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By News Reporter
Since 2011, LG has been running the LG Hope Screen program under its ESG direction of Better Life for All, raising public awareness of serious social and environmental issues. Public service videos produced by international organizations and non-governmental organizations (NGOs) were able to catch the eyes of many by being displayed on LG’s billboards in the high-traffic pedestrian areas in two of the world’s most popular cities – New York’s iconic Times Square and London’s Piccadilly Circus.
In celebration of World Food Day (October 16), LG once again aired a campaign video on its outdoor billboards between October 9-22. World Food Day is celebrated annually to honor the founding of the United Nations Food and Agriculture Organization (FAO), a specialized agency to raise public awareness regarding global food shortages and efforts to address them.
The campaign video was produced by FAO under the theme, “Water is life. Water is food. Leave no one behind,” inspiring people to work together to end hunger. It aims to remind viewers of the value of water, an essential element for life and food, and to encourage people to put more thought and effort into water usage and conservation for a more sustainable future.
Previously, through the LG Hope Screen program, the company actively showed its support for the UNEP and World Environment Day by playing
link hidden, please login to view on its billboards, providing significant exposure to the special day and encouraging more people to do their part to save the environment. As a global corporate citizen, LG actively took part in campaigns to solve global social and environmental issues, including world hunger. LG India partnered with the Akshaya Patra Foundation to provide lunch to around 33,000 students in 11 states across the country since last year. Meanwhile, to donate 120 refrigerator-freezers for food storage to 60 campuses in the United States, offering meals to 500,000 college students suffering from malnutrition.
In line with its ESG vision of Better Life for All, LG will continuously operate the LG Hope Screen program to raise awareness in public interest campaigns at a global level.
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By News Reporter
Last year was a particularly harsh one for many families in Thailand, as severe floods devastated large areas of the northeast and central regions repeatedly over a prolonged four-month period. Phra Nakhon Si Ayutthaya, a central Thailand province steeped in ancient history, was one territory that was hit particularly hard by this unprecedented catastrophe.
To restore and preserve the city’s infrastructure, historical locations and private homes damaged by this unforgiving natural disaster, LG Thailand initiated a range of activities that took full advantage of the company’s expertise and kind-hearted employees as it extended a helping hand to those in need.
LG recruited a team of over 30 volunteers who worked diligently throughout the day to clear up as many of the smudges created by the flooding as possible and repaint buildings from schools to temples, returning their old, dilapidated walls to their former glory.
Fully understanding that flood-damaged electrical appliances, which are considered daily essentials, must be repaired as a matter of urgency within the affected communities, LG created a registration system where households could sign up to receive inspections and maintenance services as fast as possible. Thanks to this effort, people could bring their devices to a service center or request LG technicians pay a visit to their houses for repairs.
(From left to right) Mr. Prapan Treebubpha, deputy governor of Phra Nakhon Si Ayutthaya and Mr. Sunghun Jung, managing director of LG Electronics Thailand
The company’s endeavor to care for locals continues to change lives with a donation of LG appliances and cash totaling over USD 10,600. “Through this and other activities, LG has joined hands with the local government to help accelerate the restoration of the province and improve the well-being of our inhabitants,” said Prapan Treebubpha, deputy governor of Phra Nakhon Si Ayutthaya.
(From left to right) Ms. Arpusara Songkavijit, senior marketing communication manager at LG Electronics Thailand, Dr. Petch Alisanant, assistant director of supporting services at King Chulalongkorn Memorial Hospital and Mr. Amnaj Singhachan, senior marketing manager at LG Electronics Thailand
The flood relief project is yet another embodiment of LG’s long-held commitment to improving the overall quality of life and well-being of people across the world, as it strives to promote its Life’s Good vision. In July 2022, LG also donated electrical appliances worth over USD 11,500 to the Chulalongkorn Hospital, Thai Red Cross Society and Princess Mother’s Medical Volunteer (PMMV) Foundation to support the heroes working in Thailand’s medical sector, believing that this donation would benefit the healthcare and livelihoods of all Thai people in time.
Keep following LG Newsroom to see how LG continues its efforts around the world to ensure that Life’s Good for all!
Contributed by LG Thailand
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By News Reporter
For many Koreans, Ethiopia is more than just a developing country in East Africa known for its famous coffee.
link hidden, please login to view between the two countries runs deep and since 2013 LG has designated the African nation a key priority for the company’s community-building activities including the construction of new housing for Korean War Veteran decedents to teaching new job skills.
Under its overarching vision to nurture local communities, LG has collaborated with KOICA (Korean International Cooperation Agency) to establish a tuition-free training program to teach competitive job skills to the next generation of Ethiopians. LG-KOICA Hope TVET College, founded in 2014, has recruited students who are decedents of Korean War veterans, from low income family and or the physically challenged.
Approximately 30 students are selected every year through an admission process that tests their their knowledge of physics, mathematics and English. Once accepted into the no tuition three-year program, the students are also provided with free meals and transportation. In addition to the regular training courses, experts from LG’s Regional Training Center in Dubai make annual visits to provide on-site training as well.
As part of the program, six exceptional students and the two best trainers from each department travel to LG’s regional headquarters in Dubai every year for additional training. For seven days the group is trained in customer service and receive additional job skills. LG’s regional office makes available internship opportunities and has hired LG-KOICA TVET College graduates who have demonstrated strong technical skills, knowledge and attitude.
