to present a new video installation at the fair.
Becoming Wind (2023) is a five-channel video installation that focuses on the intersection of social and environmental issues, looking specifically at the experience of non-binary and trans actors and activists in the context of the climate crisis. A profound meditation on identity formation is framed by an allegorical representation of the Garden of Eden and its disappearance; a montage of footage evoking the abundant richness of past biodiversity is interrupted by glimpses of blazing wildfires, scenes of racial discrimination and a fragmented text, underscoring responsibilities to confront multiple and intersecting crises.
Powered by the compelling fusion of art and technology, multiple ultra-large LG OLED displays bring Akomfrah’s artistic narratives to life with stunning picture quality on an incredible scale. Notably, LG OLED’s self-lit nature reveals the full, vivid expression of the colors, enriching the depth and realism of the artwork’s multi-sensory elements for a truly immersive experience.
LG’s commitment to making LG OLED a more sustainable choice closely aligns with Akomfrah’s drive to address climate change, human communities and the plight of migrant diasporas globally. LG OLED TVs incorporate fewer components than LCD TVs due to the absence of a backlight, which results in the 65-inch OLED TV using 60 percent less plastic compared to an LCD TV of the same size. Weighing in at about 20 percent less than an LCD TV of the same screen size, OLED screens also contribute to the reduction of CO2 emissions during transit. In addition, recycled plastic accounts for approximately 20 percent of the plastic used in the manufacturing of all LG TVs, including OLED models. These efforts have culminated in LG OLED TVs receiving environmental product certifications from the UK’s Carbon Trust and Switzerland’s SGS for four consecutive years, underscoring the company’s commitment to sustainability.*
“I’m truly delighted to be able to bring my artistic vision to life with LG OLED,” said Akomfrah. “Becoming Wind aims to draw viewers into a deep state of contemplation about the intrinsic relationship between nature, humanity and technology through the interplay between sound and visuals. LG OLED’s advanced audiovisual capabilities and technological advancements enhance the sensory elements of the art, seamlessly integrating image, sound and emotion to take audiences on a visually compelling and intellectually stimulating journey.”
“We are pleased to continue our collaboration with renowned artist Sir John Akomfrah to highlight how LG OLED captivates audiences by enhancing the depth of his thought-provoking artwork,” said Kate Oh, vice president of the Brand Communication Division at LG Home Entertainment Company. “LG OLED remains committed to supporting both artists and audiences who embrace our passion for innovation and positive change. We will continue to empower artists who seek to inspire the world through the intersection of art and technology.
Visitors to Frieze London 2024 can experience Akomfrah’s artwork Becoming Wind from October 9 to 13 at The Regent’s Park. Visit the
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* Carbon Trust: Carbon Footprint Reducing certifications (2024 LG OLED evo G4 77”/65”/55”)
Carbon Footprint Measured certifications (2024 LG OLED evo G4 97”/83”, C4)
SGS: Environmentally Evaluated certifications (2024 LG OLED evo G4/C4/B4)
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By News Reporter
Music Performers From 9 Countries Creatively Reinterprets Legendary Party
Anthem, “Boom Boom Pow” to Captivate Audiences Worldwide
SEOUL, Oct. 2, 2024 — LG Electronics (LG) is launching a new marketing campaign showcasing the powerful audio performance and dynamic style of its LG XBOOM speakers. The campaign is ignited with Boom Boom Pow Festa, a unique music festival dedicated to the iconic Black Eyed Peas’ song “Boom Boom Pow.” Released in 2009, this legendary party anthem topped the U.S. Billboard Hot 100 music chart for 12 consecutive weeks. During this exciting and vibrant event, the all-time favorite party song will be reinterpreted by talented street performers from around the world and performed through LG’s powerful XBOOM party speakers.
Considered something of a modern classic, “Boom Boom Pow” has become a go-to party track globally, its infectious energy and booming bass inspiring revelers of all ages to get to their feet and dance. Street performers in nine different countries* will take to the stage to offer their own unique takes on the song, supported by the exceptional sound of LG XBOOM. In addition to talented street performers, Boom Boom Pow Festa will feature rising stars of the global music scene, such as Brazil’s Delacruz, who is set to perform at the iconic Escadaria Selarón in Rio de Janeiro.
