LG CEO Highlights Plans to Boost Company’s Presence in B2B Market During Visits to USA and Europe
By News Reporter
In this installment of On the Job, we look into the design history of LG SIGNATURE to learn how LG’s luxury brand provides unparalleled customer experiences.
What role does design play in shaping the home appliance user experience? Let us consider the thoughtful innovation that enables users to knock twice on their LG InstaView refrigerator to see inside without even having to open the door – or the smart screen applied to LG’s latest washers which streamlines control by replacing the more traditional dials and switches with an intuitive touch-based interface.
(From left to right) Sangin Chung, Jayoen Kim, Inyoung Hwang and Mimi Bae at Home Appliance & Air Solution
LG SIGNATURE UX Design Team
In both of these cases, LG has cleverly evolved key elements of what is called ‘user experience design’ to boost usability and create new convenience that expands and improves the overall customer experience. Armed with a deep understanding of users and their everyday needs, user experience designers at the LG SIGNATURE UX Design Team have played a pivotal role in shaping the unparalleled quality and easy-to-use features that the brand is synonymous with.
Reimagining the Customer Experience
Experience design is not, however, limited to matters of function and user-device interaction. “Taking a look at the term experience from a wider view, we find that experience design actually encompasses aspects of branding – referred to as brand experience – as well as the impact products have on the user’s living environment and day-to-day lifestyle – referred to as customer experience,” explained Jayoen Kim, design professional at LG SIGNATURE UX Design Team.
Designed for those seeking a more luxurious way of living, LG SIGNATURE products bring together the best of aesthetic and functional design to add a touch of sophistication to all areas of the customer experience. The seamless marriage of form and function, LG SIGNATURE’s premium appliances boast a timeless quality that transcends any particular interior decorating trend or style and has struck a chord with discerning consumers worldwide.
Consistent Design Makes a Timeless Brand
The ability to produce a single, coherent aesthetic or design language is crucial when building a consistent, recognizable brand image – and to fostering a lasting brand legacy. “Through design, we’re letting the brand speak to our customers,” said Inyoung Hwang, design professional at LG SIGNATURE UX Design Team. “Part of our job is making it easier for consumers to recognize the unique brand philosophy governing our products, by adhering to a specific visual tone and manner across all appliances.”
From its inception in 2016, LG SIGNATURE has cultivated a product aesthetic that consistently delivers, and clearly conveys, a focus on providing customers with ultra-premium experiences. These experiences are then fully realized by the uniting of elements that are just as integral to the brand’s identity as its distinctive style – namely, impressive performance, user-centric features and high-quality materials.
The first-generation LG SIGNATURE lineup
In 2014, the LG SIGNATURE design committee was formed with the aim of fostering design-centric innovation. Introducing a “design-first, develop-second” product approach which was groundbreaking at the time, the first-generation LG SIGNATURE lineup was revealed to the world at CES 2016. LG’s exclusive brand has remained true to its heritage and is still considered a trailblazer in the luxury home appliance market.
The very essence of style and functionality, LG SIGNATURE’s first-generation products paired clean, sophisticated design with cutting-edge technologies. Completely devoid of knobs and buttons, the first-generation LG SIGNATURE Washer showcased the elegant, minimalist look that has continued to be a hallmark of the brand’s peerless appliances.
Evolving Features, Unchanging Philosophy
While LG SIGNATURE’s commitment to timeless design remains unchanged, its interpretation of next-level luxury – and accordingly, its product offerings – are continuously evolving. Unveiled at this year’s CES under the theme of ‘Live Beyond’, the second-generation LG SIGNATURE lineup presents a refined vision of luxury living, building on all that makes the brand so great and taking it a step further.
The new lineup is in keeping with the minimalism of the first generation, but adds chic new colors, materials and finishes to choose from. Users can look forward to enhanced technologies as well as upgraded design. The new LG SIGNATURE 4-Door French-Door refrigerator, for instance, features Dual InstaView for an even more streamlined and convenient customer experience.
The second-generation LG SIGNATURE lineup
Outstanding design outlasts the era in which it was conceived, influencing the way people gauge and appreciate beauty for generations. An iconic brand with a timeless aesthetic, LG SIGNATURE has redefined home appliance design and will never relent in its pursuit of customer-driven innovation. Stay tuned to
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By News Reporter
With its market leadership strengthening significantly over the last decade, LG continues to offer constantly evolving, exclusive values through LG OLED TVs ushering in a new era for the television as well as LG QNED TVs rejuvenating the LCD space. Aligning with its Sync to You, Open to All vision, LG’s newest TV additions are akin to home hubs designed to enrich everyday life through cutting-edge technologies.
