By News Reporter
Company’s Bath Solution, PuriCare HydroTower and System Ironing Deliver
Enhanced Hygiene, Ease-of-Use and Thoughtful Design
SEOUL, Feb. 23, 2024 — LG Electronics (LG) is unveiling a range of home lifestyle solutions at the 2024 Kitchen & Bath Industry Show (KBIS) in Las Vegas, USA, from February 27-29. The company’s latest innovations, including the bath solution, PuriCare HydroTower and system ironing, use sophisticated technologies and user-friendly design to elevate and enrich daily living.
Bath Solution for an Enhanced Bathroom Experience
LG is expanding enhanced customer experience to the bathroom, one of the main living spaces in the home, by presenting a bath solution that provides convenience and comfort. LG’s Smart Bath and Shower Purifier offers a refreshing shower experience, delivering clean, purified water through an advanced water filter. The system intelligently monitors water usage and provides timely filter replacement alerts to help facilitate a consistently pure stream of water.
For greater comfort in the shower, LG’s Smart Bath and Shower Purifier leverages thermostatics to maintain the selected water temperature. Its intuitive control unit features a digital display that allows users to see the current water temperature, making it easy to adjust the heat – or coolness – of the water to their satisfaction. LG’s bath solution also includes the Smart Airflower, which supports a comfortable bathroom environment by actively controlling air temperature and humidity. Designed to rapidly circulate air and reduce dampness, the Smart Airflower is equipped with two fans that extract moisture, and one that sends out warm, dry air.
The third part of the bath solution is a versatile smart mirror that serves as a hub for AI-based services, provides helpful content including shower and bath tips for bathroom usage and functions as a conventional mirror.
PuriCare HydroTower for Hygiene, Health and Convenience
The LG PuriCare HydroTower combines cutting-edge air purification and humidification technologies and boasts a stylish, column-type form factor that complements any décor or space. Making its international debut at KBIS 2024, the HydroTower was successfully launched in South Korea last year, where it surpassed 10,000 units sold in only 50 days.
Producing a refreshing, purified mist, the HydroTower maintains a clean water supply and water tank by utilizing advanced tech that removes harmful substances and minerals, and prevents limescale.1,2 LG’s innovative product heats water to 100 degrees Celsius to halt bacterial growth,3 delivering peace of mind as well as effective humidification. Additionally, the HydroTower is capable of filtering ultrafine dust particles from the air, providing a healthier, more pleasant indoor environment.4
Before it commences humidification operation, the PuriCare HydroTower uses steam to cleanse and automatically dry the path that the moisture particles pass through, further boosting hygiene.5 LG’s user-friendly design allows for the easy removal and disassembly of components – such as the cover and water tank – for convenient rinsing. What’s more, the product can quickly reach the user’s desired humidity level, providing a robust humidification capacity of 700 cubic centimeters (23.6 ounces) per hour.
All-in-One System Ironing
Technologically advanced yet elegantly simple, LG’s system ironing delivers effective wrinkle management to help users elevate their personal style. A sleek, collapsable ironing board with an integrated steam iron and accessory storage, system ironing generates five-bar high pressure steam – which is five times the pressure of a conventional steamer – to smooth out unwanted creases. The additional steaming power comes from a high-pressure steam generator and from the internal heating system built into the ironing board surface. The high-pressure steam particles produced by system ironing penetrate fabrics to greatly reduce the appearance of wrinkles.
Incorporating two fans that help eliminate moisture from garments, the ‘Styling Board’ works to prevent fabric shrinkage, making it suitable for managing delicate items of clothing. The convenient design of LG’s system ironing offers simple board-height adjustment, a ‘holding’ button that automatically locks the product’s wheels during ironing, and an easy-folding design for hassle-free storage.
“LG is excited to introduce KBIS 2024 visitors to an exceptional lineup of home innovations, including the bath solution, PuriCare HydroTower and system ironing,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to introduce smart life solutions across diverse categories, deeply rooted in our understanding of customer lifestyles, seeking to lead the market through thoughtful innovations for a better life.”
LG’s new home solutions will be on display at the company’s exhibition booth (West Hall #2343, Las Vegas Convention Center) during KBIS 2024 in Las Vegas, Nevada.
