[Earth Day with LG🌎] Celebrating Sustainability and Environmental Stewardship with Earth Day Fair
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By News Reporter
Earth Day – celebrated annually on April 22 – is a great opportunity for people around all parts of the globe to demonstrate support for environmental protection.
Shared earlier this week,
link hidden, please login to view an event with diverse activities highlighting the importance of sustainable practices. Let’s take a look at how other LG offices around the world shared the positive message of creating a ‘Better Life for All’ in time for Earth Day.
To start off in Germany, the company turned Earth Day into a week-long event through Earth Week on its online brand shop. From April 22 to 28, German consumers will receive a 10 percent discount on all LG household appliances with a green energy label purchased on , not only saving money but also energy at the same time.
LG Germany wanted to fully do its part to contribute to a more sustainable future, which is why it partnered with the local initiative , a non-profit association that advocates sustainable environment protection and nature conservation. As a part of this partnership, LG Germany will donate 10 percent of revenue from the energy efficient home appliances purchased between April 22-28 to the organization. Aligned with Herzenswald Schmitten’s mission, LG Germany proudly supports regional afforestation and providing newly planted trees with individual protection against poaching.
And, to boost sustainable practices within the company, LG Germany celebrated Earth Day in its Eschborn office. Employees received a reusable coffee cup, featuring the Life’s Good logo, reducing waste on single-use cups and even further promoting the brand message in public. Also, to motivate employees to reduce their carbon footprint, the company awarded employees who came to the office by either bike or public transportation with a voucher from a coffee bar located in the building – providing an opportunity for employees to use their brand new Life’s Good cups and spread the message. The company is excited to see how many employees make the morning bike ride their daily routine!
Reducing disposable wastes is an important task, one that LG’s headquarters in Korea is also paying great attention to. In time for this year’s Earth Day, LG CEO William Cho joined in on the “Zero Disposables Challenge,” a nation-wide environmental initiative launched by South Korea’s Ministry of Environment last year to encourage the use of reusable items in public. In line with this, the company called on all its employees to boost efforts to reduce the use of single-use products and increase the use of reusable products.
In Taiwan, the company deliberated on ways to make a difference for the planet through small daily actions. LG believes that doing one little thing every day has the power to have a great impact when accumulated over time.
To highlight this message, LG Taiwan unveiled a challenge on its official social media page, inviting users to reshare their Instagram story template, selecting what good things – no matter how big or small – they do to show that they love the earth! Running from April 22 to May 5, the company will select six winners who will receive a gift card.
Last but not least, LG Spain created a video outlining their on-going efforts to create a better planet. In the video shared via its social channels, the company introduces their Smart Green movement, an initiative that uses technology as a means to regenerate the ecosystem. The movement’s goals include ; to ensure the pollination of countless endemic plants; and restoring the seabed, which is home to thousands of plant and animal species. Already seeing great results, LG Spain reiterated its commitment to work with its local partners to change the world for the better.
LG believes Life’s Good but also understands that true enjoyment requires care and attention. The company is committed to not only crafting sustainable products but also to participating in initiatives that foster a better, cleaner future.
Contributed by LG Germany, Taiwan and Spain
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By News Reporter
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Earth Day, celebrated annually on April 22, serves as a reminder of our collective responsibility to appreciate and protect our magnificent planet. It calls upon each of us to take significant actions towards fostering a healthier environment and a brighter tomorrow. This year, the theme of Earth Day is ‘Planet vs Plastic,’ chosen to highlight the urgent need to address the widespread problem of plastic pollution. Aligned with this is the ambitious goal announced by to reduce plastic production by 60 percent by 2040. From saying “no” to single-use plastics to embracing appliances made using recycled plastics, everyone can play a part in putting society on the path to a plastic-free future.
A company with a comprehensive ESG vision for a ‘Better Life For All,’ LG is involved in a wide range of initiatives that help the wellbeing of people and the planet. Its actions on plastic reduction is coupled with intensifying efforts to develop product solutions, and implement lifecycle strategies, that empower users to play a more active role in bringing about positive change. As these endeavors suggest, LG is committed to promoting a sustainable future while enhancing the wellbeing of individuals and communities worldwide.
