News Reporter

AI is a buzzword across all industries. We are currently living in the age of AI and, while many are focused on the evolution of AI technology itself, LG is focused more on how AI can make a difference to customers in their daily lives. At CES 2024, LG redefined AI as ‘Affectionate Intelligence’ with the belief that AI should deliver more caring, empathetic and attentive customer experiences. So, what does LG’s ‘Affectionate Intelligence’ entail? First, LG has access to a wealth of data from the 500 to 700 million LG products in use worldwide, many of which have AI-supported intelligent sensors that are optimized to learn and analyze users’ life patterns. LG has the unique opportunity to draw on the ‘real life’ data gathered from these connected devices and, with this ‘Real-time Life Intelligence,’ can provide valuable insight into customer-device interactions, including their environment, behavior pattern and emotional state. Second, the LG AI Brain – a powerful engine driven by LG’s large language model –can forecast consumers’ needs based on user-product interactions and contextual learning, perform reasoning processes and generate optimal solutions by orchestrating the action of physical devices. This ‘Orchestrated Intelligence’ allows LG to ultimately provide intelligent services and experiences tailored to customers’ lives. Above all, AI needs to be accountable, work equally well for all users, promote safe and intended behavior, secure personal data and control access to it. To ensure ‘Responsible Intelligence,’ LG has applied LG Shield, the company’s data security system, across the entire process of collecting, storing and utilizing customer data, ensuring protection at every stage. With these three pillars, LG is focused on adding a human touch to AI. So, what does ‘Affectionate Intelligence’ look like in the real world? Enhanced Customer Experience in the Home With almost seven decades of customer-facing business experience, LG has a deep understanding of customers, especially in the home. Leveraging Affectionate Intelligence, LG enhances the customer experience by providing personalized and tailored services through its home products and solutions. LG’s Smart Home AI Agent, an all-around home manager and companion, showcases the company’s commitment to realizing its “Zero Labor Home” vision. This versatile household helper can not only act as a hub to seamlessly connect and control home appliances and IoT devices, but also even navigate around the home and, through multi-modal sensing, collect a variety of data to monitor and manage the home. LG’s home appliances, such as the refrigerator with MoodUP, are equipped with on-device AI chips, allowing for more natural, intuitive interaction with LG ThinQ app. What’s more, appliances compatible with LG ThinQ UP can continuously receive software updates. LG’s latest washers are equipped with AI Direct Drive Motor tech which automatically determines the ideal cycle,1 enabling users to take better care of their garments. Among the company’s diverse air solutions, the new LG DUALCOOL residential air conditioner employs the Human Detection Sensor, which can detect the location of room occupants2 and change airflow mode accordingly. When it comes to enjoying the latest movie or your favorite show on LG OLED TVs, the new α (Alpha) 11 AI Processor offers an immersive viewing experience by personalizing picture settings, TV contents and apps. It can even provide recommendations based on past viewing habits through AI Concierge, and if you need assistance or want to learn about new features, the AI Chatbot is ready to help. For those needing to stay productive, LG gram Pro laptops are equipped with Intel® AI Boost, enabling top performance for AI workloads even without a network connection, enhancing the customer experience with top performance even on the go. Improved Customer Experience on the Road Software is not only transforming our homes but also revolutionizing our commercial spaces, virtual environments and experiences on the road. Software-defined Vehicles (SDV) are now a reality, and LG is actively participating in this evolution with a focus on improving the in-vehicle customer experience. While features like in-car entertainment and navigation are already commonplace, SDV’s bring a new dimension. Advanced software uses innovative technologies to dramatically improve computing power in car cockpits and allows users to remotely upgrade their vehicles with new features, akin to apps on their smartphones, without the need for a dealership or repair shop visit. At CES, LG shared its vision for cars as a ‘living space on wheels’ powered by SDV solutions. The company introduced LG AlphaWare, its suite of software solutions for SDV. This includes versatile middleware, platforms, and services, creating personalized and immersive in-vehicle experience for SDV utilizing, for example, AR/MR and AI technologies as well as being flexible and scalable base for all the domain of SDV. Based on ‘Affectionate Intelligence,’ LG will continue to unveil new products and services not for the sake of innovation but to provide tangible benefits to consumers and improve their lives. Stay tuned to LG Newsroom to see how the company continues to connect and expand customer experiences across various spaces, going beyond the home, in its journey to become a smart life solution company. # # # 1 The AI DD motor attached to washing machines detects fabric type by calculating the unique waveforms of the fabric. AI sensing will not activate if the load is over 3 kilograms or the Steam option has been selected. Feature availability may vary depending on the product models. 2 The “Human Detection Sensor” only activates cooling and heating mode. The sensor has a vertical range of 90°, a right/left range of 100°, and a distance range of 5 meters (indoor unit of air conditioner to human). Depending on usage conditions, sensor detection range may be shortened. View the full article

The inspiring LG Objet Collection has gained a global fan base since its worldwide launch in 2021, and for good reason. Through its understated designs and diverse materials and colors, this sophisticated collection of premium appliances and devices extends the opportunity to curate living spaces that reflect unique lifestyles and preferences like no other. To raise the bar even higher for the ‘smart home’ experience, LG Vietnam recently launched the ‘LG Objet House’ at Flamingo Dai Lai Resort. Just 45 kilometers north of Hanoi, this all-new brand space and resort is fully equipped with state-of-the-art appliances from the LG Objet Collection. Within the elegant four walls of the LG Objet House, the harmony effortlessly created by LG Objet products blurs the line between modern home appliances and high-end furniture. Together, these stylish, innovative appliances complete a seamless living space that honors the distinctive style of the homeowner. During their stay, visitors can experience what seamless living really means thanks to LG PuriCare Aero Furniture, an air purifier that doubles as a side table; LG OLED Objet Collection Posé, a lifestyle TV which transforms into a digital frame that expresses every brushstroke of a painting; LG Objet InstaView refrigerator with an edge-to-edge glass that delivers a 23-percent-wider viewing angle; and LG Objet Styler, a premium clothing care system wrapped in a stylish, modern design. Since every LG Objet innovation has been designed to blend effortlessly into a wide array of living spaces, they are able to complement each room of the LG Objet House. The life-enriching capabilities of this exclusive space is what leaves a lasting impression on visitors. And it goes without saying that every LG device featured in LG Objet House can be monitored and controlled on the LG ThinQ app, a level of connectivity that introduces a new “smart home” standard to the nation. Aligning with the company’s global strategy to enhance customer experiences, LG Objet House aspires to encourage greater user interaction. “Through the moments of relaxation felt at LG Objet House, we hope to demonstrate the elevated lifestyle our LG Objet Collection makes possible,” said Song Ik-hwan, president of LG Vietnam, during its launch event. Striking the perfect balance between aesthetics and functionality, the LG Objet Collection has received high praise from around the world. In Vietnam specifically, one of its products was named the “Most Groundbreaking Product Design” of 2023 at Vietnam Design Week (VMARK 2023). These works of art are not only innovative and visually stunning, they also evoke positive emotions by delivering the next-level user experiences that make sure life is always good. People can now spend their vacation at LG Objet House, the ideal destination for “smart home” advocates thanks to the level of connectivity offered by the LG Objet Collection, a harmonious selection of practical innovations that boast aesthetic appeal with their sophisticated colors, subtle designs and use of sustainable materials. Contributed by LG Vietnam # # # View the full article

Company Achieves Record-breaking First-Quarter Revenues by Surpassing Boundaries Once Again SEOUL, Apr. 5, 2024 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the first quarter of 2024, reporting a consolidated revenue of KRW 21.09 trillion and operating profit of KRW 1.33 trillion. The company marks the highest first-quarter revenue in its history. The implementation of innovative business models such as subscriptions, along with the expansion of B2B operations, have proven to be crucial in overcoming challenges like the delayed recovery of market demand. From a product perspective, LG’s strategy to enhance the product range and price coverage of volume zone lineups, in response to market demand polarization, has demonstrated significant effectiveness. This strategy, combined with the company’s dedication to sustaining strong competitiveness in the premium market by emphasizing unique factors like AI, has played a substantial role in achieving the impressive figure. The first-quarter operating profit has surpassed KRW 1 trillion for the fifth consecutive year since 2020. The company’s content and service business, which leverages its hundreds of millions of devices distributed globally as a platform, along with D2C sales, are driving qualitative growth and enhancing the contribution to the company’s operating profit. Measures such as resource allocation, stabilization of raw material and logistics costs and ensuring the flexibility of the global production operation system have also played a part in maintaining stable profitability. In the home appliance & air solution business, new products like the LG Styler clothing care system, LG WashCombo All-in-One and LG WashTower have led growth, receiving positive market feedback. The strategy of expanding the volume zone lineup to cater to regional characteristics and shifts in demand in international markets has been successful. The company is also growing its B2B business, including HVAC, built-in appliances and component solutions. LG aims to expedite the paradigm shift in home appliances by introducing subscription services that allow customers to choose appliances and product management services that suit their lifestyles. Also, as AI expands its role in customer electronics, the company is incorporating its Affectionate Intelligence into its devices and services, aiming to provide a unique customer experience that goes beyond basic AI, offering more thoughtfulness and empathy towards customers. In the vehicle component solutions business, a secured backlog of orders is driving gradual sales growth. The order backlog is expected to exceed KRW 100 trillion in the first half of this year, increasing from the mid-90 trillion range at the end of last year. For In-vehicle Infotainment, a major contributor to sales, the emphasis this year is on bolstering software capabilities and broadening the spectrum of unique products. LG Magna e-Powertrain, having achieved profitability last year, is poised to accelerate growth by securing additional orders from the European and Asian markets. Concurrently, ZKW, a subsidiary specializing in vehicle headlamps, is strategizing to develop next-generation product capabilities while optimizing its business structure. The home entertainment business is continuing to experience meaningful growth with the launch of new 2024 OLED TV lineup with enhanced AI performance as well as the expansion of webOS content and services. Starting this year, the company will actively deploy dual-track strategy driven by both the top-tier OLED lineup and the QNED lineup to lead the premium market. Furthermore, the webOS platform business will be developed into a scalable, high-profit business this year. The business solutions sector continues to innovate customer experience through strategic products such as the new LG gram that comes with the latest on-device AI functions and gaming monitors. This year, the company will position itself with a competitive lineup of the commercial displays and continue to invest in future growth engines such as robots and electric vehicle charging, accelerating the early deployment of promising new businesses. These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month. # # # View the full article

