Delivering Hope to Flood-Stricken Communities of Thailand
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By News Reporter
Under a mission to create a Better Life for All, LG is committed to creating a sustainable future for the planet. As part of its commitment to raising awareness about crucial social and environmental issues, LG has been running the LG Hope Screen program in bustling pedestrian areas of two renowned cities – New York’s Times Square and London’s Piccadilly Circus. These eye-catching LG billboards have captured the attention of passersby, showcasing public service videos produced by international organizations and non-governmental organizations.
Through the Hope Screen program, LG is joining hands with the United Nations Environmental Programme (UNEP) in the annual celebration of World Environment Day on June 5. The Kingdom of Saudi Arabia is hosting this year’s event, focusing on the critical topics of land restoration, desertification and drought resilience, emphasizing the message of “Our Land. Our Future.”
link hidden, please login to view, approximately 2 billion hectares of land are degraded worldwide, posing a significant impact on around 3.2 billion people globally. This degradation accounts for one-fifth of the Earth’s land area and affects 40 percent of the world’s population, disproportionately impacting those who lack the necessary resources and means to cope with the consequences.
This year’s World Environment Day provides a valuable platform to raise public awareness about this pressing issue and inspire action to safeguard the planet. From May 31 to mid-June, LG Hope Screens will broadcast UNEP-created videos that shed light on the detrimental consequences of rapid industrialization, contributing to the devastating effects of climate change. However, these videos also showcase inspiring reforestation initiatives from various parts of the world, urging viewers to actively participate in the restoration of our planet’s ecosystems.
LG Hope Screens have emerged as a powerful platform for initiating meaningful conversations and raising awareness about crucial social and economic issues. , LG launched a captivating digital out-of-home campaign through its Times Square billboard, featuring mesmerizing anamorphic content. The campaign aimed to draw attention to the urgent need for protection of some of the world’s most vulnerable endangered and recovered species. Throughout the year, this ongoing campaign will continue to spotlight various species, starting with the snow leopard and subsequently featuring the bald eagle, Galapagos sea lion and reindeer later in the year.
, to commemorate World Food Day, LG Hope Screens played a significant role in commemorating World Food Day. During this event, campaign videos produced by the United Nations Food and Agriculture Organization were broadcasted, emphasizing the crucial importance of water as a fundamental element for both sustenance and life itself. These videos aimed to raise awareness about the significance of water conservation in order to foster a more sustainable future.
LG will continue to run the Hope Screen program to foster initiatives for the betterment of the planet and the people living on it. Stay tuned to the to learn more about LG’s efforts to create a Better Life for All.
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By News Reporter
LG Thailand has forged a groundbreaking partnership with ATTA Autohaus, the first digital showroom of Mercedes-Benz in Thailand, to redefine the visitor experience. In a flawless fusion of innovation and luxury, this exclusive venture showcases LG’s state-of-the-art technology within the opulent confines of ATTA Autohaus, featuring none other than the world’s largest OLED TV (97 inches) alongside stunning OLED Posé and StanbyME.
To deliver an avant-garde journey that meets the growing demand for high-tech experiences, ATTA Autohaus enlisted the help of LG professionals to assemble an immersive environment where today’s most advanced TVs add a touch of class to the premium showroom experience. This coming together aligns perfectly with ATTA Autohaus’s commitment to seamlessly blending its online and offline customer experiences together.
LG’s cutting-edge OLED technology, especially the world’s largest OLED TV, has been meticulously integrated into the showroom’s ambience. Going far beyond the purpose of delivering crystal-clear content, these TVs are now making their mark on ATTA Autohaus’s mission of providing the most innovative and sustainable customer experience yet. The strategic placement of LG TVs among the venue’s 15 high-end vehicles creates a harmonious synergy between tech and luxury, offering a glimpse into the future of luxury car retail spaces.
This collaboration extends LG’s OLED technology beyond conventional entertainment settings. The TVs not only showcase the prowess of LG’s display technology, but also contribute to the creation of a captivating ambiance. LG’s 97-inch OLED TV stands out among the rest as a testament to the company’s commitment to pushing the boundaries of visual innovation, providing the most cinematic experience ever witnessed inside a luxury car showroom.
