LG Honored With Dozens of CES 2023 Innovation Awards
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By News Reporter
Portable projectors are quickly becoming essential home entertainment devices, offering a compelling blend of performance and practicality to content lovers who want to take their screen on the go. While great projectors are compact and portable, the best ones also feature iconic designs that enrich the viewing experience without sacrificing immersion or image quality.
Amidst this growing trend, one product stands out by combining form and function. LG CineBeam Q projector (HU710PB) recently received a Red Dot Design Award and Silver Award from the International Design Excellence Award (IDEA) for its outstanding design. Two of the three most prestigious global accolades, these victories prove the projector’s exceptional design and practical functionality, especially its standout aesthetic appeal in the modern living environment as noted by the Red Dot Design Award jury.
The unique, extremely portable LG CineBeam Q projector’s design is both compact and refined. The CineBeam Q features a sophisticated and sleek metallic look that seamlessly blends into any space as a chic interior design accessory. This advanced projector has a 360-degree rotatable handle that lets users carry it indoors or outdoors, like on a camping trip or in the backyard, with ease, allowing them to enjoy high-resolution 4K content everywhere they go.* This handle also functions as a stand, making it easy to place in various settings.
No stranger to global design awards, LG’s projectors have won various international accolades over the years, many for its flagship LG CineBeam and LG ProBeam models. The LG CineBeam HU80K received the Best of the Best accolade at the Red Dot Design Awards in 2018, the same year it won an iF Design Award and ranked on Good Design Awards’ Best 100, a reputable list that honors artistic brilliance alongside exceptional usability. In the following year, the LG CineBeam HU85L was nominated for a Red Dot Design Award and iF Design Award for its minimalist form factor which harmonizes with all kinds of stylish interiors. Additionally, HF80J and HF85J received the Red Dot Design Award and the iF Design Award in 2017.
This design history extends far beyond the CineBeam models. For example, the LG ProBeam BU50NST business projector claimed a Red Dot Design Award and Good Design Award in 2020 for its practical design that blends naturally into office spaces. The LG ProBeam shows that business projectors used in meeting rooms and commercial venues can be aesthetically pleasing too.
While stylish, compact projectors are gaining popularity, some users are concerned that these designs may compromise functionality. Fortunately for them, LG’s latest projectors offer the best of both worlds, with advanced functions that elevate the user experience complemented by the most sleek and stylish designs. That’s why LG CineBeam Q was named the “Top Choice 2024” by
link hidden, please login to view, a world-renowned tech review and discussion community specializing in home theater and AV devices. Their review highlights its crisp images, vibrant color reproduction, high-quality design and robust functionality. LG CineBeam and ProBeam projector models continue to challenge conventional design through a strategy that champions innovation above all else. Stay tuned to for the latest updates on the company’s most advanced projectors to date.
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* The projector requires an external power source through a power cord or external battery, as it does not feature a built-in battery.
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By News Reporter
Widely recognized by artists as the ultimate digital canvas, LG OLED continues to push the boundaries of artistic exploration and inspiration through art installations that defy convention. While LG OLED captivates art enthusiasts globally through its visionary artist collaborations, the dynamic and unique artistic spirit of Seoul remains a key source of the company’s inspiration.
Aligning with this sentiment, Seoul Art Week, which recently held a series of art festivities that included world-famous Frieze Seoul, provided the opportune moment to demonstrate its profound dedication to Korea’s vibrant cultural landscape.
As Frieze Seoul’s official headline partner for the second consecutive year, LG captured the hearts of art aficionados worldwide with a collaborative exhibition, Suh Se Ok X LG OLED: Reimagined by Suh Do Ho, Shaped by Suh Eul Ho, that honored the creative legacy of Suh Se Ok, the late Korean abstract ink painter revered for his exquisite brushwork and poignant human forms.
As a heartfelt homage to a true master of his craft, this exhibition reunited Suh with his two sons, artist Suh Do Ho and architect Suh Eul Ho, for a touching reimagination of his iconic masterpieces through the creative lens of his kin. To ensure the Suh brothers had all the tools required to create something befitting their father, LG provided its transparent OLED TVs as a groundbreaking artistic medium that can explore the infinite possibilities and depth of ink painting in a whole new dimension.
