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By News Reporter
Company Drives Strategic Growth With AI webOS, an Intelligent Platform
that Delivers Outstanding Customer Value and Unique User Experiences
SEOUL, Sep. 30, 2024 — LG Electronics (LG) last week held webOS Summit 2024 in Incheon, South Korea, sharing its strategic vision and future initiatives for expanding the AI webOS ecosystem and growing its platform business. Themed “Empowering webOS with AI,” the second webOS Summit played host to around 300 attendees representing 140 partner companies – including content developers, producers and providers – from 24 countries. The event also marked a major milestone: the tenth anniversary of the launch of webOS on LG smart TVs.
AI webOS plays a pivotal role in LG’s ambitious business transformation, shifting from a consumer electronics manufacturer to a Smart Life Solution Company. With a strategic investment of over KRW 1 trillion (USD 740 million), LG aims to significantly enhance the capabilities of its webOS platform and related businesses.
To achieve its strategic vision and elevate the value of its unique offerings, LG is continuously broadening the extensive selection of content and services accessible on AI webOS. The platform, which delivers exceptional experiences to LG TV users in over 180 countries, currently provides over 4,000 apps, including those for entertainment, home fitness, education and gaming.
This year, LG is reinforcing the reputation of AI webOS as an advanced gaming platform by adding a variety of new services and experience innovations. At present, the cutting-edge platform offers around 4,500 games across popular cloud gaming services such as GeForce NOW and Amazon Luna. To make gaming on its TVs even more responsive, LG has teamed up with MediaTek and Razer, leveraging new Bluetooth Ultra-Low Latency (BT ULL) technology to reduce input lag to an imperceptible 1ms when using a Bluetooth gaming controller. Demonstrated during webOS Summit 2024, this impressive responsiveness enhances the cloud gaming experience, giving users more precise control and making gameplay more immersive.
LG is also bolstering its competitive edge in content and services by actively seeking out and securing top industry talent. The company recently hosted a global hackathon to discover compelling new games and AI-powered content suitable for AI webOS and is also collaborating on game development with respected institutes of higher education, such as Sungkyunkwan University and New York University.
Furthermore, with the introduction of webOS Pay, LG has made it faster and more convenient for users to purchase content and services on AI webOS. The simple-to-use payment service contributes to the seamless, personalized shopping experience on LG’s intelligent platform.
Over the last decade, LG has sold a remarkable 220 million smart TVs and has consistently strengthened its webOS platform business through licensing agreements with an array of local and global companies. LG first made webOS available to other TV makers in 2021, and since then, the versatile platform has been adopted by over 400 brands. The company is now poised to further expand the webOS ecosystem via an array of webOS-powered automotive infotainment solutions, digital signage, smart monitors, gaming monitors and projectors.
Additionally, the webOS platform is shoring up LG’s strong competitiveness in the advertising business. In 2024, revenue generated by advertising and services on webOS is projected to exceed KRW 1 trillion, which represents a fourfold increase from 2021.
A significant contributor to this excellent performance is LG Channels, a free, ad-supported streaming service that provides over 3,800 channels and is now available in 29 countries. The company has augmented its already stellar offering of top-notch viewing options on its free service with the launch of LG Channels Showcase and LG 1 – new channels boasting a curated selection of premium entertainment. What’s more, LG is adding value to the user experience via the provision of AI-based ad solutions that make content recommendations even more relevant to user preferences.
With its Affectionate Intelligence vision for a more caring, empathetic and attentive AI technology, LG is continuously enriching and enhancing the customer experience. The application of Affectionate Intelligence allows webOS users to enjoy easier control as well as personalized content and service recommendations suited to their individual tastes and lifestyles. Through collaborations with innovative partner companies and the seamless integration of the latest technologies, LG is constantly refining its cutting-edge platform.
Along with informative presentations and demonstrations, webOS Summit 2024 featured an experience zone where attendees were able to see first-hand how powerful AI technologies are driving customer experience innovation on webOS. One of the many intelligent features offered on LG’s platform, AI Concierge employs voice recognition, search history and user data to provide customized app and viewing recommendations. Thanks to its ability to recognize different voices, AI webOS can take each LG smart TV user straight to their own personalized Home Screen without having to manually select their profile.