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1 Tested by Korea Textile Inspection & Testing Research Institute (KOTITI) using the HydroTower model HY703RWAA to measure the concentration of substances that cause water hardness (tap water) by comparing post-filter concentration with initial levels, resulting in 99.9 percent of removal of scaling induced by Calcium and Magnesium. Actual performance may vary based on the usage environment.
2 Tested by Korea Conformity Laboratories (KCL) using the HydroTower model HY703RWAA to measure filtration performance (residual chlorine in glass), optional filtration performance (water hardness) and dissolution stability. The results demonstrated a 100 percent removal rate for residual chlorine, 100 percent removal of water hardness, and compliance with dissolution safety standards. It is different from filtration for purifying drinking water. Actual performance may vary based on the usage environment.
3 Reduces 99.999 percent of harmful bacteria in the water tank. Tested by Korea Textile Inspection & Testing Research Institute (KOTITI) and Korea Testing & Research Institute (KTR) using the HydroTower test model HY703RWAA measuring the number of bacteria (Staphylococcus aureus, Bacilluspneumoniae, Klebsiella pneumoniae) in water under conditions of 20±5 degrees Celsius and 50± 10 percent humidity after the completion of the ‘humidifying water sterilization’ mode. Actual performance may vary based on the usage environment.
4 Reduces 99.999 percent of ultrafine dust as small as 0.01 micrometers. Tested by Korea Conformity Laboratories (KCL) using the HydroTower model HY703RWAA to measure the dust removal rate in Clean Turbo Mode under conditions of 23±1.0 degrees Celsius and 50±2.0 percent of room humidity. Actual performance may vary based on the usage environment.
5 Tested by LG Internal Lab using the HydroTower model HY703RWAA to measure the weight change of the humidification flow path after one hour of operating Turbo Humidification mode, then stopping the operation (Auto Drying) under conditions of 23±2 degrees Celsius and 50±10 percent humidity. Actual performance may vary based on the usage environment.
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By News Reporter
To Become a Smart Life Solutions Company, LG is Harnessing AI to
Expand and Enhance Living Spaces and Customer Experience
SEOUL, Nov. 28, 2023 — LG Electronics (LG) invites consumers from around the world to tune in to its LG World Premiere press conference and to come visit its exhibition booth at CES in Las Vegas this January. The press conference, hosted under the theme ‘Reinvent your future,’ is scheduled to kick off at 08:00 (PST) on January 8 at the Mandalay Bay Convention Center.
Arriving on stage first, LG CEO William Cho will be announcing the company’s key areas of focus for 2024 and beyond. Major topics will include LG’s transformation into a Smart Life Solution Company – declared earlier in July as Future Vision 2030 – and how it is leveraging AI to expand and enhance both the living space and the customer experience. The LG World Premiere is set to unveil more details of what the vision truly means and promises for the consumers.
The state-of-the-art products unveiled during the press conference will be on show during CES 2024 at LG’s booth. Along with impressive displays, jaw-dropping technology installations and entertaining interactive exhibits, visitors can explore and learn more how its innovations will improve lives across various areas, including the home, commercial and mobility.
LG World Premiere will be livestreamed on the LG website and
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By News Reporter
LG to Unveil Its Unique, Color-changing Refrigerator in Australia in
Partnership With the Country’s Largest Festival of Creativity, Innovation and Light
SEOUL, May 26, 2023 — LG Electronics (LG) announces ‘MoodUP, by LG,’ an exciting, multifaceted activation set to take place during Vivid Sydney 2023. Featuring the biggest light show in Australia, Sydney’s annually-held festival, which is now in its thirteenth year, will introduce locals and visitors to LG’s innovative InstaView fridge with MoodUP.
A truly revolutionary kitchen appliance, the LG InstaView fridge with MoodUP has color-changing door panels that provide a whole new level of personalization. Enabling users to switch up the colors whenever the mood takes them, the fridge and its LED panels offer up to 190,0001 color combinations to choose from and easy management via the LG ThinQ mobile app. Additionally, the InstaView with MoodUP boasts advanced refrigeration and smart technologies that deliver outstanding food freshness and user convenience for an elevated kitchen experience.
