[Mobility Inside] Exploring the Role of Automotive Semiconductors
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By News Reporter
The concept of the ‘home’ has evolved beyond a mere roof over one’s head into a stage for self-expression. The home reflects unique tastes and individual lifestyles, and consumers have become increasingly proactive in curating living spaces that cater to their preferences, whether living alone or in a shared space with their family.
Photo credit: @oh_desk / Model: OLED48C2ENA
Emerging as a critical medium to express personal preferences into living spaces, LG OLED TVs offer an immersive and thrilling entertainment experience within the comfort of one’s home.
An outstanding example of spaces that uniquely reflect personal preferences, gaming rooms have gained significant popularity as esports and gaming have become as a favored form of entertainment. In order to experience full immersion, gamers are eager to create a space to ideally fit with their unique preferences and requirements. The screen plays a pivotal role in enhancing the level of immersion and the quality of visuals, both of which are crucial for delivering a lifelike experience in MMORPGs (massively multiplayer online role-playing game) and console gaming.
LG OLED TVs have been recognized for excellence in the gaming world through vivid colors mesmerizing gamers with dynamic visuals that breathe life into the gaming experience, while also boasting lightning-fast response time for seamless connection and engaging on-screen action. The expansive screens elevate immersion to new heights, whether in the living room, in a gaming space or at a desk. Moreover, LG OLED TVs offer convenient cloud gaming services, including NVDIA GeForce NOW,1 with no downloads or additional hardware needed.
Photo credit: link hidden, please login to view/ Model: OLED42C2KNB
In pursuit of elevating immersion and offering personalized settings, LG has launched LG OLED Flex. Featuring breathtaking OLED picture quality, LG OLED Flex lives up to its name with unprecedented flexibility, pushing the boundaries of traditional fixed screens.
Photo credit: / Model: OLED42LX3QKNA
Whether in dedicated gaming haven or a versatile space where work and leisure coexist, the flexibility of the LG OLED Flex shines through, allowing users to effortlessly switch between a flat screen for work tasks and an optimized curvature for gaming that adapts to the game genre or user’s posture. The screen can adjust to fine-tune the curvature, height and tilt, ensuring an optimized experience in any scenario, be it for entertainment or productivity.
Photo credit: Kang Seok-kyung / Model: OLED42LX3QKNA
The unique design of LG OLED Flex serves as an immersive and three-dimensional entertainment experience, with distracting elements absent from the front. Images of gaming gear shaped on the sides and back, as well as the stand’s shield-handle design give a sleek and strong appearance that elevates gaming to the next level. Dolby Atmos-enabled three-dimensional sound and the X-shaped lighting design add to the dynamic gaming environment.
One user remarked that the LG OLED Flex completed their gaming area, commenting, “Compared to the same amount of gameplay on other screens, LG OLED Flex makes the immersive experience so much richer.”
Photo credit: Kang Seok–kyung / Model: OLD42LX3QKNA
LG OLED TVs and LG OLED Flex have been praised for their stunning picture quality and versatile features that enhance personal entertainment, and also enable users to create their own unique spaces and lifestyles.
Photo credit: @oh_desk / Model: OLED48C2ENA
One user2 shared how they utilize LG OLED TVs for color correction in photography and video editing, highlighting the exceptional color accuracy essential for reviewing work quality. They also mentioned the versatility of the screen, as their family enjoys playing collaborative multiplayer gaming with the multiscreen feature as well as watching TV shows with stunning contrast and vibrant colors.
Photo credit: @oh_desk / Model: OLED48C2ENA
Another user emphasized how LG OLED TV enriches their personal time and hobbies. With its vibrant picture quality and expansive screen, the OLED TV enables them to enjoy complete immersion in their chosen activities. They’ve found that watching their favorite videos on LG OLED TVs during a workout makes exercise easier and more enjoyable. LG OLED has become a part of their daily routine, creating more relaxing moments for meditation or gameplay after a long day of work and taking caring of their children.
Photo credit: @oh_desk / Model: OLED48C2ENA
Delivering unmatched speed and stunning picture quality, LG’s OLED TVs and OLED Flex redefine the limitations of screen capabilities, allowing users to experience another level of versatility and immersion. LG is set to introduce new lifestyles to reimagine spaces and tailor experiences to individual taste, needs and routines.
For more on how the LG HE Design Lab delivers new experiences and enriches your lifestyle with innovative designs, stay tuned to the LG Newsroom.