Company Awarded 28 Awards for Excellence in Product Design, Including Two “Best of the Best” Honors SEOUL, Apr. 4, 2024 — LG Electronics (LG) announces it has received a total of 28 awards at this year’s Red Dot Award. Among the multiple accolades are two Best of the Best accolades for LG CLOi ServeBot and Signature Kitchen Suite Transitional Series wall ovens. Recognized with a Best of the Best honor, LG CLOi ServeBot incorporates innovative technology in a sleek design with stability in mind. For increased convenience and versatility, the autonomous serving robot features a three-tier shelves that can be adjusted or detached to suit the situation and can even hold up to 40 kilograms, making it easy to move heavy loads. Offering enhanced driving performance with six wheels and independent suspension, the CLOi ServeBot can even move stably on unsteady floors. Equipped with a 3D camera and a light detection and ranging (LiDAR) sensor, CLOi ServeBot can recognize environments and communicate with other CLOi ServeBot to coordinate movements without access points, enabling the stable operation of more than ten robots in the same space simultaneously. Featuring outstanding technology, CLOi ServeBot was awarded the Innovation Award at CES 2024. Also awarded the Best of the Best, the Signature Kitchen Suite Transitional Series wall ovens were recognized for its modern and minimal design with an elegant, velvety matte finish that elevates the kitchen environment. Delivering a chic, minimalist appearance, Transitional Series ovens are equipped with slimmer handles than those found on Professional Series models. Equipped with Gourmet AI technology and a built-in high-definition camera, the ovens can identify ingredients and automatically suggest optimal recipes on the display. Through the LG ThinQ app, users can monitor what they’re cooking in real time and even capture time-lapse videos and photos. LG StanbyME Go, a portable 27-inch screen built into a case, was recognized as both an Innovative Product and Winner at this year’s Red Dot Awards. Complete with an integrated Dolby Atmos sound system, HDMI connectivity and webOS, StanbyME Go is the complete anywhere-you-want entertainment experience. LG StanbyME Go is the ideal mobile entertainment screen with its 40W speakers and articulating arm can position the screen in three different ways. Protected by its military-grade case, users can enjoy their content in and outside the home, take it tailgating, camping and anywhere their travels take them. Other innovations recognized for outstanding design include LG’s latest TV, laptop, monitor, speaker, air conditioners, washing machines and dryers, Styler, all-in-one system ironing, dehumidifier and HydroTower, a combination of air purifier and humidifier. The Red Dot Award is one of the most respected competitions for product design, communication design and design concepts in the world. “LG will continue to provide a warm and innovative customer experience with a design tailored to users’ lifestyles along with the company’s unique smart life solutions,” said Hwang Sung-gul, head of LG Electronics’ Corporate Design Center. # # # View the full article

From the best restaurants to the most expansive and complex warehouses, service and industrial robots are reshaping countless industries through impactful and groundbreaking advancements that bring the autonomous future a step closer. Enhanced efficiency, productivity and cost savings are just a few advantages of service and industrial robots. In line with this, LG recently revealed its strategic investment in Bear Robotics as it doubles down on its commitment to advancing the capabilities of its service robotics, one of the company’s most promising business areas. After a number of years innovating the robotics space, the LG CLOi lineup has evolved into ‘your best partner’ with a wide range of solutions that include LG CLOi ServeBot, LG CLOi GuideBot and LG CLOi CarryBot, powered by AI technology. LG CLOi ServeBot’s independent suspension is implemented to all six wheels to ensure stable maneuverability across uneven floors. This enables the CLOi ServeBot to securely transport beverages and meals, including soups and noodles, even when travelling over surfaces with a slope of up to 5 millimeters (0.2 inches). And fully equipped with a LiDAR sensor and 3D camera, this technology lets the CLOi ServeBot navigate obstacles smoothly, ensuring that none of its valuable “cargo” is upset. Offering next-level convenience to restaurant owners, LG CLOi ServeBot runs for 11 hours on a full charge and can be charged both automatically and manually. The latest model offers even more services, which means it can now carry out its serving duties and assist business owners with various tasks. With its expanded tray size, the latest LG CLOi ServeBot now holds up to 40 kilograms, enabling it to transport all the dishes needed for western cuisine, which typically uses heavy tableware, or Korean cuisine, which comprises several side dishes. Extremely adaptable, the advanced robot’s trays can be completely removed or height adjusted to match different environments or applications. It even knows when the customer has picked up their plate so it can head straight back to the kitchen. On the other hand, if the tray is left full of tableware, then it automatically returns to its designated area. LG CLOi ServeBot also provides entertainment including a CMS (Content Management System) that lets users upload content via their mobile device. Through its 10-inch display, customers waiting to be seated are shown the menu and entertaining videos to be pass the time. Additionally, android apps can be installed according to preference. Going beyond its service robots, LG is proactively responding to the increasing need for robots in industrial settings with robotic innovations that boost productivity and quality in the manufacturing process. The company provides a variety of solutions that can be used to automate the warehouse. LG unveiled its latest industrial robots at MODEX 2024, the largest supply chain logistics trade show in Atlanta, Georgia, USA. This included the new LG CLOi CarryBot family of Autonomous Mobile Robots (AMR), which are specially designed to navigate complex floor plans and deliver payloads in customizable configurations. LG showcased two versions of LG CLOi CarryBot: a Mounting Type featuring two shelves which is ideal for smaller packages and navigating tight spaces, and a Rolltainer Type capable of carrying heavy loads on its back. This practical machine can quickly transport goods in large logistics sites at speeds of up to 1.2 meters per second, while providing stable driving by applying ‘Fast-X,’ LG’s autonomous driving technology optimized for logistics environments, including average driving and curve speed as well as acceleration and deceleration control. In fact, the company has innovated a number of solutions to enhance factory efficiency. ‘Mobile Manipulator’ an autonomous driving-based vertical articulated robot that mimics human arm movements. Unlike conventional robots that usually carry out the same task repeatedly, Mobile Manipulators move around production lines and carry out various tasks such as transportation, product assembly and inspection. Another solution is LG’s low-floor AMRs, industrial logistics robots that can carry 500 kilograms from A to B with very little assistance, which not only makes production efficient but safe too. To learn how LG is continuing to drive the commercialization of robotics in the real world while expanding its B2B businesses, stay tuned to LG Newsroom. # # # View the full article

For consumers, it’s the ‘experience’ that counts. According to PwC, 73 percent of all customers place experience near the top of their checklist when making purchasing decisions, following only price and product quality in order of importance. LG, a company that strives to ensure that ‘Life’s Good’ for all, has prioritized the art of providing F.U.N. – first, unique and new – core values for customers. To successfully deliver the types of experiences that customers desire, LG first had to make sure that all parts of the organization were aligned and properly equipped for the task at hand. In 2024, new CX performance management system is applied to the entire executive organization structure – not just Korean executives at the company’s headquarters but global executives and employees in charge of sales, manufacturing and management – with a view to adding CX to other crucial measurements of overall business performance, such as sales and operating profit. The data from the CX indicator is analyzed to assess the various teams involved and to instill a ‘customer-first’ mindset throughout the entire company. The definition of ‘customer’ in this equation is not limited to end-users, but includes business partners and relevant internal departments as well. The company made meaningful changes by promoting various customer value innovation activities. However, it was identified that a process was needed to properly evaluate business performance as well as reward the achievement of increased levels of customer satisfaction. Accordingly, starting from this year, all LG Electronics executives will be evaluated based on the level of customer satisfaction within the organizations under their purview, and also on whether or not they have achieved their allotted tasks. Customer satisfaction is graded based on LG’s in-house-developed measurement tool, which quantifies the satisfaction level of LG customers during each stage of the customer experience journey. Now, each organization is charged with the mission of determining how it will go about innovating target customers’ experiences. In this way, each unit or team can give in-depth consideration to the important question of “What constitutes a differentiated experience from the customers’ perspective?” and then gauge whether or not a specific CX innovation can be realized. For teams that don’t work directly with customers, CX tasks can include identifying the relevant customer groups, such as internal departments or suppliers, for a certain aspect or piece of organizational work, and generating appropriate and actionable innovation activities to drive meaningful results. LG strongly believes that customer value innovation is not just the domain of ‘management’ or select customer-facing teams. Rather, it takes a whole company working together to consistently create it, with each person adopting a ‘customer-first’ mindset and seeking to view all pertinent matters from the customer’s perspective. This belief reflects LG CEO William Cho’s management philosophy, which states that the start and end of all innovation is the customer. Since taking charge of the company at the end of 2021, CEO Cho has continuously emphasized how accelerating customer experience innovation plays a critical role in improving customers’ lives. As a result of his astute direction, and as underscored by LG’s ‘Future Vision 2030’ document and recent brand reinvention, the company is actively expanding its CX innovation initiatives. To boost the innovation of customer experience, the company has launched a company-wide project calling on all employees to ‘meet’ with customers directly to ‘hear’ their honest feedback and concerns in order to ‘empathize’ with them. As a part of this internal project that focuses on LG’s commitment to advancing CX, executives partook in an ‘on-site’ experience program designed to ensure the implementation of customer-centric management practices and policies. Last year alone, more than 280 LG executives from the Korean headquarters visited key offline sites to see firsthand a broad range of customer contact points and associated activities, including product purchase, phone consultation, rental, delivery and after-service care. Many of these executives even visited Hi-Tele Service, an LG subsidiary that provides remote customer service. While there, the executives had the valuable opportunity to hear feedback direct from LG customers – giving them insight into how and where the CX might be further improved and refined. On top of these activities, in order to ‘hear’ from customers, LG hosted seminars where employees could share CX innovation cases as well as programs where they could directly listen to customers’ stories. And, to boost ‘empathy’ for customers, the company is carrying out company-wide activities that enable employees to set their own customer and determine the value they can provide to these customers. Customer value innovation is not just a task for management or teams that work directly with customers. It is the job of everyone at LG to make meaningful changes by rethinking and differentiating everything the company does from the customer’s perspective. LG is committed to providing differentiated customer value. The company will continue to pursue a customer-centric way of working – one that is based on a detailed understanding of and empathy for its customers. Not limited to HQ, our system of actively meeting, hearing and empathizing with customers is being put into place in LG offices around the world. In a dedicated series on LG Newsroom, we will introduce how various LG teams and subsidiaries are making changes to reinvent CX, so stay tuned. By Kang Je-nam, director of Customer Value Innovation Division at LG Electronics # # # View the full article

At MODEX 2024, North America’s premier logistics exhibition, LG demonstrated its strong commitment to meeting the evolving needs of the global logistics industry. The company’s standalone booth featured a wide range of customized solutions for modern warehousing and smart factory environments – from order-picking robots to robot control systems incorporating high-speed communications technologies. LG’s innovative AI-powered industrial robots headline a diverse lineup of solutions that can help fulfillment logistics companies enjoy a seamless digital transformation (DX). Consisting of two zones – the Distribution Center and Smart Factory – the company’s booth at MODEX provided real-world scenarios clearly illustrating the immense value and operational efficiency that LG’s robots can deliver. Impressing visitors to the Distribution Center zone, the LG CLOi CarryBot is a specialized AI-powered logistics robot with autonomous driving capabilities that can collect and transport items within a facility. The LG CLOi CarryBot is available in two types: a Mounting Type capable of sorting and storing various items, and a Rolltainer Type for loading and transporting large, heavy items. Travelling at speeds of up to 1.2 meters per second, LG CLOi CarryBot can swiftly carry goods or materials across expansive logistics warehouses. Thanks to Fast-X, LG’s optimized autonomous driving technology, the CLOi CarryBot is able to safely navigate its way around storage bays and work stations; automatically adjusting speeds in response to actual conditions. Visitors to LG’s booth at MODEX also had the opportunity to view LG’s high-load logistics robots, which are designed to transport fully-loaded pallets weighing up to 250 kilograms. For convenient management, the company’s pallet-moving robots integrate smoothly with customers’ existing Warehouse Management Systems (WMS). This allows for efficient task allocation, with the WMS able to communicate order information to, and explore optimal routes for, each robot connected to the system. Inside the Smart Factory zone, LG exhibited robots, such as the Mobile Manipulator, that can play an active role in enhancing efficiency in smart factories. An autonomous mobile robot (AMR), the Mobile Manipulator is designed to improve productivity and quality control. This solution features multi-joint articulated arms that are capable of performing a range of complex actions. Unlike conventional robots, which can only handle a single task, the Mobile Manipulator can complete a wide variety of jobs, including transporting parts, assembling products and conducting quality inspections across diverse processes. It can also move autonomously between stations on a production line as and when required. What’s more, LG introduced its brand-new robotic logistics platforms and solutions for smart factories, such as the Flex-RPS (Robotic Production System). Utilizing ‘collaborative’ robots that combine mobility with the attributes of multi-joint, single-arm robotic solutions, Flex-RPS can be installed and moved between different production or logistics areas, offering a new level of flexibility and operational efficiency. Additionally, LG showed off its low-floor AMR, which can help speed up workflow with its enhanced pallet-lifting capabilities. LG has also introduced solutions, accompanied by LG’s private 5G network, that eventually increases the operational efficiency of logistics and smart factories. By leveraging the fast transmission speed and low latency of 5G, the solutions not only establish optimized movement routes for multiple logistics robots, moving simultaneously, but also prevent safety accidents using real-time monitoring and control. With its showcase at MODEX 2024, LG underscored its dedication to pioneering innovative solutions for the logistics industry. LG will continue to apply its technology and design expertise, and its deep understanding of its customers’ needs, to usher in a brand-new era in logistics automation. # # # View the full article

