LG’s CordZero Vacuums First in Product Category to Receive UL’s Certification
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By News Reporter
Companies Set to Introduce Cutting-Edge Bluetooth Ultra-Low Latency Technology
that Revolutionizes Cloud Gaming Experiences for webOS Smart TV Users
SEOUL, Sep. 27, 2024 — LG Electronics (LG) has collaborated with Razer and MediaTek to introduce the world’s first Bluetooth Ultra-Low Latency (BT ULL) Controller at LG webOS Summit 2024 on September 27. This groundbreaking technology was showcased through an LG webOS smart TV and Razer’s Bluetooth gaming controller, demonstrating the game-changing 1ms input lag.
The webOS summit, which welcomed 300 representatives from 140 partner companies – including content developers, producers and providers – from 24 countries, shared LG’s strategic vision and future initiatives for expanding its AI webOS ecosystem and platform business.
Razer, a leading global lifestyle brand for gamers, has developed the first game controller featuring BT ULL technology. To showcase its upgraded performance, LG and Razer compared a BT ULL-enabled Bluetooth game controller to a standard controller during the event. The demonstration highlighted the superior responsiveness, reduced input lag and control precision of the BT ULL technology across various cloud-based games, including FPS, fighting and racing titles.
The latest BT ULL technology offers the perfect cloud gaming performance, catering to competitive players who require lightning-fast response times to excel in their games.
In an industry first, LG plans to introduce a certification program for third-party game controllers in the near future to ensure BT ULL-supported controllers work seamlessly with LG webOS smart TVs. Razer will be the first company to obtain LG’s certification.
Meanwhile, LG and MediaTek, a global fabless semiconductor company, are jointly developing the BT ULL technology to be integrated into MediaTek’s Wi-Fi “MT7921” chipset. This chipset will also feature the efficient and reliable Wi-Fi 6 technology from MediaTek’s Filogic series.
These collaborative efforts aim to enable LG webOS smart TVs owners to immediately dive into online multiplayer cloud games with the enhanced response times, delivering unprecedented levels of realism during gameplay.
The latest premium LG OLED TVs and LG QNED TVs, supporting refresh rates of 120Hz or higher, are scheduled to launch in 2025 with BT ULL technology.
“LG is committed to consistently introducing more advanced features designed to immerse gamers in their favorite titles and to differentiate its gaming experiences,” said Baik Seon-pill, head of the LG Home Entertainment Company’s Product Planning Division. “As the LG webOS platform evolves, so will the features that make it the ultimate gaming platform for every type of gamer.”
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By News Reporter
A Trusted Supplier of Vehicle Solutions, Company Earns
Security Certification for Its Transceiver Module for Volkswagen
SEOUL, Aug. 26, 2024 — LG Electronics’ (LG) Vehicle to Everything (V2X) solution for Volkswagen has received the world’s first Common Criteria (CC) certification for security stability in the V2X device category. The certification reinforces LG’s leading position in the global automotive components market and highlights its advanced capabilities in vehicle cybersecurity, an area that continues to grow in importance in the connected car era.
The recipient of the new CC certification, LG’s VW Transceiver Module, is a telematics component designed exclusively for Volkswagen’s internal combustion engine-specific MQB platform. An internationally recognized standard for IT product security, CC certification indicates that a device provides comprehensive protection against unauthorized access or interference. The module has also met the stringent security standards set by Spain’s National Cryptologic Centre (CCN), earning an Evaluation Assurance Level (EAL) 2+ rating.
V2X technology allows vehicles to communicate with systems, devices and technologies in the surrounding area, including other vehicles (V2V), traffic infrastructure (V2I) and, via smartphones, pedestrians (V2P). Without robust security, V2X devices and networks could be compromised by hackers, potentially leading to traffic congestion, accidents or data breaches. LG is proactive in addressing V2X security threats, ensuring that its advanced telematics components comply with Europe’s increasingly strict security regulations, thereby providing peace of mind to drivers and passengers.
LG is committed to meeting the highest standards for vehicle security, and will continue to provide competitive auto solutions that prioritize safety and reliability. After earning CC certification for its transceiver module for Volkswagen’s MQB platform, LG plans to achieve the same for its V2X solution intended for Volkswagen’s MEB electric vehicle platform within the year.
