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UNABLE TO SHIFT REGION FROM MIDDLE EAST TO US


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    • By News Reporter
      How many times have you woken up in the morning to discover your smartphone has gone through an update? These updates sometimes completely change the features of your device, allowing for more comfortable and convenient use of devices. This is all possible thanks to over-the-air (OTA).

      OTA is the ability to download applications, services and configurations across a cellular or wireless network*. When a manufacturer issues a new software or firmware update, it is uploaded to the cloud for download on the target device, subject to the owners’ confirmation of the update. One of the most common devices to employ this is the smartphone, but the technology has become an integral technology across many IT industries, including the automotive market.
      This episode will present the crucial role that OTA plays in the automotive industry today.

      OTA can be found in in-vehicle infotainment (IVI) systems, offering various updates on user interface (UI) for navigation systems, digital cockpit functions, acceleration speed and driving assistance. However, its function is not limited to basic software updates.
      OTA plays an essential role when activating Automated Driving System (ADS). For ADS to function well, vehicles on the road need to smoothly exchange key data, including driving speed, direction change and sudden response to emergency situations, and demands all autonomous vehicles and traffic systems to share the latest version of software to communicate efficiently with one another. OTA fulfills these requirements by creating a network and identifying the location of the vehicle, downloading the latest software that meets each country’s regulations.

      Another significant feature of OTA is that it collects big data that helps build better models and solutions for the future. Including problems caused by autonomous vehicles, a wide range of data on time-sensitive technical issues is gathered in real-time, ultimately ensuring the advent of perfect, safe and convenient autonomous vehicles.
      Manufacturers and developers alike are constantly striving to further improve OTA, attempting to minimize issues resulting from unknown variables. It is their constant modification and evaluation of the core system that makes this particular technology more valuable and meaningful.

      OTA benefits both manufacturers and customers as it saves time, cost and effort in deploying up-to-date software. While automakers who have quickly evolved from manufacturers to tech companies that can deliver new and better software globally in a quicker and cost-effective way via OTA, customers do not have to visit a repair shop for software updates. The convenience and cost-effectiveness achieved through OTA are driving more and more customers worldwide to purchase automated electric vehicles.

      Despite many advantages, we still need to pay attention closely to some areas that need to be approached with caution. Stability is one of the critical areas that need further enhancement. Even slight problems with automotive OTA can lead to accidents, so pre-employment assessment tests should be done with extra care and greater attention. And as automotive OTA is an integrated technology that deals with numerous automobile components, hardware and software that are much more complex than those of smartphones, achieving stability will be a very demanding task for automakers.

      Security is another significant issue. The possibility of software damage through hacking and the acquisition of compromised data is a particular concern for the automotive industry. Currently, many companies are investing in research and having discussions to alleviate these issues and it is expected that more and more global automotive brands will be implementing OTA in the near future.

      Today, vehicles are equipped with many electrical components to the point where they can be referred to as computers on wheels. In this era, the application of automotive OTA seems inevitable. So, even though it will be very challenging, LG will continue to do all that it can to develop OTA systems that come with various functions and can be easily applied to various types of vehicles.
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    • By Ajay Lele
      I shifted to India from UAE with my 55SM9000PVA LG TV. Since it is a TV for the middle east, I can not change the region to India. Therefore I can not log in to my LG account and have apps from the LG content store of India. Ok, so I thought I should be able to use my account in UAE and use the apps which I used in UAE. Now these apps say the IP address is not from the region, so can't run those apps. So I am stuck up with an expensive smart TV without smartness. No service center, neither LG India have any answers to it. I hate using set top boxes please help. 
    • By imanshanizadeh
      hi
      My TV does not play Dolby Vision file properly after the update, it shows in HDR
      When I play the Dolby Vision file with the TV media player, the device starts playing, but instead of Dolby Vision, the HDR mode turns on. There was no such problem before the update
       
       
    • By modiri mphoeng
      I see only 4 options but I’m in South Africa

    • By News Reporter
      LG East Africa managing director Kim Sa-nyoung and SJAK President Chris Mbaisi
      Sports promote greater diversity by bringing cultures and people together and its profound impact is felt in many spheres of life. But since the start of the pandemic, most of the world has not been able to enjoy the fruits and joys of this favorite pastime. As countries slowly begin reopening for business and return to life as usual, LG East Africa partnered with the Sports Journalists Association of Kenya (SJAK) to recognize and reward outstanding sporting talent in Kenya.
      Tyler Okari Ongwae, Photo Credit: Kenya Basketball Federation
      The LG Sports Personality of the Month Award, a year-long collaboration, gives LG and SJAK the opportunity to put a spotlight on the most exceptional Kenyan sportsmen and sportswomen for their achievements. A winner is selected by a panel of SJAK members from eight different media outlets in Kenya every month. Five athletes in the fields of tennis, basketball, boxing and marathon running have already been recognized this year with LG Sports Personality of the Month Awards.
      Angela Okutoyi, Photo Credit: Tennis Kenya
      Winners to date include tennis star Angela Okutoyi and basketball player Tylor Okari Ongwae who were both awarded LG Instaview refrigerators in recognition of their amazing achievements on their respective courts. Boxer Elly Ajowi received an LG NanoCell TV while Ruth Chepng’etich, who recently set the world record for the half marathon, received an LG AI DD washing machine for her contribution to the sport. Earlier this week marathoner Titus Ekiru was named the latest winner which included the prize of an LG SolarDOM oven.
      “This award has really motivated me to do well in my next race in Tokyo so I can hopefully bring back another medal for Kenya,” said Chepng’etich.

      Ruth Chepng’etich
      This isn’t the first time LG has worked with SJAK, having previously coordinated on the nation’s Footballer of the Month award. According to SJAK president Chris Mbaisi, the LG Sports Personality of the Month Award is already motivating both up-and-coming and established athletes alike at a time when the sports world has had little to be optimistic about.

      Elly Ajowi
      Boxer Ajowi applauded LG and SJAK for creating the much-appreciated award program and said the recognition would inspire other boxers to be the best that they can be in the sport.
      Throughout these creative partnerships, LG is demonstrating its commitment to social sustainability. Collaborations such as the LG Sports Personality of the Month Award underline the crucial role the private sector can play in championing the development of local talent who could one day go for gold and bring pride to a whole nation.
      Contributed by LG East Africa
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