LG Onsite Presence at CES 2022 Spotlights Sustainability Leadership
By News Reporter
With its market leadership strengthening significantly over the last decade, LG continues to offer constantly evolving, exclusive values through LG OLED TVs ushering in a new era for the television as well as LG QNED TVs rejuvenating the LCD space. Aligning with its Sync to You, Open to All vision, LG’s newest TV additions are akin to home hubs designed to enrich everyday life through cutting-edge technologies.
LG’s 2023 TV lineup, which will be available in Korea and global markets starting this month, highlights a decade of OLED technology advancements with premium self-lit picture quality, cutting-edge image processing for brighter, crisper images and an enhanced webOS platform equipped with more smart features and services.
With an award-winning reputation for exceptional picture quality, contrast, inky blacks and wide viewing angles, LG OLED TVs have outdone themselves yet again by offering flawless performance as well as the widest selection of resolutions (4K, 8K, etc.), form factors (rollable OLED, bendable OLED), designs and sizes (42 to 97 inches1), giving users the freedom to choose the perfect screen for their unique needs, preferences and homes.
A significant upgrade coming to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent2. Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images. The OLED evo G3 series also applies Super Anti Reflective technology3 to reduce visual distractions such as light glares and reflections, and even introduces the world’s largest OLED TV (97 inches) for next-level immersion on a grand scale.
The new α9 AI Processor Gen6 of 2023 OLED evo series leverages sophisticated AI-assisted Deep Learning technology to deliver top-notch picture and sound quality through AI Picture Pro, which improves upscaling so that content can be experienced exactly how the creators intended. On top of this, OLED Dynamic Tone Mapping Pro reveals hidden details to bring greater depth to every frame and AI Sound Pro fills the room with virtual 9.1.2 surround sound from the TV’s built-in speakers to place viewers into the scene. Furthermore, LG’s latest TVs and soundbars4 work seamlessly together and create three-dimensional sound, courtesy of WOW Orchestra.
Inspired to invent unique lifestyle experiences through its Life’s Good philosophy and Sync to You, Open to All vision, LG is revolutionizing the TV’s role at home by syncing viewers’ experiences with their unique tastes and lifestyles through new features, designs and much more.
Featuring the latest webOS, this year’s models introduce the All-New Home, a redesigned user interface (UI) offering a wealth of customization options and convenience. New Quick Cards – convenient categories such as Home Office, Gaming, Music and Sports – present users with the best way to access their most-viewed content and services.
Designed for all, the new webOS makes it easy for anyone using the TV to enjoy personalized recommendations, which are determined based on viewing history and viewing habits. AI Concierge not only curates content based on past usage and searches, but also suggests trending titles and useful settings and features – from Family Care and Eye Comfort to Multi-View mode.
To create the most seamless cross-device experience, LG’s latest TVs are compatible with the new smart home standard, Matter, giving users the ability to control and monitor various smart home devices from a growing list of global manufacturers on their TV.
Also being added to LG’s 2023 TV lineup are new QNED TVs leveraging Quantum Dot NanoCell Color technology to produce rich, accurate and lifelike colors that complete the unforgettable viewing experience. Equipped with QNED Million Grey Scale Block Dimming technology,5 the latest QNED Mini LED TVs come the closest to the contrast and black levels of OLED. What’s more, LG’s 2023 Mini LED TVs not only boast 64-times-greater contrast than their predecessors to achieve one million dynamic gradations, but also designs that are slimmer and harmonize with LG’s newest soundbars.
LG’s latest QNED Mini LED TVs are branded as ‘QNED evo’ TVs only in Korea
LG has implemented various features to help people of all abilities use its products, like voice descriptions when navigating menus, on-screen content and search results. Should the TV switch to standby mode, the user will receive voice notifications detailing the screen’s status and recommended actions. Also, by long-pressing LG Magic Remote’s mute button, users can find the Learn TV Remote feature which teaches them how to use the smart remote’s handy features. Finally, the Sign Language Zoom feature lets hearing-impaired users enlarge the sign language interpreter on screen.
