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By News Reporter
On October 29, 2025, LG Taiwan unveiled the full LG PuriCare Air Care lineup to 45 members of the media, offering an exclusive first look at new innovations that reinforce LG’s standing as the No.1 air purifier and No.1 inverter dehumidifier brand in Taiwan.
Under the theme “In Tune With Your Air, In Care of Your Life,” the launch event showcased how we combine technology and empathy to deliver a more holistic approach to air care for every member of the household.
The event began with remarks from Jeong Yeon-kwan, managing director of LG Taiwan, who highlighted our ongoing commitment to innovation driven by deep consumer understanding.
This was followed by Lee Dong-hyuk, chief engineer of LG’s Air Care R&D Department, who shared insights into proprietary purification technologies, the evolution of AI sensing and human-centered design. He detailed how the latest PuriCare products deliver enhanced performance, intelligence and emotional value to everyday living.
A Spotlight Moment: Cat Living Showcase & Global Recognition
The centerpiece of the day – especially for animal lovers – was the “Cat Living Showcase,” featuring the LG PuriCare AeroCatTower, demonstrated with the help of several curious feline guests.
As a leading endorser of AeroCatTower, Dr. Lin Tzu-Hsuan – Asia’s first veterinarian certified by the International Association of Animal Behavior Consultants (IAABC) – presented scientific insights into feline behavior and environmental sensitivity. Dr. Lin’s expertise validated the AeroCatTower’s design philosophy that cares for the well-being of cats and other companion animals.
During the demonstration, LG Taiwan proudly announced that TIME Magazine named the AeroCatTower among the Best Inventions of 2025 – global recognition that celebrates its innovative integration of air purification and pet-friendly functionality.
Dr. Lin discussed the impact of airflow, sound and scent on a cat’s emotional state, expertly analyzing the distinctive product’s behavioral and academic rationale. This blend of expert commentary and live interaction not only added scientific credibility but also ensured an engaging experience that deeply resonated with pet owners.
Four Immersive Experience Zones
The venue showcased dedicated lifestyle areas where visitors could experience the PuriCare innovations firsthand:
Cat Living Zone – Human-Pet Harmony
Showcasing the world’s first air purifier designed specifically for cats, the AeroCatTower drew significant attention. Displayed in a cozy living environment, it demonstrated how advanced technology supports both cleaner air and happier animals.
AI Living Zone – Intelligent Air Care
Introducing the PuriCare AeroSpeaker and PuriCare AeroBooster to Taiwan, this zone demonstrated AI sensing technology that optimizes purification performance and energy efficiency. Visitors also experienced sound, light and intuitive control features engineered to enrich everyday life.
Dehumidifier Zone – The Power of LG Dual Inverter
This area highlighted the PuriCare Dual Inverter Dehumidifier through an immersive wall installation visualizing the mechanics of the dual inverter compressor. Transparent panels and dynamic lighting showcased how the latest system boosts performance by 20 percent compared to its predecessor while delivering superior dehumidification.
Full PuriCare Lineup Zone – An Air Solution for Every Home
The complete PuriCare Air Care collection was presented, enabling visitors to explore solutions for diverse home environments – from compact city apartments to spacious family residences – balancing powerful performance, energy efficiency and modern design.
By launching the world’s first air purifier designed for cats and collaborating with Asia’s foremost animal behavior expert, LG Taiwan expanded beyond traditional tech and lifestyle audiences to embrace pet families – an increasingly important segment of Taiwanese households.
Guided by “In Tune With Your Air, In Care of Your Life,” we are committed to shaping air care experiences that go beyond simply cleaning the air. We believe our products should support emotional comfort, well-being and harmony for everyone in the home – including those with four legs and a tail.
Contributed by LG Taiwan
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By News Reporter
With Uncompromised, Low-Lag Performance at 4K 144Hz, LG’s Advanced Wireless
Technology Sets a New Standard for Clutter-Free Gaming and Home Cinema
SEOUL, July 3, 2025 — LG Electronics (LG) has announced the global rollout of its newest wireless OLED TV series, the LG OLED evo M5 – a TV that combines LG’s advanced True Wireless technology1 with the industry-leading OLED picture quality of the G52 to reimagine the TV experience in a clutter-free setup.