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1 This service requires sign-up and subscription. Games may need to be purchased separately. Certain games offered by this service may require connection to a gamepad, mouse, keyboard, etc. The service may be discontinued due to circumstances of the companies that provide games. The service is available on LG OLED TV models released after 2020 and may not be available by country. The range of offered services may vary from country to country.
2 The interviewee has received compensation for contributing to the creation of this content.
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By News Reporter
In this installment of On the Job, we go inside LG Labs, LG’s marketing platform established to deliver experimental and innovative product and service experiences to its customers. We’re here to learn more about how it brings one-of-a-kind products and service experiences to customers.
As it transforms into a younger and innovative company, LG is fully committed to delivering a consistent supply of groundbreaking products and technologies that appeal to the younger generation. Playing a key role in this shift is LG Labs, a platform established to push the limits of innovation and turn imagination into reality by doing something that doesn’t come natural to most – thinking outside the box.
Since making its world debut at CES 2023, LG Labs has been presenting some of the most experimental and innovative products and services to global customers. Set up to bring a younger and more innovative feel to the LG brand, LG Labs’ purpose is to develop products that resonate with the younger generation, helping it build strong and lasting brand values that will be crucial to sustaining its leadership status into the future.
“If we discover an innovative idea that can provide new, unique experiences to customers, it doesn’t matter if it is low in business priority or small in market size,” explained Kong Dae-won, leader of LG Labs. “Even before launch, LG Labs actively engages with real customers through various channels and considers their honest feedback, providing us more opportunities to bring our potentially game-changing ideas to life.”
(From left to right) Kong Dae-won, leader of LG labs, and Woo Hyung-bihn, specialist at LG Labs
To decide which product to develop, LG Labs brings together experts from LG Global Marketing Group, Design Management Center, CX Center, Quality Management Center and other related departments. The questions every LG Labs expert must ask themself are: Is this something we’ve never tried before? Is it a new concept for the industry? And does it have business potential?
For example, DukeBox, which was unveiled at
link hidden, please login to view, creates an entirely new product category and unique music experience by combining a vacuum tube motif with Transparent OLED tech. In fact, despite launching only a year ago, LG Labs has already invented several never-before-seen products including , Bon Voyage and brid.zzz. Bon Voyage featured at Wanderlust Korea
“We felt it was important to bring our innovations to customers directly and provide the opportunity to experience our innovative ideas in person,” said Kong Dae-won. “Over the past year, brid.zzz, Bon Voyage and DUOBO were featured in the LG Labs experience zone at offline events in South Korea, including Wanderlust Korea, Isegye Festival and Go Out Camp Festival. As a result, we were able to reach more than 40,000 customers and received invaluable feedback from more than 2,000 visitors.”
This year’s CES LG Labs booth was twice the size of last year’s booth, and the response from visitors was twice the scale as well. DukeBox was a big hit, especially with the big music labels in attendance as it fit seamlessly with their content and music. As a result, LG is currently in talks with a famous label on a potential collaboration that would undoubtedly strike a chord with young music fans.
LG Labs offline experience zone at Isegye Festival in Korea
Beginning last year, LG started focusing on targeting younger customers. This year, it’s taking things a step further by entering their social and online channels to generate more engagement. By leveraging the influence of creators who resonate with the younger demographic, LG plans to adopt an online and offline hybrid marketing strategy to communicate the new and exciting experiences of LG Labs’ products. This includes expanding its experience events overseas.
LG Labs aims to expand the company’s future business portfolio while encouraging both executives and employees to challenge convention by fostering an organizational culture that welcomes and rewards it. There’s much more to come from LG Labs over the coming years, so watch this space for more inventions designed to make life good!
Stay tuned to the to find out what other LG teams and employees are getting up to.
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By News Reporter
Company Joins Forces With Hyundai Motor Group and YouTube
to Deliver More Entertaining Infotainment Experiences With the New Genesis Models
SEOUL, Nov. 1, 2023 — LG Electronics (LG) has announced that it will apply its in-vehicle infotainment system – featuring webOS for Automotive, the company’s automotive content platform – to Hyundai Motor Group (Hyundai Motor Company, Kia corporation, Genesis)’s new Genesis models. On October 31, LG hosted Hyundai Motor Group (Hyundai) and YouTube at a ceremony in Los Angeles, U.S., to celebrate the introduction of webOS for Automotive to Hyundai’s luxury brand, Genesis, and to discuss collaborations to enhance the in-vehicle entertainment experience.