LG is also championing environmental sustainability by reducing its plastic usage during TV production, and by ramping up its use of recycled plastics and materials featuring single-color printing.
To learn more about LG’s 2023 TVs, visit
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1 Availability of each series and size option varies by country.
2 Applies to 55/65/77-inch G3 models and is a measurement of full screen whites.
3 Applies to 77/88-inch Z3 models and 55/65/77-inch G3 models.
4 Feature will be added via software update.
5 Applies to QNED85 model.
By News Reporter
CASACOR, which celebrated its 35th anniversary in 2022, is the largest integrated exhibition of architecture, interior design and landscaping in Latin America. Held in the city of São Paulo, Brazil, between July and September last year, the wide-ranging event featured more than 60 architect- and designer-led projects and attracted more than 115,000 in-person visitors.
The official technology partner of CASACOR for four consecutive years, LG Brazil hosted a stylish lifestyle exhibit at the show, pairing modernist interior design with cutting-edge home innovations from the 2022 LG product lineup.
link hidden, please login to view and designed by architect , the 415 square-meter exhibition space was transformed into a stunning indoor environment complete with gorgeous, understated furnishings and LG’s premium lifestyle solutions. Among these were the LG G2 Gallery Series OLED TV, OLED Objet Collection Posé, side-by-side refrigerator, Styler, WashTower, PuriCare 360° Air Purifier and ARTCOOL Gallery air conditioner. The company’s state-of-the-art appliances blended in perfectly with the curated selection of vintage furniture pieces and interior objects to create a space of effortless comfort, convenience and aesthetic beauty.
The layout of LG Magenta House was centered around a central island that divided the space into a living room, kitchen, bathroom, bedroom and clothing area. The façade of the project featured walls made entirely of transparent glass bricks, a distinctly modernist touch that lets in natural light and warmth while still maintaining the privacy of those inside.
Drawing inspiration from the Conjunto Nacional – which was completed in the 1950s and has the distinction of being one of São Paulo’s first modern multi-use buildings – the LG Magenta House was awarded the VEJA SP Award for Best CASACOR Environment in the category of “Best Suite.” LG Magenta House was also recognized with the “Best of 2022” award from Archello, a global platform that connects professionals such as architects, sculptors, painters and engineers.
(From left to right) LG Magenta ambassadors at CASACOR 2022: , and
During CASACOR 2022, LG also announced the next phase of “” – a relationship program designed especially for architects and interior designers – with the launch of a new platform that offers dedicated content, special discounts and exclusive benefits as well as training from industry professionals.
Stay tuned to to learn more about LG’s inspiring projects and collaborations, and to check out the many ways that the company’s smart, innovative products continue to enhance the lives of consumers worldwide.
Contributed by LG Brazil
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By News Reporter
In this installment of On the Job, we go inside LG’s System Integrated Circuit (SIC) Center to learn how LG is leveraging the latest AI to help deliver new customer experiences.
Imagine if there was a refrigerator that could play music and change color to match your current mood or spice up your kitchen décor. Well, as it happens, such a fridge actually exists – the newly introduced refrigerator with MoodUP from LG. The unique capabilities and customer experiences offered by LG’s latest kitchen innovation owe much to the LG8111, an on-device AI system-on-chip (SoC) developed by LG’s SIC Center.
Even before it was known as LG Electronics, the company began producing chips for consumer electronics as far back as 1992, at the ASIC Center under Goldstar’s Central Research Institute. Now, LG’s SIC Center is responsible for developing all of the AI chips used in LG products. These technologies have evolved over time to become the AI-based integrated circuits now used in cutting-edge appliances and home entertainment solutions such as LG OLED TV, and now, the fridge with MoodUP.