The M5 sets a new gold standard for premium wireless home entertainment. LG’s True Wireless technology eliminates the cable connection between the TV and external devices, thanks to LG’s proprietary Zero Connect Box,3 a visually lossless wireless video and audio transmission solution. Delivering ultra-smooth content with low input lag up to 4K 144Hz,4 the M5 boasts performance on par with a wired connection.
The M5 offers next-level wireless technology for competitive gamers demanding ultra-responsive performance. Building on the legacy of LG’s OLED evo series, the M series is the only wireless TV compatible with both NVIDIA G-SYNC® and AMD FreeSync Premium to deliver a tear-free, stutter-free gaming experience even during fast-paced action up to 4K 144Hz. Certified by Intertek for Qualified Gaming Performance, the M5 features an ultra-fast response time of less than 0.1ms,5 delivering smooth, vibrant visuals in razor-sharp clarity.
The M5 is the optimal TV for those seeking both a superb gaming experience and a more flexible, cleaner setup. A conventional TV offers multiple ports for commonly used HDMI devices like gaming consoles on the back of the screen, causing viewers to walk to the TV to power on devices or switch inputs. But on the M5, these ports can be found on the Zero Connect Box, enabling consoles to be placed within reach – on a nearby shelf, inside a cabinet, or next to the sofa. As a result, there are no cables between the TV and entertainment devices.
The M5 is also a top-tier choice for home cinema enthusiasts, featuring Dolby Vision, Dolby Atmos and Filmmaker® Mode with Ambient Light Compensation for cinematic accuracy. Powered by the α (Alpha) 11 AI Processor Gen2, it offers enhanced depth and detail with AI Picture Pro, while AI Sound Pro enables immersive 11.1.2-channel audio. LG’s upgraded Brightness Booster Ultimate technology boosts screen brightness by up to three times compared to conventional OLED models.6 The M5 has also received UL Solutions’ “Perfect Black” and “Perfect Color” verification, along with certifications from Intertek for 100 percent color fidelity and 100 percent color volume. A “Perfect” grade by TÜV Rheinland7 further affirms the M5’s capability to maintain clarity even in bright indoor conditions.
With a flush-fit design and no visible cable clutter, the LG OLED evo M5 delivers a truly immersive entertainment experience with the uncompromised performance of a wired setup.
“For 12 consecutive years, LG has led the global OLED TV market and we are opening a new era of television with our leadership in wireless TV,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “The OLED evo M5 exemplifies our commitment to innovation and our pursuit of the ultimate in premium home entertainment.”
The LG OLED evo M5 series will roll out globally in 97, 83, 77 and 65-inch screen sizes. To discover more about LG’s wireless OLED TVs, visit
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1 Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
2 VRR support varies by model: M5 series (83, 77, 65-inch at 144Hz, 97-inch at 120Hz), G5 series (83, 77, 65, 55-inch at 165Hz, 97-inch at 120Hz, 48-inch at 144Hz).
3 The TV and the Zero Connect Box each plug into the wall for power.
4 LG 2025 OLED M5 series TVs up to 83 inches (screen size) provide support for 4K@144Hz. The 97-inch OLED M5 supports 4K@120Hz.
5 LG OLED displays been certified as “0.1 response times (Gray to Gray)” and “Qualified Gaming Performance” by Intertek.
6 Applies to 65/77/83-inch M5 models, compared to the same sizes of conventional OLED models (B5 series) in a 10 percent window.
7 LG 2025 65-inch M5 has received TÜV certification for True Visual Experience with Indoor lighting. True Visual Experience certification by TÜV means that the product achieved the highest grade “Perfect” in all five metrics for ambient visual quality (blackness, vividness, perceptual contrast length, gradation precision and ambient contrast modulation) when tested in accordance with IDMS 11.5 Ring-light Reflection standards up to 500lux.
