LG Launches Energy Efficient Multi V i With Cutting-Edge AI Engine
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By News Reporter
31.5-inch Surgical Monitor Boosts Convenience in the OR With Intelligent Features
Including Preset Picture Modes and Instant Screen Mode Switching
SEOUL, Sep. 11, 2025 — LG Electronics (LG) is launching its new 31.5-inch 4K surgical monitor, model 32HS710S. Designed to streamline surgical workflow, the monitor combines crisp 4K resolution (3,840 x 2,160) image quality with intelligent new features that prioritize user convenience and operational efficiency. The monitor has received 510(k) clearance from the U.S. FDA, confirming it can now be sold in the U.S.
The 32HS710S introduces a range of workflow-enhancing functions to make it simpler and more intuitive for medical professionals to interact with visual data. For example, users can configure picture mode settings independently for each input source, helping to display images from multiple devices in a way that suits their needs. Dedicated hotkeys enable quick activation of preferred screen modes and Picture-by-Picture (PBP) layouts, facilitating adjustments with a single button press.
The monitor’s 4K IPS display is designed to deliver clear, detailed images with consistent color across a wide viewing angle. It provides a typical brightness of 800 cd/m² and covers approximately 95 percent of the DCI-P3 color space. Compliant with the Digital Imaging and Communications in Medicine (DICOM) standard, the monitor is a high-quality solution for displaying visual output from various medical imaging devices.
To address the demands of the operating room environment, the 32HS710S employs durable glass with Optical Bonding, along with Anti-Glare, Anti-Reflection and Anti-Fingerprint coatings to help maintain image clarity under bright surgical lighting. The monitor is built with an IP45 rating for the front, IP32 rating for the back and IK06 impact resistance. Weighing approximately 9.2 kilograms, it can be mounted on a variety of surgical monitor arms.
For operational continuity, the monitor includes a Failover Input Switch that can automatically switch to a backup source if the primary signal is interrupted. This key reliability feature is complemented by versatile viewing options, including 4-screen PBP and Picture-in-Picture (PIP) for monitoring multiple sources at once. The display also offers Mirror and Rotation Modes for the easy adjustment of image orientation, and Clone Screen output for training and collaboration purposes.
“In developing the 32HS710S, we concentrated on delivering practical workflow benefits for surgical teams – for whom time and focus are critical,” said YS Lee, head of the IT Business at the LG Media Entertainment Solution Company. “By incorporating automated screen settings, one-touch controls and reliable backup systems, we aim to provide tools that can help medical staff maintain focus on patient care.”
To learn how LG’s advanced medical displays can enhance image color and clarity surgical precision and optimize surgical operating room workflows,
link hidden, please login to view for more information and to request a consultation. Key Specifications:
LG Surgical Monitor (32HS710S)
Display Panel Type IPS Size (Aspect Ratio) 31.5-inch (16:9) Resolution 4K (3,840 x 2,160) Backlight Technology LED Color Gamut (Typ.) DCI-P3 95% (CIE1976) Color Bit 10bit Viewing Angle (CR≥10) 178° (Right / Left), 178° (Up / Down) Brightness (Typ.) 800cd/m² Brightness (Stabilization)
500cd/m² Surface Treatment Protection Glass (Optical Bonding, Anti-Reflection, Anti-Fingerprint, Anti-Glare) Contrast Ratio (Typ.) 1,000:1 Response Time (GtG1)
5 ms (GtG at Faster) Features DICOM Compliant Yes Hardware Calibration Yes (LG Calibration Studio) HDR HDR 10, HDR Effect Video Signals Input Terminals HDMI x 1, DisplayPort x 1, SDI (3G) x 1, DVI-D x 1 Output Terminals HDMI (Clone Screen) x 1, SDI (3G) x 1 Connectivity USB USB 3.0 1 Upstream, 1 Downstream Power AC Input 100-240 Vac, 50/60 Hz Power Consumption 100W (Max) / Less than 0.3W (DC Off) Durability IP Resistance Rating2 IP453 (Front), IP324 (Except for Front), IK065 User
Convenience PBP / PIP Yes (2 / 3 / 4 PBP) / Yes Screen Flip Mirror Mode & Rotation Mode Failover Input Switch Yes Physical Specifications
Weight 9.2 kg Wall Mount Size 200 x 100 mm / 100 x 100 mm
1 GtG: Gray-to-gray response time.
2 Tested under controlled laboratory conditions with an IP / IK rating. Dry before using. Do not charge while wet.
3 IP45: Protected against solid foreign objects of 1.0 mm Ø and greater / Protected against access to hazardous parts with a wire / Protected against water jets.
