By News Reporter
Named ‘Fitness Candy,’ New Company to Deliver Platform Providing Content,
Services and Products for a Fitter, Healthier Life at Home
SEOUL, June 30, 2022 — LG Electronics (LG) and SM Entertainment (SM), a leading entertainment group in South Korea, have launched Fitness Candy, a joint venture that will bring F.U.N – an acronym for First, Unique and New – user experiences to the fast-growing home fitness segment. LG and SM hold a 51 and 49 percent stake, respectively, in the company.
At the official launch ceremony of Fitness Candy, held today in Seoul, Korea, both partners shared their vision for delivering new and differentiated home fitness experiences. Combining their expertise in innovative consumer technology and cutting-edge entertainment, LG and SM aim to create a comprehensive lifestyle platform – complete with content, services and related products – to help people address their health and fitness needs at home.
LG will develop, operate and manage service platforms for Fitness Candy. As a global leader in user-friendly software and hardware solutions integrating advanced AI and data analysis capabilities, it will also be designing a new generation of home fitness devices prioritizing convenience, ease-of-use and F.U.N customer experiences. SM, which boasts a wide global fandom based on its diverse roster of talents, will contribute world-class content to encourage and challenge users of all fitness levels.
Planning and producing home fitness-related content and devices, Fitness Candy will operate via a subscription service-based app. Set to be released in September, the app will be available for installation in various operating systems and devices such as smartphones and smart TVs, providing interactive, personalized services that collect data from smart bands, cameras and exercise devices.
Fitness Candy provides content in six categories: strength training, core strengthening, high-intensity interval training (HIIT), dance, stretching and meditation. Content in each category will run for 10 to 40 minutes and will be updated weekly.
In close collaboration with SM, Fitness Candy is focused on creating content, not only limited to home fitness, that users can easily watch and enjoy. Encompassed by its slogan “Beyond Fitness, Sweet Life,” the company plans to secure a wealth of content such as sports, variety shows and documentaries, as well as content that helps with healthy diets, rehabilitation and stress relief.
The Fitness Candy platform will enable users to access a wide range of interactive fitness content featuring popular Korean celebrities, such as Fitness Candy ambassador and model , dancer , and actress . Various South Korean athletes, including triathlete , Taekwondo Olympic medalist , short track speed skater and former rugby player , actively participated in the content creation process, enabling the company to provide even more professional and entertaining content to users.
The company aims to introduce a variety of new devices that can be linked to its app, allowing users to enjoy content more effectively. One of them is a device that can recognize and track users’ movements thanks to the inclusion of LG’s AI camera and IoT platform. Connecting wirelessly to the user’s TV, the device allows for two-way communication, creating the ideal setup for virtual one-on-one coaching sessions and for participating in live-streamed exercise classes.
Fully utilizing LG’s innovative technologies such as AI, big data, motors and displays, the company also plans to develop products such as muscle strengthening devices, indoor bicycles and smart bands.
“We will transform LG’s business paradigm from function-oriented home appliances into a customer experience-oriented company, transforming into a company that provides smart life solutions to deliver the best customer experience,” said William Cho, CEO of LG Electronics. “Through Fitness Candy, LG’s innovative technology and SM’s content creating capabilities will converge to create differentiated smart life solutions that provide never-before-seen customer experiences.”
“The coming together of LG’s innovative technology and SM’s music, dance and various content that have paved the way for the future of K-pop is a great opportunity for the two companies to contribute to the global fitness and healthcare industry,” said Lee Sung-su, co-CEO of SM Entertainment. “Fitness Candy is a digital fitness content project that goes beyond simple diet experiences and, rather, empowers users to rediscover healthy fitness habits.”
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By News Reporter
Connected Health, Metaverse, Energizing Mobility Stand Out for New Business
Exploration; $2 Million in LG Funding to Accelerate Business Development
SANTA CLARA, Calif., June 20, 2022 — LG Electronics’ North American Innovation Center (LG NOVA) has announced the “” startups advancing to the next stage of its Mission for the Future global challenge competition.
These top contenders were awarded $100,000 each, $2 million total for 20 proof of concept projects. As they proceed forward, the startups will be working on a business model with LG NOVA counterparts to create a business framework.
“Over the last few months, our work with the First 50 startups has helped us continue to refine our vision for the future as we look at new areas of growth for LG,” said LG Electronics Senior Vice President for Innovation Dr. Sokwoo Rhee, head of LG NOVA. “We’re inspired by all of those who have participated to date with groundbreaking, thoughtful tech innovations to drive and contribute to our collaborative community and guiding principle of ‘outside-in’ innovation. With this announcement, we’re sharing the results of our ongoing work in engaging with the startup and entrepreneur community to create impactful technologies that will lead society into the future.”
Among the startups selected are strong businesses across the Connected Health, Metaverse, and Energizing Mobility sectors that are creating new solutions with the potential to transform markets and industries.
Moving forward to the next phase in the areas of Smart Lifestyles and Innovation for Impact are , a healthcare-related company exploring the area of gut and genetic microbiome; , an AI for the smarter home designed to support activities of daily living for caregivers and families; and , a smart kitchen assistant that offers recipes to cook based on ingredients from your groceries receipts. These three companies represent different aspects of people’s changing priorities on simplifying life and living better with personalized services that will aid in nourishment and help complete daily tasks more efficiently.
In the Connected Health space, the epicenter of innovation is shifting to patient-focused care and wellness, quickened by the pace of new technology adoption in healthcare over the past two years. The startups selected in this area reflect this transition and the potential future services created as people change their perspective on new technology-based care and desire greater control over their health and the health services they receive. The startups singled out by LG NOVA in Connected Health offer innovative technology-based services through AI and the Metaverse, paired with data and services platforms centered around patient care, regardless of the setting.