Visitors to LG’s activation will be greeted by an eye-catching LED ‘wall’ measuring an impressive four-meters-high by eleven-meters-wide. Along with meeting the company’s colorific new fridge, they can also take part in a fun, movement-based quiz,
link hidden, please login to view, spanning eight compelling categories: Energetic, Cruisy, Whimsical, Cheerful, Adventurous, Creative, Soulful and Curious. After completing the quiz, visitors can capture the moment with a 360-degree photo and – by answering some questions about the kind of Vivid experience they’re looking for – can receive a personalized Vivid Sydney itinerary. The ability to tailor the itinerary to the preferences of each visitor is made possible through the convenient accessibility of a web-augmented reality (web-AR) platform, which can be easily accessed using a compatible smart device.2
For more interactive enjoyment, LG has developed unique AR placements, strategically situated at various points along Vivid Sydney’s dazzling, eight-kilometer-long light walk. These exclusive AR placements, also accessible through web-AR on compatible devices, present different activities to enhance the experience of the festival’s immersive light show. To ensure they don’t miss out on any of the captivating AR, visitors can opt to receive prompts on their smartphones alerting them that they’ve arrived at one of LG’s AR-enabled locations.
“Our personalizable, customizable InstaView fridge with MoodUP offers a wide array of colors to suit any tastes or preferences, and we’re very excited to be showcasing it at Vivid Sydney,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “During Sydney’s iconic festival, visitors will have the chance to experience a range of engaging interactions with our innovative fridge, which we plan to release in Australia this summer – the first time it will be available outside of South Korea.”
From May 26 to June 17, experience the vibrant and diverse colors of the LG InstaView fridge with MoodUP at Vivid Sydney’s immersive ‘MoodUP, by LG’ activation, taking place outside of Customs House in Circular Quay, Sydney, Australia.
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1 Applies to 4-LED panel-door models. The number of color combinations available may vary by the models and the markets. The ThinQ app is available on compatible Android and iOS smartphones.
2 Visitors can create an itinerary prior to visiting Vivid Sydney and without attending the ‘MoodUP, by LG’ activation via: .
By News Reporter
Award’s Final Four Teams Joined by Renowned ESG Scholars and Company’s
Executives at LIFE’S GOOD AWARD Conference in South Korea
SEOUL, Jan. 17, 2023 — LG Electronics (LG) has announced the final winner of its LIFE’S GOOD AWARD, supporting global innovators taking on challenges to help create a Better Life for All. The Grand Prix was awarded to Dot Inc. from South Korea.
The jury ranked the final four teams after each of the teams pitched their innovative solutions in the award’s final round, held during the LIFE’S GOOD AWARD Conference at LG Sciencepark in Seoul, Korea, on January 16. LG’s own executives leading the company’s ESG management, CSO Lee Sam-soo and CTO Dr. Kim Byoung-hoon, were present as well.
The award embodies LG’s ESG vision of a Better Life for All, aiming to foster a brighter future for the planet and people. The company aimed to solicit ideas for environmental sustainability and accessibility, two key focuses of its long-term ESG initiative, the Better Life Plan 2030. The ingenious solutions presented by the four winners illustrate the power and potential of tech-for-good to spread positive impact on the world.
The winning teams are: Dot Inc. of South Korea (Grand Prix/USD 700,000 in prize money); SOLUTUM of Israel (Gold/USD 200,000); Day1Lab of South Korea (Silver/USD 100,000); and NONA Technologies of the United States (Bronze/USD 50,000).