Hyundai’s new Genesis models are equipped with an infotainment system that takes full advantage of webOS for Automotive. Passengers in the front and back seats can now comfortably watch the high-definition content they typically enjoy on their smartphone or TV in compliance with driving and safety regulations. Infotainment displays can stream content with the immersive sound quality Genesis has engineered.
This collaboration is noteworthy as it marks LG’s first unveiling of its automotive content platform. LG introduced webOS for Automotive to extend its unique customer experiences and services to the road. Leveraging the proven popularity and convenience of webOS, which has reached cumulative sales of 200 million in the Smart TV market, the company has developed a new version for vehicles so that drivers and passengers can enjoy a wide array of over-the-top (OTT) services, including YouTube, in an optimized cabin setting.
LG, Hyundai and YouTube worked in close collaboration to bring YouTube’s native TV app to WebOS for Automotive, providing an optimized in-vehicle viewing experience. In addition, the YouTube app uses the newly developed native touch solutions on WebOS for Automotive.
Always at the forefront of innovation in the infotainment market, LG is constantly enhancing driving and chauffeur experiences by drawing on the extensive technology and insight it has accumulated over decades in the TV and home appliance spaces.
With webOS for Automotive, customers can comfortably enjoy the variety of content available on TVs at home within their vehicle. It provides differentiated mobility experiences that bring more value to life on the road by extending their living space to their vehicles.
“Thanks to technological development based on SDV, people can comfortably enjoy various video content in their vehicles,” said Kwon Hae-young, vice president of the Infotainment Development Center at Hyundai Motor Group. “We will continue to expand our collaboration with major global content companies to provide more diverse and valuable in-vehicle experiences to our customers.”
“YouTube provides breadth and depth of audio and video content that is optimized for in-vehicle entertainment. We are proud to be part of this collaboration that’s taking in-vehicle entertainment to the next level,” said Tony Archibong, managing director of Global Product Partnerships at YouTube.
“LG remains committed to introducing the most advanced vehicle solutions, including webOS for Automotive, as we strive to elevate the customer experience for drivers and passengers while also accommodating the diverse demands of car manufacturers,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company.
Based on a rich understanding of customer and their living spaces, LG held a press conference at IAA Mobility 2023 in Munich, Germany in September, where LG CEO William Cho shared the company’s perspective and presented its vision for the future mobility industry under the theme of “Taking Life’s Good on the Road.”
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By News Reporter
Today, some of the most widely used features in the latest vehicles, such as infotainment, telematics, ADAS, OTA and security, rely almost completely on the software they employ. As a result, the vehicle software powerhouses of the world are now the ones paving the way forward for a sector that plays a major role in most people’s daily lives.
There’s not much one can do about a smartphone’s old hardware, but its software, like the operating system (OS), apps and security it employs, is a completely different story as it can be brought up to date through regular updates supplied by the maker. And at long last, this benefit has reached the automotive world thanks to the emergence of Software Defined Vehicle (SDV), a breakthrough that allows vehicles to get better with age.
Since SDV has become immensely popular in the mobility space, the stronger the mobility company is, the more diverse the information it acquires and its areas of work become. So, how exactly is LG pioneering the ever-evolving automotive ecosystem based on SDV? Let’s explore some of the distinct driving experiences this incredibly advanced technology delivers.
SDV, the Future of Travel
While SDV can be sorted into CASE (Connectivity, Autonomous, Sharing, Electrification), they share one thing in common – sophisticated software that helps them connect, develop and operate. Software has developed at such an incredible pace in recent years that it’s now even more important than the vehicle’s hardware when it comes to its performance, aesthetics and characteristics, which is why they’re being called “smartphones on wheels.”
Currently, most global premium automakers are developing SDV and applying it to their newest models. LG, which develops automotive solutions for some of the biggest car brands in the world, is a leading provider of infotainment, telematics, center information display (CID) and advanced driver-assistance system (ADAS) solutions.
A More Seamless Mobility Experience, Courtesy of SDV
Among the long list of SDV benefits, perhaps the most valuable to customers is the seamless travel experience it enables through over-the-air (OTA), which unlocks even more enjoyable and convenient driving experiences for drivers and passengers alike.
Unlike cars with internal combustion engines which must be released with fixed hardware specs, SDV provides the hardware in advance and then allows the software to set driving performance features and options through the wonders of OTA. What this means is that car specs at the time of purchase are not set in stone and, rather, they can be changed according to the user’s preferences later on – and they don’t even have to visit a service center to do so.