4 IP32: Protected against solid foreign objects of 2.5 mm Ø and greater / Protected against access to hazardous parts with a tool / Protected against vertically falling water drops when enclosure tilted up to 15°.
5 IK06: Protected against 1 joule impacts.
* Specifications may vary by region and all features, standards and other product specifications are subject to change without notice or obligation.
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By News Reporter
Collaboration to Integrate LG’s High-Efficiency Heat Pumps
With Octopus Energy Group’s AI-Based Kraken Platform
SEOUL, Sep. 2, 2025 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with UK-based Octopus Energy Group Ltd. (Octopus Energy) to strengthen its presence in Europe’s clean technology sector. The partnership will combine LG’s advanced, high-efficiency heating and cooling solutions with Octopus Energy’s AI-driven energy software platform, Kraken, to accelerate the transition to sustainable energy in Europe.
The MOU signing ceremony took place on August 28 (local time) at Octopus Energy’s London headquarters. Attendees included Thomas Yoon, head of LG’s Overseas Sales & Marketing Company; Charles Choi, managing director of LGEUK; Greg Jackson, founder and CEO of Octopus Energy; and Tim Heal, Chief Strategy Officer at Octopus Energy.
Octopus Energy is the UK’s largest energy supplier, driving the shift toward a decarbonized future with innovative clean energy solutions. The company provides electricity and gas, and is spearheading the adoption of heat pumps as sustainable alternatives to gas boilers. Its proprietary Kraken platform enables consumers to optimize energy usage through real-time renewable pricing. Since its founding in 2016, Octopus Energy has expanded into more than 30 countries, now serving around 10 million customers worldwide.
Through this collaboration, LG and Octopus Energy will launch a joint solution that integrates LG’s high-efficiency heat pumps with the Kraken platform in key European markets, including the UK and Germany. The combined solution is designed to optimize home heating and cooling while lowering energy costs for consumers. Looking ahead, both companies plan to expand the partnership across additional products and markets, leveraging their complementary strengths to deliver greater value to customers.
LG’s state-of-the-art heat pumps utilize waste heat and ambient energy sources to deliver outstanding efficiency while significantly reducing carbon emissions compared to fossil fuel-based systems. Powered by LG’s proprietary CoreTech inverter scroll compressor, the systems deliver exceptional durability, safety and energy performance.
This strategic partnership positions LG to build on its proven expertise in high-efficiency heating and cooling solutions, enhance its brand presence in Europe, and further expand its global footprint in the clean tech sector.
Greg Jackson, founder and CEO of Octopus Energy, said: “Heat pumps are the linchpin of clean, affordable heating – and LG makes some of the best on the market. By plugging them and their air conditioning units into our Kraken tech, we can make them even cheaper to run, giving households an easy way to cut their bills while helping the planet.”
“This partnership with Octopus Energy Group represents a significant milestone in our European growth strategy,” said Thomas Yoon, head of LG’s Overseas Sales & Marketing Company. “We will continue to explore new opportunities that create differentiated customer value and secure sustainable growth drivers in the global market.”
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By News Reporter
New Laundry Lineup Delivers Industry-Leading Efficiency, Sustainability and
Smart Performance Tailored for European Lifestyles
SEOUL, Aug. 21, 2025 — LG Electronics (LG) is set to showcase a comprehensive suite of advanced AI-powered laundry solutions with maximized energy efficiency at IFA 2025. The new lineup meets a growing demand for sustainable appliances in the European market, with energy-efficient laundry products that accommodate a variety of lifestyles and living spaces.