In addition to obtaining security certifications for its V2X solutions, LG is enhancing security across all areas of its automotive electronics business. In 2022, LG Vehicle component Solutions (VS) Company received the Trusted Information Security Assessment Exchange (TISAX) certification and, last February, gained Cyber Security Management System (CSMS) certification from TÜV Rheinland.
“By earning CC certification for the security of our V2X solution for Volkswagen, we have effectively demonstrated our superior component technology and security capabilities, both of which are key elements for success in the future mobility sector,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG will continue to solidify its position in the global automotive parts market, delivering innovative, secure solutions that ensure safer roads for all.”
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By News Reporter
New Comprehensive Laundry Solution Meets Diverse Space and Customer Needs,
Offering Powerful Washing Capabilities and User-Friendly Convenience Features
SEOUL, Aug. 22, 2024 — LG Electronics (LG) is set to unveil its latest washer at IFA 2024. The new model boasts the company’s state-of-the-art Artificial Intelligence Direct Drive (AI DD) 2.0 technology and Pet Care cycle features, delivering an effective washing performance with a larger and more efficient capacity.
Leveraging the company’s advanced low-vibration technology, LG presents its first washer in the 25-inch category, offering the convenience of larger washing loads with an increased drum capacity of up to 16 kilograms.1 In addition to the increased capacity, the new washer the integrates a cutting-edge AI technology that enhances the washer’s performance.
At the core of the new washer’s performance is the AI DD 2.0, which utilizes deep learning technology to automatically detect the load weight, fabric softness and soil level of the garments. The washer then uses 6Motion technology to select the optimal washing pattern, reducing fabric damage by 10 percent to help clothing last longer.2 What’s more, pet owners can take advantage of the Pet Care cycle feature, which offers high-temperature washing up to 60 degrees Celsius and four warm water rinse cycles, effectively removing 99 percent of pet odors.3
Furthermore, LG’s new washer streamlines the laundry experience with enhanced performance technology and convenience features. Thanks to TurboWash 360, washing cycles can be reduced to just 39 minutes, while ezDispense technology simplifies the process by determining the necessary amount of detergent for a load. The washer offers a total of up to 39 washing cycles4 and automatically remembers the most frequently used cycles and features to minimize the time spent on setting selection. Users can also access the Cycle List Edit option to customize their preferences based on habits.
The washer employs LG’s renowned Inverter DirectDrive Motor, the company’s advanced core component technology, to deliver a quiet performance and enhanced durability.
“We are delighted to showcase our new washer and demonstrate how the company’s technologies simplify the washing process with expanded capacity and tailored features,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to introduce advanced AI-based home appliance solutions that meet the needs of diverse spaces and lifestyles, providing enhanced benefits to make daily life more convenient for all.”
Visitors to IFA 2024 can experience all of LG’s latest innovations, including the latest washer, at the company’s booth (Hall 18, Messe Berlin) from September 6-10.
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1 The washer’s drum capacity is 16 kilograms for the model F0Z9DFP25; actual drum capacity may vary by model.
2 Tested by LG Internal Lab, the AI Wash cycle in the new washer compared 3 kilograms of mixed clothes to the Cotton Cycle of the conventional LG washer. Results may differ depending on clothing and environment.
3 Tested by Intertek in February 2024, the Pet Care cycle reduces 99 percent of pet odors (Trimethylamine, Isovaleraldehyde, Acetic acid, Methyl mercaptan). Results may differ depending on clothing and environment.
4 LG’s new washing machine offers a total of 39 courses, comprising 10 default courses and up to 29 additional customizable courses.
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By News Reporter
Company’s Latest Innovation Provides Enhanced Protection Against Screen-Yellowing
for Digital Signage Used in Outdoor Environments
SEOUL, Aug. 1, 2024 — LG Electronics (LG) is introducing its advanced Anti-Discoloration technology for outdoor digital signage. Verified by respected standards and testing organization, UL Solutions, LG’s new tech helps prevent ‘screen-yellowing,’ a common issue for outdoor digital signage products caused by prolonged exposure to sunlight. This innovative tech simultaneously safeguards display quality and performance stability, ultimately helping extend the lifespan of LG digital signage used in outdoor environments.
LG is the first company to achieve UL verification for the display anti-discoloration characteristic technology for digital signage. LG developed a comprehensive testing methodology and defect-evaluation criteria, and UL Solutions independently assessed the product to the criteria in support of LG’s marketing claim. Prior to this, there were no internationally recognized standards or testing methods for measuring a display’s resistance to screen-yellowing.