(Photo credit: Paweł Bastrzyk, ESL FACEIT Group) Every gamer, casual and professional alike, will admit that victory or defeat is decided by a second, and sometimes even less. The best opportunity to demonstrate the power of the new LG UltraGear OLED gaming monitor (model 27GS95QE) was at the annual gaming celebration – IEM Expo, held in conjunction with Intel® Extreme Masters Katowice 2024 in Poland. LG UltraGear gaming monitors have long been recognized for their gaming features. LG collaborates with Gen.G Esports, one of the biggest esports organizations in the world, and LG UltraGear gaming monitor is also an official display of the League of Legends EMEA Championship (LEC) 2023. (Photo credit: Helena Kristiansson, ESL FACEIT Group) Held annually since 2013, Intel Extreme Masters in Katowice is an opportunity for Counter-Strike and Starcraft® II fans to meet. This year, the prize pool for the top teams of the final was USD 1,500,000 for both tournaments. Team Spirit’s dominant victory was driven by one of the best professional tier 1 Counter-Strike debuts of all time following an incredible performance from Team Spirit’s 17-year-old prodigy Danil “donk” Kryshkovets. The fastest-selling IEM Katowice tournament in history, the event saw a peak viewership of over 972,000 for Counter-Strike 2 and more than 77,000 for StarCraft II, according to escharts.com. The sold-out Spodek Arena and MCK Auditorium welcomed over 65,000 fans across four days of live StarCraft II competition, and three days of Counter-Strike action, complemented by IEM Expo. (Photo credit: Paweł Bastrzyk, ESL FACEIT Group) With its involvement in the Intel Extreme Masters Katowice 2024, LG Electronics Poland has shown its commitment to providing gamers with the highest quality gaming monitors and allowing them to check the quality of the monitors with their own eyes. Visitors to the booth, which featured 16 LG UltraGear OLED gaming monitors, could see for themselves such a difference the use of self-luminous pixel technology makes. (Photo credit: Paweł Bastrzyk, ESL FACEIT Group) The LG UltraGear OLED gaming monitor (model 27GS95QE) has a 26.5-inch OLED display with high refresh rates (240Hz), fast response times and outstanding picture quality with Quad-HD (2,560 x 1,440) resolution. Already traditional for the LG UltraGear series, the monitor supports the AMD FreeSync Premium Pro and NVIDIA G-SYNC standards for a smooth gaming experience. Fans of adventure or sports games will appreciate the HDR support, guaranteeing a display with a wide tonal range that are VESA DisplayHDR True Black 400 certified. In addition, the monitor screen is bezel-free, allowing users to see every detail and enjoy full immersion. And, with Anti-Glare & Low Reflection coating, LG UltraGear OLED gaming monitor ensures users won’t be distracted by glares on the display, even in areas illuminated by vivid lights. LG UltraGear OLED gaming monitors offer features and capabilities that take the entire gaming experience to the next level. LG will continue to enhance the strong reputation of the UltraGear brand by engaging with special gaming and e-sports projects and creating innovative products that put the needs of gamers first. (Photo credit: Paweł Bastrzyk, ESL FACEIT Group) Contributed by LG Poland # # # View the full article

The concept of the ‘home’ has evolved beyond a mere roof over one’s head into a stage for self-expression. The home reflects unique tastes and individual lifestyles, and consumers have become increasingly proactive in curating living spaces that cater to their preferences, whether living alone or in a shared space with their family. Photo credit: @oh_desk / Model: OLED48C2ENA Emerging as a critical medium to express personal preferences into living spaces, LG OLED TVs offer an immersive and thrilling entertainment experience within the comfort of one’s home. An outstanding example of spaces that uniquely reflect personal preferences, gaming rooms have gained significant popularity as esports and gaming have become as a favored form of entertainment. In order to experience full immersion, gamers are eager to create a space to ideally fit with their unique preferences and requirements. The screen plays a pivotal role in enhancing the level of immersion and the quality of visuals, both of which are crucial for delivering a lifelike experience in MMORPGs (massively multiplayer online role-playing game) and console gaming. LG OLED TVs have been recognized for excellence in the gaming world through vivid colors mesmerizing gamers with dynamic visuals that breathe life into the gaming experience, while also boasting lightning-fast response time for seamless connection and engaging on-screen action. The expansive screens elevate immersion to new heights, whether in the living room, in a gaming space or at a desk. Moreover, LG OLED TVs offer convenient cloud gaming services, including NVDIA GeForce NOW,1 with no downloads or additional hardware needed. Photo credit: @kwonkorea/ Model: OLED42C2KNB In pursuit of elevating immersion and offering personalized settings, LG has launched LG OLED Flex. Featuring breathtaking OLED picture quality, LG OLED Flex lives up to its name with unprecedented flexibility, pushing the boundaries of traditional fixed screens. Photo credit: @chxx6ux/ Model: OLED42LX3QKNA Whether in dedicated gaming haven or a versatile space where work and leisure coexist, the flexibility of the LG OLED Flex shines through, allowing users to effortlessly switch between a flat screen for work tasks and an optimized curvature for gaming that adapts to the game genre or user’s posture. The screen can adjust to fine-tune the curvature, height and tilt, ensuring an optimized experience in any scenario, be it for entertainment or productivity. Photo credit: Kang Seok-kyung / Model: OLED42LX3QKNA The unique design of LG OLED Flex serves as an immersive and three-dimensional entertainment experience, with distracting elements absent from the front. Images of gaming gear shaped on the sides and back, as well as the stand’s shield-handle design give a sleek and strong appearance that elevates gaming to the next level. Dolby Atmos-enabled three-dimensional sound and the X-shaped lighting design add to the dynamic gaming environment. One user remarked that the LG OLED Flex completed their gaming area, commenting, “Compared to the same amount of gameplay on other screens, LG OLED Flex makes the immersive experience so much richer.” Photo credit: Kang Seok–kyung / Model: OLD42LX3QKNA LG OLED TVs and LG OLED Flex have been praised for their stunning picture quality and versatile features that enhance personal entertainment, and also enable users to create their own unique spaces and lifestyles. Photo credit: @oh_desk / Model: OLED48C2ENA One user2 shared how they utilize LG OLED TVs for color correction in photography and video editing, highlighting the exceptional color accuracy essential for reviewing work quality. They also mentioned the versatility of the screen, as their family enjoys playing collaborative multiplayer gaming with the multiscreen feature as well as watching TV shows with stunning contrast and vibrant colors. Photo credit: @oh_desk / Model: OLED48C2ENA Another user emphasized how LG OLED TV enriches their personal time and hobbies. With its vibrant picture quality and expansive screen, the OLED TV enables them to enjoy complete immersion in their chosen activities. They’ve found that watching their favorite videos on LG OLED TVs during a workout makes exercise easier and more enjoyable. LG OLED has become a part of their daily routine, creating more relaxing moments for meditation or gameplay after a long day of work and taking caring of their children. Photo credit: @oh_desk / Model: OLED48C2ENA Delivering unmatched speed and stunning picture quality, LG’s OLED TVs and OLED Flex redefine the limitations of screen capabilities, allowing users to experience another level of versatility and immersion. LG is set to introduce new lifestyles to reimagine spaces and tailor experiences to individual taste, needs and routines. For more on how the LG HE Design Lab delivers new experiences and enriches your lifestyle with innovative designs, stay tuned to the LG Newsroom. # # # 1 This service requires sign-up and subscription. Games may need to be purchased separately. Certain games offered by this service may require connection to a gamepad, mouse, keyboard, etc. The service may be discontinued due to circumstances of the companies that provide games. The service is available on LG OLED TV models released after 2020 and may not be available by country. The range of offered services may vary from country to country. 2 The interviewee has received compensation for contributing to the creation of this content. View the full article

EPA and DOE Recognize LG Electronics for ‘Sustained Excellence’ in Energy-Efficient Products, Environmental Sustainability Efforts SEOUL, March 27, 2024 – LG Electronics (LG) has been named 2024 ENERGY STAR® Partner of the Year-Sustained Excellence by the U.S. Environmental Protection Agency and U.S. Department of Energy. This honor recognizes LG’s exemplary commitment to fighting climate change and protecting the environment through leadership in ENERGY STAR certified products and promotions. This marks the 11th time since 2012 that LG has been named Partner of the Year. “ENERGY STAR supports LG’s ‘Innovation for a Better Life’ brand mission, which means creating a better life for people and a better future for our planet through smart life solutions,” said Chris Jung, president and CEO, LG Electronics North America. “2023 marked an inflection point for LG’s strategy to help drive the electrification movement across America with ENERGY STAR certified products – from heat-pump-enabled HVAC systems, water heaters and clothes dryers to induction cooktops and EV chargers, as well as energy storage and management systems – all enabling broader decarbonization goals.” The EPA recognized LG for its robust participation in various ENERGY STAR campaigns and promotions, helping to educate tens of millions of American consumers about greener living with LG and ENERGY STAR, driving a record 8.3 billion consumer impressions. The 2024 Partner of the Year award recognizes a number of key LG ENERGY STAR accomplishments last year. LG was the first to certify induction cooktops and ranges to the new ENERGY STAR cooking specification finalized in October 2023. LG also was ENERGY STAR Partner to certify dishwashers to the ENERGY STAR Version 7 specification, and all new models earned the “ENERGY STAR Most Efficient 2023” designation. EPA Administrator Michael S. Regan congratulated LG and other ENERGY STAR award winners for “innovation and leadership in delivering cost-effective energy efficient solutions that create jobs, address climate change, and contribute to a healthier environment for all.” He said, “President Biden’s Investing in America agenda creates unprecedented opportunity to build a clean energy economy, and private sector partners through programs like ENERGY STAR are leading the way.” Each year, the ENERGY STAR program honors a select group of businesses and organizations that have made outstanding contributions to energy efficiency and the transition to a clean energy economy. ENERGY STAR award winners lead their industries in the production, sale and adoption of energy-efficient products, homes, buildings, services and strategies. These efforts have saved more than 5 trillion kilowatt-hours of electricity over the past 30 years. # # # View the full article

