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By News Reporter
In this installment of On the Job, we look into the design history of LG SIGNATURE to learn how LG’s luxury brand provides unparalleled customer experiences.
What role does design play in shaping the home appliance user experience? Let us consider the thoughtful innovation that enables users to knock twice on their LG InstaView refrigerator to see inside without even having to open the door – or the smart screen applied to LG’s latest washers which streamlines control by replacing the more traditional dials and switches with an intuitive touch-based interface.
(From left to right) Sangin Chung, Jayoen Kim, Inyoung Hwang and Mimi Bae at Home Appliance & Air Solution
LG SIGNATURE UX Design Team
In both of these cases, LG has cleverly evolved key elements of what is called ‘user experience design’ to boost usability and create new convenience that expands and improves the overall customer experience. Armed with a deep understanding of users and their everyday needs, user experience designers at the LG SIGNATURE UX Design Team have played a pivotal role in shaping the unparalleled quality and easy-to-use features that the brand is synonymous with.
Reimagining the Customer Experience
Experience design is not, however, limited to matters of function and user-device interaction. “Taking a look at the term experience from a wider view, we find that experience design actually encompasses aspects of branding – referred to as brand experience – as well as the impact products have on the user’s living environment and day-to-day lifestyle – referred to as customer experience,” explained Jayoen Kim, design professional at LG SIGNATURE UX Design Team.
Designed for those seeking a more luxurious way of living, LG SIGNATURE products bring together the best of aesthetic and functional design to add a touch of sophistication to all areas of the customer experience. The seamless marriage of form and function, LG SIGNATURE’s premium appliances boast a timeless quality that transcends any particular interior decorating trend or style and has struck a chord with discerning consumers worldwide.
Consistent Design Makes a Timeless Brand
The ability to produce a single, coherent aesthetic or design language is crucial when building a consistent, recognizable brand image – and to fostering a lasting brand legacy. “Through design, we’re letting the brand speak to our customers,” said Inyoung Hwang, design professional at LG SIGNATURE UX Design Team. “Part of our job is making it easier for consumers to recognize the unique brand philosophy governing our products, by adhering to a specific visual tone and manner across all appliances.”
From its inception in 2016, LG SIGNATURE has cultivated a product aesthetic that consistently delivers, and clearly conveys, a focus on providing customers with ultra-premium experiences. These experiences are then fully realized by the uniting of elements that are just as integral to the brand’s identity as its distinctive style – namely, impressive performance, user-centric features and high-quality materials.
The first-generation LG SIGNATURE lineup
In 2014, the LG SIGNATURE design committee was formed with the aim of fostering design-centric innovation. Introducing a “design-first, develop-second” product approach which was groundbreaking at the time, the first-generation LG SIGNATURE lineup was revealed to the world at CES 2016. LG’s exclusive brand has remained true to its heritage and is still considered a trailblazer in the luxury home appliance market.
The very essence of style and functionality, LG SIGNATURE’s first-generation products paired clean, sophisticated design with cutting-edge technologies. Completely devoid of knobs and buttons, the first-generation LG SIGNATURE Washer showcased the elegant, minimalist look that has continued to be a hallmark of the brand’s peerless appliances.
Evolving Features, Unchanging Philosophy
While LG SIGNATURE’s commitment to timeless design remains unchanged, its interpretation of next-level luxury – and accordingly, its product offerings – are continuously evolving. Unveiled at this year’s CES under the theme of ‘Live Beyond’, the second-generation LG SIGNATURE lineup presents a refined vision of luxury living, building on all that makes the brand so great and taking it a step further.
The new lineup is in keeping with the minimalism of the first generation, but adds chic new colors, materials and finishes to choose from. Users can look forward to enhanced technologies as well as upgraded design. The new LG SIGNATURE 4-Door French-Door refrigerator, for instance, features Dual InstaView for an even more streamlined and convenient customer experience.
The second-generation LG SIGNATURE lineup
Outstanding design outlasts the era in which it was conceived, influencing the way people gauge and appreciate beauty for generations. An iconic brand with a timeless aesthetic, LG SIGNATURE has redefined home appliance design and will never relent in its pursuit of customer-driven innovation. Stay tuned to
link hidden, please login to view for more on the exclusive, next-level lifestyles curated by LG SIGNATURE. # # #
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By JonoW
Has anyone else had the same problem as me regarding the 'like' button on the YouTube app on my Oled77g7v? There is a thumbs up button and a thumbs down button for each video. These icons are supposed to be just an outline unless you click on them and then they fill in to show you have selected them. However, this no longer works on my TV. It is as if you never clicked. In fact, the 'like' icon is always pre_filled, no matter what I do. This used to work properly and it still works correctly on a Sony TV I have. Any ideas would be very welcome!
