Delivering Hope to Flood-Stricken Communities of Thailand
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By News Reporter
LG Thailand has forged a groundbreaking partnership with ATTA Autohaus, the first digital showroom of Mercedes-Benz in Thailand, to redefine the visitor experience. In a flawless fusion of innovation and luxury, this exclusive venture showcases LG’s state-of-the-art technology within the opulent confines of ATTA Autohaus, featuring none other than the world’s largest OLED TV (97 inches) alongside stunning OLED Posé and StanbyME.
To deliver an avant-garde journey that meets the growing demand for high-tech experiences, ATTA Autohaus enlisted the help of LG professionals to assemble an immersive environment where today’s most advanced TVs add a touch of class to the premium showroom experience. This coming together aligns perfectly with ATTA Autohaus’s commitment to seamlessly blending its online and offline customer experiences together.
LG’s cutting-edge OLED technology, especially the world’s largest OLED TV, has been meticulously integrated into the showroom’s ambience. Going far beyond the purpose of delivering crystal-clear content, these TVs are now making their mark on ATTA Autohaus’s mission of providing the most innovative and sustainable customer experience yet. The strategic placement of LG TVs among the venue’s 15 high-end vehicles creates a harmonious synergy between tech and luxury, offering a glimpse into the future of luxury car retail spaces.
This collaboration extends LG’s OLED technology beyond conventional entertainment settings. The TVs not only showcase the prowess of LG’s display technology, but also contribute to the creation of a captivating ambiance. LG’s 97-inch OLED TV stands out among the rest as a testament to the company’s commitment to pushing the boundaries of visual innovation, providing the most cinematic experience ever witnessed inside a luxury car showroom.
The integration of LG’s technology was a resounding success, elevating the showroom’s allure while guiding esteemed guests on their journey into the world of luxury vehicles. Since the awe-inspiring TVs were installed throughout the venue, visitor engagement has increased significantly with the immersive screens extending dwell time and heightening visitors’ intrigue in the displayed vehicles. This collaboration goes as far as setting a new benchmark for future endeavors, showcasing how cutting-edge technology is worthy of its place in the luxury market, raising the bar for automobile showrooms across Thailand.
More than just a collaboration, this transformative blend of technology and luxury is helping to transform perceptions of the customer experience within the premium automotive industry. This partnership embodies LG’s commitment to innovation and its ability to seamlessly integrate advanced technologies into diverse lifestyle settings, ultimately making life better for all consumers worldwide.
Contributed by LG Thailand
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By News Reporter
Since 2011, LG has been running the LG Hope Screen program under its ESG direction of Better Life for All, raising public awareness of serious social and environmental issues. Public service videos produced by international organizations and non-governmental organizations (NGOs) were able to catch the eyes of many by being displayed on LG’s billboards in the high-traffic pedestrian areas in two of the world’s most popular cities – New York’s iconic Times Square and London’s Piccadilly Circus.
In celebration of World Food Day (October 16), LG once again aired a campaign video on its outdoor billboards between October 9-22. World Food Day is celebrated annually to honor the founding of the United Nations Food and Agriculture Organization (FAO), a specialized agency to raise public awareness regarding global food shortages and efforts to address them.
The campaign video was produced by FAO under the theme, “Water is life. Water is food. Leave no one behind,” inspiring people to work together to end hunger. It aims to remind viewers of the value of water, an essential element for life and food, and to encourage people to put more thought and effort into water usage and conservation for a more sustainable future.
Previously, through the LG Hope Screen program, the company actively showed its support for the UNEP and World Environment Day by playing
link hidden, please login to view on its billboards, providing significant exposure to the special day and encouraging more people to do their part to save the environment. As a global corporate citizen, LG actively took part in campaigns to solve global social and environmental issues, including world hunger. LG India partnered with the Akshaya Patra Foundation to provide lunch to around 33,000 students in 11 states across the country since last year. Meanwhile, to donate 120 refrigerator-freezers for food storage to 60 campuses in the United States, offering meals to 500,000 college students suffering from malnutrition.
In line with its ESG vision of Better Life for All, LG will continuously operate the LG Hope Screen program to raise awareness in public interest campaigns at a global level.
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By News Reporter
At ‘LG World Premiere’, CEO Cho Shares Vision for Innovation
Designed to Make Customers’ Lives Better
LAS VEGAS, Jan. 4, 2023 — LG Electronics (LG) today held its press conference, LG World Premiere, at the Mandalay Bay Convention Center in Las Vegas, Nevada, USA. Under the theme of Life’s Good, CEO William Cho shared the company’s continuous efforts to create innovation for a better life and ensure a sustainable future for all.