Powered by LG XBOOM party speakers, these exciting performances will be streamed live on the LG Global YouTube channel on October 6 at 01:00 KST as part of a forty-five-minute virtual concert. Videos of the individual performances and behind-the-scenes films showcasing the artists’ creative exploration of LG XBOOM’s dynamic power and energetic audio quality will also be available on the same channel.
LG’s XBOOM engaging campaign is set to expand to TikTok with the fun-filled “Boom Boom Pow” dance challenge. Participants can join popular creators to show off their best moves and are encouraged to bring the same explosive energy that XBOOM-brand speakers are known for.
Different LG XBOOM speakers will be featured throughout the campaign, each model offering a range of unique benefits along with the brand’s signature power and atmosphere-enhancing features. The LG XBOOM XL9T is a robust tower speaker that amps up the fun with dual 8-inch woofers. Its Pixel LED Lighting feature displays colorful patterns, visual EQ effects, characters or customized text and graphics on the speaker’s LED panel, while Multi Color Ring Lighting creates synchronized lightshows with rotating and flashing effects. Customizable Lighting allows for personalized colors, patterns, animations and messages through the XBOOM app.
Backed by MIL-SPEC and IP67 ratings, the LG XBOOM Go XG8T and XG2T combine a rugged, durable and compact design with over 10 hours of playback for the most reliable performance wherever you are.
“We aim to inspire hope for a better life and future with our optimistic Life’s Good philosophy, which closely aligns with the positive energy of music and is the driving force behind our Boom Boom Pow Festa and XBOOM campaign,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “Through a variety of engaging marketing activities, we will continue to highlight the powerful sound of LG XBOOM and raise the profile of our unique speaker brand in the global market.”
Dive into the dynamic journey of LG XBOOM and discover a world of powerful, energetic audio experiences. Learn more at
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* Brazil, Mexico, Peru, UK, Spain, South Africa, Türkiye, India and Philippines.
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By News Reporter
Over the last few decades, football has fully embraced technology in various ways. From wearable smart tech that acquires player data during games to goal line technology that ensures every legitimate goal is given, innovation has changed the way we play the beautiful game – and now how we experience it. In this spirit, LG Spain has teamed up with European giants Atlético de Madrid, a storied Spanish fútbol club with a passionate global fan base and rich legacy dating back to 1903, to deliver its cutting-edge signage products and technological innovations.
As an official sponsor of Atlético de Madrid for the next two seasons, LG Spain will install its LED signage throughout the magnificent Estadio Cívitas Metropolitano. The ellipse-shaped ribbon LED poised to adorn the stadium’s roof will not only deliver an immersive visual experience to fans, but also become one of the stadium’s most iconic design elements. Measuring 2,000 meters with mesh LED materials and a luminance of 7,500cd/m², this “sky ribbon” display is ready to captivate over 70,000 fans every week with its mesmerizing 360-degree visual effect.
At the entrance, four rounded outdoor LEDs will be installed, while a 45-square-meter LED banner display will welcome fans with LG’s exceptionally bright and high-resolution display technology. In addition, tunnel LED screens will be added to the wall and arches in the players’ tunnel to build anticipation and immersion as the players step out onto the pitch.
To ensure that this sponsorship transcends the pitch, LG Spain will support the club’s Ciudad del Deporte project, a state-of-the-art sports city expected to be completed by 2026 in collaboration with the local government. To this end, LG Spain aims to help modernize the sports city’s facilities through the wide implementation of its latest digital signage solutions.
This partnership underscores the confidence of Atlético de Madrid in LG’s display technologies, as this is not the first time they crossed paths. Back in 2017, LG Spain installed LED signage with a total size of 755-square-meter across its 88,000-square-meter stadium. This means its loyal fans are well aware of LG’s ability to vividly bring the match to life again with clear match replays and immersive club-related content.