The program has proven to be a success. Over the past five years, 91 percent of LG-KOICA Hope TVET College students have passed the Ethiopian government’s Certificate of Competency exam compared to the national passing average of 47 percent. Since 2014, the government has recognized the college as the best performing school in the country, an accolade which has helped students land even better jobs upon graduation.
Even after graduation, the college continues to provide support and guidance to its students, arranging job fairs and project exhibitions with companies in Ethiopia. As a result, 100 percent of the 324 graduates succeeded in finding jobs: 77 percent at companies and 23 percent self employed.
To encourage creative thinking and entrepreneurship as part of the training, LG and KOICA established the Incubation Center in 2018 as a place where students can turn their innovative ideas and prototype products into a business strategy. A steam bread maker, modernized three-wheel tuktuk and TV module for training are just some of the ideas that got their start at the Incubation Center.
In addition to job skill training, LG-KOICA Hope TVET College provides opportunities to participate in sports. The school is home to the continent’s first women’s baseball team, an inspiration to all girls in Africa who know no limits.
LG-KOICA Hope TVET College is an example of a responsible company making a difference through its adherence to LG’s philosophy of effecting Sustainable Changes in Society. Through its multi-faceted partnership with KOICA and the Ethiopian government, LG is sharing its values not only with the youth of Ethiopia but with everyone who is committed to making the world a better place.
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By News Reporter
Hopes and aspirations for a good life are universal desires. However, defining what constitutes a good life differs from person to person, culture to culture – there’s just no limit to the myriad of possibilities that brings a ray of light into our lives. This is why LG joined forces with up-and-coming director Jackson Tisi and budding artists around the globe for its Life’s Good Film Project. After all, there’s no better medium than the artistic voice of young souls to explore the multifaceted perspectives that shape our world and the future.
This year, LG called on 531 young auteurs from 33 countries to capture the peoples, cultures and landscapes around the world that highlight the good in life. Tisi led the way with his exceptional creative vision, weaving the clips together into a vibrant 20-minute
link hidden, please login to view. The impactful collaboration was shaped around LG’s optimistic message, Life’s Good, but the story is told in the voice of the young visionaries through the lens of their own unique and powerful experiences, delivering a colorful variety to the project both in terms of subject matter and aesthetic visuals.
The film delves into the multitude conditions of the human existence within six chapters that embody a unique element of a good life – from the beauty of nature, the vitality of physical movement, personal growth nurtured in times of solitude to the togetherness and warmth of a close-knit community. The final chapter depicts today’s young generation united in celebration of life, eloquently bringing the film to a close. This emotionally uplifting message – and the amazing depth and range of visual sensations that it accompanies – was lauded by several film industry outlets.
The Life’s Good Film, delivering LG’s brand message, but also gaining sympathy from all around the world in the creative and sophisticated manners, was named a winning entry in well-established film festivals such as the and the . The and nominated the entry as a finalist and the named it second-finalist, a rare feat among brand collaboration films. The much-praised film will be reaching a wider public audience with official screenings at the , , and the in the coming weeks.
“LG hopes to bring a better tomorrow to everyone, especially for the benefit of the younger generation,” said Lee Jung-suk, head of LG’s Global Marketing Center. “We will continue to spread our iconic brand narrative by empowering tomorrow’s leaders and storytellers as the messengers.”
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By News Reporter
India has seen its share of challenges during this pandemic. So when a powerful second wave overwhelmed health facilities in April 2021, LG’s team in the country sprang into action. With a long history of community building in India, LG pledged USD 5.5 million to a project overseeing the creation of makeshift hospitals and the supply of life-saving medical equipment to help those in desperate need of hospital beds, equipment and much-needed oxygen.
By working in unison with local government bodies and NGOs – People to People Health Foundation, United Way Mumbai and Doctors for You – LG identified 21 government hospitals feeling the full force of the pandemic in cities such as Delhi, Bangalore, Pune, Udaipur, Lucknow, Chennai and Sikkim. The allocation of equipment to hospitals was determined by requests received directly from hospital management and assessment of the program coordinators.
LG also donated medical beds, ventilators, digital scanning machines, oxygen cylinders and lifesaving ambulances to more than 21 hospitals with a keen eye on making sure that rural towns such as the southernmost town of Kanyakumari far from the New Delhi nerve center weren’t left out. This life-saving support allowed All India Institute Of Medical Sciences (AIIMS), one of India’s most sophisticated medical facilities, to make more beds available to COVID-19 patients.
With daytime temperatures hovering around 41°C (106°F), wearing masks and protective gear made working in India’s hospitals insufferable. Aware of the heavy burden on the medical staff and the long hours they were working every day under extreme conditions, LG donated appliances such as air conditioners, refrigerators and washing machines to help hospitals in the region provide their real-life superheroes with more comfortable environments.
This wasn’t the first time LG lent a helping hand to communities since the pandemic began and it certainly won’t be the last. At the start of the lockdown in April of 2020, LG joined forces with the Akshaya Patra Foundation to bring one million meals to Indians in need. This latest initiative by LG will allow every hospital to be fully operational, treating the maximum number of patients.
In the meanwhile, LG will be working nonstop to make life good for millions as the pandemic continues in India.
Contributed by LG India
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