At the center of the lineup is the LG HeatPump WasherDryer – also known as LG WashCombo – which integrates the essential benefits of LG’s washer and dryer in an all-in-one unit. First introduced in Europe as part of LG’s premium SIGNATURE lineup, the original model earned the highest efficiency rating of Energy Class A for its full washing-to-drying cycle. The new HeatPump WasherDryer upholds this benchmark, once again delivering Energy Class A performance across the entire cycle. Equipped with cutting-edge DUAL Inverter HeatPump technology and low-GWP refrigerants such as R290, the WasherDryer delivers exceptional energy efficiency while meeting Europe’s strict standards. Its built-under design with large load capacity optimizes space utilization for European households, while advanced AI algorithms provide tailored fabric care. With this highly efficient lineup, LG aims to reinforce its leadership in Europe’s energy-conscious washer-dryer all-in-one market.
Grounded in its sustainability efforts, LG’s new washers feature the Microplastic Care Cycle, which reduces up to 60 percent* of microplastics released from synthetic fibers during washing. In addition, advanced AI motion control enhances energy efficiency to the industry’s highest level. Leveraging AI Core-Tech driven by LG’s innovative AI DD technology, the washers’ AI Wash function detects weight to select the optimal wash pattern – minimizing damage to delicate fabrics while consuming less energy.
LG’s new dryer models also achieve industry-leading Energy Class A efficiency. Powered by the AI Dual Inverter technology, the AI Dry feature intelligently detects the weight, fabric type and humidity of the load, to adjust the drying speed, particularly for soft fabrics and reduce energy consumption.
Recognizing that many European customers prefer installing appliances themselves, LG provides self-installation checkup features through the LG ThinQ service. Moreover, the newly introduced Comfort Kit for the new 24-inch European laundry lineup enhances usability and accessibility for all households.
With this expanded portfolio of heat pump laundry solutions, LG continues to grow its presence in Europe by addressing local needs and preferences. Intuitive displays, streamlined controls and automatic cycle optimization simplify everyday laundry tasks, while stylish designs – including the 24-inch WashTower European model available in multiple colors – seamlessly integrate into modern interiors.
“Drawing on extensive customer insights and advanced AI, LG has gained a deep understanding of Europeans’ unique lifestyles and laundry habits,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “This enables us to deliver solutions tailored to local needs, further strengthening our leadership in Europe across the global home appliance market.”
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* Tested by Intertek in July 2023, comparing the Microplastic Care Cycle and the Mixed Fabric Cycle of model F4Y7EYPBW by measuring the amount of microplastics filtered through a 20㎛ filter when washing a 3-kilogram of load (100 percent polyester training jacket). Results may vary depending on clothing and the usage environment.
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By News Reporter
Optimized for Modern Living, Company’s New Fit & Max Refrigerators Deliver Stylish,
User-Centric Design and Smart Performance to European Kitchens
SEOUL, Aug. 19, 2025 — LG Electronics (LG) is unveiling its latest refrigerator lineup for the European market at IFA 2025. Designed to deliver top-tier energy efficiency, the new french door and bottom-freezer models have been developed specifically for Europe’s unique housing environments and consumer lifestyles, reflecting LG’s extensive research into local needs and preferences. The lineup combines energy-saving performance, smart features and space-efficient styling that integrates seamlessly into modern homes.
Outstanding Energy Efficiency
Responding to increased demand for energy-efficient appliances across Europe, LG is introducing models that meet – and significantly surpass – the European Union’s highest (“A”) energy rating. The new bottom-freezer model exceeds the requirement for the A rating, while the french door model has impressively earned an A rating, despite being in a category where such ratings are rare.
LG’s exceptional energy efficiency was made possible by its optimized insulation design tailored for the European market, as well as AI-based features that help reduce electricity consumption by learning household usage patterns and optimizing compressor operation during periods of low activity.
Fit & Max: Perfect Fit and Maximum Performance
Designed for Europe’s typically compact kitchens, the new lineup features LG’s Zero Clearance Hinge, enabling doors to open fully (up to 110 degrees) even when placed flush against a wall. Sleek exteriors with LG’s Premium Flat Door design create a refined, built-in look.
AI-powered features elevate convenience and efficiency to make every day easier and power bills more manageable. AI Fresh monitors your door-opening habits over three weeks and lowers the temperature in advance during peak times. This helps reduce sudden temperature changes when the door is opened, keeping food fresher for longer. AI Saving Mode analyzes use-behavior and intelligently adjusts cooling performance during low-usage periods, helping save energy.
