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By News Reporter
With the stage set for an action-packed summer of sports, LG’s latest lineup of TVs and soundbars are here to bring every world-class play to life. To curate the most authentic spectator experience at home, LG is combining breathtaking visuals with mesmerizing audio, ensuring that every game-defining moment or demonstration of athletic brilliance can be viewed in all its glory.
As sport broadcasts in 4K resolution become more available, LG TVs are set to deliver the vibrant colors and lifelike clarity that fully immerse spectators in the unmistakable tension of a knockout competition this summer. Pairing 4K images with an ultra-large LG TV screen allows sports fans to fully engage with every crucial moment and celebration. From capturing the game-winning action to faithfully depicting the stadium’s energetic atmosphere, this powerful combination puts the viewer into the thick of the action with an unrivalled level of realism.
Powered by the α (Alpha) AI processor, which optimizes picture and audio quality, every detail of the game, down to each blade of grass and chant of the crowd, is presented with sharp and vivid clarity. The latest cutting-edge Alpha AI processors developed by LG also feature AI Super Upscaling1 with precise pixel-level image analysis, revealing the details and depth in the scene. Even when a broadcast is not in 4K, AI Super Upscaling intelligently enhances the resolution of the incoming signal to transform it into detailed 4K images. Using advanced algorithms to increase pixel density, LG TVs ensure that every shot on goal and thrilling play is displayed with clarity, so not a single moment is missed.
For tailored viewing experiences, LG TVs offer several versatile settings such as Sports Mode, which adds greater clarity to the players’ movements and expressions. Another aspect that sets LG TVs apart is the ability to render fast-paced games with precision. TruMotion technology, which offers five different options, helps boost the clarity of fast movements such as a pass, shot or dunk. The LG OLED evo M, G and C series have all been VESA certified with a ClearMR 9000 rating, meaning they boast 85 to 95 times more clear pixels than blurry ones.
The LG OLED and QNED TVs have wide viewing angles that let viewers share those ‘where were you?’ sports moments with family and friends, who can watch from practically anywhere in the room. The ultimate sports viewing experience is attainable through LG OLED’s self-lit pixels that emit light in all directions, or QNED’s Quantum Dot and NanoCell color technologies which deliver crisp, vivid pictures from every angle.
To cater to the unique needs and preferences of every sports fanatic, LG OLED TVs come in various sizes. For larger rooms, the ideal option could be the ultra-large 97-inch model which places them at the heart of every play and celebration. For smaller rooms, LG OLED TV models start at 42 inches to let viewers watch the big game without sacrificing image clarity or detail. LG’s newest QNED TVs are available from 43 to 98 inches, so there’s something for every type of fan.
LG’s convenient Sports Portal2 has been introduced as a hub for sports channels, live content, match schedules, scores and more. This new feature lets viewers use keywords to search the web and offers curated lists of major sports leagues and apps to personalize the sports entertainment experience.
LG TVs’ Multi-View feature, powered by the Alpha 11 processor, divides the screen into four sections so that users can watch four different sources of content at once. This advanced feature delivers unmatched flexibility on top of highly immersive sports viewing experiences.
The latest Alpha processor also uses AI to optimize the audio experience. For example, AI Sound Pro enriches sound by utilizing the virtual 11.1.2 surround sound from the TV’s built-in speaker system, effectively capturing the stadium’s distinctive ambiance and injecting it into the living room.
LG’s OLED and QNED TVs effortlessly pair with LG’s compatible soundbars through WOWCAST Built-in.3 Notably, WOW Orchestra creates three-dimensional audio with the TV’s built-in speakers and separate soundbar working in harmony to unify sounds and envelope viewers with dynamic soundscapes, making it feel like they’re in the stadium themselves.
Geared up with a center up-firing speaker and AI-powered tuning, LG soundbars harness the power of Dolby Atmos to transform the home into a stadium of spectators. Dolby Atmos provides immersive audio experiences from the crisp snap of a ball being kicked to the thunderous applause cascading around viewers. The added height channel vividly captures the movement of players and the roar of the crowd, with sound emitting from multiple directions to achieve a new level of realism. Timely, as some sporting events this summer will be broadcast in 5.1.4 immersive audio, creating a dome of surround sound for greater spatial realism.
LG soundbars’ center up-firing speaker also delivers clear dialogue, so viewers can catch the commentator’s every word. Combined with LG’s Triple Level Spatial Sound Technology, the three-dimensional sound experience is further enhanced by utilizing multiple audio channels and height effects to add a virtual mid-layer. This helps fans feel like they are almost beside the athletes, hearing the subtlest details across the auditory landscape.
When the game is over, but friends want to keep the excitement alive, LG TVs and soundbars can deliver captivating visuals and powerful sounds for movie night. With Dolby Vision, LG TVs vividly elevate movies with their vibrant colors and sharp details, delivering cinematic immersion in the comfort of home. When paired with LG Dolby Atmos soundbars, the audio experience envelopes viewers in rich, dynamic soundscapes that heighten the realism of every scene. For the avid gamer, LG TVs boast high-quality displays and gamer-centric features that ensure compelling graphics and immersive audio for dynamic, breathtaking gaming experiences.
To receive further updates on LG’s game-changing technologies that unlock new ways of sports viewing, stay tuned to
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1 AI Super Upscaling available with TVs powered by the company’s Alpha 8 AI processor, Alpha 9 AI processor and Alpha 11 AI processor.