LG’s 2023 TV lineup, which will be available in Korea and global markets starting this month, highlights a decade of OLED technology advancements with premium self-lit picture quality, cutting-edge image processing for brighter, crisper images and an enhanced webOS platform equipped with more smart features and services.
With an award-winning reputation for exceptional picture quality, contrast, inky blacks and wide viewing angles, LG OLED TVs have outdone themselves yet again by offering flawless performance as well as the widest selection of resolutions (4K, 8K, etc.), form factors (rollable OLED, bendable OLED), designs and sizes (42 to 97 inches1), giving users the freedom to choose the perfect screen for their unique needs, preferences and homes.
A significant upgrade coming to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent2. Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images. The OLED evo G3 series also applies Super Anti Reflective technology3 to reduce visual distractions such as light glares and reflections, and even introduces the world’s largest OLED TV (97 inches) for next-level immersion on a grand scale.
The new α9 AI Processor Gen6 of 2023 OLED evo series leverages sophisticated AI-assisted Deep Learning technology to deliver top-notch picture and sound quality through AI Picture Pro, which improves upscaling so that content can be experienced exactly how the creators intended. On top of this, OLED Dynamic Tone Mapping Pro reveals hidden details to bring greater depth to every frame and AI Sound Pro fills the room with virtual 9.1.2 surround sound from the TV’s built-in speakers to place viewers into the scene. Furthermore, LG’s latest TVs and soundbars4 work seamlessly together and create three-dimensional sound, courtesy of WOW Orchestra.
Inspired to invent unique lifestyle experiences through its Life’s Good philosophy and Sync to You, Open to All vision, LG is revolutionizing the TV’s role at home by syncing viewers’ experiences with their unique tastes and lifestyles through new features, designs and much more.
Featuring the latest webOS, this year’s models introduce the All-New Home, a redesigned user interface (UI) offering a wealth of customization options and convenience. New Quick Cards – convenient categories such as Home Office, Gaming, Music and Sports – present users with the best way to access their most-viewed content and services.
Designed for all, the new webOS makes it easy for anyone using the TV to enjoy personalized recommendations, which are determined based on viewing history and viewing habits. AI Concierge not only curates content based on past usage and searches, but also suggests trending titles and useful settings and features – from Family Care and Eye Comfort to Multi-View mode.
To create the most seamless cross-device experience, LG’s latest TVs are compatible with the new smart home standard, Matter, giving users the ability to control and monitor various smart home devices from a growing list of global manufacturers on their TV.
Also being added to LG’s 2023 TV lineup are new QNED TVs leveraging Quantum Dot NanoCell Color technology to produce rich, accurate and lifelike colors that complete the unforgettable viewing experience. Equipped with QNED Million Grey Scale Block Dimming technology,5 the latest QNED Mini LED TVs come the closest to the contrast and black levels of OLED. What’s more, LG’s 2023 Mini LED TVs not only boast 64-times-greater contrast than their predecessors to achieve one million dynamic gradations, but also designs that are slimmer and harmonize with LG’s newest soundbars.
LG’s latest QNED Mini LED TVs are branded as ‘QNED evo’ TVs only in Korea
LG has implemented various features to help people of all abilities use its products, like voice descriptions when navigating menus, on-screen content and search results. Should the TV switch to standby mode, the user will receive voice notifications detailing the screen’s status and recommended actions. Also, by long-pressing LG Magic Remote’s mute button, users can find the Learn TV Remote feature which teaches them how to use the smart remote’s handy features. Finally, the Sign Language Zoom feature lets hearing-impaired users enlarge the sign language interpreter on screen.
LG is also championing environmental sustainability by reducing its plastic usage during TV production, and by ramping up its use of recycled plastics and materials featuring single-color printing.
To learn more about LG’s 2023 TVs, visit
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1 Availability of each series and size option varies by country.
2 Applies to 55/65/77-inch G3 models and is a measurement of full screen whites.
3 Applies to 77/88-inch Z3 models and 55/65/77-inch G3 models.
4 Feature will be added via software update.
5 Applies to QNED85 model.
By News Reporter
At the start of every year, almost everybody in the tech world gathers in Las Vegas to show off their newest products, technologies and concepts at CES, the world’s biggest consumer electronics show. This year, participating companies were determined to demonstrate how their innovative products and solutions help solve some of Earth’s greatest challenges and change the lives of thousands, if not millions, for the better.