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By News Reporter
Company Recognized for Driving Innovation in In-Vehicle Infotainment
SEOUL, June 24, 2025 — LG Electronics (LG), a mobility sector technology leader, has been honored with the Global Innovation Award at the 2025 Nissan Global Innovation & Quality Award ceremony, held on May 29. This annual program celebrates suppliers who have made exceptional contributions to enhancing Nissan’s product competitiveness and brand value.
This prestigious award recognizes LG’s innovative contributions in In-Vehicle Infotainment (IVI) as Nissan’s strategic hardware and software partner. LG has played a pivotal role in developing a high-performance in-vehicle computing platform that integrally manages various digital functions within the vehicle. The company previously achieved stable and successful mass production of Nissan’s earlier IVI systems, starting in Europe in 2024 and expanding to other regions. This consistent track record has opened up new opportunities for future projects, including next-generation platforms.
Receiving its first-ever Global Innovation Award marks a significant milestone in LG’s long-standing partnership with Nissan. Building on this recognition, LG looks forward to deepening its collaboration by expanding into broader technological domains. These include next-generation digital cockpit systems that integrate advanced mobility innovation technology and diverse software solutions that enhance the in-vehicle experience.
“This award is a testament to LG’s technological leadership in the era of Software-Defined Vehicles (SDVs),” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “We will continue to provide new value in the future mobility market by deepening our partnership with automakers, as we shape the future of mobility together.”
As a global leader in vehicle component technologies, LG is actively responding to the evolving needs of the market and customers as the industry transitions towards SDVs and continues to drive sustained innovation across all major automotive component areas, encompassing both hardware and software, including IVI, telematics and Advanced Driver Assistance Systems (ADAS) – key enablers of electric and autonomous vehicles.
Building on these innovation efforts, LG is at the forefront of telematics innovation – a cornerstone of SDVs. Last year, LG achieved the No. 1 global market share in automotive telematics with 24.4 percent, based on its own analysis of Strategy Analytics data. The company’s telematics technology enables real-time, high-capacity data communication by seamlessly connecting in-vehicle networks to external 5G infrastructure. With these strengths in telematics and its broad software expertise, LG is further solidifying its role in shaping the future of connected and autonomous vehicles.
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By News Reporter
Designed for the Healthcare Sector, Company’s Latest Medical Monitor
Provides Impressive Imaging and Convenient Features
SEOUL, Oct. 9, 2024 — LG Electronics (LG) is launching its new 31.5-inch surgical monitor (model 32HR734S) featuring advanced Mini LED display technology. Designed to provide color video displays of images from surgical endoscopes, laparoscopic camera systems and other compatible medical imaging systems, LG’s monitor has received 510(k) clearance from the U.S. FDA, indicating it can now be sold in the U.S. The 32HR734S’s Mini LED technology enables precise brightness control and provides a wide color range, optimizing image clarity and color, making it an ideal choice for a variety of surgical applications, including laparoscopy and endoscopy.
The 32HR734S features a 31.5-inch, 4K resolution (3,840 x 2,160) Mini-LED display leveraging thousands of tiny LED diodes as the Back Light Unit (BLU). Delivering 2,000 cd/m² peak brightness and a dynamic contrast ratio of 1,000,000:1, LG’s medical monitor leverages 1,536 local dimming zones to produce clear, detailed images and enhanced visual contrast. The display also provides excellent color consistency across the screen and boasts 98 percent coverage of the DCI-P3 color space.
In addition to its impressive visual performance, the 32HR734S delivers the durability and reliability necessary for surgical settings. Employing Optical Bonding technology, along with Anti-Glare, Anti-Reflection and Anti-Fingerprint coatings on its front, LG’s 32HR734S 4K surgical monitor ensures optimal visibility even in brightly lit operating rooms. What’s more, the front and rear of the product (IP45- and IP32-rated, respectively) offer excellent resistance to water and dust, preventing fluids or particles from disrupting monitor operation during surgeries.
The 32HR734S is also the first LG surgical monitor to incorporate the innovative Clone Screen feature. Clone Screen allows users to duplicate the image being displayed on the 32HR734S on a second monitor (connected via HDMI), significantly enhancing operational efficiency and communication within the surgical environment, especially in situations where multiple medical professionals need to view the same image.