With the focus on developing an advanced technology platform for providing services, , and have been selected to move to the next phase of NOVA’s challenge. Leveraging AI to provide greater information to patients and providers for better health services, MayaMD is a conversational digital human-AI health assistant. LifeNome is a precision and biological personalized enterprise health platform powered by genomics and AI. Mindset Medical is a camera sensor-based technology platform that can take health and biological readings through your personal device for medical diagnosis by doctors remotely. Expanding upon a platform for patient services, , an employer-sponsored financial wellness platform, gives employees a smarter way to pay for healthcare via on-demand access to funds to pay their out-of-pocket expenses over time at zero interest and zero fees.
, and offer effective alternatives to health and wellness services for patients, through the capabilities of an XR/VR/AR environment. XRHealth is a virtual treatment room that provides patient care and rehabilitation through VR/AR paired with clinicians and real-time data analytics. TRIPP is an XR wellness platform pioneering innovative health and wellness technologies that deepen connection to self through fully immersive alternate realities. NeuroTrainer improves focus and performance with virtual reality brain training.
In the Metaverse space, LG is pursuing a variety of applications with the intent to drive broader adoption of new immersive, interactive technologies and create greater business opportunities. The LG NOVA team’s choice of startups in this category include , and . iQ3Connect provides immersive 3D workspace technology and a no-code platform to enable distributed teams to cost-effectively work, collaborate and train from anywhere, on any AR, VR or 2D device. Snickerdoodle Labs is building a privacy-first, agnostic data-sharing layer where individuals own their data and the value it generates. YBVR brings live events to fans with the technology to quickly turn streaming live video content into new level of fan engagement through immersive viewing experiences.
Lastly, LG’s Energizing Mobility category focuses on the electric mobility sector and EV charging infrastructure ecosystem, which are paramount to achieving a more sustainable future. The selected companies in this category provide a broad range of actionable solutions to increase the feasibility of adoption across the consumer and business markets. offers an affordable and convenient way for electric vehicle owners to charge their EVs without a direct-access charger at home or on the road. provides an EV charging and energy management software platform that enables players in the hospitality industry to offer a disruptive business model of EV charging-as-a-service.
uses innovative AI and blockchain-based DERMS and transactive energy software platforms to enable power optimization across smart cities, smart homes and e-mobility. ’s 3D audio technology improves speech recognition accuracy in challenging soundscapes, transforming voice UI from cloud-dependent experience to a secure real-time and customizable user experience in any environment. has a unique approach to driverless technology and light electric vehicles that introduces a more efficient way to move goods and people.
Chosen from a group of more than 1,300 applicants, the Selected 20 will continue in the process to develop their ideas at the incubation and pilot level, while working closely with LG NOVA’s team of innovation and entrepreneurial experts over the next couple of months—with the goal of being chosen as a Mission for the Future challenge “Top 10” finalist. To be named in August 2022, the Top 10 will have the opportunity to build their business in collaboration with LG on an accelerated path to success, with full access to LG expertise, mentorship, and from and investments from LG.
Since its official launch in August 2021, the challenge has invited innovators and entrepreneurs to submit their business ideas, technologies and concepts that look to advance people, communities and the planet. The initial “First 50” startups selected through the challenge program received access to basic business infrastructural support and networking after demonstrating exceptional proof-of-concept within emerging industries, as well as the potential for a successful partnership within the wider LG business.
Mission for the Future is an annual challenge program that seeks out great ideas, concepts and businesses that will help improve the quality of life in the future. The goal of the challenge is to bring outside-in innovation to LG. In addition to the selected company prizes, the finalists can qualify for resources and investments from an allotted $20 million for new business development and the opportunity to work with LG NOVA’s Incubation team to scale their business.
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I use BT Headphone with LG OLED C1 TV Webos 6. It would be nice if I could also see its battery level next to volume level on the screen
Hi, I'm curious if anyone else is seeing this annoying new behaviour.
I have my SKY Q box on HDMI1 and have become accustomed to switching back from Netflix (or any other app for that matter) by having HDMI1 assigned to button "1" using the Quick Access feature. In the last week though, this feature has stopped working properly. If I am in Netflix and I press the "1" button, nothing happens (as expected). If instead I hold down the "1" button to switch to SKY I get a pop up that says this: "Do you want to add Netflix to [Quick Access 1]?". If I then hold down the "0" button, the 3x3 grid "EDIT QUICK ACCESS" pop-up appears and I can clearly see my SKY Q/HDMI 1 in the top left grid position (button "1")!!!
If I then switch via the Home button to HDMI1 and remove HDMI1 from Quick Access (via the EDIT QUICK ACCESS pop up), I can then re-add it by holding down 1 or from within the pop-up. Now, if I go into Netflix and then hold down 1, my TV does (correctly) switch to HDMI1. Hurrah! If however I turn my TV off and back on, then go to Netflix, then hold down "1", I am back to square one with the question "Do you want to add Netwflix to [Quick Access 1]?"......Grrrr!!!
I have tried switching the TV off at the wall, leaving for 10 seconds and repowering, which doesn't fix the problem (I don't believe WebOS reboots when you do this). LG appear to have made it a practical impossibility to reboot WebOS via anything other than a factory reset which I don't really want to do as it'll take me too long to get all my settings back to where I have them now. Some blogs suggest that the "User Licence agreement" setting can be changed which forces a reset from within the General tab but I don't see this on my TV (guessing that WebOS interface has changed).
Anyone have any ideas?