Inspired by its belief that the answer is always with the customer, LG showcased its most advanced customer-centered innovations that provide entirely new value and convenience to its customers. Here are the five tech keywords for 2023 which cover the areas of personalization, sustainability and virtual reality.
Me, Myself and I
With far more people inclined to seek a living space that fully matches their personality, leading consumer electronics companies are rethinking their product development approach in order to build appliances that not only possess excellent features, but also blend effortlessly into various home interiors.
With this new attitude also comes a greater demand for personalized viewing experiences, especially as people spend more time at home since the onset of the pandemic. That’s why every TV being released is now equipped with an operating system that employs all kinds of features that help individuals find their perfect show instantly with next to no effort on their part.
Future of Mobility
Major car makers are shifting their production to electric vehicles and joining top-tier tech software companies to reimagine what a car could and should do in the future. The growing importance of the in-vehicle experience is transforming the future of automobility.
LG’s Vehicle component Solutions Company is committed to enhancing the driving experience through its expertise and know-how of vehicle parts technologies, so that its customers can develop advanced car models that make the journey more entertaining, easier and, most importantly, safer.
Lifestyle Devices for Healthier Life
After living with the pandemic for so long, people are now more concerned with their health than ever before. Under these renewed circumstances, people desire lifestyle devices and solutions that can empower them to take control of their health care and wellbeing while lowering costs at home.
In line with this trend, lifestyle devices and solutions with digital health technologies will stand out for these growingly discerning customers, who are willing to pay more for products that seem to be made for their healthier lives.
For everyone who attended or followed this year’s CES, it was clear that sustainability was a major focus. More and more companies, regardless of size and industry, are ranking sustainability higher on their business agendas, which means more companies are inventing products and services with various eco-friendly and accessible features.
LG showcased the company’s ESG vision in an exclusive exhibit through the Better Life for All zone at CES 2023, introducing a comprehensive overview of LG’s sustainability efforts.
Be in It
With the metaverse still deemed to be the future for tech, especially in the gaming industry, more and more people want cutting-edge devices that can make images or sounds that appear far more lifelike than today.
Driven by growing expectations and demand for a greater sense of reality, more innovative products that help users feel fully immersed in the digital environment will be further thrust into the spotlight in 2023.
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By News Reporter
When it comes to interacting with a brand, 71 percent of customers expect personalization in products and services, while 76 percent get frustrated when they don’t find it, according to a recent
link hidden, please login to view. This applies to customer experiences on the road, with more drivers searching for mobility solutions that actively assess – and adapt to – their very own driving scenario. Thanks to intelligent camera sensors which retrieve and assess all kinds of roadside information, cars can now think for themselves, providing adjustments tailored to each driving situation without drivers having to do the tweaking themselves.
Camera sensors are image, distance and object-based sensors which provide the driver with important identifiable information about the vehicle’s surroundings. They are crucially different to standard cameras in that they not only capture images but also make active assessment of the information displayed in these images. With a variety of functions such as measuring vehicle distance to recognize imminent collisions and assessing when the driver veers out of lane, camera sensors play a fundamental role in safe driving and are pivotal for the customized, proactive mobility experience that today’s drivers demand.
Let’s take a closer look at how sensors are inventing new tailored customer experiences on the road.
Using Data to Transform Driving Experiences
Built-in camera sensors have shifted the paradigm of driving. In the past, the driver was entirely responsible for judging traffic and maneuvering the vehicle. But with camera sensors now acting as an extra pair of eyes, vehicles can take a lot of the work.
The core technology that makes autonomous driving possible is the Advanced Driving Assistance System (ADAS) and its cameras. Like the name suggests, these cameras detect traffic, signals, vehicle speeds, direction, pedestrians and all other important information located within the driving environment.
The customized information these sensors collect not only plays an instrumental role in detecting potential vehicle hazards and establishing a safe driving environment, but also unlocks a more pleasurable and convenient driving experience.
Today’s most advanced automobiles are fully equipped with recognition technology that lets them perform a multitude of tasks when given simple gestures by the driver. For instance, some cars unlock when it senses the owner is nearby, others adjust the seats once recognizing the person or open the sunroof with a wave of a hand – and some do it all. What’s more, if you enjoy nodding your head along to your favorite songs on the road, you can even register a unique hand gesture for cranking up the volume.
