Quantcast
Jump to content



  • Own an LG TV or webOS device? Join our Forum!

    Register now to gain access to our webOS user support forum. Once registered and logged in, you will be able to post a user to user support request topic to this site or reply to existing topics posted by other users. You can also take part in our other webOS user forums. You'll be able to customize your profile, receive reputation points, while also communicating with other members via your own private inbox, plus much more!

Alex

LG plans shoppable ads for its smart TVs

Recommended Posts

image.png

LG Electronics is partnering with TheTake, a video commerce technology company, to launch shoppable advertising on its webOS smart TVs.

Beginning this spring, LG smart TV owners will be able to shop directly through content using TheTake’s proprietary technology that identifies and tags different products within episodes of television and movies. Along with LG, TheTake is also working with programmers including WarnerMedia, A+E Networks, Crown Media Family Networks, NBC Universal and others.

“Shoppable video has been talked about since the days of Rachel’s sweater on ‘Friends,” said Tyler Cooper, co-founder and CEO of TheTake, in a statement. “Previous solutions haven’t addressed the long tail opportunity where each individual viewer wants to shop for something different. Shoppable video isn’t just about Rachel’s sweater, but also Chandler’s jacket, Joey’s sunglasses, Monica’s couch and so on. To address the full breadth of consumer interest, we leverage machine learning to make more than 500 products shoppable in a given episode of television. We’re excited to bring our AI-powered solution to viewers with LG and our various content partners.”

“The ability to seamlessly shop for the items we see in our favorite shows and movies is something we’ve long wanted to bring to LG smart TV users,” said Michelle Fernandez, head of home entertainment brand marketing for LG Electronics USA, in a statement. “Now, in partnership with TheTake, we’re introducing the feature on LG’s 2020 smart TVs for the easiest and most consumer-friendly experience for shopping the looks from TV and movies.”

The AI-powered shoppable ad feature will be available on all 2020 LG OLED, LG NanoCell and UHD smart TVs with the webOS smart TV platform.

TheTake also said that it has negotiated an agreement with a large U.S. MVPD to roll out the technology across millions of set-top boxes later in 2020.

The shoppable advertising from LG will likely be similar to NBCUniversal’s ShoppableTV ads, which direct viewers to e-commerce and online shopping sites via their mobile devices. NBCU also released some data claiming that the average conversion rate on ShoppableTV is almost 30% higher than the industry benchmark for e-commerce conversion and that the ads are driving fan acquisition in the double digits along with a 10% growth rate on social media.

Source: 

link hidden, please login to view

Share this post


Link to post
Share on other sites


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


  • Similar Topics

    • By Tony Levy
      I have with the help of this forum been able to get my smart DNS working and can no watch streaming from the BBCi player, and  All4 however I cannot get the ITV hub to work, it loads the program I want to watch but then reverts to a screen saying
      'Where is my show etc' and it doesnt play
      I do not understand why ITV hub will not work yet the BBCi player and All4 and Both work
      My5 also does not work but I get the error message you must be in the UK to view this content
    • By naveed
      disney+hotstart not working in smart tv, its shows ( Uh-oh, the platform does not seem go be best suited for playback of this content  PI60006 NAS )

    • By Rineeth G
      Dear LG team
       
      How to get SONYLIV AND VOOT KIDS app in LG store to install in my LG webos TV
    • By AspieMum
      I installed a few apps trying to get Casting to work that didn't work properly and I can't find anyway to uninstall them. My TV doesn't seem to have edit mode perhaps because I have had it a few years (pre-2018 some when- possibly its 10 years old or more as I can't remember when I got it). Anyone know how I can uninstall them? 
    • By Tony Levy
      I have an LG oled55c8pla and wanted to instal my NordVPN however I cannot find any set up instruction to be able to enable the connection via the Smart DNS on the LG TV
      Does anybody know how to set this up please


×
×
  • Create New...