(From left to right) Chang Woon-suk, lead of Smart Solution TP, LG SIC Center, and Lee Jin-jong, LG SIC Center professional
Greatly expanding the customer experience, the company’s latest AI chips can process innumerable data points and enable LG appliances to communicate with one another – and with other smart devices as well. LG8111, the new AI chip used in the MoodUP, features an acceleration engine that processes information gathered from the refrigerator’s built-in cameras, microphones and sensors in real time. This allows the MoodUP to quickly recognize changes in its immediate environment and adjust performance accordingly, facilitate more convenient interactions with users and accurately assess if all of its features are functioning optimally.
Recognizing the importance that AI will play in consumer electronics and wanting to find a solution to differentiate LG products, engineers at the LG SIC Center began to develop the LG8111 in 2017 and created the first prototype in 2018. The LG8111, a highly integrated AI chip that is equipped with an LG-specific AI processor, is perfectly designed for LG products. While the chip performs and functions better online, its AI functions can also be utilized offline as well.
Impressively, the LG8111 can provide three types of AI: vision intelligence (the ability to recognize and distinguish between different spaces, locations, objects and users), voice intelligence (the ability to recognize users’ voices or specific noises associated with a certain type of space) and control intelligence (the ability to adjust and optimize performance according to physical or chemical changes in the environment). Also, when connected to Wi-Fi, any product equipped with the LG8111 can transmit information to nearby devices or to cloud servers.
“We spent a considerable amount of time deciding which device would be the first to apply our new on-device AI chip,” said Chang Woon-suk, lead of Smart Solution TP, LG SIC Center.
Various appliances were in contention, but ultimately, the SIC team decided to go with a refrigerator, a choice made because the household fridge has the distinction of being the only home appliance to operate 24/7. The first recipient of the state-of-the-art chip, the color-changing LG refrigerator with MoodUP boasts a seamless voice recognition feature that allows for convenient, remote control and monitoring via the LG ThinQ app.
“All of our top-notch researchers at the LG SIC Center are dedicated to developing chip solutions based on the core goal of maximizing customer value,” said Chang. “While we’re pleased with the success of the LG8111, we will continue to push the envelope as a team to take the customer experience to the next level.”
The successful implementation of the LG8111 in the new LG refrigerator with MoodUP opens the way for the chip’s use in a wide range of LG solutions, from other smart home appliances to electric vehicle components.
Stay tuned to
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By News Reporter
Headlined by the Ultra-Premium ‘Signature Kitchen Suite’ Built-in Lineup,
Latest Premium Appliances Offer New Options for a More Personalized Home
SEOUL, Feb. 1, 2023 — LG Electronics (LG) is presenting its state-of-the-art kitchen and living appliance lineups at the 2023 Kitchen & Bath Industry Show (KBIS), taking place at the Las Vegas Convention Center in Las Vegas, Nevada, USA, from January 31 to February 2.
Under the theme of ‘Life on the UP,’ LG’s exhibit showcases the modern design and advanced technology of the company’s latest appliances while highlighting the personalized convenience they provide through the addition of ThinQ UP and ThinQ Care features – now available on LG’s premium built-in lineups for the very first time. Featuring eight unique zones, LG’s booth explores diverse consumer lifestyles and aesthetics with each zone representing a different, well-known American city, location or landmark, and each displaying a selection of new, cutting-edge LG appliances.
Visitors to KBIS 2023 can discover the latest premium kitchen solutions from luxury built-in brands, Signature Kitchen Suite and LG STUDIO, both of which offer the refined design and personalization options that today’s consumers want for their homes. The new Signature Kitchen Suite 48-inch built-in refrigerator comes in stainless steel or panel-ready option and boasts Signature Fit Integrated Design; enabling a seamless match with any interior décor and giving customers the choice of proud or flush installation.