For added versatility, the display’s Mirror Mode makes it possible to flip the on-screen image horizontally, while Rotation Mode can rotate the image 180 degrees to match the orientation of the surgical camera. The 32HR734S also provides Picture-in-Picture (PIP) and Picture-by-Picture (PBP) functionality, the latter allowing the display of up to four different image sources simultaneously. This enables medical staff to view a combination of inputs or images, such as laparoscopic and fluoroscopic images, while monitoring the patient’s vital signs at the same time.
“Featuring advanced Mini LED technology, the 32HR734S delivers the excellent picture quality and convenient functionality needed in surgical settings,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “We believe our new model will significantly boost efficiency for medical professionals performing and assisting with surgeries.”
Key Specifications:
LG Surgical Monitor (32HR734S)
Size 31.5-inch Backlight Technology Mini LED Screen Resolution 4K (3,840 x 2,160) Display Panel Type IPS Aspect Ratio 16:9 Surface Treatment Protection Glass (Optical Bonding, Anti-Reflection, Anti-Fingerprint, and Anti-Glare) Color Gamut (Typ.) DCI-P3 98% Brightness (Typ.) 800cd/m² Brightness (Stabilization)
500cd/m² Peak Brightness (Typ.) 2000cd/m² Color Bit 10bit Contrast Ratio (Typ.) 1,000:1 Response Time (Gray-To-Gray)1
5ms Features DICOM Compliant Yes Hardware Calibration LG Calibration Studio HDR HDR 10, HDR Effect Video Signals Input Terminals HDMI x 1, DisplayPort x 1, SDI (12G / 3G) x 4, DVI-D x 1 Output Terminals HDMI (Clone Screen) x 1, SDI (12G / 3G) x 4 Connectivity USB USB 3.0 1 Upstream, 1 Downstream Power AC Input 100-240Vac, 50/60Hz Power Consumption 130W (Max) / Less than 0.3W (DC Off) Durability IP Resistance Rating2 IP453 (Front), IP324 (Except for Front), IK065 User
Convenience PBP Yes (2 / 3 / 4 PBP) PIP Yes Screen Flip Mirror Mode, Rotation Mode Failover Input Switch Yes Physical Specifications
Weight 9.7 kg Wall Mount Size 200 x 100 / 100 x 100 mm # # #
1 GtG: Gray-to-gray response time.
2 Tested under controlled laboratory conditions with an IP/ IK rating. Dry before using. Do not charge while wet.
3 IP45: Protected against solid foreign objects of 1.0 mm and greater / Protected against access to hazardous parts with a wire / Protected against water jets.
4 IP32: Protected against solid foreign objects of 2.5 mm and greater / Protected against access to hazardous parts with a tool / Protected against vertically falling water drops when enclosure tilted up to 15°.
5 IK06: Protected against 1-joule impacts.
*Specifications may vary by region and all features, standards, and other product specifications are subject to change without notice or obligation.
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By News Reporter
Powered by the α8 AI Processor, LG’s Latest QNED TVs Elevate the Home
Entertainment Experience With Lifelike Picture Quality on Ultra-Large Screens
SEOUL, Dec. 28, 2023 — LG Electronics (LG) announced the newest lineup of 2024 QNED and QNED Mini LED TVs, offering a wider selection of screen choices including ultra-large 98-inch with vibrant picture quality, advanced AI-powered processing technologies, extensive personalization features and sophisticated design.
Evolving further, LG 2024 QNED TVs have developed significantly more intelligence with the α8 AI Processor, improving upon its predecessor with a 1.3-fold increase in AI performance, a 2.3-fold enhancement in graphic performance and a processing speed that is 1.6 times faster.
Leveraging cutting-edge technology for a more refined visual representation, AI Picture Pro offers the ultimate picture quality based on deep learning. This versatile feature adeptly distinguishes faces, objects and backgrounds within a scene, enriching the texture and fine details to present images with unparalleled realism. Dynamic Tone Mapping Pro splits the picture into blocks and analyzes each in real-time to detect the darkest and brightest areas, elevating the details with precise HDR optimization to deliver three-dimensional image quality. With Personalized Picture Wizard, users can effortlessly customize the image quality by simply selecting a few preferred images from a given selection that are intelligently set up through deep learning.