The use of outdoor displays in settings such as drive-thru restaurants, bus stops, schools and sports stadiums has become commonplace in recent years and is steadily increasing across a variety of B2B sectors. However, prolonged exposure to sunlight can cause the screens of these versatile display products to turn a yellowish color over time. LG’s Anti-Discoloration technology helps address this issue, reinforcing the quality and durability of the company’s outdoor digital signage solutions.
LG developed its protective technology to provide better value to B2B customers utilizing digital signage in outdoor environments. The company’s research indicated that customers were having to replace their outdoor signage products at a faster rate and experiencing service interruptions due to persistent discoloration issues. To address these pain points, LG’s outdoor displays with Anti-Discoloration technology also incorporate advanced thermal solutions and panel materials for added reliability, even in the toughest of conditions. UL Verified product incorporating Anti-Discoloration technology has already been implemented in several of the latest LG high-brightness outdoor signage products, with plans to expand its application to a wider range of solutions in the future.
“Our UL Verification of products with Anti-Discoloration technology actively reinforces the performance and quality of our digital signage products,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “Through targeted research and development programs, we will continue to identify and resolve any inconveniences that detract from the overall LG digital signage experience, thereby continuously enhancing customer satisfaction and trust.”
To learn more about LG’s digital signage solutions with Anti-Discoloration technology, please visit
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By News Reporter
In the second episode of the ‘Customers at Heart’ series, we arrive in Egypt to see how the LG team here are introducing customized solutions that seek to improve the entire customer experience.
In Egypt, a country where 72 percent of its 111 million population are internet users according to
link hidden, please login to view, the popularity of online shopping is significant. Recognizing this, LG Egypt has taken an extra step to understand and analyze the needs of local customers, aiming to elevate their online shopping experience. Customer needs in Egypt, related to LG’s Online Brand Shop (OBS), both in the digital and physical space, were identified and categorized into three main areas: simplified access to information on store locations or LG appliances; an expanded range of payment options for OBS purchases; and increased flexibility in scheduling for delivery, installation and repairs.
The subsidiary took into account local customer data, even analyzing numerous customer call records and Voice of the Customer (VoC) data to better comprehend their preferences. For example, they observed that over 70 percent of Egyptians use WhatsApp, the messaging service. However, as the country is in the nascent stages of digital finance, many consumers still prefer cash payments. Thus, LG Egypt aimed to provide a wider range of payment options and unique benefits to attract people to the OBS.
Incorporating various data, the company enhanced its messaging features and created an All-in-One chatbot service through WhatsApp. With this service, customers can now choose their nearest store and, by clicking ‘Connect to Promoter’ and selecting text or video chat, they can connect with a knowledgeable sales representative.
LG Egypt also broadened its payment system by offering a method to pay for online purchases in cash upon delivery or in installments. They also improved purchasing benefits, such as member discounts and cleaning service coupons valid for a year from the purchase date.
The company also streamlined the delivery and installation process, allowing both to occur on the customer’s chosen date. This eliminates the need for customers to contact the call center separately for installation, saving them valuable time.
And to ensure customers receive the maximum benefit from their products, LG enhanced its after-sales service by scheduling service technician visits at times convenient for the customers and ensuring issues are resolved in a single visit – eliminating the need for lengthy waits for repairs. To cater to all customer needs, the Egyptian branch introduced ‘same day contact,’ a service that ensures technicians call customers on the same date of order request receipt; ‘Evening Care+’ for customers unavailable during regular office hours; and ‘On time – One Time’, which provides repair reception and processing during evening hours (17:30 – 20:30). The company also streamlined returns through its ‘Instant Exchange Process,’ handing customers the ability to effortlessly request returns or replacements by taking photos.
These innovative changes to the customer experience have been praised by customers nationwide. Its chatbot and location-based features have played a big part in boosting customer satisfaction, and the numbers back this up. Last year, OBS sales increased 169 percent compared to the previous year while registered OBS members went up 79 percent. After witnessing these results, LG Egypt committed itself to further diversifying its customer care program and increasing the All-in-One chatbot’s applicability to provide the ultimate differentiated experience to LG Brand Shop visitors. The company also plans to expand their dedicated service infrastructure to around 90 percent, ensuring that customers associate LG services with ‘On Time – One Time.’
Stay tuned for the next episode of ‘Customers at Heart,’ where we’ll be heading to another global LG office to learn how they’re thinking out of the box to enhance the customer experience.
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