“LG is the perfect partner to enhance the stadium experience for all spectators visiting the Cívitas Metropolitano,” said Óscar Mayo, director of Revenue and Operations at Atlético de Madrid. “Thanks to this new project, our stadium and future sports city will benefit from high-level display technology, exciting our fans that come from all around the world to see us play while setting a new technological standard.”
LG has a track record of installing highly impressive digital signage installations in arenas across Europe, including London’s iconic Wembley Stadium and ultra-modern Tottenham Hotspur Stadium, Germany’s Deutsche Bank Park Stadium and Finland’s Nokia Arena. These installations helped deliver unforgettable match experiences for millions of spectators, which drives LG to bring the exceptional visual experience to more arenas across the world.
To learn more about LG LED displays that are transforming the world of sports and beyond, visit
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By News Reporter
Company’s Latest Appliances for the European Market Deliver Outstanding
Performance With Impressive Energy Savings
SEOUL, Sep. 2 2024 — At IFA 2024, LG Electronics (LG) is set to unveil its latest lineup of home appliances boasting industry-leading energy efficiency. Designed in response to the European Union’s ongoing efforts to achieve carbon neutrality by 2050, and aligned with the REPowerEU plan to reduce EU member countries’ dependency on fossil fuels, the new appliances leverage LG’s advanced core technologies to provide superb performance with reduced power consumption.
Industry-Leading Energy Efficiency with AI-Enhanced Laundry Solutions
LG’s latest washing machine and dryer set new standards for energy efficiency. The washing machine is able to perform a new drum motion that helps deliver clean laundry while minimizing the energy consumption of its Artificial Intelligence Direct Drive (AI DD) motor. The washer intelligently adjusts the motor’s RPM in real-time, contributing to the appliance’s impressive A-55 percent energy rating1 and preventing laundry from tangling or twisting. Additionally, LG’s new washing machine comes with a Microplastic Care cycle that reduces the shedding of microplastics from laundry,2 as well as the ezDispense feature, which automatically dispenses the right amount of detergent for each load.
Meanwhile, the efficient, new dryer has an A+++-26 percent energy rating.3 Both of LG’s latest laundry appliances are equipped with AI-driven innovations; the washing machine’s AI DD motor and AI Wash feature offer enhanced fabric-sensing capabilities and strong performance, while the dryer’s AI Dry provides accurate moisture detection and optimal drying for a range of different materials and laundry items. The washing machine can also automatically set cycle and temperature options based on usage patterns and change the order in which cycles are displayed on the control panel (according to usage-frequency) for a more convenient user experience.
Refrigerators with High Efficiency and Premium Design
Offering the lowest energy consumption of any refrigerator currently on the market, the new LG bottom-freezer refrigerator has an A-25 percent energy rating4 and brings style to the kitchen with its premium flat door design. In addition, the new model generates only 29dB during operation for a more peaceful kitchen environment. To give European customers greater choice, LG is expanding its line of highly efficient refrigerators, introducing a large capacity side-by-side model5 in addition to the new bottom-freezer. The new side-by-side refrigerator offers convenient features, such as the company’s unique Craft Ice spherical-ice maker, and easy hygiene management with UVnano technology.
Convenient and Efficient Kitchen Solution
Along with A++ energy efficiency,6 LG’s new 60-centimeter (24-inch) built-in InstaView oven presents a variety of cutting-edge features and AI technologies to elevate the culinary experience. The oven provides a total of 80 Auto Cook modes, and, with Gourmet AI, can identify the dish being cooked through its built-in camera, and automatically select the appropriate cooking mode from a database of 30 recipes. Making life in the kitchen that much easier, LG’s InstaView technology lets users check on their meal’s progress without even having to open the door, helping to preserve the temperature inside the oven and prevent energy waste.
Incorporating the company’s power-saving Inverter Direct Drive Motor, the new LG QuadWash dishwasher has an energy efficiency rating of A-20 percent.7 The dishwasher also enhances convenience with its Side Rack and 3rd Rack options, offering users the loading flexibility to accommodate a variety of different kitchenware.