Also on show at KBIS is LG’s new Signature Kitchen Suite 36-inch gas cooktop. The impressive appliance features five, powerful brass burners totaling 67,500 BTUs – including a 24,000-BTU* Ultra-High dual burner with a convertible wok grate – which is the most of any cooktop in the luxury kitchen category. Additionally, the new cooktop is available with an easy-to-clean porcelain-coated cooking surface, while the LG STUDIO kitchen package now offers customers an elegant, new handle color – rose gold – to choose from.
For hassle-free cleanup, the Signature Kitchen Suite’s PowerSteam® dishwasher can complete a full cycle in less than one hour thanks to LG’s QuadWash Pro and Dynamic Heat Dry technologies, the latter of which circulates hot air throughout the appliance’s interior. The sleek, stainless steel dishwasher, which has ‘hidden’ controls located on top of its door, uses TrueSteam® to help remove caked-on food and reduce water spots, while QuadWash Pro uses high-pressure jets of water to clean dishware from multiple angles.
LG is also exhibiting its personalized living solutions at this year’s show, with ThinQ UP appliances such as the latest washer and dryer pair, a new minimalism concept kitchen appliances lineup, and lastly, the new MoodUP by LG STUDIO – a fridge with color-changing door panels (23 colors available for the upper panel and 19 for the lower) that can be easily controlled via the LG ThinQ app. ThinQ UP, which enables users to continuously upgrade their appliances with additional features, will soon be coming to LG’s built-in appliances – including the Signature Kitchen Suite and LG STUDIO lineup – as will ThinQ Care features designed to help users protect and get the most out of their LG solutions.
What’s more, LG is presenting entertaining events at the show to allow visitors to experience its products and brand values first-hand. In the Las Vegas-themed zone of the company’s booth, Signature Kitchen Suite chefs, Nick Ritchie from Napa Valley and Austin Kang from Seoul, are giving cooking demonstrations using Signature Kitchen Suite appliances to prepare delectable treats for attendees. LG is also hosting an exclusive party in its booth’s New York-themed zone on the evening before KBIS 2023 opens. Along with music and a colorful LED lighting display provided by the customizable MoodUP by LG STUDIO, guests will be able to enjoy delicious desserts made using the ultra-convenient Scan to Cook feature on LG STUDIO cooking appliances.
“At KBIS 2023, we will introduce the exceptional, personalized experience offered by our ultra-premium built-in appliances and ThinQ UP,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to deliver smart, stylish kitchen and living solutions designed to enhance consumers’ homes and daily lives.”
Visitors to LG’s booth (West Hall #3045, Las Vegas Convention Center) at KBIS 2023 will have the opportunity to experience the full portfolio of LG kitchen and living appliances.
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* British Thermal Unit (BTU) is a unit of heat.
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By News Reporter
LG’s Advanced Display Innovations, Including 8K Micro LED, Feature in Interactive
Exhibit Along With Immersive Media Art and Digitalized Spaces for Diverse Industries
SEOUL, Jan. 31, 2023 — LG Electronics (LG) is presenting its cutting-edge digital signage solutions at Integrated Systems Europe (ISE) 2023, which opens today in Barcelona, Spain. The company’s full range of display solutions – including Micro LED displays, Transparent OLED Signage and LED displays – is exhibited across a number of digitalized spaces demonstrating use cases and applications for different industries, including retail, corporate, education and hospitality.
Adopting the theme of Life, Be Bloomed for this year’s ISE, LG is presenting innovative display solutions that offer a world of possibilities and the power to make life better, each and every day. Visitors to the company’s booth will be able to experience solutions created to foster better business communications, solutions that deliver clear visibility and integrate seamlessly in various commercial environments as well as solutions that can convey the emotion and dynamism of stunning digital artworks in a whole new way.
The massive 272-inch LG MAGNIT 8K Micro LED (model LSAB007) is making its debut at ISE with a truly jaw-dropping display, both in scale and in picture quality. The enormous Micro LED leverages millions of self-emissive micrometer-scale pixels to create images of exceptional vibrancy and depth, while its 8K resolution (7,680 x 4,320) delivers razor-sharp detail.