Advanced technologies are making life smarter and more convenient. At home, our living spaces have been upgraded through an ever-expanding ecosystem of connected appliances, devices and technologies. However, despite the time-saving benefits of these impressive innovations, the daily chores we love to avoid haven’t gone away just quite yet. Dedicated to realizing the Zero Labor Home, LG recently brought ‘the complete liberation from housework’ a step closer with the introduction of its groundbreaking household companion, the LG Smart Home AI Agent. Although small in stature, LG’s Smart Home AI Agent has outsized capabilities. Not only does it act as a hub seamlessly connecting and controlling a wide range of home appliances and Internet of Things (IoT) devices,1 it also independently navigates its way around the house thanks to a clever, two-legged wheel design and a raft of cutting-edge tech. Built-in cameras, microphones and various sensors enable LG’s little AI Agent to collect a variety of data from the surrounding environment, which it then leverages to effectively monitor and manage the home. Captured through multi-modal sensing, the collected data is processed and analyzed by the LG home appliance AI platform. This makes it possible for the Smart Home AI Agent to comprehend users’ intentions such as voices and facial expressions, understand its surroundings and recommend specific courses of action (such as activating or changing the settings of a particular connected appliance or device) to create greater ease, simplicity and comfort from the burden of housework. At KBIS 2024 in Las Vegas this February, LG’s versatile Smart Home AI Agent highlighted the progress the company is making toward achieving the Zero Labor Home. Beyond its many abilities as a butler, assistant and companion, the diminutive robot is also quite the dancer. Before an enthralled audience, a group of perfectly-in-sync Smart Home AI Agents showed off their skills on the dancefloor with an endearing and entertaining choreographed routine. Live demonstrations and short videos focusing on real-life usage scenarios at LG’s booth revealed how the AI Agent can help at home, from answering user’s questions, to greeting visitors at the door, to delivering useful notifications from connected appliances and other smart home devices. In the booth’s Laundry section, the robot assumed the duties of a personal butler, offering up useful information, such as when the washing has finished, and helpful suggestions, like the best way to care for one’s laundry. The Kitchen section introduced the AI Agent as a convenient mobile hub and home assistant, seamlessly connecting with LG’s advanced kitchen appliances and presenting delicious recipes based on available ingredients. Inside the Living section, the Agent showed how it can be a valuable companion, notifying users when a visitor has arrived, inspecting each room as an indoor security officer, and even turning off the smart lightings when everyone has gone to bed. Through LG’s collaboration with Microsoft, the Smart Home AI Agent integrates both the Azure AI Speech Service, which is based on voice recognition and voice synthesis technology, and the Azure OpenAI Service. Microsoft’s advanced Azure AI solutions help to ensure accurate voice recognition and give the robot its aptitude for comprehending nuanced commands, even in noisy environments like the Las Vegas Convention Center – the venue for KBIS 2024. What’s more, the AI Agent’s Large Language Model (LLM)-based generative AI conversation service enables a more sophisticated level of robot-human interaction. Users can enjoy having natural, two-way conversations on various topics and conveniently control their home appliances with casually-spoken voice commands. Additionally, utilizing voice and facial recognition technology, LG’s intelligent, little home agent can distinguish between different users. To show its own ‘personality’ and ‘emotions,’ the robot changes the expressions on its face display, and can also convey its reaction to events and user interactions through movements generated by its articulated leg joints. With ThinQ integration and the expansion of its open platform ecosystem, LG aims to accelerate both the adoption of the Smart Home AI Agent and the realization of its goal to liberate customers from the burden of household chores. Much like ThinQ UP appliances, the AI Agent will be able to receive continuous upgrades via the ThinQ app,2 providing users with an evolving, personalized smart living platform and a smart home solution. A genuine game-changer, the LG Smart Home AI Agent is set to transform the way we interact with our living spaces, bringing us that much nearer to the realization of the Zero Labor Home. # # # 1 Feature availability may vary depending on region and usage environment. 2 Feature and service availability of ThinQ UP may vary depending on region. View the full article

In this installment of On the Job, we go inside LG Labs, LG’s marketing platform established to deliver experimental and innovative product and service experiences to its customers. We’re here to learn more about how it brings one-of-a-kind products and service experiences to customers. As it transforms into a younger and innovative company, LG is fully committed to delivering a consistent supply of groundbreaking products and technologies that appeal to the younger generation. Playing a key role in this shift is LG Labs, a platform established to push the limits of innovation and turn imagination into reality by doing something that doesn’t come natural to most – thinking outside the box. Since making its world debut at CES 2023, LG Labs has been presenting some of the most experimental and innovative products and services to global customers. Set up to bring a younger and more innovative feel to the LG brand, LG Labs’ purpose is to develop products that resonate with the younger generation, helping it build strong and lasting brand values that will be crucial to sustaining its leadership status into the future. “If we discover an innovative idea that can provide new, unique experiences to customers, it doesn’t matter if it is low in business priority or small in market size,” explained Kong Dae-won, leader of LG Labs. “Even before launch, LG Labs actively engages with real customers through various channels and considers their honest feedback, providing us more opportunities to bring our potentially game-changing ideas to life.” (From left to right) Kong Dae-won, leader of LG labs, and Woo Hyung-bihn, specialist at LG Labs To decide which product to develop, LG Labs brings together experts from LG Global Marketing Group, Design Management Center, CX Center, Quality Management Center and other related departments. The questions every LG Labs expert must ask themself are: Is this something we’ve never tried before? Is it a new concept for the industry? And does it have business potential? For example, DukeBox, which was unveiled at CES 2024, creates an entirely new product category and unique music experience by combining a vacuum tube motif with Transparent OLED tech. In fact, despite launching only a year ago, LG Labs has already invented several never-before-seen products including DUOBO, Bon Voyage and brid.zzz. Bon Voyage featured at Wanderlust Korea “We felt it was important to bring our innovations to customers directly and provide the opportunity to experience our innovative ideas in person,” said Kong Dae-won. “Over the past year, brid.zzz, Bon Voyage and DUOBO were featured in the LG Labs experience zone at offline events in South Korea, including Wanderlust Korea, Isegye Festival and Go Out Camp Festival. As a result, we were able to reach more than 40,000 customers and received invaluable feedback from more than 2,000 visitors.” This year’s CES LG Labs booth was twice the size of last year’s booth, and the response from visitors was twice the scale as well. DukeBox was a big hit, especially with the big music labels in attendance as it fit seamlessly with their content and music. As a result, LG is currently in talks with a famous label on a potential collaboration that would undoubtedly strike a chord with young music fans. LG Labs offline experience zone at Isegye Festival in Korea Beginning last year, LG started focusing on targeting younger customers. This year, it’s taking things a step further by entering their social and online channels to generate more engagement. By leveraging the influence of creators who resonate with the younger demographic, LG plans to adopt an online and offline hybrid marketing strategy to communicate the new and exciting experiences of LG Labs’ products. This includes expanding its experience events overseas. LG Labs aims to expand the company’s future business portfolio while encouraging both executives and employees to challenge convention by fostering an organizational culture that welcomes and rewards it. There’s much more to come from LG Labs over the coming years, so watch this space for more inventions designed to make life good! Stay tuned to the LG Newsroom to find out what other LG teams and employees are getting up to. # # # View the full article

LG Thailand has forged a groundbreaking partnership with ATTA Autohaus, the first digital showroom of Mercedes-Benz in Thailand, to redefine the visitor experience. In a flawless fusion of innovation and luxury, this exclusive venture showcases LG’s state-of-the-art technology within the opulent confines of ATTA Autohaus, featuring none other than the world’s largest OLED TV (97 inches) alongside stunning OLED Posé and StanbyME. To deliver an avant-garde journey that meets the growing demand for high-tech experiences, ATTA Autohaus enlisted the help of LG professionals to assemble an immersive environment where today’s most advanced TVs add a touch of class to the premium showroom experience. This coming together aligns perfectly with ATTA Autohaus’s commitment to seamlessly blending its online and offline customer experiences together. LG’s cutting-edge OLED technology, especially the world’s largest OLED TV, has been meticulously integrated into the showroom’s ambience. Going far beyond the purpose of delivering crystal-clear content, these TVs are now making their mark on ATTA Autohaus’s mission of providing the most innovative and sustainable customer experience yet. The strategic placement of LG TVs among the venue’s 15 high-end vehicles creates a harmonious synergy between tech and luxury, offering a glimpse into the future of luxury car retail spaces. This collaboration extends LG’s OLED technology beyond conventional entertainment settings. The TVs not only showcase the prowess of LG’s display technology, but also contribute to the creation of a captivating ambiance. LG’s 97-inch OLED TV stands out among the rest as a testament to the company’s commitment to pushing the boundaries of visual innovation, providing the most cinematic experience ever witnessed inside a luxury car showroom. The integration of LG’s technology was a resounding success, elevating the showroom’s allure while guiding esteemed guests on their journey into the world of luxury vehicles. Since the awe-inspiring TVs were installed throughout the venue, visitor engagement has increased significantly with the immersive screens extending dwell time and heightening visitors’ intrigue in the displayed vehicles. This collaboration goes as far as setting a new benchmark for future endeavors, showcasing how cutting-edge technology is worthy of its place in the luxury market, raising the bar for automobile showrooms across Thailand. More than just a collaboration, this transformative blend of technology and luxury is helping to transform perceptions of the customer experience within the premium automotive industry. This partnership embodies LG’s commitment to innovation and its ability to seamlessly integrate advanced technologies into diverse lifestyle settings, ultimately making life better for all consumers worldwide. Contributed by LG Thailand # # # View the full article

With a 360-degree Rotatable Handle and Auto Screen Adjustment Feature, the Latest CineBeam Model Delivers High-quality Content Consumption Anytime, Anywhere SEOUL, Mar. 15, 2023 — LG Electronics (LG) is set for the global launch of the LG CineBeam Q (model HU710PB). The LG CineBeam Q will be available for pre-orders from March 18 with exclusive benefits.1 The global release will begin in South Korea this month and will roll out in other markets, including US, Canada, Australia, Germany, Spain, France, UK, several countries in Asia and the Gulf region from April. Furthermore, the innovative projector aims for further expansion into additional countries. Unveiled at CES 2024, the LG CineBeam Q projector is designed to complement users’ lifestyles, offering maximum portability with its compact design featuring a 360-degree rotatable handle. Intended for seamless transitions between indoor and outdoor settings, the CineBeam Q caters to users seeking elevated entertainment experiences free from constraints of location.2 The LG CineBeam Q provides flexibility for effortless content consumption anytime, anywhere.2 Whether used as an educational aid for families or a movie screen for social gatherings, the versatile lifestyle companion integrates into any room or outdoor area. When not in use, the CineBeam Q projector acts as a chic interior accessory, complementing any space with its minimal design. Additionally, users can activate the Light Drawing function to enhance the ambiance of a space with captivating digital images. This image-mapping feature projects images onto the wall, elevating the room with tranquil mood lighting. Extending beyond its portable design, the CineBeam Q refuses to compromise outstanding picture quality, projecting stunning 4K UHD resolution images up to 120 inches and delivering vibrant, vivid pictures with a remarkable 450,000:1 contrast ratio and 154 percent coverage (overall) of the DCI-P3 color gamut. The CineBeam Q projector boasts versatile and convenient features that effectively solve portability issues associated with conventional projectors, which can be a hassle to set up and move around. Equipped with Auto Screen Adjustment, the auto-focus feature optimizes image placement and size, creating an immersive viewing experience in any space, while eliminating the inconvenience of the setup process.3 Further enhanced by the latest version of the intuitive LG webOS platform, viewers can watch all their favorite shows with seamless access4 to popular streaming services like Netflix, Disney+, Prime Video and YouTube.5 Additionally, it allows users to effortlessly share content from their smart devices via AirPlay 2 and Miracast.6 “The LG CineBeam Q stands out as a truly unique projector, not only for its exceptional picture quality and impressive visuals but also for its ability to seamlessly blend into any home environment as a stunning art piece,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Content lovers will be delighted by the portability of the projector lineup, which delivers unparalleled cinematic viewing experiences anytime, anywhere.” # # # 1 Benefits for pre-order purchase may vary by country. 2 The projector operates solely through external power sources and does not feature a built-in battery. It necessitates connection to a power cord or external battery. Also, the model requires space suitable for projection such as walls, ceilings and similar surfaces. 3 If the distance from the screen exceeds 2 meters or the angle of placement is over 25 degrees, the auto screen adjustment may not work properly. 4 Available when the device is connected to Internet or Wi-Fi network. 5 Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country. Users are required to have an account for the streaming services. 6 Available when the device is connected to Internet or Wi-Fi network. View the full article

