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By News Reporter
Good product design is all about understanding and meeting customers’ needs. As a leader in the home appliance industry, LG integrates ‘customer-centricity’ into every stage of the design process to ensure its products deliver a more convenient and emotionally satisfying user experience. The company continues to show the way forward, making innovative appliances and smart home solutions for a better life based on its ‘3F’ design philosophy.
The Essence of 3F: Fit, Feel, Finish
“LG uses the term ‘3F’ to refer to the appearance, performance and other tangible and intangible qualities of its products experienced by the customer,” said Chung Wook-jun, vice president and head of H&A Design Lab at LG Electronics’ Life Innovation Design Center. “In essence, 3F is a set of principles that guides the company as it weaves the core values of completeness, ease of use and emotional satisfaction into each product it makes.”
3F stands for Fit, Feel and Finish. ‘Fit’ refers to seamless (zero gap) product design and overall design uniformity, while ‘Feel’ encompasses the smooth and resilient operation of moving parts as well as the satisfying feedback that interfaces, doors and other components provide when handled by users. ‘Finish’ focuses on matching the right colors with the right materials and achieving a clean, consistent aesthetic across product lines. The definition of 3F has gradually expanded over time and now extends to elements such as ergonomics, user experience (UX) optimization and user interface (UI) usability.
Officially introduced in 2001, 3F is now deeply ingrained in the way LG works. The company even formed a specialized organization to focus on 3F, which collaborates closely with several departments – including product planning, design, development, quality control and sales – to maintain a cohesive approach to customer-centric design.
Customer-Centric Design Research
The core aspect of 3F work is to guarantee the completeness of every product LG develops. Through securing a high level of completeness in the development phase, the company helps to prevent potential quality issues from arising during production.
At the concept planning stage, LG identifies and addresses any deficiencies or inconveniences associated with previously released models to prevent their recurrence in new products. Using its own internally developed ergonomic standards, the company thoroughly evaluates products for ease-of-use and to determine if further improvements are needed. Prior to finalization and mass-production, LG re-evaluates its products using up to 160 different criteria to assess whether completeness has been achieved.
When a prototype is produced at the design verification stage, it is tested under actual usage conditions. Data-driven feedback derived from these tests – such as the precise measurement of the force needed to open an appliance’s door – enables the relevant departments to make necessary adjustments.
Quality testing at LG involves extensive processes to ensure products meet usage and reliability standards. Should a product fail any test, LG carefully identifies and addresses the root cause of the issue. Subsequently, the product undergoes hundreds of additional tests until it meets the company’s exacting internal standards. Multiple methods are employed to confirm that each unit produced matches the usability and reliability standards set during the development phase. The data gathered throughout these various processes is meticulously analyzed to refine future designs.
Subtle Details that Reflect LG’s 3F Design Principles
The recently launched LG SIGNATURE washer/dryer exemplifies the company’s commitment to its 3F design principles. Manufactured using the same methods employed to produce luxury goods, the washer/dryer successfully delivers the ‘high-end’ aesthetic and feel of LG’s original design concept. The attention to subtle details that is so much a part of 3F design can be seen in the dryer’s filter grip, which has been designed in accordance with knuckle-width studies and numerous customer acceptance surveys to provide optimal usability.
To enhance the sophistication and operability of the control knobs applied to its washing machines, LG conducted a comprehensive range of 3F research initiatives and even developed its own custom measuring equipment. The company’s efforts led to the creation of a control knob reminiscent of the center-console control dials found in luxury automobiles, providing a pleasingly premium look and feel while also contributing to a better user experience in both a practical and emotional sense.
Introduced last year on select LG refrigerator models, the Auto Soft Closing System is another example of LG’s customer-centric 3F design. The system uses dampers to ensure that the refrigerator door closes softly and quietly, enhancing usability, convenience and customer satisfaction.
The 3F design principle, which reveals LG’s strong commitment to the pursuit of perfection, is intertwined with another uniquely LG concept: ‘Affection-ism.’ Affection-ism could be described as a ‘design mindset,’ centering on caring for customers via the delivery of ‘Uncompromising Customer Experiences,’ ‘Human-centered Innovation’ and the ‘Warmth to Power a Smile.’ By staying true to its core values and customer-first philosophies, LG will continue to provide products that exceed expectations and make everyday life that much better.
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By News Reporter
With the stage set for an action-packed summer of sports, LG’s latest lineup of TVs and soundbars are here to bring every world-class play to life. To curate the most authentic spectator experience at home, LG is combining breathtaking visuals with mesmerizing audio, ensuring that every game-defining moment or demonstration of athletic brilliance can be viewed in all its glory.
As sport broadcasts in 4K resolution become more available, LG TVs are set to deliver the vibrant colors and lifelike clarity that fully immerse spectators in the unmistakable tension of a knockout competition this summer. Pairing 4K images with an ultra-large LG TV screen allows sports fans to fully engage with every crucial moment and celebration. From capturing the game-winning action to faithfully depicting the stadium’s energetic atmosphere, this powerful combination puts the viewer into the thick of the action with an unrivalled level of realism.