“Our webOS platform business continues to go from strength to strength based on close collaboration with our valued partners and an unrelenting focus on meeting the diverse needs of our customers,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “Celebrating a decade of webOS innovation, and now enriching customer’s everyday lives with AI webOS, LG is accelerating its transformation into a leading media and entertainment platform company.”
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By News Reporter
Between September 6-10, LG showcased its diverse range of AI-powered home solutions, opening a new chapter of intelligent home living at its IFA 2024 booth. Under the theme of Experience, Affectionate Intelligence (AI) Home, the company presented its unique, AI-inspired vision of future living to visitors from around the world.
Designed in collaboration with Korean science fiction author Kim Cho-yeop, the expansive booth featured diverse experience zones curated to demonstrate how the company’s AI can be embedded into home life to elevate lifestyles in intelligent and distinctive ways.
Upon entering Hall 18 of Messe Berlin, visitors were greeted by the AI Home Gate, a massive LED media wall displaying the journey of LG AI, from the birth of LG’s AI Agent, FURON, to how it communicates with the world and enriches daily life.
After gaining a solid understanding of what Affectionate Intelligence is all about, visitors could explore how it makes everyday life more simple and convenient. Divided into several distinct lifestyle spaces, LG’s booth showcased how natural conversations with
link hidden, please login to view, can help manage every aspect of daily routines.
The first lifestyle space, “Second Youth Home,” showcased a new and more active lifestyle for retirees. The digital signage on the wall visualized how ThinQ ON customizes and takes care of home appliances depending on the user. For example, after recognizing certain phrases like “tennis lesson” on the user’s calendar, ThinQ ON automatically sets the washer and dryer to its “Activewear course” via Smart Pairing.
, employs AI DD technology to intelligently minimize water and energy usage based on each load. It also features Easy Control technology, which automatically selects cycles according to usage patterns and user preferences for maximum convenience.
The second lifestyle space, named “Smart Green Home,” showcased the ideal abode for families passionate about the environment and energy conservation. Among the many power-saving solutions on display, LG’s AI-enhanced Energy Storage System (ESS) analyzes energy usage patterns and weather forecasts to adjust its mode according to various conditions. Another highlight was the . With these devices – both inside and outside the home, connected to ThinQ ON – LG AI optimizes household energy usage in real-time and reduces energy bills by intelligently managing the power consumption of every connected device.
The next lifestyle space was the “Affectionate Home,” designed with children and pets in mind. It featured the company’s Self-Driving AI Home Hub, which can move freely around the home and interact with children through conversation. Its multi-modal sensing combines voice, sound and image recognition to change its expression according to various emotions, allowing it to respond to different situations with appropriate etiquette. The hub can move from room to room and control connected appliances and IoT devices, constantly making sure the environment is optimized for the little ones.
Not just a hub for home appliances, LG AI is an Affectionate Intelligence storyteller that boasts a deep level of emotional depth and understanding, enabling it to communicate and interact with users effectively. Through generative AI, the Self-Driving AI Home Hub can develop stories based on images drawn by the user, ensuring a unique bedtime story every night.
The next room demonstrated how LG appliances optimize the environment for pets and their owners. Once temperature and humidity sensors detect indoor air conditions, the LG DUALCOOL air conditioner can achieve the perfect temperature with airflow customized to suit the environment and personal preferences.
This zone also featured the AeroCat, a purifier designed specifically for cats. As every cat owner knows, cats love to sleep on devices and appliances. With this in mind, LG AeroCat can detect when a pet sits on top of it, stopping operation to provide a quiet place for a nap. And since weight can be an important indicator of heath, the AeroCat’s built-in weight sensor tracks the pet’s weight and alerts owners of any unusual changes via the ThinQ app.
“Delightful Home,” the final lifestyle space on display, presented a perfect setting for inviting and entertaining family and friends through a shared love of food. This zone highlighted LG AI’s ability to make cooking easier and quicker, with ThinQ ON providing menu recommendations and step-by-step instructions for numerous delicious dishes. Visitors could even learn some new skills by watching the “AI Talking Cooking Show,” a live cooking demonstration by chef Kristof Mulack, a culinary master who knows the best ways to customize LG’s AI appliances.