Under the Theme of ‘Upgrade Your Lifestyle with LG’, the Company Showcases How LG ThinQ and Its Technologies Offer Enhanced Customer Experience SEOUL, Mar. 14, 2024 — LG Electronics (LG) is set to showcase its cutting-edge home appliances and related core technologies at the Appliance & Electronics World Expo (AWE) 2024, taking place in Shanghai, China, from March 14-17. In collaboration with Jingdong (JD), one of China’s biggest e-commerce companies, LG will present a range of premium home appliances that local consumers can purchase through JD’s online store, and host a live broadcast session on the opening day of the Expo. Under the theme of ‘Upgrade Your Lifestyle with LG,’ the company is introducing the upgraded home lifestyle made possible by the company’s innovative appliances. The expansive exhibit includes the LG x JD Alliance zone, LG Innovation Tech zone, Upgrade Your Lifestyle zone, as well as the LG ThinQ Home, MoodUP Bridge, Air Solution Lounge and the Laundry Solution & Trendy Kitchen zone. LG x JD Alliance zone highlights the groundbreaking appliances that will be available on JD, along with the advanced technologies that have helped LG become a major player in the global home appliance market. On day one of AWE, LG and JD will team up for live broadcasts showcasing home solutions, such as the latest WashTower, LG Styler, InstaView refrigerators, air conditioners, 77-inch and 83-inch OLED TVs. In the Upgrade Your Lifestyle zone, LG will illustrate its harmonious ‘Fix & Max’ concept, with home appliances seamlessly integrated into realistic and stylishly appointed kitchen, study and living room environments. Visitors can also see for themselves how the company’s stunning home appliances realize the vision of making better life at home by curating a residential space with home appliances products, lifestyle screen products and IT products, including the kitchen, living room, home office, dressing room and balcony. The LG ThinQ Home zone shows off the smart yet elegantly simple home appliance management experience enabled by the revolutionary LG ThinQ UP. Intuitive to use, the latest ThinQ UP platform makes it easier to control and manage appliances, whether it is turning appliances on and off or selecting one of the many specialized cycles available on the company’s intelligent appliances. With its vibrant, dynamic colors, the MoodUP Bridge is sure to attract the attention of visitors to LG’s booth at AWE 2024. First introduced in 2023, LG refrigerators with MoodUP feature color-changeable LED door panels that can be managed using the LG ThinQ app. Moving into the Seamless Air Solution Lounge, visitors can experience the full lineup of LG’s air care appliances including the PuriCare AeroTower, AeroFurniture and LG PuriCare Objet Collection HydroTower. The LG Innovation Tech zone introducing Artificial Intelligence Direct Drive (AI DD) technology focuses on LG’s washers and dryers equipped with the latest Direct Drive Motor tech. Intelligently caring for users’ laundry, the AI DD senses the weight and fabric softness of each load and the types of fabrics being washed, then automatically determines the ideal cycle for enhanced cleansing performance and protection of your garments.* Meanwhile, visitors can see the history of LG Styler, as well as the improved clothing care solutions of new LG Styler. The Laundry Solution & Trendy Kitchen zone is where visitors can find LG’s smart integrated clothing care solutions and high-performance kitchen appliances. Displayed in the Laundry Solution zone, visitors can see LG’s smart clothing care solution from washer, dryer, clothing care solution and ironing. The Trendy Kitchen zone features various lineup of InstaView refrigerators with understated, décor-friendly finishes, including Essence White and Matte Black. Visitors can continue their tour of the company’s booth in the LG Objet Collection zone, which presents the unique and captivating aesthetics of the LG Objet Collection lineup. To target young customers, the company set up unique zones where visitors could fully experience LG products in person. The IT Gaming Zone offered visitors the chance to play actual games on LG UltraGear OLED gaming monitors and LG gram Pro laptops. And, catching the eyes of younger visitors, the Camping & Relaxation Zone was an interactive outdoor life space featuring products, including the LG StanbyMe Go and LG CineBeam Q, which are being launched in China for the first time. Also, LG MAGNIT, a 163-inch Micro LED, not only captivates visitors with its high-quality image but also offers customizable large-scale screens to meet the needs of B2B customers. “We are excited to introduce Chinese customers to an upgraded lifestyle with our innovative home appliances and technologies at AWE 2024,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to deliver smart life solutions capable of accommodating the unique tastes, preferences and needs of each and every customer.” Visitors to AWE 2024 can explore the full portfolio of lifestyle-enhancing LG home appliances at the company’s booth (#1C51, W1 Hall, Shanghai New International Expo Center). # # # * Tested by Intertek on comparing the results of AI Wash cycle to Cotton cycle with 3kg of load in LG washer model F4Y7RYW0W. AI sensing is not activated when the Steam option is selected. Results may differ depending on load composition and environmental factors. View the full article

An exciting transformation is taking place in the world of sports entertainment, revolutionizing how enthusiasts engage with live games and events to foster stronger connections with their favorite athletes and teams. Recent studies1 from LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, offer compelling insights into the growing trend of consuming sports content through streaming services. Over 70 percent of respondents across the US, UK and Canada regularly stream live sports and a considerable portion expressed intentions to stream upcoming major sports games. With increasingly convenient options available, evidence proves that sports streaming is gaining rapid momentum. Amidst the surge in sports consumption via streaming, LG Smart TVs offer a comprehensive and compelling array of options catered to the preferences of every sports fan. Available on both paid and free ad-supported streaming services, LG Smart TV users can enjoy a variety of sports content on the big screen for an immersive and dynamic viewing experience that brings the excitement of the game right into the living room. In anticipation of the buzz surrounding major sports events later this year, LG Smart TVs promise to heighten these games and tournaments, bringing people together for a sensational sports entertainment experience. Notably, users can access LG Channels, the company’s exclusive, free streaming service, which boasts an extensive range of sports channels, presenting coverage of popular games and events across multiple countries. For example, popular content from the National Collegiate Athletics Association (NCAA), Matthew Berry’s Fantasy Life and the National Football League (NFL) have captured the attention of sports lovers from the US. Similarly, in Europe, viewers have engaged with a multitude of channels showcasing regional or local leagues, such as FIFA+, DAZN RISE, Tennis Channel, EdgeSports, MTRSPT1 and SportsGrid, providing a diverse range of content for enthusiasts of any sport. Tailored for passionate sports fans, LG Smart TVs are loaded with versatile features including Sports Portal2 and Sports Alert.3 Easy access through the Sports Quick Card on the Home Screen ensures users can stay up to date with key game highlight and real-time score, missing none of the action and excitement. Sport Portal Snapshot. Sports streaming services available in select regions, subscription to Prime or Prime Video required What’s new, LG introduces Sports Portal, an intuitive and convenient interface that delivers a comprehensive selection of sports information and content. The Sports Portal is a hub for sports channels, live content, match schedules, scores and more. Moreover, convenient features like keyword web searches and curated lists of major sports leagues and sports apps grant access to all the resources needed to customize the entertainment experience. Sports viewing on LG Smart TVs is further enhanced with the personalized support of Sports Alert. By registering their favorite players or teams, users can receive the latest updates with notifications showing real-time scoring alerts and final match results, all available even while enjoying other content. The feature also conveniently presents information about their teams’ upcoming matches and key sports league details. Another versatile feature, Room to Room Share4 utilizes a Wi-Fi connection to seamlessly mirror the content from one LG Smart TV to another5 in a different room within a house, providing an uninterrupted viewing experience, so viewers never miss a moment of the game, even as they move between rooms. Dive into the dynamic world of sports entertainment with future updates on LG’s latest innovations by visiting the LG Newsroom. 1 LG Ad Solutions “Stadium to Screen. Streaming live sports in 2024.” 2 Available on LG 2024 OLED TVs, QNED TVs, NanoCell TVs and UHD TVs. 3 Available on LG Smart TVs running webOS 6.0 and above. Sports and sports leagues supported may differ by country. Functionality and EPG limitations vary by country. 4 Syncing is only available between TVs connected to the same Wi-Fi access point. Support for Room-to-Room Sharing may vary by country. 5 Sending and receiving capabilities may differ depending on the TV model. – Main TV / Content Sender: LG OLED TVs, including Z2, Z3, Z4, M4, G2, G3, G4, C2, CS, C3, C4, and QNED TVs, including QNED99Q, QNED95Q, QNED 99T – Sub TV / Content Receiver: Every LG Smart TV released in 2022 and later # # # View the full article

Company Expands Smart Factory Business Based on AI Technology and Automation Solutions SEOUL, Mar. 13, 2024 — LG Electronics (LG) is expanding its B2B business area and making significant strides into the global smart factory market by capitalizing on its expertise in constructing and operating intelligent autonomous factories. Earlier this year, LG established the Smart Factory Business Division within its Production engineering Research Institute (PRI) and initiated the commercialization of its intangible assets, including smart factory construction technology and operational solutions. These innovations will be highlighted at MODEX 2024, the premier supply chain experience trade show, held in Atlanta, Georgia, USA. LG’s smart factory business not only delivers production automation solutions but also incorporates AI-driven production planning, operations and the Digital Twin solution. The company aims to enhance customers’ manufacturing competitiveness by offering optimal solutions across all stages, from factory planning and design to construction and operation. Additionally, continuous improvement consulting services for factory upgrades will be available. Aligned with LG’s vision of achieving a revenue of KRW 100 trillion by 2030, with the B2B sector targeting revenue exceeding KRW 40 trillion, the smart factory business serves as a cornerstone for LG’s B2B expansion. This endeavor is part of LG’s strategic focus on three key areas for future growth: accelerating non-hardware business models, expanding B2B businesses and developing new business domains. Experienced in various aspects of the smart factory business, LG boasts extensive manufacturing expertise across diverse sectors such as home appliances, air solutions, TVs, vehicle components and robotics. What’s more, the company provides cutting-edge equipment and communication technologies, including big data-enabled integrated monitoring systems and predictive quality evaluation systems. In addition to its manufacturing prowess, LG has secured essential digital technologies for building automated processes, including AI, big data and the Internet of Things (IoT). The company has also developed an intelligent production system where deep learning-enabled robots execute tasks guided by the company’s Digital Twin solution. This solution simulates actual machinery, equipment and logistics systems in a virtual environment, facilitating smooth integration and optimization of manufacturing processes. These accomplishments have earned LG recognition for possessing world-class smart factory technology, encompassing hardware, software and automation solutions. Notably, the LG Smart Park in Changwon and the Tennessee factory in the USA were selected as Lighthouse Factories by the World Economic Forum. With these capabilities, LG strengthens collaboration with various partners to expand the smart factory ecosystem. Following the signing of an MOU with LS ELECTRIC for the “Establishment of Smart Factory Business Cooperation System and Mutual Benefit Enhancement,” LG is forming unions with numerous global partners to advance smart factory technology through cloud and data analysis. “In light of LG’s robust portfolio of smart factory solutions, we are committed to partnering with customers throughout their manufacturing journey by delivering optimal solutions across all stages, from planning and design to construction and operation,” stated Song Shi-yong, head of LG Electronics’ Smart Factory Business Division. He further elaborated on plans to introduce a Total Factory Offering System, which will provide a comprehensive solution in collaboration with LG and its global partners. # # # View the full article