LG’s Innovative Washer Helps Curb Microplastic Emission
Microplastics, minute plastic particles less than 5 millimeters in size, have permeated oceans, soil and even the air we breathe. Their widespread distribution raises concerns for both the environment and human health.1 The washing of synthetic textiles is a significant source of microplastics released to oceans globally, accounting for up to 35 percent. This translates to around 200,000 to 500,000 tons of textile-related microplastics entering the marine environment every year.2
In an attempt to help people contribute to the mitigation of plastic pollution, LG’s new washer comes with the Microplastic Care cycle preinstalled.3 When set to this specialized cycle, the washer utilizes a ‘swinging’ motion and the TurboWash 360 feature to minimize fabric friction, providing gentle yet effective cleaning while reducing microplastic ‘shedding’ from garments by up to 60 percent.4
Additionally, the latest LG front-loader comes with AI Wash, which leverages the company’s Deep Learning Artificial Intelligence (AI) Direct Drive Motor and 6 Motion technology. Selecting the optimal washing motions based on fabric type, AI Wash provides improved fabric protection to help extend the lifespan of clothing.5 The new washer also optimizes detergent usage with ezDispense, which automatically dispenses the right amount of liquid detergent for each load.6
LG’s Plastic-reducing Initiatives for a Better Life
With a staggering one million plastic bottles used every minute, and up to five trillion plastic bags used annually, plastic waste is polluting our world at an alarming rate.7 Although they undoubtedly make daily life more convenient, home appliances are a substantial contributor to the problem of plastic waste. Recognizing this, LG has greatly expanded its recycling programs for discarded appliances, fostering a sustainable cycle that shows a better way forward for industry and the world.
LG has implemented a resource circulation program that now spans 52 countries, with the LG Recycling Center in South Korea playing a central role. Raw materials such as iron, copper, aluminum and plastic are extracted from old home appliances, then sorted and processed before ultimately being ‘reborn’ as new lifestyle appliances, such as the LG Styler ShoeCase and ShoeCare, LG PuriCare AeroFurniture and LG tiiun mini.
Catering to the needs of diverse customer segments, these innovative lifestyle appliances from LG feature outer surfaces made from recycled plastics. Through making upcycling a part of its process, the company is both reinforcing sustainability throughout the entire product lifecycle and presenting eco-concerned customers with a compelling range of stylish and practical solutions that speak to their values, as well as their tastes.
LG’s ongoing commitment to addressing the importance of recycled materials was also on show at IFA 2023 in Berlin, Germany, last September. The company’s exhibition booth hosted a number of activities to raise awareness of the importance of plastic recycling, including the planting of resin-pallet ‘trees’ at the LG Sustainable Village’s Upcycling Workshop Zone.
In 2022, LG recovered 472,876 tons of electronic waste from 52 countries, and has collected a cumulative total of 3,998,382 tons since 2007. The company used 32,987 tons of recycled plastics in its products in 2022, a 24 percent increase from 2021.
LG’s worldwide resource circulation program, aligned with the goals of the company’s Better Life Plan 2030, aims to increase the waste-recycling rate at LG production sites to 95 percent by 2030. Additionally, LG has set itself the target of using 600,000 tons of recycled plastics (cumulative) by 2030. Furthermore, LG intends to reach another major milestone – the collection of 8 million tons (cumulative) of discarded appliances by 2030.
LG remains resolute in the pursuit of its Better Life For All vision. The company’s state-of-the-art appliances offer convenient ways for customers to contribute to environmental protection, while its sustainability-focused recycling programs and production practices show a belief in the possibility of a brighter tomorrow.
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3 ThinQ UP washing machine users can download the new course from the ThinQ app Upgrade Center. Availability of features may vary depending on product model and region.
4 Tested by Intertek in July 2023. Microplastic Care cycle with 3kg of load (100 percent polyester training jacket) compared to Mixed Fabric cycle (F4Y7EYPBW). Comparing by measuring the amount of microplastics filtered through a 20㎛ filter. Results may differ depending on the item or items of clothing washed and on the usage environment.
5 The AI DD motor attached to washing machines detects fabric type by calculating the unique waveforms of the fabric and help reducing the damage. Feature availability may vary depending on the product models.
6 The application of ezDispense function varies depending on the washer model. The feature can dispense detergent for up to 31 loads when both the detergent and fabric softener compartments are filled with detergent to capacity.