To let visitors focus on the technology that makes all these lifestyle spaces possible, the company also set up the “LG Affectionate Intelligence” zone. This area effectively illustrated the connectivity and expandability of the Matter-certified LG ThinQ ON, engineered to help users manage their entire smart home with a single device.
LG also shined a light on its AI legacy with a special “AI to the Core” space. Using a transparent OLED display, the company explained how its Core Tech has evolved into LG AI core tech. This lineup includes revolutionary AI DD and AI DUAL Inverter, both of which employ AI to enhance performance and deliver more precise control, resulting in new and improved levels of customer care and user experiences.
The final zone by LG was none other than the “Sustainability Lounge,” which provided visitors with an overview of the company’s latest efforts to promote sustainable living. Here, visitors could relax while learning more about LG’s ESG activities, including its use of recycled plastics in select products.
LG’s booth at IFA 2024 successfully delivered an insightful window into the LG AI Home. Stay tuned to to explore how LG AI can enrich daily life in the new era of AI.
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By News Reporter
Seamlessly Integrating Customer and Spatial Experiences, Company’s “Affectionate
Intelligence Home” Presents an AI Home Lifestyle of Curated Comfort and Convenience
SEOUL, Sep. 5, 2024 — LG Electronics (LG) is set to unveil its vision for future living at IFA 2024, showcasing a complete range of AI home solutions for every need and lifestyle under the theme of “Experience, Affectionate Intelligence (AI) Home.”
Central to LG’s Affectionate Intelligence Home is LG ThinQ ON, an advanced AI home hub designed to deliver comfort and convenience tailored to individual preferences. ThinQ ON seamlessly integrates with LG’s latest AI appliances, forming the core of the LG AI Home Solution. This system is driven by Affectionate Intelligence, LG’s empathetic and caring AI technology. As the AI Home Solution learns more about users’ routines, preferences and behaviors over time, it creates a personalized spatial experience, delivering unmatched customer value and bringing greater ease to everyday life.
The first thing visitors to the LG booth at IFA 2024 will encounter is the AI Home Gate, an immersive LED media wall that visually communicates how LG AI is deployed within the AI Home to elevate customer lifestyles.
Visitors will get to experience LG’s sophisticated generative AI technology through the ThinQ ON hub once they pass through the AI Home Gate. ThinQ ON understands natural language, allowing users to control a wide range of appliances, Internet of Things (IoT) devices, and services with conversational voice commands. LG’s AI hub facilitates a truly personalized AI home lifestyle, managing everything from lifestyle services to helping kids get a good night’s sleep.
Intelligently Personalized AI Home Lifestyles for Every Generation, Family and Pet
The Second Youth Home exemplifies LG’s commitment to enhancing the lives of the elderly by easing household chores and enriching leisure activities. Powered by ThinQ ON, this space highlights how conversational voice-recognition and seamless coordination of home appliances – for example, automatically setting the dryer to “Activewear course” once the washing machine finishes a workload – simplify home management. The AI hub can also provide voice briefings to keep users informed of what’s going on, relieve stress by offering guidance for tasks such as booking a taxi, and estimate travel time to the selected destinations.
In the Affectionate Home zone, the focus is on AI solutions designed to help families care, especially for children and pets. The Self-Driving AI Home Hub, capable of controlling AI appliances and IoT sensors, adjusts device settings and environmental conditions to meet children’s needs. For example, it can activate Sleep Mode at bedtime, dimming lights and adding a starlight effect to help kids drift off to sleep. Additionally, the hub supports learning by using generative AI to create stories from children’s drawings.
For easier pet care, LG’s AI Home Solution manages connected appliances and devices to maintain fresh air and clean floors. Air-quality sensors intelligently control the LG PuriCare Alpha Pet Double air purifier, while temperature and humidity sensors manage the DUALCOOL air conditioner, automatically adjusting mode and air flow to suit current conditions. The robot vacuum autonomously cleans the floor once after pets leave, ensuring a more pleasant living space. Additionally, the Affectionate Home zone introduces a brand-new home appliance made especially for cats (and their owners). The innovative LG AeroCat combines a cat bed with an air purifier to offer a comfortable resting spot for cats and a fresher atmosphere for their human companions.