Company Aims to Lead Shift to Software-Defined Robotics SEOUL, Mar. 12, 2024 — LG Electronics (LG) is making a strategic investment move to expedite the advancement of its capabilities in service robotics, a key new business area of the company. LG has executed a stock purchase agreement to acquire a stake in Bear Robotics, a prominent Silicon Valley-based startup specializing in AI-driven autonomous service robots, through an investment of USD 60 million. Rather than seeking short-term returns, this strategic investment is aimed at bolstering LG’s portfolio for long-term growth. Upon closing the stock purchase, the company will hold the largest portion of shares in Bear Robotics on a single-shareholder basis. At CES 2024, LG’s CEO William Cho had discussed such potential equity investments, stating, “In the service robotics market, we’re focusing primarily on areas such as delivery and logistics. However, we are carefully considering future directions, keeping open the possibility of equity investments or mergers and acquisitions.” Founded in 2017 under the leadership of CEO John Ha, a former Senior Software Engineer and Technical Lead at Google, Bear Robotics has gained recognition for its AI-powered indoor delivery robots catering to markets in the United States, South Korea and Japan. The company boasts a team of skilled engineers, including its co-founder and CTO, with backgrounds in prominent tech companies. Notably, Bear Robotics is drawing attention for its expertise in platformizing service robotics software, robot fleet management technology and cloud-based control solutions. Leading the Shift to Software-Defined Robotics and Enhancing Synergy in Robot Business LG is preparing for a transition towards Software-defined Robotics (SDR), a shift from hardware to software emphasis, similar to what has been observed in the mobility industry. In anticipation of future growth, the company is committed to developing scalable service robots on an open architecture software platform so that it may cater to a variety of environments, recognizing the critical importance of standardizing AI-based autonomous robot platforms. With this understanding, LG views this strategic investment as a pivotal opportunity to propel its robot business capabilities. With years of experience in the robot business, LG has accumulated expertise in deploying robot solutions across various commercial spaces such as airports, hotels, restaurants, hospitals, retail stores, museums, smart warehouses and golf courses. LG operates a facility dedicated to the production of service robots at the LG Future Park in Gumi and boasts world-class capabilities in management of quality, supply chain and customer services. By combining Bear Robotics’ world-class R&D talents and software platform expertise with its own strengths, LG aims to spearhead efforts in standardizing robot platforms to significantly reduce market-entry costs, thereby enhancing operational efficiency and fostering synergies. “Just as Android revolutionized the smartphone era, standardized open platforms are essential for the activation of the robot market,” remarked Bear Robotics CEO John Ha. Charting a Course for Future Growth in the Service Robotics Market In recent years, LG has strategically reallocated resources towards high-growth sectors for the future, aligning with market dynamics and the strategic significance of its business models. The investment in Bear Robotics epitomizes LG’s dedication in accelerating the advancement of its service robot sector, a pivotal component of its future growth strategy. LG has been nurturing its robot business as one of its future core pillars. From the deployment of guide robots at Incheon International Airport in 2017, it has progressively introduced tailored solutions for diverse commercial settings, encompassing delivery and disinfection functionalities. Since the preceding year, LG has actively pursued expansion into international markets including the United States, Japan and Southeast Asia. The service robotics market is expected to experience rapid growth, propelled by the rapid advancement of technologies such as AI and communication. On a global scale, the market is anticipated to grow from USD 36.2 billion in 2021 to USD 103.3 billion by 2026. Last year, LG unveiled its Future Vision 2030, outlining its goal of evolving into a Smart Life Solution Company that can seamlessly connect and expand customer experiences across various domains, including home, commercial, mobility and virtual spaces. Aligned with this vision, LG aims to achieve the ‘Triple Seven’ goal: an average growth rate and operating profit of seven percent or more, alongside an enterprise value translating into an EBITDA ratio of seven. “As the service robot market enters a period of growth, this equity investment will significantly contribute to securing a ‘Winning Competitive-edge’ for the company,” emphasized Lee Sam-soo, chief strategy officer at LG Electronics. “From a mid- to long-term perspective, we will seek to develop our robot business into a new growth engine, exploring various opportunities through the integration of cutting-edge technologies such as Embodied AI and robotic manipulation.” # # # View the full article

At Europe’s Largest HVAC Exhibition, Company Introduces Highly Energy-Efficient Residential and Commercial Solutions Designed to Deliver Optimal Indoor Comfort SEOUL, Mar. 11, 2024 — LG Electronics (LG) is presenting its latest heating, ventilation and air conditioning (HVAC) solutions at Mostra Convegno Expocomfort (MCE) 2024 in Milan, Italy, from March 12-15. LG’s booth will showcase the company’s energy-efficient HVAC solutions for home and business, including the new DUALCOOL residential air conditioner indoor unit that provides a year-round pleasant indoor environment, residential heat pump solutions and commercial hydronic solutions employing low-Global Warming Potential (GWP) refrigerants. New Residential Air Conditioners With Comfortable Air Flow In the Home Gallery section of the booth’s Residential Zone, visitors can see for themselves what is so special about LG’s new DUALCOOL residential air conditioner with ‘interior fit’ design. LG’s air conditioner is equipped with a comfort-enhancing Soft Air function, which provides customized and a soothing, indirect breeze, and an innovative DUAL Vane system, sending warm or cool air in multiple directions to deliver fast and effective temperature control for a favorable indoor environment. Engineered for the European market, the DUALCOOL leverages the state-of-the-art DUAL Inverter Heat Pump Compressor to deliver efficient heating and cooling. Another feature designed to reduce energy consumption is the kW Manager, which lets users set electricity-usage targets and monitor the air conditioner’s estimated electricity usage via the ThinQ app. Also on display in the Residential Zone, the stylish ARTCOOL Gallery air conditioner can be personalized by selecting beautiful images or dynamic content (using the ThinQ app) to display on its bright LCD screen, which is bordered by a simple yet sophisticated frame. Residential HVAC Solutions for Diverse Installation Environments and Lifestyles The Air-to-Air Residential Solution area of LG’s booth offers up a wide selection of solutions from the Multi Split lineup, including the new wall-mounted DUALCOOL residential air conditioner and several indoor units that can be adapted for diverse installation environments and lifestyles. Additionally, visitors can check out the company’s residential Variable Refrigerant Flow (VRF) solution for residential applications such as Multi V S combined with Hydro Kit (Integrated Water Tank). This seamlessly integrated innovation provides stable heating, cooling and hot-water supply. In the Air-to-Water Residential Solution section, the spotlight is on the LG Therma V R290 Monobloc air-to-water heat pump (AWHP) and an array of medium- and large-size heating solutions. Ideal for use in single-family residential dwellings, the R290 Monobloc matches strong performance with an equally strong design – one that incorporates an elegant and wavy grille finished in matte black. Among the various indoor and outdoor units on display in the Air-to-Water Residential Solution section are the Control Unit, Combi Unit and Hydro Unit – a diverse lineup that is compatible with R290 Monobloc, demonstrating LG’s unmatched ability to provide solutions for diverse installation environments. Moreover, the high-efficiency heat pump solutions are available in various capacities to meet the needs of both new and existing residential properties, including multi-family dwellings. Home Energy Platform for a More Sustainable Solution Inside the Air-to-Water Residential Solution section of the booth, visitors can learn how LG’s Home Energy Platform can create a more sustainable solution for home. An extensive energy solution that brings together the LG Therma V R290 Monobloc and the Energy Storage System (ESS), the Home Energy Platform streamlines HVAC and energy management, and can help shrink a household’s carbon footprint.1 Moreover, the heat pumps can significantly reduce carbon emissions when coupled with renewable energy sources such as solar.2 The ESS offers innovative ways to improve the efficiency of renewable energy usage in the home, and functions as a back-up power source if electricity supply is interrupted. Furthermore, the Home Energy Platform is compatible with LG ThinQ Energy,3 an extensive feature of LG ThinQ app, enabling users to monitor energy storage consumption and control their smart appliances and HVAC systems from their smartphones. Advanced Hydronic Solutions Headlined by the Multi V i In the Commercial Zone, the focus is on advanced hydronic solutions like the Multi V i, Inverter Scroll Chiller and select Hydro Kit lineups. The Multi V i leverages LG’s AI Engine to deliver AI Smart Care, which uses spatial and situational learning to help reduce daily energy consumption. Consistent thermal conditions are essential to accommodate optimal temperature preferences and ensure user safety and peak performance. The AI Indoor Space Care automatically adjusts the indoor environment in response to actual conditions, regulating connected indoor units to provide a convenient user experience and maintain a steady temperature. Another feature enabled by the AI Engine is AI Energy Management, which allows users to set energy consumption targets to lower the overall power usage of Multi V i. The Commercial Zone also features LG’s innovative heat recovery unit, designed to enhance the safety of R32-refrigerant-equipped HVAC solutions. In addition, the zone highlights VRF solutions for light commercial spaces, alongside the R32-refrigerant Multi V and Inverter Scroll Chiller. What’s more, visitors to LG’s booth can experience the airflow of DUALCOOL and 4-way Cassettes via the use of Augmented Reality (AR) and kinetic visualization technology. LG’s industry-leading HVAC component solutions, including its efficient and durable compressors, will also be on display during the exhibition. “LG’s cutting-edge residential and commercial HVAC solutions on show at MCE 2024 provide a comfortable indoor environment, exceptional efficiency and smart, convenient control,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to deliver optimal indoor comfort in both residential and commercial environments through high-efficient solutions, employing precise airflow control technology and core compressor technology.” Visitors to LG’s booth (#U28/Z16, Hall 5, Fiera Milano) at MCE 2024 can experience and explore the company’s full portfolio of innovative HVAC solutions. # # # 1 Therma V R290 cuts carbon emissions by up to 93 percent compared to a conventional boiler by using heat from the air as an energy source. Carbon emission rates are calculated for space heating only. Using EN14825 climate data and assuming 4,910 annual operating hours with 35 degrees Celsius temperature operation based on average temperatures in France. Calculations based on June 2023 energy prices and the carbon intensity of the power sector in the EU in 2022, and 56.1 t-CO2/TJ is considered for calculation of CO2 emission of gas boiler. 2 According to the German Heat Pump Association, the annual CO2 emissions of heating systems vary significantly based on the power source. When a heat pump is powered by renewable energy, the emissions are as low as 0.09 tons, the least amount recorded, while using heat pumps powered by conventional energy results in emissions of 1.35 tons. (Exemplary figures from Germany, 2020; 4 persons, 200m2 flat and sourced from German Heat Pump Association, waermepumpe-bwp.de/co2-neutral-heizen/) 3 ThinQ Energy is an extensive feature of the LG ThinQ app. The name of the app and feature availability may vary depending on model and region. View the full article