Powered by the α (Alpha) AI processor, which optimizes picture and audio quality, every detail of the game, down to each blade of grass and chant of the crowd, is presented with sharp and vivid clarity. The latest cutting-edge Alpha AI processors developed by LG also feature AI Super Upscaling1 with precise pixel-level image analysis, revealing the details and depth in the scene. Even when a broadcast is not in 4K, AI Super Upscaling intelligently enhances the resolution of the incoming signal to transform it into detailed 4K images. Using advanced algorithms to increase pixel density, LG TVs ensure that every shot on goal and thrilling play is displayed with clarity, so not a single moment is missed.
For tailored viewing experiences, LG TVs offer several versatile settings such as Sports Mode, which adds greater clarity to the players’ movements and expressions. Another aspect that sets LG TVs apart is the ability to render fast-paced games with precision. TruMotion technology, which offers five different options, helps boost the clarity of fast movements such as a pass, shot or dunk. The LG OLED evo M, G and C series have all been VESA certified with a ClearMR 9000 rating, meaning they boast 85 to 95 times more clear pixels than blurry ones.
The LG OLED and QNED TVs have wide viewing angles that let viewers share those ‘where were you?’ sports moments with family and friends, who can watch from practically anywhere in the room. The ultimate sports viewing experience is attainable through LG OLED’s self-lit pixels that emit light in all directions, or QNED’s Quantum Dot and NanoCell color technologies which deliver crisp, vivid pictures from every angle.
To cater to the unique needs and preferences of every sports fanatic, LG OLED TVs come in various sizes. For larger rooms, the ideal option could be the ultra-large 97-inch model which places them at the heart of every play and celebration. For smaller rooms, LG OLED TV models start at 42 inches to let viewers watch the big game without sacrificing image clarity or detail. LG’s newest QNED TVs are available from 43 to 98 inches, so there’s something for every type of fan.
LG’s convenient Sports Portal2 has been introduced as a hub for sports channels, live content, match schedules, scores and more. This new feature lets viewers use keywords to search the web and offers curated lists of major sports leagues and apps to personalize the sports entertainment experience.
LG TVs’ Multi-View feature, powered by the Alpha 11 processor, divides the screen into four sections so that users can watch four different sources of content at once. This advanced feature delivers unmatched flexibility on top of highly immersive sports viewing experiences.
The latest Alpha processor also uses AI to optimize the audio experience. For example, AI Sound Pro enriches sound by utilizing the virtual 11.1.2 surround sound from the TV’s built-in speaker system, effectively capturing the stadium’s distinctive ambiance and injecting it into the living room.
LG’s OLED and QNED TVs effortlessly pair with LG’s compatible soundbars through WOWCAST Built-in.3 Notably, WOW Orchestra creates three-dimensional audio with the TV’s built-in speakers and separate soundbar working in harmony to unify sounds and envelope viewers with dynamic soundscapes, making it feel like they’re in the stadium themselves.
Geared up with a center up-firing speaker and AI-powered tuning, LG soundbars harness the power of Dolby Atmos to transform the home into a stadium of spectators. Dolby Atmos provides immersive audio experiences from the crisp snap of a ball being kicked to the thunderous applause cascading around viewers. The added height channel vividly captures the movement of players and the roar of the crowd, with sound emitting from multiple directions to achieve a new level of realism. Timely, as some sporting events this summer will be broadcast in 5.1.4 immersive audio, creating a dome of surround sound for greater spatial realism.
LG soundbars’ center up-firing speaker also delivers clear dialogue, so viewers can catch the commentator’s every word. Combined with LG’s Triple Level Spatial Sound Technology, the three-dimensional sound experience is further enhanced by utilizing multiple audio channels and height effects to add a virtual mid-layer. This helps fans feel like they are almost beside the athletes, hearing the subtlest details across the auditory landscape.
When the game is over, but friends want to keep the excitement alive, LG TVs and soundbars can deliver captivating visuals and powerful sounds for movie night. With Dolby Vision, LG TVs vividly elevate movies with their vibrant colors and sharp details, delivering cinematic immersion in the comfort of home. When paired with LG Dolby Atmos soundbars, the audio experience envelopes viewers in rich, dynamic soundscapes that heighten the realism of every scene. For the avid gamer, LG TVs boast high-quality displays and gamer-centric features that ensure compelling graphics and immersive audio for dynamic, breathtaking gaming experiences.
To receive further updates on LG’s game-changing technologies that unlock new ways of sports viewing, stay tuned to
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1 AI Super Upscaling available with TVs powered by the company’s Alpha 8 AI processor, Alpha 9 AI processor and Alpha 11 AI processor.
