LG InstaView Fridge to Lift the ‘MoodUP’ at Vivid Sydney 2023
By News Reporter
Frieze announced LG OLED as official Headline Partner of Frieze Seoul, a renowned art fair which will be held from September 6-9 at COEX Convention & Exhibition Center in Seoul, South Korea, via a press release that marks the beginning of a collaborative journey bringing the worlds of art and technology together.
Recently, LG worked alongside Frieze as Global Partner of Frieze LA and Frieze New York in February and May, respectively. During Frieze Seoul 2023, LG will be participating as a Headline Partner, marking a significant milestone for the company as the first consumer electronics manufacturer to reach this level of partnership with Frieze at one of its art fairs.
Among Frieze’s partners, Headline Partners and Global Lead Partners are given the highest honor and privileges. As a Headline Partner, LG’s OLED logo will be prominently showcased across every medium during Frieze Seoul 2023. What’s more, the company will also be provided an exclusive space during the art fair to greet visitors. The Headline Partner status is attributed to the capabilities of LG OLED TVs, which offer consumers immersive self-lit picture quality and artists new creative possibilities for the creation of captivating digital art experiences.
Around the globe, LG continues to partner with renowned art institutions and venues through its unique LG OLED art initiative, as it strives to elevate value for creators and consumers alike through the seamless marriage of art and technology.
The LG OLED Art initiative will play a critical role in the constantly evolving, dynamic realm of digital art. The company aims to engage in more collaborations that offer long-lasting art experiences with industry-leading OLED TVs, continuing to pave the way for next-level, differentiated home entertainment experiences that only LG can provide.
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By News Reporter
HiEV Charger, an LG Affiliated Company, Has Unveiled Its
New Portfolio of Convenient and Reliable Electric Vehicle Chargers
SEOUL, May 25, 2023 — LG Electronics (LG) is expanding its electric vehicle (EV) charger solutions business, a move expected to further solidify the company’s position in the fast-growing EV charger segment. LG held a ceremony yesterday to celebrate the commencement of EV charger products manufactured by HiEV Charger (formerly known as AppleMango). HiEV Charger, an EV charging solution company, was acquired by LG, GS Energy and GS Neotek in 2022.
HiEV Charger unveiled its product portfolio during the ceremony, which features four different chargers: two 7kW models (wall-mounted and stand-type) and two fast-charging models (100kW and 200kW). All of the new products offer convenient installation and are suitable for use in multiple environments, such as homes, office buildings and a diverse range of other commercial facilities.
The newly introduced EV chargers boast an array of safety-enhancing features. In addition to being water- and dust-resistant, the chargers are equipped with functions designed to provide electrical and thermal protection throughout the charging process. The new chargers also have a slim depth that supports the efficient use of space, while the inclusion of two connectors means two EVs can be charged simultaneously. Simple management is provided through features like connector lock detection and remote updates.
By combining its know-how and technical prowess from the B2C and B2B sectors, LG is able to deliver differentiated solutions and enhanced customer experiences. The company’s well-established capabilities in manufacturing, quality control, after-sales service and supply chain management create the foundation necessary to achieve sustained success in the EV charging solution business. Looking beyond the domestic market, LG is currently planning EV charging product launches and related collaborations in countries around the world.
The global EV charging market is expected to grow to USD 186 billion by 2030, according to Roland Berger, a global management consulting firm. The market expansion is being driven by several factors, including the ongoing implementation of regulations aimed at protecting the environment, and the continuous progress of vehicle electrification.
“The start of EV charger production marks a significant milestone for LG, propelling us on a journey to becoming a total EV charging solutions provider,” said Suh Heung-kyu, vice president and head of the Electric Vehicle Charging business division of LG Electronics Business Solutions Company. “We will focus on delivering convenient and fast EV charging solutions for EV owners and differentiated EV charging solutions offering diverse form factors and new services for our valued partners.”
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By News Reporter
Reflecting Company’s Objective to Realize a Better Life for All, Proprietary Glass
Materials Offer Hygiene Benefits and Can Help Restore Marine Ecosystems
SEOUL, May 23, 2023 — LG Electronics (LG) is bolstering its advanced materials business by utilizing an in-house developed antimicrobial glass powder and marine glass.1 LG’s antimicrobial glass powder offers excellent hygiene benefits and possesses glass’s characteristic chemical and thermal stability, durability and resistance to discoloration. Demonstrating the company’s commitment to good ESG management, LG’s marine glass can play an important role in helping to restore marine ecosystems. Both products are expected to secure growth opportunities for LG’s new advanced materials business.2
LG has been using its antimicrobial glass powder in several different home appliance lineups, including refrigerators, washing machines and air conditioners, since 2022. Helping to make product usage more hygienic, the company’s antimicrobial glass powder is employed in the manufacturing of plastic parts – such as fridge and dishwasher handles – that come into frequent contact with human skin.
The antimicrobial glass powder leverages LG’s expertise in glass composition design technology and in-depth understanding of the home appliance usage environment. LG’s glass powder offers anti-fungal and antibacterial properties when combined with various materials, such as plastics, fibers, paints and laminates, and is predicted to accelerate the expansion of the company’s advanced materials business.