In the Delightful Home zone, ThinQ ON takes center stage in creating a more convenient culinary experience by engaging with visitors and providing personalized recipe recommendations as well as nutritional analysis. Visitors can also enjoy live cooking demonstrations, such as the “AI Talking Cooking Show,” savor the delicious dishes prepared by LG’s AI ovens with built-in cameras, and see how the InstaView with MoodUP refrigerator enhances the ambiance.
Next up is the Smart Green Home, a self-sustaining abode featuring high-efficiency appliances, including the advanced Therma V R290 Monobloc air-to-water heat pump and state-of-the-art heating, ventilation, and air conditioning (HVAC) system. LG AI optimizes household energy usage in real time, adjusting device settings and schedules in accordance with users’ lifestyles and routines, while accounting for fluctuations in electricity rates. ThinQ ON also helps reduce household energy costs by intelligently managing the power consumption of all connected devices.
Innovating the AI Home Ecosystem and Key Technologies with LG AI
The LG Affectionate Intelligence zone showcases the scalability of LG’s Affectionate Intelligence with ThinQ ON at its core. Utilizing LG’s own generative AI technology and advanced security solutions, ThinQ ON acts as the central hub of diverse IoT ecosystems enhanced by a range of LG’s IoT sensors and devices. These include motion and light sensors, temperature and humidity sensors and smart buttons, all providing real-time spatial information for personalized, AI-driven home services.
The zone also highlights how LG’s open AI ecosystem integrates third-party services to enrich the customer experience and demonstrates the versatility of IoT sensors that can even connect non-AI appliances to the AI Home system. The exhibit underscores the scalability of LG’s AI solutions, giving visitors a real sense of the intelligent and responsive living environment LG is creating.
What’s more, the LG Affectionate Intelligence zone illustrates how ThinQ ON serves as the home’s central hub, working in complete harmony with LG’s ThinQ UP and ThinQ app, and a wide variety of services and solutions. This creates an exceptionally personalized experience and fosters a continuously-growing AI home ecosystem.
Finally, the AI to the Core zone highlights the cutting-edge innovation of LG’s AI Core-Tech, including the AI DD and the AI DUAL Inverter. The integration of LG’s latest AI solutions with industry-leading core technologies delivers more precise control, improved energy efficiency and enhanced personalization.
“Our Affectionate Intelligence Home solutions at IFA 2024 will enable customers to experience the ease of the Zero Labor Home, where they can enjoy a life free from mundane household chores,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to lead the AI home era with our Affectionate Intelligence solutions and state-of-the-art core technologies.”
Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2024 from September 6-10 can discover the unprecedented customizability and convenience of the company’s latest Affectionate Intelligence Home solutions.
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By News Reporter
Company’s Latest Appliances for the European Market Deliver Outstanding
Performance With Impressive Energy Savings
SEOUL, Sep. 2 2024 — At IFA 2024, LG Electronics (LG) is set to unveil its latest lineup of home appliances boasting industry-leading energy efficiency. Designed in response to the European Union’s ongoing efforts to achieve carbon neutrality by 2050, and aligned with the REPowerEU plan to reduce EU member countries’ dependency on fossil fuels, the new appliances leverage LG’s advanced core technologies to provide superb performance with reduced power consumption.
Industry-Leading Energy Efficiency with AI-Enhanced Laundry Solutions
LG’s latest washing machine and dryer set new standards for energy efficiency. The washing machine is able to perform a new drum motion that helps deliver clean laundry while minimizing the energy consumption of its Artificial Intelligence Direct Drive (AI DD) motor. The washer intelligently adjusts the motor’s RPM in real-time, contributing to the appliance’s impressive A-55 percent energy rating1 and preventing laundry from tangling or twisting. Additionally, LG’s new washing machine comes with a Microplastic Care cycle that reduces the shedding of microplastics from laundry,2 as well as the ezDispense feature, which automatically dispenses the right amount of detergent for each load.