2 Available on LG 2024 OLED TVs, QNED TVs, NanoCell TVs and UHD TVs.
3 LG OLED TV M/G/C/B series and QNED TV models that support 120Hz feature WOWCAST Built-in.
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By Mohammad1403
Hello there,
Is it possible to turn off search on the home screen, or filter results to show only apps? Ideally, I'd like to limit content to be appropriate for kids.
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By News Reporter
Space has the power to shape both the perception and perspective of our experiences. Fueling everyone’s passion for interior design is the emotional influence of our surroundings and our appetite for aesthetics. From the uninitiated to the aficionado, we make conscious efforts to reflect who we are through our home decor. Interior design trends are inspired by cultural events and, at times, are reactions to movements in popular culture. With such powerful actors, maintaining balance and introducing elements that complement rather than overpower are gaining value. This is especially important when it comes to integrating essential yet potentially disruptive elements like the TV into a room’s decor. Fortunately, LG has devised a solution that resolves this dilemma while letting people stay true to their distinctive style.
With LG OLED M, the TV is no longer the interior designer’s nemesis but a tool to elevate the décor and tailor spaces to modern lifestyles through its seamless integration. Compact and discreet, the elegant OLED TV with the Zero Connect Box is the only OLED TV that can send both 4K 120Hz video and audio wirelessly, helping homeowners free their TV from cables and external devices and gain the freedom to achieve their dream living spaces.
More Space for the Things You Love
Feeling overwhelmed by the mess around your TV screen? Visible cables and bulky furniture can take up valuable space much to the frustration of the designer. A cluttered space not only disrupts the balance of sophistication and functionality they worked so tirelessly to curate, but it also limits their ability to express a distinctive personal style through their home design.
LG OLED M with the Zero Connect Box declutters the TV area by banishing tangled cables and external devices to more discreet locations like on a side table, bookshelf, cabinet or coffee table – practically anywhere the designer sees fit. This feat also eliminates the need for a bulky TV unit or cabinet which often disrupts the room’s design, freeing up space to display ornaments, paintings or maintain a simple look.
With the maximalism trend growing, where every inch of space is carefully considered in the overall aesthetic, the Zero Connect Box emerges as a versatile solution. By eliminating tangled cables and external devices around the screen, homeowners can enjoy newfound freedom to experiment with placement, colors and textures, helping them build the aesthetic harmony they desire.
The TV for Sophisticated Simplicity
As more designers embrace the quiet luxury trend, which champions effortless elegance over the risk of being ostentatious, the LG OLED M and its Zero Connect Box has become the ideal companion to realize a home of understated sophistication. Creating a cohesive look through muted tones, refined finishes and simplicity under the quiet luxury concept, the LG OLED M elevates the elegance of a living space with the Zero Connect Box. A nightmare for designers seeking to develop a space that looks luxurious but not overly so, cables and clutter limit their design freedom as they must be hidden by more furniture.
With the Zero Connect Box, it’s easy to inject luxury into the TV area in an understated and effortless way, simplifying the space by removing unnecessary clutter. And thanks to the OLED screen’s sleek, ultra-thin design, it mounts flush to the wall to resemble a sophisticated picture frame that blends into the décor instead of taking attention away from it.
Hassle-Free Flexibility
With the Zero Connect Box, designers are no longer tied down by the length of their TV cables or the placement of furniture. They can be more strategic with their floor plans. The Zero Connect Box unlocks new room layouts without the hassle of rewiring or moving heavy furniture. Want to rearrange the furniture for movie night or update the interior with the seasons? No problem, as the LG OLED M can be moved around the room with ease as it eliminates the hassle of untangling, disconnecting and reconnecting multiple cables.
Another major benefit of the Zero Connect Box is how it allows users to effortlessly connect or disconnect devices without having to reach behind the screen or wrestle with cables – which also pose a trip hazard. It gives the user the power to place their Zero Connect Box anywhere within reach of a power cord, and therefore the ability to manage all connected devices in a more convenient and well-organized space.
A Home Theater for Every Occasion
Another home trend emerging in recent years is a home theater that adapts to modern living. With LG OLED M, home designers can create a home cinema that doubles as a gaming room. In this space, the console or Blu-ray player, which light up when in use, can be placed out of view instead of under the TV to minimize distractions and maximize immersion.
LG OLED M mounts flush to the wall while its Zero Connect Box transfers video and audio wirelessly to the screen, so what the viewer sees ahead is just the OLED TV. This makes it easier to appreciate the incredible self-lit picture quality of the OLED screen, which facilitates higher immersion thanks to less distractions between them and the display.
What’s more, LG OLED TVs not only deliver perfect blacks and offer large screen sizes, but they often perform better than projectors in brighter environments, so the room doesn’t have to be pitch black to achieve the level of immersion gamers live for.
To further explore how LG is innovating consumers’ ability to create living spaces that perfectly match their lifestyles, head to the
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