Additionally, LG’s marine glass is based on the company’s own precise release technology for glass material. When dissolved in water, the marine glass transforms into inorganic ions, which contribute to the restoration of the marine ecosystem by fostering the growth of microalgae and algae in the ocean.
Furthermore, LG’s marine glass is an excellent alternative to the red clay used to help mitigate the ecological damage done by red tides, where harmful algal blooms cause the surface of the ocean to turn red. And because the glass material dissolves in water, it prevents secondary contamination of the marine environment.
With its antimicrobial glass powder serving as the starting point, LG’s advanced materials business is embracing a novel concept aligned more closely with the company’s Better Life for All ESG vision. The business plans to expand its operations to include marine ecosystem restoration, with a view to safeguarding the Earth’s oceans and waterways and contributing to a sustainable future.
LG first started researching glass powder in 1996, and now boasts a total of 219 patents relating to glass powder and its application. The company’s antimicrobial glass powder is made at LG Smart Park in Changwon, South Korea, which produces 4,500 tons of the material annually.
The antimicrobial glass powder was initially applied to LG ovens launched in North America in 2013. Coating the ovens’ interior surfaces, the glass powder is the key technology enabling the EasyClean function, which brings consumers additional value by making LG’s cooking appliances fast and easy to keep clean.
“LG is committed to expanding the scope of application for its glass powder beyond that of other glass materials,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We believe our advanced materials business can help lead the way to a sustainable future, becoming a new growth engine and a central component of LG’s ESG management portfolio.”
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1 The product may not be available for usage in certain markets because of different regulations.
2 LG’s advanced materials business revised its articles of incorporation last year to include ‘manufacturing and selling functional materials such as glass powder.’
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I have chosen to get rid of my cable tv due tp increase in prices but I cannot get any local channels. I get the IP but nothing will work after today I need help plzzzz
By News Reporter
In this installment of On the Job, we go inside Sprout Company – the first in-house company established by LG – to hear more about the development of and future plans for LG tiiun.
While forced to stay at home during the global pandemic, many people took up the hobby of gardening as a way to pass the time, reconnect with nature and cope with the effects of long periods of social isolation.
According to a
link hidden, please login to view, an online resource for gardening advice, 68 percent of Americans have cared for at least one houseplant since 2020, with 38 percent of Americans between the ages of 18 and 24 doing so for the first time during lockdowns. Of the young adults surveyed, more than half said that they turned to gardening to improve their mental health.
To make growing plants at home easy, LG introduced the LG tiiun in 2021 and the tiiun mini in 2022 – two innovations that allow users to enjoy a greener lifestyle, indoors. A smart gardening system with built-in LED lighting and automatic temperature control, LG tiiun is the ‘green thumb’ that can help anyone achieve gardening success.
LG tiiun was devised and developed by Sprout Company, the first company-in-company (CIC) established by LG. Forming independent in-house companies, such as Sprout, has helped LG to foster innovative new business ideas and enter new markets more efficiently. Case in point, the tiiun mini was developed and launched much faster than its predecessor.
Shin Sang-youn, head of Sprout Company, set three clear goals to grow the ‘pet plant’ market and the popularity of LG tiiun. “Our objectives were to turn customers previously uninterested in gardening into plant-lovers, influence customers with an interest in keeping plants to choose LG tiiun and create a fandom among LG tiiun owners,” he said.
The first step in achieving these goals was the creation of an online community for tiiun owners. Established in October 2021, the community now has more than 6,000 active users as of May 2023. “The community has been favorably received because, instead of being a one-sided platform where LG simply posts tiiun-related information and news, it gives members the opportunity to share their own personal stories and communicate with fellow plant- and tiiun-lovers,” explained Shin.
The team at Sprout Company has also made it a priority to listen to and act on feedback from tiiun owners. For instance, some tiiun users noted that, because they preferred raising their plants for longer periods of time, they would run out of the plant nutrients included in the seed kits. To remedy this, LG started selling the nutritional supplements separately as well, so that users who wanted more can purchase them whenever they needed. Additionally, in response to consumer demand for more color options, the lower part of the LG tiiun mini is now available in four pleasing pastel colors – beige, mint, lemon and peach.
Upon observing that tiiun users were taking daily photos of their growing plants, LG even created a ‘plant journey’ within the dedicated LG ThinQ app. Users are now able to use the app to take pictures, which can then be compiled into a timelapse video charting the miraculous and immensely satisfying journey of growth.
“We will continue to listen to consumer suggestions to improve our current offerings and to develop new products that solve real problems and create real customer value,” said Shin. “LG tiiun also shows our commitment to good ESG management, as each unit features parts made from recycled plastics – the use of which helps us reduce carbon emissions from production.”
As of now, LG tiiun is only available in South Korea. However, it is expected to reach more markets in the near future. “With global expansion in mind, we are currently experimenting with cultivating plants from various regions and environments,” said Shin.
Proud of tiiun’s success at home and looking forward to its bright global future, Shin stated, “In the same way that Scotch Tape and Styler have become generic terms, our hope is that, someday, tiiun will be the word that people use when they’re talking about indoor gardening appliances.”
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