Features Seamless Integration With LG StanbyME Screens’ UX/UI and Sound System to Enhance Home Entertainment or Works Effectively as a Highly Portable Speaker SEOUL, Mar. 8, 2024 — LG Electronics (LG) announces the global launch of the LG StanbyME Speaker (model XT7S), the company’s latest portable speaker which works in harmony with an LG StanbyME lifestyle screen or as a standalone speaker that can be taken anywhere. Designed to enrich both indoor and outdoor entertainment, LG StanbyME Speaker’s compelling audio quality and remarkable versatility caters to the diverse lifestyles and preferences of today’s users. Ideal for design-conscious individuals who relish streaming content and music at home or on the go, this speaker hit the market in Korea and the U.S. and will be made available in more regions later. Engineered to offer the complete entertainment experience when combined with a StanbyME screen, this speaker features seamless, intuitive pairing and control through the remote control that comes with the StanbyME screen. This allows users to effortlessly toggle their speaker and screen on and off with a single press, while also seamlessly connecting them via Bluetooth. LG StanbyME also boasts a dedicated widget with convenient one-stop control center and an overview of the speaker’s status. To further elevate audio-visual pleasure through audio quality, LG StanbyME Speaker’s WOW Orchestra feature combines it with the StanbyME screen’s built-in audio system, creating a unified audio setup and delivering an outstanding sound experience. What’s more, LG StanbyME’s α (Alpha) 7 Gen 6 AI processor optimizes sound by content type, while the 20-millimeter dual tweeters on the StanbyME speaker deliver clear, highly detailed high frequency stereo sound. The dual passive radiator on this speaker also creates deeper, more compelling bass. Offering multifaceted versatility, the all-new StanbyME speaker can seamlessly complement the StanbyME screen or be used as a standalone speaker anywhere, providing users with the remarkable level of flexibility that serves all their sound entertainment needs. Thanks to a dedicated cradle, the speaker attaches to LG StanbyME effortlessly, allowing users to place it in the perfect position for enhanced sound. Moreover, with an IPX5 rating and up to 16 hours of playback, this portable speaker ensures consistent audio performance everywhere they go. With its compact and lightweight body (78-millimeter height, 326-millimeter width, 87-millimeter depth and 0.9 kilograms), LG StanbyME Speaker can be carried from one place to another with ease, while its ‘edge lighting’ feature offers eye-pleasing lighting effects that add a subtle yet visually captivating element to lift the mood and atmosphere of any setting or occasion. LG StanbyME Speaker is currently available from LG.com website in Korea and the U.S. and is scheduled to roll out in other major markets worldwide. # # # View the full article

Latest DUALCOOL Model Boasts Sophisticated Design, Company’s DUAL Vane System and the Comfort-Enhancing Soft Air Feature SEOUL, Mar. 7, 2024 — LG Electronics (LG) is revealing its efficient, new DUALCOOL residential air conditioner at MCE 2024 – one of Europe’s biggest heating, ventilation and air conditioning (HVAC) exhibitions – in Milan, Italy, from March 12-15. Leveraging LG’s latest air conditioning technologies, including the comfort-enhancing Soft Air function, the new DUALCOOL provides a year-round pleasant indoor environment. With its sophisticated ‘interior fit’ design and refined matte finish, the latest LG DUALCOOL air conditioner is a stylish addition to the home. The advanced, new model integrates a dual outlet structure that delivers fast, optimized temperature control and gentle, indirect airflow that won’t leave users feeling chilly. Equipped with the efficient and reliable Dual Inverter Heat Pump Compressor, LG’s innovative air conditioner performs reliably in any season and boasts an EU energy efficiency rating of A+++.1 Comfortable Air Flow The air conditioner’s Soft Air function, created in response to consumer feedback, lets users enjoy customized cooling and a soothing, indirect breeze. When the function is activated, the lower vane closes so that air is discharged through the front-facing outlet only. Rather than being directed at sitting or standing height, the airflow moves downward from the ceiling for a gentler, more refreshing cooling experience. Incorporating the innovative DUAL Vane system, the LG DUALCOOL air conditioner sends warm or cool air in multiple directions to deliver fast, effective temperature control. Its two independent vanes help extend airflow range to an impressive 22 meters; a 22 percent increase compared to previous models. It also outperforms single-vane solutions by up to 23 percent in cooling and 6 percent in heating.2 Moreover, the new air conditioner prioritizes user comfort with its effective airflow delivery method: channeling air upward and outward from above head-height when cooling, and sending airflow down toward the floor when heating. The latest DUALCOOL model also employs the company’s Human Detection Sensor, which detects the distance between the air conditioner and the room’s occupant(s) and changes airflow mode (direct or indirect) accordingly. Users can adjust the sensor’s settings so that, based on their proximity to the indoor unit, the DUALCOOL will produce either direct, indirect or strong airflow. Proactive Energy-Saving With energy prices in the EU continuing to rise, customers across Europe are increasingly prioritizing efficiency when seeking new HVAC solutions for the home. Equipped with the Dual Inverter Heat Pump Compressor, as well as various smart energy management features, the DUALCOOL air conditioner can help lower the cost of household climate control. Achieving an A+++ European Energy-related Product (ErP) rating, the new model offers year-around efficiency with a 9.5 Seasonal Energy Efficiency Ratio (SEER) in cooling operation and 5.1 Seasonal Coefficient of Performance (SCOP) in heating.1 DUALCOOL users can save energy by setting up electricity-usage target with the kW Manager. Through the ThinQ app, it makes it possible to monitor energy consumption in real time and can alert the user if the target they’ve established has been exceeded. Through regularly monitoring electricity usage and analyzing operating information, the kW Manager is able to determine the most energy-efficient range of operation for a variety of different scenarios. Offering another way to help reduce running costs, the DUALCOOL’s Human Detecting Sensor automatically puts the air conditioner in energy-saving mode if no one is detected in the room. Meanwhile, the Window Open Detecting feature can prevent energy waste as well, activating energy-saving mode if the temperature in the room suddenly rises or falls. Easy and Convenient Indoor Unit Care The convenient Auto Cleaning feature automatically dries the DUALCOOL’s interior, boosting hygiene by removing any moisture and preventing mold from forming. Helping to maintain cleanliness inside the air conditioner during the colder months of the year, the Freeze Cleaning feature defrosts the heat exchanger to effectively wash away bacteria, dust, debris and odor-causing contaminants.3 “Our latest LG DUALCOOL residential air conditioner is designed to provide optimal indoor comfort in all seasons,” said James Lee, head of the Air Solution Business Unit of LG Electronics Home Appliance & Air Solution Company. “LG is committed to setting new standards in home climate control and will continuously introduce high-efficiency and environmentally-friendly HVAC innovations.” Visitors to MCE 2024 from March 12-15 can experience all of LG’s latest HVAC solutions, including the new LG DUALCOOL, at the company’s booth (#U28/Z16, Hall 5, Fiera Milano). The new LG DUALCOOL air conditioner is set to launch in Italy on April, with availability in other EU countries. # # # 1 Based on the energy labelling class for air conditioners in accordance with EU Regulation (EU) 2009/125/EC. The new DUALCOOL model satisfies the energy efficiency conditions of A+++ class with a 9.5 Seasonal Energy Efficiency Ratio (SEER) in cooling operation and 5.1 Seasonal Coefficient of Performance (SCOP) in heating. 2 Based on LG Internal test conducted according to LG internal test methods comparing cooling time of the model with single vane (S3-M12KL2MB) and the model with DUAL Vane (S3-M121L1C0). The new DUALCOOL air conditioner cools up to 23 percent faster in cooling mode and heats up to 6 percent faster than the previous model using Jet Mode at a chamber of 50.1 meters3, measuring the time it took to reach ±5 degree Celsius from the initial average room temperature. For the cooling mode, the testing was conducted under the condition of an indoor temperature of 33±0.3 degrees Celsius and a relative humidity (RH) of 60±5 percent, and an outdoor temperature of 35±0.3 degrees Celsius with RH of 50±5 percent, a set temperature of 18 degrees Celsius was used. For the heating mode, with an indoor temperature of 12±0.3 degrees Celsius and RH of 60±5 percent, and an outdoor temperature of 7±0.3 degrees Celsius with RH of 87±5 percent, a set temperature of 30 degrees Celsius was applied. 3 Based on TÜV Rheinland Korea conducted according to LG internal test methods measuring the reduction rate of Pseudomonas aeruginosa. It removes up to 99.0 percent of Pseudomonas aeruginosa from the heat exchanger within the indoor unit according to tests conducted by TÜV Rheinland with models SQ07EDETHN, SQ06BDAWAJ, SQ07SDJBAN and SQ09MDKWAN. Freeze Cleaning mode operation time is confined up to 65 minutes, and the function can be operated through LG ThinQ app only. The performance result may vary depending on actual use environmental conditions and is not guaranteed for continuous exposure to hazardous environments. (Report No. KR23LGPO, KR2357TB, KR2384CM, KR230RH9, KR237IO2, KR235J9N and KR23OGEG) View the full article

American Street Artist and Social Activist, Shepard Fairey Chooses LG OLED as His Digital Canvas at Frieze LA SEOUL, Mar. 1, 2024 — At Frieze Los Angeles 2024, LG OLED is joining forces with Shepard Fairey, the acclaimed contemporary street artist, social activist and founder of OBEY street wear, to bring street art into the realm of transformative digital expression. LG OLED, the ultimate digital canvas, is interwoven with Shephard’s physical works and the exhibition space itself to deliver a compelling sensory experience at LA’s annual art extravaganza. Themed Peace and Justice, the exhibition features a selection of Shepard Fairey’s instantly-recognizable work; hand-picked by the artist himself and drawing attention to some of the most pressing issues facing society today. Fairey blurs the boundary between traditional and commercial art, employing type and image to create vibrant pieces that offer bold, memorable visuals and thoughtful social critique. Although street art is, by its nature, an outdoor art form, Shepard is unafraid to embrace the digital medium, deftly uniting physical and virtual elements to add a new dimension to his artistic practice. Through the collection Peace and Justice, with support from LG OLED, the exhibition space at Frieze LA becomes an extension of Shepard’s distinctive art, delivering his unique creative vision in an innovative and highly original way. Reimagined for Frieze LA, the artist’s captivating Damaged Wrong Path Mural combines several iconic pieces from the artist’s well-received solo show, Damaged (2017). The clever deployment of LG OLED TVs brings fresh energy and a new dynamic to the large, complex piece. Leveraging the image accuracy made possible by LG OLED’s pixel-level control, Shepard amplifies the impact of this visually striking mural while imbuing it with a ‘newness’ that may surprise those familiar with the work. Shepard and LG OLED’s exclusive exploration of digital art also serves as a masterclass in the harmonious fusion of art and technology. “Art is about so much more than aesthetics; it should spur challenging conversations, broach meaningful topics and push us to feel uncomfortable emotions,” said Shepard Fairey. “The works included in my collaboration with LG OLED were chosen with these things in mind, and to demonstrate to audiences that the combining of art and technology can drive artistic practice and expression into new and rewarding territory.” “LG OLED is delighted to join with Shepard Fairey to push artistic boundaries and engage and inspire visitors at Frieze LA,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “We remain steadfast in our commitment to the arts and will continue to support artists who share our passion for innovation and for making a positive difference.” LG OLED is dedicated to introducing more people to the exciting, always-evolving world of digital art. Through its LG OLED ART initiatives, the LG OLED brand continues to celebrate the fusion of art and technology, and connect with art enthusiasts from all around the globe. Join the LG OLED ART journey – visit the website to experience the brand’s latest captivating collaborations. # # # View the full article