Acclaimed installation artist Suh Do Ho brought his father’s Circle of Life and Wayfarer artworks to life through distinctive animated shorts, with a stunning installation comprised of eight transparent OLED TVs serving as a mesmerizing backdrop. The ethereal, lucid screens created the illusion of a floating canvas to curate a captivating, multi-dimensional experience that seamlessly blended physical and digital mediums.
On the other hand, Architect Suh Eul Ho took creative rein as the exhibition’s spatial designer. Leveraging the pristine images of LG OLED and the dynamic possibilities of transparent displays, he was able to meticulously arrange the artworks to form one cohesive, awe-inspiring experience. This way, visitors could fully appreciate the individual layers of each piece while admiring an expansive view of the space’s ever-shifting landscape.
For the first time in its long history of collaborations with artists, LG’s innovative transparent OLED TVs became an integral part of the artwork. These cutting-edge screens, which are unrivalled when it comes to harmonizing original artworks with their digital reinterpretations, blend timeless legacy with creative innovation like no other can.
In addition to the seamless fusion of art and technology on show at Frieze Seoul, LG reinforced its commitment to Seoul’s art scene by sponsoring several more events during Seoul Art Week. At the K11 Moon Party, which celebrated Korea’s Moon Festival and debuted the K11 Art Foundation’s first generative art exhibition Lunar Water, LG’s state-of-the-art OLED screens illuminated the city with immersive visual experiences that accentuate the digital artworks on display.
Poignantly intersecting cultural tradition and modern artistic expression, artists a’strict, Tyler Hobbs and Cheng Ran shared their unique interpretations of the moon and its mysteries: a’strict’s Waterfall — Sands presented a majestic visual representation of a cascading waterfall; Tyler Hobbs pioneering NFTs Fidenza #575 and #938 explored the union of digital and analogue art; and Cheng Ran first-ever generative artwork, Self-miracle, presented a reimagined version of his film, In Course of the Miraculous. Meanwhile, LG’s dazzling OLED displays highlighted the full potential of featured works, with the moon’s magic seemingly descending to Earth in an unforgettable way.
In support of another cultural initiative held during Seoul Art Week, LG’s OLED screens were once again transformed into digital canvases, this time for the National Museum of Modern and Contemporary Art’s (MMCA) Connecting Bodies exhibition, the first of many projects to be undertaken under LG’s three-year partnership with the museum.
Exploring the concepts of connectivity and the digital evolution of our physical forms, this exhibition utilized LG OLED’s unmatched visuals to showcase immersive, interactive installations that respond in unique ways to movement and touch. Through groundbreaking technology, this unique exhibition ushers in a new era of art – an age where boundaries between the physical and digital worlds blend seamlessly through new creative mediums.
Although Seoul Art Week may have come to a successful close, the LG OLED ART journey, as well as the creative possibilities of LG’s cutting-edge screens, continue to live on to inspire and astound the masses throughout 2024 and beyond. To follow every step of this journey, stay tuned to
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By News Reporter
New Program Connects LG, Strategic Partners and Startups to
Ignite Collaboration and Development of Innovative Ideas for a Better Future
SANTA CLARA, Calif., Sept. 19, 2024 — LG Electronics today announced the launch of the LG NOVA Partner Alliance Program – a platform that brings together corporate partners and startups for cross-industry collaborations, technology and business development, and commercial partnerships to catalyze the growth of innovations for the future.
Spearheaded by LG NOVA, LG Electronics’ North America Innovation Center, the Program extends the success of LG NOVA’s mission to co-create new ventures with startups to its corporate partners with the goal to encourage exponential growth of new innovations in the market by creating more pathways for innovative ideas to flourish at a greater rate.
Joining the Partner Alliance Program at launch are
link hidden, please login to view, , , , and the . These organizations have all signed on to work with LG NOVA and its extensive startup ecosystem to generate and explore new concepts; develop, test and validate those concepts; and collaborate on innovative product solutions or even co-create new businesses. Additional partners will be added to the Partner Alliance Program in the coming months. “The new Partner Alliance Program aligns with our core mission to collaborate and create an eco-system for startups to thrive and ensure that the innovations today become the market-leading solutions of tomorrow,” said Dr. Sokwoo Rhee, corporate executive vice president for Innovation, LG Electronics and head of LG NOVA.