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By Aliaksandr Baranouski
Hey guys,
While I have Sonos Beam gen2 connected to my LG 65C12LA via HDMI (eARC) I can’t select any other output device e.g. bluetooth headphones. I can technically select it in TV menu for like 5 seconds, and then output switched back to HDMI (eARC). Is it a bug or feature?
Thanks in advance!
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By AndreasGr
Can someone offer a solution on this problem that I'm having with my newly purchased Qned lg TV? I have multiple video files most are mkv files 1080p stored on an external hard drive where when I connect via usb it will play them but with no sound. Some videos will play but majority won't. Any info is appreciated
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By News Reporter
In a world controlled by Internet of Things (IoT) – a network of interconnected physical objects – users leave small online traces, like digital fingerprints. This is better known as ‘digital dust,’ made mostly of unstructured and semi-structured data which can be converted into meaningful insight in the mind of the user through the power of Internet of Behaviors (IoB). Most simply put, IoT collects large amounts of data from devices which IoB then connects to real-world actions.
Proving information helpful in identifying users’ tastes, preferences and habits, IoB has become a crucial tool for developing quality products and services tailored to users’ needs across various industries, including mobility. As digital software becomes more important for developing modern vehicles by promoting better communication between vehicles and various entertainment displays, IoB’s role in the automotive industry is rapidly growing.
So, how does IoB play its part in the development of future automobiles?
Driving Tendency
link hidden, please login to view, as discussed in our previous episode, is a vehicle information communication technology that connects cars to the network. Not limited to collecting innumerable behavioral data such as driving habits or patterns, when combined with other demographic data such as age, gender and driving history, telematics also becomes a rich source for IoB. By categorizing consumers into different groups, IoB can give unprecedented insight into the mind of the user, such as seeing which features are favored by younger male drivers or if driving styles change according to weather conditions. By providing important insight about different types of drivers, automakers can upgrade vehicle performance by remedying shortcomings and developing features that speak to their target market.
Face Recognition and Gesture Control System
People were left speechless when digital vehicle displays were first introduced, allowing drivers to control their car with a simple swipe or touch of the screen. Now that vehicle touch displays are commonplace, manufacturers are entering the next phase: touchless systems that use biometric data and body gestures via interior cameras to hand the driver effortless, hands-free control.
To realize this, each gesture must be coupled with different behavioral data, like a certain hand gesture being assigned for making phone calls. The more data accumulated, the more accurate IoB can be in enhancing the touchless technology and elevating the customer experience to the next level.
Voice Recognition System
Voice recognition-enabled features ensure hands stay firmly on the wheel for the safest, most convenient driving experience. Many automakers are pursuing various voice-controlled features by collecting voice data via the vehicle’s audio devices. With the help of IoB, this could evolve into an intelligent dialog service capable of comprehending the context and intentions behind someone’s words. If a passenger were to say, “It’s too hot,” an AI speaker might suggest opening a window or automatically circulate outside air through the cabin.
Reacting to Surroundings
Building a sophisticated system, which collects circumstantial data on the vehicle’s external environment, is just as pivotal to improving in-vehicle experiences as everything else. For autonomous vehicles especially, it’s essential because precisely recognizing the surroundings allows automobiles to make decisions like when to stop, go and which direction to head. Almost every external behavior is analyzed, such as someone running into the road unexpectedly or the speed, direction and particularities of other vehicles on the road or parked. IoB technology puts all this information to good use, bringing future mobility another step closer to reality.
Unlike a decade ago, the future of mobility now depends on the development of software with driving and in-vehicle experiences diversifying as different software systems come into play. The data collected and analyzed through IoB will enhance hardware and software with the customer in mind, allowing automakers to influence future consumer behavior and transform people’s lifestyles for the better.
To keep pace with this trend, the LG Vehicle component Solutions (VS) Company is constantly developing new cutting-edge automobile systems, such as infotainment, center information display (CID), telematics and wireless charging modules for vehicles products, using IoB technologies to invent new and improved customer experiences. LG will continue to endeavor toward a new era where next-level mobility is realized through the power of cutting-edge technologies.
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