Embodying LG’s MAX concept – maximizing space efficiency and food freshness – the lineup features a variety of storage solutions that enhance interior usability, including the Retractable Shelf for tall or bulky items, and generous interior capacity. Freshness technologies include Linear Cooling to minimize temperature fluctuations, Door Cooling+ for fast, even cooling and Fresh Converter+ with customizable storage zones for meat, fish and vegetables.
New French Door Refrigerator Boasting Built-In Look, Practical Features
The new french door model presents LG’s first Thin Door design with both an ice and water dispenser, plus the installation flexibility of the Zero Clearance Hinge. The Ultra Slim In-Door Ice Maker saves storage space while delivering a steady supply of ice.
Interior enhancements include an optimized basket design that reduces the risk of bottles tipping over when opening or closing. Deeper shelves improve internal storage capacity, aligning with the needs of European lifestyles. Soft Closing Doors prevent slamming, ensuring smoother and quieter operation.
New Bottom-Freezer Designed for Flexibility
Designed to fit real European kitchen environments, the new bottom-freezer series offers a variety of sizes and capacities. Adjustable shelving and flexible compartments maximize usable space.
The Adjustable Shelf offers seven height settings, while the combination of Adjustable and Retractable Shelves allows for tailored organization. Additional accessories, such as the Movable Bucket, My Box and Mini Door Basket, can be repositioned for convenient access or to free up space for other items.
“LG’s new refrigerator lineup reflects a firm commitment to meaningful innovation, combining outstanding space and energy efficiency with designs that fit seamlessly into modern kitchens,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We remain focused on developing user-centric technologies that enhance everyday convenience, simplify life at home and have less impact on the planet.”
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By News Reporter
Driven by a strong desire to improve lives, communities and the environment, LG is continually innovating products and services that make life greener and more convenient. From tree-planting initiatives to developing technologies rooted in sustainability, LG is working to create a Better Life for All.
This commitment extends into local communities, where LG promotes smarter, more energy-efficient lifestyles in line with its “Life’s Good When You Live Smart” message. Through simple yet meaningful tips and people-centered programs, the company shows how small, thoughtful actions can lead to long-lasting positive change.
For the third year in a row, LG Serbia and Bulgaria held their annual service campaign in June – offering free servicing for out-of-warranty devices, sharing everyday usage tips and showcasing innovative technologies. Now a widely recognized event, the LG Service Caravan visited Kraljevo, Subotica and Kragujevac in Serbia, as well as Blagoevgrad, Shumen and Ruse in Bulgaria, spreading the message of smarter living.
With sustainability top of mind, this year’s campaign focused on energy efficiency. Visitors discovered how LG’s smart technologies not only simplify daily routines but also help reduce energy costs and support environmental care. On-site, LG experts hosted educational workshops and shared practical guides on how to use home appliances more efficiently.
As in previous years, visitors could receive free check-ups and repairs for LG devices – whether under warranty or not.* LG specialists were available to provide consultations, technical support and live demonstrations of smart solutions that combine cutting-edge energy efficiency with outstanding performance.
In Serbia, the two-day event featured fun quizzes with prizes for children and dedicated adult workshops on energy-saving practices. In Bulgaria, the family-friendly activities included a kids’ corner with oversized educational puzzles and interactive games about smart home efficiency, while adults participated in a quiz using the innovative LG CreateBoard, showing how small steps can have a big impact – both at home and for the planet.
LG Serbia and Bulgaria took an active role in delivering this year’s campaign, championing the “Life’s Good When You Live Smart” message to customers and the broader public.
At the heart of LG’s approach is the belief that technology should be not only innovative and appealing, but also beneficial to households, communities and the planet. This year’s service tour placed a spotlight on energy efficiency and sustainability – highlighting how choosing smarter appliances can help individuals and families make a real difference.
As part of this commitment, LG Serbia and Bulgaria donated an interactive LG TV to a local primary school in each city visited. This initiative supports digital education while promoting sustainable practices that reduce energy use and help create a more dynamic, modern and visually engaging learning environment.
For more information, visit on the LG service campaigns in Europe, visit
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* This offer applied to LG TVs and audio/video equipment purchased after January 1, 2020, and LG home appliances purchased after January 1, 2018.
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