Kevin Chong, LG NOVA’s head of corporate and business development, said, “This program is a win-win for all parties, including LG, as we continue to explore new ideas for business co-creation. The growth of new ideas and cross-industry collaboration will help the markets move forward faster towards a better future that benefits all of us, businesses, people and the planet.”
In bringing on corporate partners to its Program, LG NOVA is helping to create more opportunities for startups to find quintessential industry partners that will help it reach commercial success at a larger level, Chong explained. For the corporate partners, finding innovative startups to work with will help them address new market opportunities, extend their businesses into new areas and better address the changing needs of their customers.
The Partner Alliance Program will leverage the resources of LG Electronics existing business units while also tapping into the pipeline of startups and resources available through the LG NOVA’s – a broad umbrella of programs designed around engaging with the entire innovation ecosystem to explore ideas on creating a better future through collaboration and tech innovations.
LG NOVA and the newly announced partners in the Partner Alliance Program plan to share more about their goals and vision for this program at the 2024 LG NOVA InnoFest, Sept. 25-26, at the Palace of Fine Arts in San Francisco, Calif.
LG NOVA’s annual InnoFest conference unites business leaders, innovators and investors to collaborate on solutions for a better future, this year, under the theme of “Lighting the Halo of Innovation,” inspiring attendees to focus on impactful co-creation and bold ideas. For more information about this year’s event visit .
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By News Reporter
2024 is a special milestone for LG Electronics in Australia and New Zealand, raising a glass to 30 incredible years of innovation, happy customers and serious growth. From humble beginnings as Lucky Goldstar back in 1994, LG Electronics Australia and New Zealand has come a long way, now established as a global consumer technology powerhouse, all thanks to the amazing support of customers and staff. From 24 staff members in 1994 to over 300 today, the LG Electronics Australia and New Zealand team dedication has been pivotal to the company’s growth.
Driven by innovation, LG’s 30-year journey has been packed with world-firsts and innovations across various industries. From IT products such as UltraWide and curved monitors that revolutionized the gaming industry, to the lightest laptop that made working on-the-go a breeze, and the smallest projector that turned any room into a home theater. And let’s not forget about LG TVs. LG’s leadership in OLED technology has brought breathtaking picture quality that delivers vibrant colors and perfect blacks. We’ve also been busy in the kitchen with the InstaView fridges that let you peek inside without opening the door, while UVnano technology brings a whole new level of hygiene to the home. And who could forget about our game changing TwinWash and WashTower designs that have made laundry day a whole lot easier.
At a celebratory event for LG employees, LG staff were brought together to reminisce about the company’s incredible 30-year journey in Australia and New Zealand. With a mission to make life better through technology, LG’s Life’s Good mantra – which originated in Australia in 1999 – perfectly captures the Aussie spirit, and the reinvigorated brand promise in “Life’s Good with Optimism,” showcases how positivity can help in embracing a brighter, more positive future.
The 30th anniversary celebration was a time to reflect on past achievements and look forward to the future with optimism. To commemorate three decades of success, LG organized a special event in Australia and New Zealand with activities designed to bring Life’s Good with Optimism amongst their employees to life. This included a video photo booth where staff could record messages and stories about what they’re feeling optimistic about. These personal reflections, focused on driving positivity among employees, were shared on social media with the hashtags #LifesGood and #OptimismYourFeed.
As a customer-focused brand, LG is a passionate champion of optimism. This celebration encouraged employees to participate in the global “Optimism your feed” social movement to infuse positivity across our social media feeds and create positive changes by being intentional with our activities both online and in the real world.
Overall, the 30th anniversary celebrations underscored LG’s dedication to fostering a culture of optimism and innovation in Australia and New Zealand, a physical example of actively bringing to life LG’s brand promise of Life’s Good.