Meanwhile, the efficient, new dryer has an A+++-26 percent energy rating.3 Both of LG’s latest laundry appliances are equipped with AI-driven innovations; the washing machine’s AI DD motor and AI Wash feature offer enhanced fabric-sensing capabilities and strong performance, while the dryer’s AI Dry provides accurate moisture detection and optimal drying for a range of different materials and laundry items. The washing machine can also automatically set cycle and temperature options based on usage patterns and change the order in which cycles are displayed on the control panel (according to usage-frequency) for a more convenient user experience.
Refrigerators with High Efficiency and Premium Design
Offering the lowest energy consumption of any refrigerator currently on the market, the new LG bottom-freezer refrigerator has an A-25 percent energy rating4 and brings style to the kitchen with its premium flat door design. In addition, the new model generates only 29dB during operation for a more peaceful kitchen environment. To give European customers greater choice, LG is expanding its line of highly efficient refrigerators, introducing a large capacity side-by-side model5 in addition to the new bottom-freezer. The new side-by-side refrigerator offers convenient features, such as the company’s unique Craft Ice spherical-ice maker, and easy hygiene management with UVnano technology.
Convenient and Efficient Kitchen Solution
Along with A++ energy efficiency,6 LG’s new 60-centimeter (24-inch) built-in InstaView oven presents a variety of cutting-edge features and AI technologies to elevate the culinary experience. The oven provides a total of 80 Auto Cook modes, and, with Gourmet AI, can identify the dish being cooked through its built-in camera, and automatically select the appropriate cooking mode from a database of 30 recipes. Making life in the kitchen that much easier, LG’s InstaView technology lets users check on their meal’s progress without even having to open the door, helping to preserve the temperature inside the oven and prevent energy waste.
Incorporating the company’s power-saving Inverter Direct Drive Motor, the new LG QuadWash dishwasher has an energy efficiency rating of A-20 percent.7 The dishwasher also enhances convenience with its Side Rack and 3rd Rack options, offering users the loading flexibility to accommodate a variety of different kitchenware.
“LG’s latest appliances meet growing European demand for energy efficient home solutions while simultaneously delivering superior performance and a more convenient life,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to leverage our advanced core technologies, including inverter and component solutions, to deliver an expanded lineup of appliances with industry-leading energy efficiency.”
Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2024 from September 6-10 can explore the company’s latest high-efficiency products for a more sustainable life.
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1 55 percent lower than to the minimum threshold of energy efficiency class A in the Energy Efficiency Index, as defined by EU Regulation 2019/2014.
2 Tested by Intertek in July 2023. Comparing the Microplastic Care cycle and Mixed Fabric cycle of model F4Y7EYPBW by measuring the amount of microplastics filtered through a 20㎛ filter when washing a 3kg of load (100 percent polyester training jacket). Results may differ depending on the clothing washed and the usage environment.
3 26 percent lower than the minimum threshold of energy efficiency class A+++ in the Energy Efficiency Index, as defined by EU Regulation 392/2012, when set to Eco program.
4 25 percent lower than the minimum threshold for the A energy efficiency class in the Energy Efficiency Index, according to EU Regulation 2019/2016.
5 GSLE91EVAB is the European market’s first energy B-grade model within the category of side-by-side refrigerators with ice and water dispensers, based on Gfk market data from 13 EU countries, as of August 2024.
6 Based on energy efficiency tests on household electric cooking appliances, conducted in accordance with International Electrotechnical Commission (IEC) 60350-1 standard and energy efficiency class and index according to EU Regulation 65/2014. LG InstaView Oven’s energy consumption per cycle is 0.51kWh when set to fan-forced convection mode.
7 Based on household dishwasher Energy Efficiency Index according to EU Regulation 2019/2017. LG’s new dishwasher offers 20 percent more efficiency than an A-rated dishwasher model.
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By News Reporter
LG Electronics CEO William Cho, in an exclusive interview with Bloomberg, discussed the company’s business strategy, growth areas, and the competitiveness of LG’s AI. Cho highlighted the focus on expanding B2B, subscription services, and its webOS-based advertising and content business to drive growth.
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