“LG’s latest appliances meet growing European demand for energy efficient home solutions while simultaneously delivering superior performance and a more convenient life,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to leverage our advanced core technologies, including inverter and component solutions, to deliver an expanded lineup of appliances with industry-leading energy efficiency.”
Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2024 from September 6-10 can explore the company’s latest high-efficiency products for a more sustainable life.
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1 55 percent lower than to the minimum threshold of energy efficiency class A in the Energy Efficiency Index, as defined by EU Regulation 2019/2014.
2 Tested by Intertek in July 2023. Comparing the Microplastic Care cycle and Mixed Fabric cycle of model F4Y7EYPBW by measuring the amount of microplastics filtered through a 20㎛ filter when washing a 3kg of load (100 percent polyester training jacket). Results may differ depending on the clothing washed and the usage environment.
3 26 percent lower than the minimum threshold of energy efficiency class A+++ in the Energy Efficiency Index, as defined by EU Regulation 392/2012, when set to Eco program.
4 25 percent lower than the minimum threshold for the A energy efficiency class in the Energy Efficiency Index, according to EU Regulation 2019/2016.
5 GSLE91EVAB is the European market’s first energy B-grade model within the category of side-by-side refrigerators with ice and water dispensers, based on Gfk market data from 13 EU countries, as of August 2024.
6 Based on energy efficiency tests on household electric cooking appliances, conducted in accordance with International Electrotechnical Commission (IEC) 60350-1 standard and energy efficiency class and index according to EU Regulation 65/2014. LG InstaView Oven’s energy consumption per cycle is 0.51kWh when set to fan-forced convection mode.
7 Based on household dishwasher Energy Efficiency Index according to EU Regulation 2019/2017. LG’s new dishwasher offers 20 percent more efficiency than an A-rated dishwasher model.
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By News Reporter
LG OLED TV had a rendezvous with Hollywood experts. The meeting took place at Picture Shop, a post-production company located on Sunset Boulevard in Los Angeles. Since its establishment in 2016, Picture Shop has been responsible for the post-production of not only films but also original series for major streaming platforms. Through collaborations with colorists and sound engineers operating primarily in North America and the U.K., Picture Shop has cemented its position as a global leader in the industry.
The reason for LG OLED TV’s visit to Picture Shop in the fourth week of May was clear. Professionals in the field no longer limit themselves to theatrical settings. With audiences increasingly seeking comfortable viewing experiences at home, it is essential to ensure that images are refined for television as well. For these experts, LG OLED TV is the ultimate partner. Thanks to its vivid picture quality, supported by “Perfect Black,” many color grading studios already use LG OLED TV as their standard review monitor during post-production. With keen anticipation, colorists Walter Volpatto and John Daro; cinematographer and ASC associate member Tim Kang; Edu Grau, ASC, AEC; cinematographer Christopher Blauveldt; and Amy Vincent, ASC visited Picture Shop to review the new 2024 LG OLED TV.
The feature that undoubtedly captured the experts’ attention was “Dynamic Tone Mapping Pro.” This feature allows viewers adjust settings for screen brightness and detail to their preference using the remote control. LG’s proprietary “Affectionate Intelligence” (Affectionate AI) technology identifies the peak luminance of HDR content being played and preserves the brightness within the display’s maximum luminance limit according to the viewer’s preference. This allows viewers to customize the preservation details of the high grayscale (around of highlight), creating the desired picture quality. This way, LG OLED TV not only offers a better viewing environment but also provides the convenience of displaying the desired picture according to the user’s needs.
Cinematographer Edu Grau was impressed, noting, “Its precision and adjustability will be a significant benefit for viewers.”
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Another aspect of the LG OLED TV panel that captivated the attendees was its reduction of light reflection and perfect black. Being a self-emissive display without the need for additional light sources, LG OLED TV maintains contrast under any lighting condition. With each self-lit pixel, the Pixel Dimming technology enables perfect black levels and detailed color expression. Colorist John Daro expressed satisfaction, saying, “I could experience very dark and extreme black,” with cinematographer Tim Kang agreeing, “LG is the best at rendering blacks.”