The integration of LG’s technology was a resounding success, elevating the showroom’s allure while guiding esteemed guests on their journey into the world of luxury vehicles. Since the awe-inspiring TVs were installed throughout the venue, visitor engagement has increased significantly with the immersive screens extending dwell time and heightening visitors’ intrigue in the displayed vehicles. This collaboration goes as far as setting a new benchmark for future endeavors, showcasing how cutting-edge technology is worthy of its place in the luxury market, raising the bar for automobile showrooms across Thailand.
More than just a collaboration, this transformative blend of technology and luxury is helping to transform perceptions of the customer experience within the premium automotive industry. This partnership embodies LG’s commitment to innovation and its ability to seamlessly integrate advanced technologies into diverse lifestyle settings, ultimately making life better for all consumers worldwide.
Contributed by LG Thailand
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By News Reporter
Since 2011, LG has been running the LG Hope Screen program under its ESG direction of Better Life for All, raising public awareness of serious social and environmental issues. Public service videos produced by international organizations and non-governmental organizations (NGOs) were able to catch the eyes of many by being displayed on LG’s billboards in the high-traffic pedestrian areas in two of the world’s most popular cities – New York’s iconic Times Square and London’s Piccadilly Circus.
In celebration of World Food Day (October 16), LG once again aired a campaign video on its outdoor billboards between October 9-22. World Food Day is celebrated annually to honor the founding of the United Nations Food and Agriculture Organization (FAO), a specialized agency to raise public awareness regarding global food shortages and efforts to address them.
The campaign video was produced by FAO under the theme, “Water is life. Water is food. Leave no one behind,” inspiring people to work together to end hunger. It aims to remind viewers of the value of water, an essential element for life and food, and to encourage people to put more thought and effort into water usage and conservation for a more sustainable future.
Previously, through the LG Hope Screen program, the company actively showed its support for the UNEP and World Environment Day by playing
link hidden, please login to view on its billboards, providing significant exposure to the special day and encouraging more people to do their part to save the environment. As a global corporate citizen, LG actively took part in campaigns to solve global social and environmental issues, including world hunger. LG India partnered with the Akshaya Patra Foundation to provide lunch to around 33,000 students in 11 states across the country since last year. Meanwhile, to donate 120 refrigerator-freezers for food storage to 60 campuses in the United States, offering meals to 500,000 college students suffering from malnutrition.
In line with its ESG vision of Better Life for All, LG will continuously operate the LG Hope Screen program to raise awareness in public interest campaigns at a global level.
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By News Reporter
At ‘LG World Premiere’, CEO Cho Shares Vision for Innovation
Designed to Make Customers’ Lives Better
LAS VEGAS, Jan. 4, 2023 — LG Electronics (LG) today held its press conference, LG World Premiere, at the Mandalay Bay Convention Center in Las Vegas, Nevada, USA. Under the theme of Life’s Good, CEO William Cho shared the company’s continuous efforts to create innovation for a better life and ensure a sustainable future for all.
Affirming the company’s commitment to take on new challenges despite any uncertainties, Cho opened the show by stressing that LG has known and truly believed that the answer is always with the customer. “The start and end of all innovation are our customers, and it is with this innovation that we aim to put a smile on their faces,” continued CEO Cho.
Customer-Centered Innovations for a Better Life
CEO Cho highlighted LG’s commitment to providing new value to its customers through the introduction of groundbreaking innovations, such as LG OLED, which has changed customers’ viewing experience completely. Now celebrating its 10th anniversary, LG OLED continues to set the industry standard for picture quality and unprecedented customer experiences. To further expand the customer experience and enable TV users to redefine the viewing experience, the company is actively working with partners to introduce various new interactive services through LG TVs, including the online educational platform MasterClass, workout app MaxPro and metaverse service Sansar.