Affirming the company’s commitment to take on new challenges despite any uncertainties, Cho opened the show by stressing that LG has known and truly believed that the answer is always with the customer. “The start and end of all innovation are our customers, and it is with this innovation that we aim to put a smile on their faces,” continued CEO Cho.
Customer-Centered Innovations for a Better Life
CEO Cho highlighted LG’s commitment to providing new value to its customers through the introduction of groundbreaking innovations, such as LG OLED, which has changed customers’ viewing experience completely. Now celebrating its 10th anniversary, LG OLED continues to set the industry standard for picture quality and unprecedented customer experiences. To further expand the customer experience and enable TV users to redefine the viewing experience, the company is actively working with partners to introduce various new interactive services through LG TVs, including the online educational platform MasterClass, workout app MaxPro and metaverse service Sansar.
CEO Cho shed light on the mobility sector, where, after much hard work, the company has established itself as one of the auto industry’s preferred innovation partners with its vehicle component solution business. LG has joined hands with some of the world’s most-recognizable auto brands, leveraging its customer insight from consumer electronics, advanced technologies and diverse areas of expertise to drive the in-vehicle experience forward.
Additionally, Mr. Cho also spoke about LG ThinQ UP, a new category of ‘evolving’ home appliances offering unique upgradeability and personalization options. The premium lineup includes revolutionary products like LG refrigerator with MoodUP, which can change color to suit users’ tastes, mood or kitchen décor.
Future Businesses to Expand the Customer Experience
CEO Cho then underlined the company’s aim to provide ‘First’, ‘Unique’ and ‘New’ experiences across all its products and solutions in order to provide a better life for all. To expand the customer experience in more various fields, the company is also operating various in-house programs to foster innovators, encouraging LG employees to bravely adapt to new challenges.
At CES, LG unveiled some products developed under the LG Labs, the company’s new project that encompasses products, services and marketing activities based on experimental ideas and creative concepts from both inside and outside the company; ‘Hover Gym’, a fitness solution utilizing motor control technology that allows users to exercise without separate dumbbells; ‘excicle’, a home workout solution delivering an exceptional indoor cycling experience; ‘brid.zzz’, an optimal sleep care solution that senses brain waves to create beats that help users relax; and ‘pluspot’, a service platform that provides rewards when personal transportation devices such as electric bicycles and electric kickboards are mounted on its wireless charging stations.
LG is broadening its business portfolio to encompass new areas such as electric vehicle (EV) charging, digital health and content services for the webOS platform. At the same time, the company is increasing investment in core ‘future’ technologies, including AI and 6G, as well as collaborating with startups through LG NOVA (LG North American Innovation Center).
The CEO also highlighted the company’s continuous efforts for strategic partnerships with global leaders from a wide range of industries. Especially in the content industry, the company has worked closely with many valued partners to secure more content that customers can enjoy.
At the conference, Cho introduced one of LG’s key partners in content services – Tom Ryan, President and CEO of Paramount Streaming. Mr. Ryan made an appearance to highlight the combined efforts by the two companies to offer an incredible experience to tens of millions of customers worldwide. “Pluto TV, the leading free streaming television service, is expanding our channel integration for LG Channels, adding over 100 channels this quarter globally,” said CEO Tom Ryan. Mr. Ryan concluded by stating that the two companies will continue to expand their partnership and broaden their capabilities together in 2023.
A Pledge to Create a Better Future
Concluding his presentation, Cho reiterated LG’s steadfast commitment as a responsible corporate citizen to realize a sustainable future, emphasizing the company’s focus to create a better future for all. Efforts include the Global IT Challenge for Youth with Disabilities (GITC) which, since 2011, has empowered more than 4,000 youth to build skills in technology with the goal to eliminate the digital divide for persons with disabilities.
The CEO also mentioned the company’s promise to increase the accessibility of LG’s products and services to ensure easy use by the disabled and elderly. Guided by feedback from LG’s ‘Disabled Advisory Group’ – in operation since 2021 and comprised of members with varying abilities and accessibility experts – the company is continuously introducing barrier-free products that can be conveniently used by all. In South Korea, the company has various measures in place to strengthen accessibility, such as developing product manuals that incorporate audio and sign language guides, distributing braille stickers for appliances and operating sign language counseling centers.