Beyond hand gestures, cars can recognize the identity of everyone on board through built-in interior cameras, which means it can adjust seats and temperatures specifically for that person automatically. While services may vary by manufacturer, these automatic, sensor-powered features are essential for shaping the tailored driving experiences we can claim with the latest vehicles.
Other than these tailor-made features to maximize the driver’s comfort, LG’s award-winning ADAS system and its top-notch camera sensors come with a variety of features to ensure the safest driving experience. With sensors making real-time assessments of the roadside situation and the ADAS system adapting accordingly, the driver no longer needs to worry about keeping eyes on the road at all times.
For an inexperienced or distracted driver, it’s quite easy to veer out of lane – which may potentially lead to various incidents, including striking other vehicles or roadside objects. In such situations, the camera sensor comes to aid by monitoring the car’s lane departure and transmitting the visual information to the ADAS system. The ADAS then gives the driver a warning to get back on track, or in the case of more advanced and autonomous systems, will gently lead the automobile back to the original lane.
The ADAS system and its built-in camera sensors play an important role in forward collision avoidance as well. For those times when the driver cannot immediately catch onto the sudden appearance of vehicle obstacles, camera sensors act as a handy second pair of eyes. For instance, when a pedestrian bounds across the road and the driver cannot react accordingly, camera sensors will capture the information so that the ADAS system can give out an emergency signal, or if necessary, set off the emergency brakes automatically.
With tailor-made features which adapt to every driver’s unique roadside experience, LG’s advanced camera sensors and the ADAS system will continue to deliver the utmost driving comfort as well as ensure the safest ride.
Looking to the future, the company is all-in on the development of innovative mobility technologies that make novel experiences even more convenient, enjoyable and unique to each individual driver.
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By News Reporter
Company’s Innovations Comply With ISO/SAE 21434
Cybersecurity Standard for Vehicles
SEOUL, Feb. 20, 2023 — LG Electronics (LG) has announced that its vehicle components have been verified for complying with ISO/SAE 21434, fundamental for the United Nations Economic Commission for Europe’s (UNECE) regulation No. 155 (UN R155). This standard automotive cybersecurity measure requires vehicle and vehicle parts manufacturers to employ certified cybersecurity management systems for protection against hackers and other cybersecurity threats. Meeting the highest standards for digital security, LG’s automotive cybersecurity management system has earned the ISO/SAE 21434 certification from leading global testing organization TÜV Rheinland.
UNECE vehicle cybersecurity regulations, including UN R155, were established to make current and future car models safer against the ever-increasing risk of cyberattack. With vehicles now collecting, accessing and storing a large volume of data, cybersecurity has become a major focus for the automotive sector. In EU countries, auto manufacturers must adopt Cybersecurity Management Systems (CSMS) and get Vehicle Type Approval (VTA) in order to offer their products. In regions outside of the EU, such as North America and Asia, similar types of rules and regulations have come into force.
In this environment, CSMS system verification plays an instrumental role in the competitiveness of automotive parts. LG’s key products, including in-vehicle infotainment (IVI) systems and telematics, meet the stringent cybersecurity requirements set out in ISO/SAE 21434 according to the UN R155. This means the company is able to supply its auto industry partners with highly secure and reliable mobility solutions that meet or exceed the latest standards. Based on its considerable experience in developing and operating cybersecurity processes, LG can respond quickly to new standards, giving the company a distinct advantage over other industry players.
LG is utilizing its certified CSMS to develop confidence in vulnerable vehicle components and solutions for automakers. Moving forward, the company will also be working closely with its customers to test the cybersecurity of vehicles employing LG solutions, helping to ensure they are protected against cybersecurity threats throughout their operational life.
In September 2021, LG enhanced its capabilities in this highly important area of future mobility by acquiring Israeli cybersecurity company, Cybellum. LG’s commitment to and investment in cybersecurity have seen the company achieve meaningful results, including the recent verification from the UNECE.
“We sincerely congratulate LG on obtaining cybersecurity management system certification according to ISO/SAE 21434,” said Frank Juettner, CEO and director of TÜV Rheinland Korea. “Over the past decade, the automotive industry has transformed to meet the demand for advanced vehicles. Strengthening protection against automotive cybersecurity threats ultimately benefits both users and suppliers and this certification can be seen as a preemptive response by LG to prepare for security in the future automotive market.”
“In the era of software-defined vehicles, the ability to deliver reliable cybersecurity will play an ever-greater role in the automotive industry,” said Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company. “Gaining certification for ISO/SAE 21434 compliance shows that we can adapt and respond quickly to new regulations designed to protect vehicles and their occupants from cyberattacks.”
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