Besides navigation and infotainment, SDV can be used to improve the performance of wipers, cameras, batteries, seat belts and brakes, which can be updated via OTA for the connected car experience that gets newer and smarter every day without the replacement of parts. What’s more, it matches the user’s driving habits with optimal driving routes, in-car temperatures and subscription services.
Much more than a software management system, SDV links with the external transportation infrastructure and other smart devices to make daily life even more convenient. Running low on fuel on the way to work? This innovation suggests the most efficient stopover at a charging station. It can also connect some functions to a smartphone app, giving users remote control. And, if there’s a vehicle in the next lane driving erratically or an abnormality in the road ahead, SDV can detect the hazard in quick time and then enhance safety to protect occupants against the risks that humans cannot judge fast enough.
Taking Life’s Good on the Road
In September 2023, LG announced its vision at ‘IAA Mobility 2023’ in Munich, Germany. This unveiling included news on the vehicle infotainment system – a key future mobility tech that provides various driving information and entertainment features at once, high-capacity telematics, digital interfaces (digital cockpit) and LG’s advanced technologies, such as the big data and cloud innovations that manage and analyze vehicle data to provide automakers with a differentiated SDV solution.
LG is securing the global competitiveness it needs to grow into a top-tier vehicle components company through its wide range of technologies for each domain, including software for CID which includes infotainment, telematics and ADAS software. LG’s core competitiveness comes from its vast expertise in consumer electronics and its insight into the customer experiences relating to home appliances, home entertainment and displays.
In the SDV era, where software is king, LG will do everything it can to deliver the most comprehensive mobility solutions to leading carmakers based on its vast know-how.
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By News Reporter
Last week, LG headed to Munich, Germany, to take part in IAA Mobility 2023 – one of the world’s largest mobility events. Presenting at IAA Mobility for the first time, the company shared its vision for the in-vehicle experience of the future and proposed a highly advanced mobility ecosystem that will bring new value to the mobility industry and customers.
The nexus of LG’s auto-focused innovations, the LG Vehicle component Solutions (VS) Company has built a solid reputation over its ten years of existence, making a name for itself in five key areas of vehicle-related technologies: head units, displays, connectivity, ADAS and software.
The company is determined to improve the user experience in the vehicle space, and has the advantage of being able to draw on decades of insight from its consumer electronics businesses. LG is already enhancing the in-vehicle experience with breakthroughs including its digital cockpit technology, which boosts convenience and safety with its interactive displays and intuitive controls. The company is also promoting safety with in-vehicle infotainment (IVI) integrated features such as seamless smartphone connection and voice recognition; enabling drivers to use their devices without taking their eyes, or their focus, off the road.
To see what the future mobility experience envisioned by LG looks like, and explore the unprecedented level of personalization it is set to offer, check out the Mobility Labworks Series, accessible via LG’s official website and social media channels.
Themed Experience Future Mobility Your Way, LG’s Mobility Labworks Series introduces a range of cutting-edge technology concepts with the potential to reshape the way people experience travel. The series includes two distinct digital cockpit concepts – Alpha and Beta, along with three display kiosk concepts – Min & Max Display, Pop & Fold Display and Flex & Slide Display.
With the Min & Max Display, users get to adjust the size of the in-car display to suit their preferences. At any time, they can choose whether they want Minimum Display mode where essential driving information is provided, or Maximum display mode where full range of real-time information is available via a Pillar to Pillar P-OLED screen. Helping users make the most of their cabin space, the Pop & Fold Display only pops out when needed – storing neatly away for a more spacious interior when not in use. Lastly, the Flex & Slide Display offers increased flexibility as it can change its shape, curving and flexing to smoothly shift from a regular screen into a responsive touch interface.
The Mobility Labworks Series highlights LG’s aim to provide innovative technologies, in collaboration with carmakers, that help create better customer experiences for end-users. A trusted partner to global automobile brands, LG continues to leverage its advanced technological capabilities to supply its customers with high-performance, reliable products – delivered on time and completed to the highest standard possible.
“In the rapidly evolving automotive industry, where the latest trends revolve around CASE, or ‘Connected, Autonomous, Shared and Electric,’ LG has been leading the vehicle components sector,” said Alexio Rhee, head of Sales and Marketing Division at the LG VS Company. “With a decade of experience under our belts, and a wealth of knowledge and customer insight brought over from our diverse consumer electronics businesses, we have what it takes to drive future mobility innovation to a very exciting place, as demonstrated in our Mobility Labworks Series.”
To learn more about the technologies presented in the Mobility Labworks Series, visit the
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