Aligned with this, the CEO announced the four finalists of the inaugural
link hidden, please login to view, an innovation challenge set up by the company to promote its Life’s Good vision and empower innovators eager to make a positive impact on people’s lives and the planet. The finalists – Day1Lab, Dot Inc., NONA Desalination and SOLUTUM – will receive LG’s support to help fine tune and launch their inventive solutions to create a better life for all. After the four teams pitch their ideas for a final time on January 16 at LG Sciencepark in Seoul, Korea, a total prize money of USD 1.05 million will be differentially divided amongst the four winners, according to award ranking. Visit LG’s CES site () and the for more information on what the company has in store for CES 2023, and to keep up with all the latest news during the event (January 5-8).
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By News Reporter
Equipped With Company’s Renowned Clothing Care Technologies, New Products
Introduce an Innovative Shoe Management Experience, From Care to Storage
SEOUL, Aug. 30, 2022 — LG Electronics (LG) is revolutionizing the at-home shoe care experience with the introduction of LG Styler ShoeCase and ShoeCare at IFA 2022. Equipped with the company’s hygiene-enhancing TrueSteam technology, LG’s total shoe care solution offers innovative, customized shoe management, collection and storage to enable new daily lifestyles.
As the culture of collecting expensive designer, luxury and limited-edition sneakers grows among the MZ generation – Millennials and Gen Z – LG’s internal research found that these ‘sneakerheads’ would benefit greatly from a solution that not only made their cherished shoes stand out more, but also provided them with the optimal care.
LG Styler ShoeCase with transparent panels is a space-friendly solution for shoe storage and showcasing shoes. In addition to creating the ideal environment for storing shoes by protecting against humidity and fabric-discoloring UV light,1 the Styler ShoeCase represents a great way for shoe enthusiasts to show-off their favorite pairs, offering interior features such as a 360-degree rotating turntable and a modular design that makes it possible to stack up to four cases on top of one another.
Also making its debut at IFA, like many of LG’s state-of-the-art home appliances, including dishwashers and the Styler, a clothing care solution with steam technology, LG Styler ShoeCare employs the company’s proven TrueSteam technology to deliver a ‘refreshing’ shoe management experience. It also leverages the Zeo-Dry filter’s absorbent properties of zeolite to soak up moisture and help remove smells from footwear, making shoes more pleasant to wear and to have around.2
Moreover, the new LG Styler ShoeCare solution optimizes the management of various shoe types, including leather, suede and sports footwear, with its 10 different courses. Depending on the type and fabric of the shoe, it sophisticatedly controls its use of TrueSteam to refresh the shoe. What’s more, quiet and efficient, LG’s revolutionary product can refresh up to four pairs of shoes in only 37 minutes (standard course) while operating at just 35 decibels, which ensures a quiet and efficient performance.
The convenient LG Styler ShoeCare also boasts LG’s unique multiple Moving Nozzle, which dry out the insides of the shoes being refreshed and can be effortlessly adjusted according to the height of each pair. And, courtesy of the Dual Care System feature, users can clean two different types of shoes (with different fabric care needs) at the same time.
For a more convenient shoe care experience, users can access a range of services for the LG Styler ShoeCase and ShoeCare via the ThinQ app. LG’s intuitive app lets users remotely control and monitor the Styler ShoeCase and ShoeCare, LG is also partnering with various lifestyle brands to bring new features and functions to its shoe care appliances, which will be made available via the ThinQ apps’ Upgrade Center.
“LG’s new Styler ShoeCase and ShoeCare form a total shoe care solution for hygienically cleansing, storing and displaying one’s footwear,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Utilizing our latest technologies and offering convenient control and design, these groundbreaking products are ideal for consumers looking for a better, more enjoyable way to manage their shoe collection. We will continue to deliver innovative solutions for a better life at home.”
Visitors to IFA 2022 can experience all of LG’s latest innovations, including Styler ShoeCase and ShoeCare, at the company’s booth in Hall 18, Messe Berlin.
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1 LG Styler ShoeCase panels are coated with ultraviolet light absorber, helping to prevent discoloration caused by sunlight or fluorescent lighting.
2 The Styler ShoeCare’s Zeo-Dry filter is made of the high-performance drying material, ‘Zeolite,’ which is commonly used for dehumidifying and deodorizing. The absorption feature is regenerated when heat and pressure are applied to a ZeoDry filter containing moisture or odor particles.
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