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LG to Present Innovative Solutions for a Better Life at CES 2024


News Reporter

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To Become a Smart Life Solutions Company, LG is Harnessing AI to
Expand and Enhance Living Spaces and Customer Experience

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SEOUL, Nov. 28, 2023 — LG Electronics (LG) invites consumers from around the world to tune in to its LG World Premiere press conference and to come visit its exhibition booth at CES in Las Vegas this January. The press conference, hosted under the theme ‘Reinvent your future,’ is scheduled to kick off at 08:00 (PST) on January 8 at the Mandalay Bay Convention Center.

Arriving on stage first, LG CEO William Cho will be announcing the company’s key areas of focus for 2024 and beyond. Major topics will include LG’s transformation into a Smart Life Solution Company – declared earlier in July as Future Vision 2030 – and how it is leveraging AI to expand and enhance both the living space and the customer experience. The LG World Premiere is set to unveil more details of what the vision truly means and promises for the consumers.

The state-of-the-art products unveiled during the press conference will be on show during CES 2024 at LG’s booth. Along with impressive displays, jaw-dropping technology installations and entertaining interactive exhibits, visitors can explore and learn more how its innovations will improve lives across various areas, including the home, commercial and mobility.

LG World Premiere will be livestreamed on the LG website and

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      * Tested by Intertek on comparing the results of AI Wash cycle to Cotton cycle with 3kg of load in LG washer model F4Y7RYW0W. AI sensing is not activated when the Steam option is selected. Results may differ depending on load composition and environmental factors. 

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