In the ever-evolving world of home entertainment, LG stands as an undeniable leader for its groundbreaking contributions to the global TV market. Dominating the global OLED TV market for 11 consecutive years, the company’s commitment to innovation and excellence shines brighter than ever, with differentiated consumer experiences that distinguish LG TVs from the rest. According to market research firm Omdia, LG topped the global OLED market last year with shipments totaling 3 million OLED TV units. Boasting an impressive 53 percent share of the global OLED TV market based on shipment, LG has firmly held its premier spot as the undisputed leader of the OLED TV market with an array of form factors and size options. In an era of “the bigger, the better,” the desire for extra-large, premium TVs continues to rise and last year was no different. Amidst increasing demand, the share of TVs sized 75 inches and above exceeded 20 percent based on revenue in premium TV markets, including North America and Europe. The shipments of OLED TVs sized 75 inches and above have seen explosive growth, surpassing 25 percent based on revenue in the entire OLED TV market. With an ultra-large model accounting for one out of every four OLED TVs sold, the trend has approached an annual average increase of nearly 70 percent over the last five years, including last year. LG reaffirms its market dominance with a monumental share approaching 60 percent in total shipments of OLED TVs over 75 inches. LG is actively broadening its lineup of wireless OLED TVs, introducing 97-inch, 83-inch and 77-inch models with its groundbreaking 4K/120Hz wireless transmission solution, extending the availability of wireless OLED TVs while meeting the growing demand for ultra-large premium options in the North American and European markets. As the demand for premium ultra-large TVs continues to soar, LG is bolstering its OLED TV lineup with an expanded range of wireless OLED TV models as well as elevated picture and audio quality with advanced AI processors, including the α (Alpha) 11 AI processor. LG’s latest OLED TVs will also offer an even more personalized home entertainment experience with the webOS smart TV platform. The combined shipments of LG’s OLED and LCD TVs last year totaled over 22.53 million units, marking a 16.3 percent share in the global TV market in 2023 based on revenue. With further options that demonstrate the company’s prowess in the global TV market, LG QNED TVs boast LG’s Quantum Dot and NanoCell color technologies for precise and vibrant colors. Driven by these remarkable QNED models, LG ranked second in the quantum dot LCD TV market last year with a 14.7 percent revenue share, excluding LG NanoCell TVs from this figure. The latest LG QNED TVs feature Mini LED technology and an Alpha 8 AI Processor which boasts a 1.3-fold increase in AI performance compared to its predecessor, the Alpha 7 Gen 6 processor, for more precise gradations of color. With a diverse lineup, customers can select their preferred model with sizes ranging from 43 inches to the massive 98-inch model. The global TV market’s shipments exceeded 201 million last year overall, a slight decrease compared to the previous year. LCD TV shipments remained below 200 million units for the second consecutive year, while OLED TV shipments, including LG’s, reached 5.6 million units. Discover the most recent updates in the home entertainment industry and explore LG’s cutting-edge innovations by visiting the LG Newsroom. # # # View the full article

Joining Forces to Pave the Way in Next-Generation Extended Reality Experiences SEOUL, Feb. 28, 2024 — LG Electronics (LG) is ramping up its strategic collaboration with the global tech powerhouse, Meta Platforms, Inc. (Meta), aiming to expedite its extended reality (XR) ventures. The aim is to combine the strengths of both companies across products, content, services and platforms to drive innovation in customer experiences within the burgeoning virtual space. Forging an XR Collaboration With Meta On February 28, LG’s top management, including CEO William Cho and Park Hyoung-sei, president of the Home Entertainment Company, met with Meta Founder and CEO Mark Zuckerberg at LG Twin Towers in Yeouido, Seoul. This meeting coincided with Zuckerberg’s tour of Asia. The two-hour session saw discussions on business strategies and considerations for next-gen XR device development. CEO Cho, while experiencing the Meta Quest 3 headset and Ray-Ban Meta smart glasses, expressed a keen interest in Meta’s advanced technology demonstrations, notably focusing on Meta’s large language models and its potential for on-device AI integration. Paving the Way in Next-Gen Extended Reality Experiences LG envisions that by bringing together Meta’s platform with its own content/service capabilities from its TV business, a distinctive ecosystem can be forged in the XR domain, which is one of the company’s new business areas. Moreover, the fusion of Meta’s diverse core technological elements with LG’s cutting-edge product and quality capabilities promises significant synergies in next-gen XR device development. XR devices are heralded as next-generation personal devices capable of surpassing mobile screens’ limitations in immersion and intuitiveness. Wearable devices offer the potential to substantially broaden customer interactions. CEO Cho previously remarked, “We see opportunities for next-gen personal devices in the XR business arena.” Continued Portfolio Enhancement Through Selection and Concentration Over recent years, LG has strategically concentrated resources on promising future areas with anticipated high growth, opting to minimize marginal businesses based on market dynamics and strategic assessments. The collaboration with Meta aligns with this strategy, aimed at spearheading innovations in customer experiences within the future virtual space, anticipating the full-fledged development of the XR market. Last year, LG unveiled its Future Vision 2030, outlining its long-term goal of evolving into a Smart Life Solution Company that can seamlessly connect and expand customer experiences across various domains, including home, commercial, mobility and virtual spaces. As part of an organizational reshuffle at year-end, a dedicated XR business unit was established within the Home Entertainment Company to accelerate the pursuit of new ventures in the virtual space arena. # # # View the full article

Company’s Latest Appliances Embrace Built-in Design, Energy Efficiency and Smart Home Solution SEOUL, Feb. 27, 2024 — LG Electronics (LG) is unveiling an evolved, fully-integrated home experience at the 2024 Kitchen & Bath Industry Show (KBIS) in Las Vegas. LG’s exhibit highlights a range of advanced residential solutions for a better life at home, including an expanded lineup of premium built-ins, energy-efficient appliances and eco-friendly heat pumps that enable home electrification. Also making an appearance is the LG Smart Home AI Agent, a futuristic and friendly innovation designed for a ‘Zero Labor Home.’ Expanded Signature Kitchen Suite Lineup With New Transitional Series Built-in Kitchen Package Upon entering LG’s booth, visitors will encounter the Signature Kitchen Suite zone, which boasts a stylish selection of the premium built-in brand’s latest kitchen appliances. Among them is the new Signature Kitchen Suite Transitional Series built-in kitchen package, developed in response to the growing popularity of both transitional and contemporary kitchen design. With subtle aesthetics that help complete a luxurious kitchen look, the Transitional Series offers a sophisticated and velvety matte-stainless-steel panel option and introduces thin yet easy-to-grip handles. The showcased appliances from the Transitional Series include the wine column fridge, under-counter wine cellar, under-counter drawer fridge, 30-inch fridge, dishwasher, 36-inch insert hood, induction oven and wall oven. Visitors can also see sleek solutions from other Signature Kitchen Suite lineups, including the panel-ready Pro Series collection and the brand’s space-efficient compact-size packages. To underscore the brand’s ‘True to Food’ philosophy, LG is hosting cooking demonstrations in the booth’s cooking experience area. Expert chefs Nick, Austin and Jordan will be showing how easy it is to prepare delicious fare using some of the Signature Kitchen Suite’s latest built-in appliances. Colorful InstaView Refrigerators for a Differentiated Kitchen Experience What’s more, the company is introducing a new feature with InstaView refrigerators. Making its debut at KBIS, the new LG InstaView refrigerator allows users to change the color of the InstaView LED light (using the ThinQ app) to suit their preference. In addition, LG is displaying two new refrigerators with MoodUP that employ stainless steel feel material on surface, and a bottom-freezer fridge – with color-changeable door panels that can be easily managed with the LG ThinQ app. New Simple Design for Contemporary Living In the LG STUDIO zone, attendees can explore the expanded LG STUDIO Essence White Series, which prioritizes simple, understated design and offers a selection of colors for customizing the appliances’ knobs and handles. The Essence White Series removes unnecessary design elements to reveal the true essence of each appliance, delivering a timeless and simple look that’s always in style. Complementing any kitchen décor or design theme with its soft matte-white finish, the lineup comprises a wall oven, dishwasher, induction oven, Styler, WashTower, hood, gas cooktop and over-the-range microwave. Customized, Energy-Efficient Smart Home Solutions for All Besides its premium built-in lineups and comprehensive packages, LG is presenting customized home solutions that are tailored to the needs of both multi- and single-family households and are suitable for a wide variety of spaces. Across several display areas, LG shows how its state-of-the-art appliances are able to fit in effortlessly in an array of different housing situations. Moreover, visitors can check out LG’s impressive, new bath solution leveraging the latest technologies and premium design for a more comfortable and convenient bathroom experience. Meanwhile, in the Sustainable Home Solution Zone, the company is showcasing its comprehensive home energy solution, which includes the LG Energy Storage System (ESS). Ready to help U.S. customers take advantage of upcoming energy efficiency rebate programs,1 LG’s solution offers user-friendly energy management encompassing production, storage, usage and conservation. The ESS is easily integrated not only with LG’s air-to-water heat pump and inverter water heater, but also with the company’s home appliances featuring the acclaimed Inverter Heat Pump. Powered by LG’s exclusive core components and motors, the laundry solutions from LG WashCombo with Inverter HeatPump and a dryer with DUAL Inverter Heat Pump save time while using less energy than a vented model,2 helping to achieve home electrification. Smart Home Solution for a Zero Labor Home Highlighting the company’s ‘Zero Labor Home’ vision, the Zero Labor Home zone centers on LG’s ThinQ UP 2.0-compatible appliances incorporating the LG AI Appliance Chipset and designated operating system and the groundbreaking LG Smart Home AI Agent. Visitors can experience the differentiated value and unique capabilities of the Smart Home AI Agent and ThinQ through a range of real-life usage scenarios with LG’s home appliances. In a short video focusing on dinner preparation, the Smart Home AI Agent connects with the InstaView fridge and wall oven with built-in high definition camera to check available ingredients, recommend menus and provide cooking steps. Revealed at this year’s CES, LG’s Smart Home AI Agent uses cutting-edge robotic and multi-modal technologies that enable it to move, learn and comprehend in order to help free people from the burden of household chores. Thanks to LG’s collaboration with Microsoft Azure Open AI, the Smart Home AI Agent is capable of engaging in more complex conversations with users. “As people’s lifestyles become more diverse and complex, the demand for ultra-personalized solutions will continue to rise,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “The advanced home appliances and cutting-edge technologies we’re presenting at KBIS 2024 are designed to meet the needs of any and all users. We will continue to deliver customized, energy-efficient housing solutions that offer a differentiated home experience.” Visitors to LG’s booth (West Hall #2343, Las Vegas Convention Center) at KBIS 2024 from February 27 to 29 can discover the company’s diverse portfolio of sophisticated home solutions for a better life. # # # 1 The Inflation Reduction Act (IRA), which will come into effect in the United States, provides nearly USD 400 billion to support clean energy and address climate change and USD 8.9 billion for Home Energy Rebates. (www.energy.gov/scep/home-energy-rebates-programs) 2 More energy efficient drying – efficiency rating as compared to the requirements for ENERGY STAR® qualification for standard electric dryers. Based on EnergyStar.gov (November 2023). View the full article