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By News Reporter
Trees are vital. There is no denying how trillions of trees around the world are central to all life on Earth. Not only do Mother Nature’s skyscrapers provide clean, fresh air and cozy habitats to thousands of living species, but they also help us combat climate change and preserve biodiversity for many decades to come.
In ensuring that this legacy can be passed onto future generations, LG Indonesia signed a Memorandum of Understanding (MoU) with the Conservation of Natural Resources Jakarta to celebrate their 32 years of operation in Indonesia. For this purpose, the company pledged to plant 32,000 trees across Jakarta, Kalimantan and Sumatra by April 2023.
Jay Jang, director of marketing and relations at LG Electronics Indonesia,
shaking hands with Abdul Kodir, head of the Conservation of Natural Resources Jakarta
This initiative sheds light on LG’s commitment to environmental sustainability in Indonesia in the same fashion as the company’s eco-friendly solutions, products and technologies, including their energy-saving inverter technology, which helps customers achieve a more eco-conscious lifestyle by improving energy efficiency. Incorporated into a wide range of household appliances, such as refrigerators, washing machines and air conditioners, this cutting-edge inverter provides users with peace of mind as they are able to easily manage their ecological footprints.
However, LG’s efforts toward environmental sustainability extend well beyond the tree-planting initiative. The company’s technological interventions also complement its commitment to reach carbon neutrality by 2030, through the minimization of carbon emissions and footprints across the overall process, from production to disposal.
LG is endlessly passionate about raising global awareness of environmental sustainability, not only through its technological innovation and world-leading products but also by implementing various environmental interventions designed in order to make life better for people of all backgrounds and localities.
Contributed by LG Indonesia
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By News Reporter
Company Named in Globally Respected Corporate
Sustainability Index for Its Strong Commitment to ESG Management
SEOUL, Dec. 13, 2022 — LG Electronics (LG) has earned a place in the Dow Jones Sustainability World Index (DJSI World) for the eleventh consecutive year, illustrating the company’s ongoing leadership in responsible ESG management.
The DJSI World lists only the top 10 percent of over 2,500 global companies in terms of corporate sustainability, evaluating each organization based on in-depth analyses of their environmental, social and governance practices. Updated annually, the DJSI World is widely viewed by investors, governments and other key stakeholders around the globe, as a reliable indicator of corporates’ ESG commitment.
LG scored well in all three areas of ESG management in this year’s Index. Receiving high marks for its various environmentally-focused initiatives, the company is actively reducing greenhouse gas emissions and water usage while also increasing recycling rates, converting to renewable energy sources and making steady progress toward its goal of achieving carbon neutrality by 2030. LG reduced the total amount of direct and indirect greenhouse gas emissions from its domestic and overseas sites by 40 percent last year (compared to 2017 levels).
In terms of the social criteria measured, LG garnered a favorable assessment from the DJSI World for its strong efforts in supply chain management, workplace diversity and for the creation of an inclusive culture. The company also earned a positive evaluation for implementing transparent and responsible governance practices, including the disclosure of its Board Skills Matrix (BSM), establishment of the board guidelines on independence, expertise and diversity.
Dedicated to realizing a more inclusive society through providing products that are truly accessible, in Korea, LG recently introduced cost-free braille stickers to enable people with visual impairments to more conveniently operate appliances. The company has also shown its commitment to meeting the highest global standards with the acquisition of ISO37301 certification from the British Standards Institution (BSI). Developed by the International Organization for Standardization (ISO), ISO37301 is an internationally-recognized standard for assessing whether a company’s compliance management policies and risk management systems conform to global standards.
In addition to being listed in the DJSI World for 11 years in a row, LG has made the DJSI Asia Pacific Index for 13 consecutive years, and the DJSI Korea Index for 14 consecutive years. Assessing the same criteria as the DJSI World, the Asia Pacific Index includes the top 20 percent of the top 600 companies in the Asia-Pacific region, while the DJSI Korea Index recognizes the top 30 percent of the top 200 companies based in South Korea.
Furthermore, LG has been awarded Platinum status for the second straight year by independent, globally-trusted provider of business sustainability ratings, EcoVadis – putting LG in the top one percent of all companies in terms of sustainability initiatives. And for the last two years, LG has been given an ‘A’ grade by global investment research firm, Morgan Stanley Capital International (MSCI).