In addition to vibrant picture quality, AI Sound Pro captivates viewers with the audio excellence of virtual 9.1.2 surround sound from the TVs’ built-in speakers. For a unified audio system, WOW Orchestra seamlessly integrates the LG Sound Bar and the TV’s speakers, resulting in a mesmerizing 3D sound experience.
Featuring LG’s Quantum Dot and NanoCell color technologies, the company’s latest QNED TVs deliver crisp and vivid picture quality for hyper-realistic viewing. With enhanced color reproduction, the authentic colors of QNED TVs heighten the visual depth for a more immersive and three-dimensional home entertainment experience.
Achieving realistic contrast, LG QNED Mini LED TVs utilize Precision Dimming technology to improve gradations and accurate backlight control, and LG QNED TVs feature local dimming technology for vivid contrast and exceptional brightness.
The LG QNED Mini LED TV QNED90 model features Million Grey Scale that differentiates between shades of gray and represents gradation with a 20-bit accuracy, providing immensely vibrant contrast.
Boasting a sleek and sophisticated design with a slim profile of only 29mm, LG 2024 QNED TVs, including the QNED85 and QNED80 models, blend into any space and add a premium touch to the household. The TVs can also be mounted on the wall, providing greater flexibility for furniture and appliance arrangement.
LG 2024 QNED TVs also elevate the home entertainment experience with versatile personalization and increased convenience. With the webOS Re:New program,* LG is offering an upgrade to the latest version of its webOS smart TV platform to give more smart TV owners the most up-to-date user experience for the next five years. This notable offer comes to LG QNED Mini LED 8K models launched in 2022 (QNED99 and QNED95 series) and will be extended to additional models in the QNED TV lineup worldwide in the future.
By utilizing the latest LG webOS smart TV platform, users can create individual profiles to tailor the experience to their preferences. The TVs can differentiate between voices based on the user profiles and offer personalized recommendations by interpreting patterns from their comprehensive usage history.
Furthermore, the main home UI screen of the newest version of webOS features Dynamic Q Card for fast, effortless access to its services, with customized organization into groups, such as Home Office, Home Hub, Sports and Games. To enjoy users’ favorite digital media, LG 2024 QNED TVs also support Apple AirPlay and Chromecast for enhanced convenience in connectivity and compatibility with mobile devices.
Enhancing the user experience for individuals with diverse abilities, LG 2024 QNED TVs supplies an array of accessibility features including dedicated menu settings, sign language avatars, remote control tutorials, and guides for quick problem resolution.
LG’s 2024 QNED TV lineup caters to customers’ diverse needs and preferences with a broad range of screen sizes, led by the ultra-large 98-inch blockbuster, a truly massive screen that will fully immerse viewers with its magnitude. The addition of the giant 98-inch model addresses the growing demand for larger TVs in the premium LCD TV market, and the extensive lineup also provides customers with multiple alternatives that will ideally suit any space, including 43, 50, 55, 65, 75 and 86-inch screens.
“The LG 2024 LG QNED TV lineup takes the viewing experience to a whole new level with an advanced processor that enables outstanding audio-visual experiences across various screen sizes, while also providing a personalized user experience tailored to each individual’s unique lifestyle and preferences,” said Baik Seon-pill, head of the LG Home Entertainment Company’s Product Planning Division. “We remain committed to delivering an unparalleled customer experience, drawing upon our decade-long expertise with webOS.”
CES 2024 visitors will have the opportunity to explore LG’s most recent innovations and technologies in home entertainment experiences at the company’s booth (#16008, Las Vegas Convention Center) from January 9-12. To keep up with all of LG’s exciting announcements at CES by following #LGCES2024 on social media.
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* Pop-up notifications offering a full upgrade without the need to select specific UX, UI or features are only sent to customers who have agreed to receive them. Please note that this upgrade does not cover the TV’s hardware performance, features or durability.
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