LG MAGNIT 8K offers impressive color consistency and a wide viewing angle. This remarkable display solution will mesmerize visitors to the company’s booth, enthralling them with exclusive 8K footage that captures the beauty and majesty of the natural world. With its huge size and superb picture quality, LG MAGNIT is an excellent solution for showcasing media art in public spaces, and for use in building control rooms, boardrooms as well as corporate and hotel lobbies.
Another spectacular sight for visitors, LG’s 8K Micro LED synchronizes with 56 Transparent OLED Signage (model 55EW5G-V) displays, covering both sides of the LG exhibition hall’s entrance to create an incredibly immersive media art experience. The captivating display setup transports visitors into a world of color and wonder – a world brought to life by the company’s cutting-edge display technologies.
At ISE 2023, LG is also showcasing its solutions for virtual production studios for the very first time. A virtual production studio allows content creators to shoot live-action footage against a fully digital backdrop, which is made by displaying virtual scenery on a series of seamlessly connected LED screens. LG and its professional partners, including Mo-Sys and ARRI, will be showing visitors how a virtual production studio works – and how it can be used for entertainment applications, such as film and TV, and for corporate in-house broadcasting – and introducing LG’s LED displays and related solutions.
At the center of LG’s booth is the eye-catching Floating CUBE LED, an LED sculpture that creatively combines four 2K LED displays (model LSCB012). Based on Tensegrity, a structural principle of tensional integrity, the CUBE presents strikingly three-dimensional anamorphic digital art that moves and flows across the displays’ surfaces. LG’s fine-pitch LED displays provide lifelike picture quality, while the seamless 90-degree corner design of the CUBE installation enhances the sense that one is looking at real, 3D objects inside an actual, physical space.
Additionally, LG is introducing its new digital learning solution, LG CreateBoard (model TR3DK), at ISE 2023. An Interactive Digital Board designed to engage, inform and inspire students, and encourage greater collaboration, the new model provides LG CreateBoard Lab for content creating and writing as well as LG CreateBoard Share for wireless content and screen sharing. Also on show is LG ConnectedCare DMS, a cloud-based device management solution for schools and other learning environments that enables the remote management of multiple displays.
As part of its comprehensive exhibit, LG is presenting convenient cloud-based management solutions tailored to the needs of diverse industries; including retail, corporate, education and hospitality. LG Pro:Cloud is a cloud platform for accessing LG’s content management solutions (CMS) including Pro:Centric Cloud (hospitality) and SuperSign Cloud, while LG ConnectedCare is a remote management solution that makes it possible to monitor signages, check energy usage and adjust display brightness via the integrated Energy Dashboard.1
Also on full display at ISE 2023 is LG’s ongoing commitment to sustainability. Embracing the company’s Better Life for All vision, the latest B2B solutions from LG offer energy efficiency, reduced resource consumption, increased recyclability and enhanced accessibility.2 In the ESG zone, visitors can explore innovations such as cloud-based smart energy management solutions that help reduce power consumption and 4K UHD signage (model UL3J-EP), featuring components partially made from recycled plastic, and check out the LG Kiosk, which promotes digital inclusion with a tactile keypad for the visually impaired.
“At ISE 2023, LG is demonstrating how its display solutions can add value in practically any commercial sector or area of your life you care to name,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Far more than just screens for presenting content, our display solutions can help you connect, create, communicate and collaborate – expanding and digitalizing your daily experience in a host of convenient, new ways.”
Visitors to ISE 2023 can find LG’s booth in Hall 3 (Stand 3K 200) of Fira Barcelona’s Gran Via conference center. To learn more about LG’s digital signage solutions at ISE 2023, please visit
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1 Energy Dashboard will be released in 2023.
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