Delighted by the LG OLED TV panels’ ability to display brighter bright areas and darker dark areas, the attendees unanimously remarked, “It’s great to have a TV that allows us to enjoy the visuals as filmmakers intended, right in our homes.”
Now, let’s hear from the experts themselves, with interviews with cinematographer Christopher Blauveldt and colorist Walter Volpatto.
LG OLED TV: Satisfactorily Expressing Content as Intended by the Creator
Interview with Christopher Blauveldt, cinematographer of May December and First Cow
How did you feel about attending the roadshow?
I gained valuable insights. I was impressed by the many achievements of LG OLED TV, particularly how they addressed the issue of light reflection on the TV screen, which allows viewers to see dark parts of the image clearly. The Dynamic Tone Mapping Pro feature was also outstanding. Overall, LG OLED TV’s ‘perfect black’ enhances screen detail and tone while preserving highlights perfectly, which I appreciated.
What did you like about the Dynamic Tone Mapping Pro feature?
It’s great because it allows discerning viewers, including filmmakers, to watch content on TV without losing the image’s highlights and maintaining detail even in very bright scenes. I can’t wait to show this to my colleagues and directors I work with.
Do you have any recommendations for LG OLED TV settings for viewers watching movies at home?
I recommend turning on Filmmaker Mode when watching movies. It kills me to think of someone watching a film in HD mode with High Frame Rate, as it doesn’t properly convey the filmmakers’ intentions. Directors like Martin Scorsese still put a lot of thought into how their work is presented to the world, and so do I. That’s why I’m grateful for Filmmaker Mode. I hope all viewers will click that button to watch movies as the creators intended.
Which films would you recommend watching on LG OLED TVs?
Experiencing the rich colors and contrast of LG OLED makes me want to watch Wong Kar-wai’s In the Mood for Love. I also recommend Kes by Ken Loach, one of my favorite films, and Ida by Pawel Pawlikowski, which beautifully showcase the sharp contrast unique to black-and-white films, for watching on LG OLED TV. Birth by Jonathan Glazer, shot by cinematographer Harris Savides, ASC, is another film I’ve watched many times in theaters and on TV. It will truly shine on an LG OLED TV screen.
LG OLED TV: Home Entertainment with Theater-Quality Viewing
Walter Volpatto, colorist for Megalopolis and Star Wars: Episode VIII — The Last Jedi
What are the strengths of LG OLED TV that you experienced at the roadshow?
One of the issues you might encounter when watching TV in a typical home environment is screen reflections caused by light sources. However, the LG OLED TV panel saw today almost eliminates these reflections, achieving the desired black even in environments with minimal light. This enhances the screen’s detail and contrast without losing color tones. It’s an excellent panel even when direct light is shining on it. If you want a cinematic experience at home but can’t have a full theater setup, LG OLED TV offers the closest experience. I have a 65-inch LG OLED TV, but seeing this makes me want to upgrade to a 90-inch for a more immersive experience.
How did the screen look with Dynamic Tone Mapping Pro applied?
As a professional, I was impressed with LG OLED TV’s Dynamic Tone Mapping Pro feature. We always think about how to make the screen look more elegant and impressive when the TV’s luminance signal is strong. With the Dynamic Tone Mapping Pro feature, viewers can adjust the screen’s brightness, allowing professionals to place the light exactly where they want it.
Is there another feature of LG OLED TV that you recommend for users?
Above all, I would recommend using Filmmaker Mode. It ensures the screen is well-calibrated, delivering images as the creators intended. Also, when watching movies on TV, instead of complete darkness, I suggest having a faint light to reduce eye strain. Enjoy LG OLED TV with an 80% dark gray background and a 5.1 surround system.
Which films would you recommend watching on LG OLED TVs?
I recommend the feature-length documentary Fathom, which I worked on as a colorist. This film follows whale researchers and is like a window overlooking the sea. It would be truly impressive to watch it on an LG OLED TV.
For more immersive movie watching experience, visit the
link hidden, please login to view. This story was edited from an editorial feature article published in CINE21 by Nam Sun-Woo with photography by Ha Jin-kyung.
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