LG’s ESG management practices and goals, including the mid- to long-term strategic tasks the company established earlier this year, are clearly laid out in its Better Life Plan 2030. The plan embodies LG’s commitment to realizing a more inclusive and diverse society by embracing differences and forming close-knit circles of alliance with company employees, corporate partners and stakeholders.
“We will continue to do everything we can to realize our vision for a more sustainable future, leveraging our experience, innovative technologies and global presence to help make life better for all,” said Hong Sung-min, head of LG’s ESG department.
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By News Reporter
Water is one of the most precious natural resources. Without it, life on Earth would simply cease to exist. Although it is true that 71 percent of the world is covered by water, only three percent of that is fresh water1 which is why we must do better to conserve what we have. And, as we celebrate Earth Day today, now is the ideal time to invest in our planet and commit to managing our water more sustainably.
Home is always a good place to start looking for ways to make a difference. Even small changes to one’s daily habits, such as taking shorter showers, can help out – especially if everyone in the house gets on the same page. Another excellent way to cut water usage at home is by investing in water-efficient appliances, such as those from LG.
Clean Clothes and Intelligent Water-Savings
Despite getting clothes clean, some washing machines consume an excessive amount of water. This, however, can be solved by LG washers featuring the Artificial Intelligence Direct Drive (AI DD), which suggest the optimal wash cycle for each load by detecting the weight and fabric softness of clothing.2 They also employ LG’s own TurboWash 360 technology, which uses a 3D ‘multi-nozzle’ that sprays water in four different directions simultaneously. The result is clean clothes, shorter cycle lengths and less water usage without any sacrifice to washing performance whatsoever.3
Additionally, LG’s latest washers come with ezDispense, a clever feature that automatically dispenses the optimal amount of detergent needed for the load being washed. It boosts washing efficiency by reducing the number of rinses needed per-cycle. ENERGY STAR-labelled products that help consumers save money while helping the planet, the company’s latest washers use 25 percent less energy and 33 percent less water than conventional models.4
Sparkling Clean Dishes, Lower Water Consumption
As well as providing greater convenience in the kitchen, a dishwasher can also deliver efficient water usage.5 Through precise control of water circulation and spray intensity, ENERGY STAR-certified dishwashers cost only USD 35 per-year to run and save on average 3,870 gallons of water over their lifetime.6
Much like the company’s washing machines, the LG dishwasher uses less water without compromising cleaning performance. LG’s QuadWash technology has Multi-Motion spray arms that rotate back and forth to separate food and oil from dishware, while TrueSteam helps to reduce the occurrence of water spots, leaving dishware sparkling clean.7
The Right Amount of Water for Clean Floors
Designed to make mopping easier and less water intensive than taking to the floor with a mop and bucket, the LG CordZeroA9 Kompressor stick vacuum cleaner with Power Mop is ideal for keeping hard-floor surfaces clean. The Power Mop attachment has an efficient, automatic water supply system that ensures the two rapidly-rotating mop pads have just the right amount of water to clean with.
The LG CordZero M9 robotic vacuum cleaner, which also has a mop function, is likewise equipped with the company’s advanced, automatic water supply system. To prevent unnecessary water usage, the water supply system shuts off when the CordZero M9 has finished its mopping.
Water gives us life, and in return, we must do all that we can to manage it more sustainably. Through being mindful of our daily habits, and choosing appliances that use less water, each of us can do our part to conserve the Earth’s most precious of resources and help bring about a better future for all.
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2 Average water consumption reduced by approximately by 10.6 percent with AI DD when tested by Intertek in April 2020 on Cotton cycle with load comprising 3kg of underwear in conventional LG washer model F21VDT and LG AI DD washer model W16SK. Results may differ depending on product models and actual usage environment.
3 Tested by Intertek in April 2020 on Normal cycle with TurboWash 360(TURBOSHOT) activated with load comprising 3kg of laundry. LG TurboWash 360 model W16SK uses approximately 36 percent less water and shortens cycle length by 46 percent compared to the same model with same load size set to Normal cycle without TurboWash 360(TURBOSHOT) selected. The product models and results may differ depending on regions and actual usage environment.
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5 “A European Comparison of Cleaning Dishes by Hand.” University of Bonn, 2007.
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7 Tested by LG internal lab on Normal Cycle with clear cup of glass in LG non-Steam model DFB415 and LG Steam model (DFB325), according to LG internal test methods.
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