2 Available on LG 2024 OLED TVs, QNED TVs, NanoCell TVs and UHD TVs.
3 LG OLED TV M/G/C/B series and QNED TV models that support 120Hz feature WOWCAST Built-in.
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By DeBC
Anyone looking at getting a LG TV I would recommend look to different company. LG do not provide any good webOS TV support
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By fillysun
Summer Day is coming!! Currently DRmare Software is holding a party to give free gift to all users. Just join and get a free and cool summer gift there. By the way, you can get larger discount in DRmare to buy the tool you want. For more details, please visit:
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By News Reporter
Summer picnics and trips to the beach are great seasonal activities, but nothing beats coming back to the cool comforts of home during the hottest days of the year. With LG’s innovative smart home technology, you can make your home cool, enjoyable and convenient. Here are some quick tips and tricks for living your best summer life at home.
Turn Your Bedroom into the Ultimate Summer Escape
What would we do without our trustworthy, wall-mounted air conditioner saving us from the hot, sleepless nights of summer? But although keeping your air conditioner running through the night may help you sleep better, it doesn’t bode well for your energy bills. With the LG ThinQ app’s smart energy monitoring feature, you gain instant access to monthly usage insights for every connected LG appliance, which makes sure you stay on top of your energy consumption and all that’s left to do is sit back, relax and enjoy the coolness of home.
Save Time and Stress in the Laundry Room
Summertime can often mean more laundry as families spend more time outside in the sun, making laundry day more tedious. With the right tools, you can spend less time washing and more time enjoying the summer season. Today, there are a variety of innovative washers and dryers that take the guesswork out of laundry day. Washers with AI DD technology from LG, for instance, help save time and effort by automatically determining the best cycle after measuring your fabric’s weight and softness. What’s more, the LG ThinQ app provides a wide range of downloadable washing courses for every garment – from light cotton sundresses to polyester swimsuits.
Prep Your Kitchen for Summer Entertaining
Keeping all your stored ingredients and produce fresh may be challenging during the sweltering summer, but it really doesn’t have to be with the LG ThinQ app’s storage date alert. Make a note of your perishable items’ expected storage date on the LG Smart Refrigerator’s “Food Manager” feature, and the LG ThinQ app will remind you when you’re entering the now or never territory. It’s also great to know that the smart energy monitoring feature you use for your LG air conditioner also works for your fridge, so you won’t be overworking the appliance when you need it most.
Craving for a marvelously cold popsicle to soothe the heat? Enjoying an icy treat straight out of the fridge is so much faster and easier with the help of the Express Freeze feature, which increases your refrigerator’s ice-making and freezing functions. It’s possible to activate the feature from anywhere in your home, since it’s available both from your refrigerator panel and the LG ThinQ app.
A sunny summer “stay-cation” afternoon at home should come with endless naps, eating ice cream in front of the TV and reading a good book in cool, comfortable air, all made possible with smart home appliances.
Learn more about LG’s smart appliances and the ThinQ app at
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By News Reporter
Self-lit Pixels, Accurate Color Reproduction and Unique Features
Loved by Creators Make LG OLED TV the Director’s Choice in Hollywood
SEOUL, Jan. 27, 2021 — LG OLED was honored at the 72nd Annual Technology & Engineering Emmy® Awards for its consumer OLED TV. Established by the National Academy of Television Arts & Sciences in 1948, the Technology & Engineering Emmy Awards honor development and innovation in broadcast technology and recognize innovators for their contribution to television engineering.
The recognition highlights LG’s continuing innovations to enhance and evolve the television to meet reference studio specifications. LG OLED TVs are highly valued by many of the world’s top production studios and renowned creators for their exceptionally accurate color reproduction, and unsurpassed contrast. LG OLED TVs deliver optimized video processing, best in class calibration, high degree of interoperability with support for a large number of video and audio formats, and various other features developed specifically to meet the needs of professional content creators. LG OLED TVs are widely employed as reference displays by major Hollywood movie studios and by content developers and distributors worldwide.
Able to faithfully replicate a director’s creative intent, revealing every detail and nuance with the precision of its self-lit pixels, LG OLED is popular as a reference display thanks to its capacity to meet the high quality standards of the creative content community. By being able to render motion as precisely as they reproduce colors, LG OLED TVs are also a common sight in live sports production facilities around the world.
Praised by consumers and industry experts, LG OLED TV delivers superior image quality with its self-emissive pixel technology, backlight-free structure, and independent pixel-dimming control. Impressive contrast ratio, deeper blacks, wide viewing angle and fast response times are just some of the reasons why LG OLED continues to lead the premium TV category.
“We are extremely proud that LG OLED TV has been acknowledged with one of the TV and broadcasting industry’s most iconic awards,” said Nam Ho-jun, senior vice president of R&D at LG Electronics Home Entertainment Company. “This accolade is a testament to the fact that our OLED TVs deliver the best home viewing experiences, allowing customers to enjoy the shows they love just as their creators intended them to be seen.”
This recognition comes on the heels of other award-winning LG innovations in the rapidly evolving field of smart, connected, ultra-high definition televisions. Recently, LG Electronics received a Technical Emmy for developing and deploying HTML5 for a full TV experience as well as an Engineering Excellence Award from the Hollywood Professional Association (HPA) for developing and deploying 1D & 3D LUT based hardware level CalMAN calibration with its OLED TVs. Previously, LG’s U.S. R&D subsidiary, Zenith Electronics LLC, earned Technical Emmy Awards for such pioneering developments as the first wireless TV remote control, industry standards for HDTV and stereo TV, and flat-screen displays.
For more information on LG OLED TVs, visit
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