CEO Cho shed light on the mobility sector, where, after much hard work, the company has established itself as one of the auto industry’s preferred innovation partners with its vehicle component solution business. LG has joined hands with some of the world’s most-recognizable auto brands, leveraging its customer insight from consumer electronics, advanced technologies and diverse areas of expertise to drive the in-vehicle experience forward.
Additionally, Mr. Cho also spoke about LG ThinQ UP, a new category of ‘evolving’ home appliances offering unique upgradeability and personalization options. The premium lineup includes revolutionary products like LG refrigerator with MoodUP, which can change color to suit users’ tastes, mood or kitchen décor.
Future Businesses to Expand the Customer Experience
CEO Cho then underlined the company’s aim to provide ‘First’, ‘Unique’ and ‘New’ experiences across all its products and solutions in order to provide a better life for all. To expand the customer experience in more various fields, the company is also operating various in-house programs to foster innovators, encouraging LG employees to bravely adapt to new challenges.
At CES, LG unveiled some products developed under the LG Labs, the company’s new project that encompasses products, services and marketing activities based on experimental ideas and creative concepts from both inside and outside the company; ‘Hover Gym’, a fitness solution utilizing motor control technology that allows users to exercise without separate dumbbells; ‘excicle’, a home workout solution delivering an exceptional indoor cycling experience; ‘brid.zzz’, an optimal sleep care solution that senses brain waves to create beats that help users relax; and ‘pluspot’, a service platform that provides rewards when personal transportation devices such as electric bicycles and electric kickboards are mounted on its wireless charging stations.
LG is broadening its business portfolio to encompass new areas such as electric vehicle (EV) charging, digital health and content services for the webOS platform. At the same time, the company is increasing investment in core ‘future’ technologies, including AI and 6G, as well as collaborating with startups through LG NOVA (LG North American Innovation Center).
The CEO also highlighted the company’s continuous efforts for strategic partnerships with global leaders from a wide range of industries. Especially in the content industry, the company has worked closely with many valued partners to secure more content that customers can enjoy.
At the conference, Cho introduced one of LG’s key partners in content services – Tom Ryan, President and CEO of Paramount Streaming. Mr. Ryan made an appearance to highlight the combined efforts by the two companies to offer an incredible experience to tens of millions of customers worldwide. “Pluto TV, the leading free streaming television service, is expanding our channel integration for LG Channels, adding over 100 channels this quarter globally,” said CEO Tom Ryan. Mr. Ryan concluded by stating that the two companies will continue to expand their partnership and broaden their capabilities together in 2023.
A Pledge to Create a Better Future
Concluding his presentation, Cho reiterated LG’s steadfast commitment as a responsible corporate citizen to realize a sustainable future, emphasizing the company’s focus to create a better future for all. Efforts include the Global IT Challenge for Youth with Disabilities (GITC) which, since 2011, has empowered more than 4,000 youth to build skills in technology with the goal to eliminate the digital divide for persons with disabilities.
The CEO also mentioned the company’s promise to increase the accessibility of LG’s products and services to ensure easy use by the disabled and elderly. Guided by feedback from LG’s ‘Disabled Advisory Group’ – in operation since 2021 and comprised of members with varying abilities and accessibility experts – the company is continuously introducing barrier-free products that can be conveniently used by all. In South Korea, the company has various measures in place to strengthen accessibility, such as developing product manuals that incorporate audio and sign language guides, distributing braille stickers for appliances and operating sign language counseling centers.
Aligned with this, the CEO announced the four finalists of the inaugural
link hidden, please login to view, an innovation challenge set up by the company to promote its Life’s Good vision and empower innovators eager to make a positive impact on people’s lives and the planet. The finalists – Day1Lab, Dot Inc., NONA Desalination and SOLUTUM – will receive LG’s support to help fine tune and launch their inventive solutions to create a better life for all. After the four teams pitch their ideas for a final time on January 16 at LG Sciencepark in Seoul, Korea, a total prize money of USD 1.05 million will be differentially divided amongst the four winners, according to award ranking. Visit LG’s CES site () and the for more information on what the company has in store for CES 2023, and to keep up with all the latest news during the event (January 5-8).
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