Contributed by LG Australia
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By News Reporter
Good product design is all about understanding and meeting customers’ needs. As a leader in the home appliance industry, LG integrates ‘customer-centricity’ into every stage of the design process to ensure its products deliver a more convenient and emotionally satisfying user experience. The company continues to show the way forward, making innovative appliances and smart home solutions for a better life based on its ‘3F’ design philosophy.
The Essence of 3F: Fit, Feel, Finish
“LG uses the term ‘3F’ to refer to the appearance, performance and other tangible and intangible qualities of its products experienced by the customer,” said Chung Wook-jun, vice president and head of H&A Design Lab at LG Electronics’ Life Innovation Design Center. “In essence, 3F is a set of principles that guides the company as it weaves the core values of completeness, ease of use and emotional satisfaction into each product it makes.”
3F stands for Fit, Feel and Finish. ‘Fit’ refers to seamless (zero gap) product design and overall design uniformity, while ‘Feel’ encompasses the smooth and resilient operation of moving parts as well as the satisfying feedback that interfaces, doors and other components provide when handled by users. ‘Finish’ focuses on matching the right colors with the right materials and achieving a clean, consistent aesthetic across product lines. The definition of 3F has gradually expanded over time and now extends to elements such as ergonomics, user experience (UX) optimization and user interface (UI) usability.
Officially introduced in 2001, 3F is now deeply ingrained in the way LG works. The company even formed a specialized organization to focus on 3F, which collaborates closely with several departments – including product planning, design, development, quality control and sales – to maintain a cohesive approach to customer-centric design.
Customer-Centric Design Research
The core aspect of 3F work is to guarantee the completeness of every product LG develops. Through securing a high level of completeness in the development phase, the company helps to prevent potential quality issues from arising during production.
At the concept planning stage, LG identifies and addresses any deficiencies or inconveniences associated with previously released models to prevent their recurrence in new products. Using its own internally developed ergonomic standards, the company thoroughly evaluates products for ease-of-use and to determine if further improvements are needed. Prior to finalization and mass-production, LG re-evaluates its products using up to 160 different criteria to assess whether completeness has been achieved.
When a prototype is produced at the design verification stage, it is tested under actual usage conditions. Data-driven feedback derived from these tests – such as the precise measurement of the force needed to open an appliance’s door – enables the relevant departments to make necessary adjustments.
Quality testing at LG involves extensive processes to ensure products meet usage and reliability standards. Should a product fail any test, LG carefully identifies and addresses the root cause of the issue. Subsequently, the product undergoes hundreds of additional tests until it meets the company’s exacting internal standards. Multiple methods are employed to confirm that each unit produced matches the usability and reliability standards set during the development phase. The data gathered throughout these various processes is meticulously analyzed to refine future designs.
Subtle Details that Reflect LG’s 3F Design Principles
The recently launched LG SIGNATURE washer/dryer exemplifies the company’s commitment to its 3F design principles. Manufactured using the same methods employed to produce luxury goods, the washer/dryer successfully delivers the ‘high-end’ aesthetic and feel of LG’s original design concept. The attention to subtle details that is so much a part of 3F design can be seen in the dryer’s filter grip, which has been designed in accordance with knuckle-width studies and numerous customer acceptance surveys to provide optimal usability.
To enhance the sophistication and operability of the control knobs applied to its washing machines, LG conducted a comprehensive range of 3F research initiatives and even developed its own custom measuring equipment. The company’s efforts led to the creation of a control knob reminiscent of the center-console control dials found in luxury automobiles, providing a pleasingly premium look and feel while also contributing to a better user experience in both a practical and emotional sense.
Introduced last year on select LG refrigerator models, the Auto Soft Closing System is another example of LG’s customer-centric 3F design. The system uses dampers to ensure that the refrigerator door closes softly and quietly, enhancing usability, convenience and customer satisfaction.
The 3F design principle, which reveals LG’s strong commitment to the pursuit of perfection, is intertwined with another uniquely LG concept: ‘Affection-ism.’ Affection-ism could be described as a ‘design mindset,’ centering on caring for customers via the delivery of ‘Uncompromising Customer Experiences,’ ‘Human-centered Innovation’ and the ‘Warmth to Power a Smile.’ By staying true to its core values and customer-first philosophies, LG will continue to provide products that exceed expectations and make everyday life that much better.
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