LIFE’S GOOD AWARD Winning Solutions
Dot Inc.: developed an assistive information display device for the visually impaired composed of 2,400 braille pins – or ‘dots’ – which move up and down. The novel device converts images, maps and other diverse digital information from connected devices such as computers and mobile phones into a display for visually impaired users to comprehend. SOLUTUM: developed a novel plastic material that dissolves in water at ambient temperature and then biodegrades leaving no microplastic or toxin residue. Day1Lab: created an organic polymer plastic which completely biodegrades in freshwater after about two weeks, and in the earth after about two months. NONA Technologies: developed a desalination solution leveraging Ion Concentration Polarization (ICP) to remove viruses, bacteria, salt and debris from water. Along with the final four teams, the LIFE’S GOOD AWARD Conference was graced by the esteemed members of the award’s jury, the LG’s Life’s Good Committee, consisting of the company’s executives and respected scholars in the area of responsible business management; Alex Edmans, a professor at London Business School, Christopher Marquis, a professor at Cambridge Judge Business School and Hyun S. Shin, a professor at Hanyang Business School and a director of the Collective Impact Center at Hanyang University.
The conference saw various attendees – including members of the public and local university students as well as LG employees and partners – and was livestreamed so that audiences from all around the globe could tune into the proceedings. During the morning, all four teams gave a final presentation and participated in a Q&A session, while the jury provided feedback based on the impact, innovation and sustainability of each solution. The afternoon featured an awards ceremony honoring the four teams and announcing their final placings, as well as special lectures delivered by Professor Edmans, Professor Marquis and Professor Shin.
“We will continue to pursue solutions assisting the visually impaired, and thanks to LG’s support, we will be able to achieve this at a greater scale and in less time than we otherwise would have,” said Ahrum Choi of Dot Inc., Grand Prix winner of the LIFE’S GOOD AWARD. “We are so grateful for this experience and are looking forward to collaborating with LG in the future, a company that really shares our desire to make the world a better place.”
“We will continue to collaborate with like-minded innovators as we forge ahead on a shared journey to create a sustainable future for all, embracing the company’s Life’s Good vision,” said Lee Sam-soo, Chief Strategy Officer at LG Electronics.
Meanwhile, LG will carry out ESG efforts spearheaded by the Better Life Plan 2030 and continue to share the initiative with internal employees and external stakeholders in order to bolster the company’s sustainable business practices.
For all the latest on LG’s ongoing efforts to realize a Better Life for All, stay tuned to
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By News Reporter
Adding to Its Collection of Compelling Color Choices,
LG’s Cutting-edge Refrigerator Now Features Pantone’s 2023 Color of the Year
SEOUL, Dec. 22, 2022 — LG Electronics (LG) will present an exciting, new color option for its groundbreaking refrigerator with MoodUP to offer personalized customer experiences at CES 2023. Coming to LG’s color-changing fridge in collaboration with the world-renowned Pantone Color Institute, Viva Magenta –
link hidden, please login to view – is a brave and fearless crimson red that injects excitement and drama into home interiors, energizing any environment with its dynamic vibrancy. The refrigerator with MoodUP, in Berlin this September, boasts a diverse range of rich, dynamic colors to choose from and provides a convenient way for users to enliven their kitchen whenever they feel the need to change or refresh the mood. With the arrival of Viva Magenta, a stylish addition brought about by LG’s close partnership with the Pantone Color Institute, the upper door panel of the fridge now offers a total of 23 chic color options. Owners of the 4-Door French-Door model can mix and match until their hearts are content, with more than 190,000 possible color combinations at their disposal.
MoodUP users can easily select and apply Viva Magenta – and any of the other available colors – by using the intuitive LG ThinQ app. Implementing LED color-changeable door panels, LG’s innovative kitchen solution gives users the ability to customize the look of their fridge without the cost and hassle of having to physically replace any of its exterior elements.
For a more traditional look in the kitchen, users can turn off the MoodUP refrigerator’s LED door panels at any time and enjoy the charming color combination of Lux Gray and Lux White. Timeless and understated, this clean, cool combo harmonizes well with any décor and evokes the natural, subtle contrast of different colored stones.
“Now with Pantone Color of the Year 2023, Viva Magenta, the refrigerator with MoodUP epitomizes the convenience and customizability of LG’s innovative ThinQ UP appliances,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to develop advanced lifestyle solutions offering differentiated customer experiences and unprecedented upgradability.”
Visitors to CES 2023 can experience all of LG’s latest innovations, including the LG InstaView MoodUP refrigerator with Viva Magenta, at the company’s booth (#15501, Las Vegas Convention Center) from January 5-8.
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