Quantcast
Jump to content

SMALL CHANGES, BIG PLANET


Recommended Posts

Big-Planet-01--600x229.png

The foundation of the fast-growing field of behavioral economics is that small changes lead to big results. In the Harvard Business Review, professors John Beshears and Francesca Gina write that “changes need not involve a lot of time and effort to implement; in fact, very simple adjustments can produce powerful benefits for individuals and organizations.”1

Big-Planet-01.png

To encourage consumers to make small changes to achieve a common goal, LG a sustainability-focused online campaign #CareForWhatYouWear which has to date achieved 100 million cumulative views on LG Electronics’ YouTube channels over the globe including United Kingdom, France, Germany, Spain, Italy, and so on.

Big-Planet-02.png

The campaign reflects LG’s ESG philosophy and leverages the company’s global presence to deliver a message of hope and sustainability to consumers world over. The

link hidden, please login to view
that introduces the campaign shows the significant environmental impact of disposable fashion and the growing volume of clothing being thrown away every year after very little use – 5.8 million tons in Europe alone.2

Big-Planet-03.png

Most importantly, the video highlights how consumers can play a part in improving the situation by taking better care of the clothes in their care, recycling old garments instead of discarding them and passing on unwanted items to others who will make use of them.

Big-Planet-04--600x224.png

LG’s range of laundry solutions, including washing machines, dryers and the Styler, can extend the lifespan of garments, cleaning and refreshing with thorough yet gentle care that minimizes fabric damage.3 The #CareForWhatYouWear campaign invites consumers to join the sustainable clothing movement and share how they keep their favorite items of clothing looking great season after season.

Big-Planet-05-600x397.jpg

As part of this campaign, LG is also collaborating with NET-A-PORTER, a leading online luxury fashion retailer, to offer a limited-edition line of stylish, environmentally-responsible clothing. Made from highly durable, machine washable materials, the collection was designed to be easily cared for at home without the need for dry cleaning’s harmful chemicals.

# # #

1 
2 “Textiles and the environment in a circular economy.” European Environment Agency, 2019.
3 Washing machine: AI DD™ provides 18 percent more fabric protection to help extend the lifespan of clothing. Tested by Intertek in March 2019, comparing Cotton cycle with 2kg of underwear to LG’s conventional Cotton cycle (F4V9RWP2W vs. FC1450S2W). AI DD available for three cycles (Cotton, Mixed Fabric, and Easy Care). Dryer and Styler: Using LG’s low temperature heat pump technology, LG DUAL Inverter Heat Pump™ Dryer and Styler help protect clothes from damage. Results may differ depending on load composition and environmental factors.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By News Reporter
      Celebrated annually on June 5, World Environment Day presents a vital opportunity to raise awareness about environmental issues and take action to protect our planet. This year, LG offices around the world participated in tree planting initiatives, engaging with local communities to create a better environment for all.

      LG Singapore kicked off its activities this June with a tree planting event that brought together employees and environmental enthusiasts under the
      link hidden, please login to view.
      More than seventy employees gathered at Camp Road to plant  50 trees in the cosy Tanglin area. The seven species planted included the dwarf powder puff tree, batoko plum tree, pink kopsia tree, white chempaka tree, frangipani tree, spicate eugenia tree and the river tarenna tree. These species play a vital role in enhancing Singapore’s ecosystem and natural landscape.

      Employees eagerly rolled up their sleeves to dig plots and transfer saplings to their new homes, working together with a shared purpose to contribute to the local community. Welfare packs were given to the participants to ensure that everyone stayed hydrated during the planting session.

      LG’s tree planting efforts contribute to broader environmental goals, such as combating climate change and preserving biodiversity. By taking action at the local level, LG Singapore demonstrates its commitment to worldwide sustainability efforts and a greener future for generations to come.

      Joining in on the action, LG Argentina hosted a tree planting activity as part of the company’s voluntary corporate social responsibility (CSR) activities. For the second consecutive year, LG Argentina participated in the Plantarse Urban Forests Program, leading local environmental initiatives. The partnership has already seen more than 750 trees planted, representing an estimated CO2 reduction of 145,000 kilos.

      is an organization that promotes sustainability and cultural change through a combination of approaches, themes and funding sources to address social and environmental issues.

      Thirty-five LG volunteers ventured to an ecological reserve to recreate the area’s original ecosystem. This activity is one of many environmental and CSR initiatives that LG conducts in collaboration with numerous non-governmental organizations such as Plantarse and .

      LG Argentina also took part in native forest regeneration efforts in Pampa de Achala, Córdoba, planting 125 trees. Dominated by the endemic Tabaquillo species, these high altitude forests required participants to trek up the mountain with tools, plants and irrigation systems.

      Last but not least, LG Vietnam planted trees at a local university to show the company’s dedication to ‘Life’s Good’ and making the planet a better place for all.

      Aligned with the company’s global environmental strategy, LG Vietnam planted 50 saplings at Hutech University’s Hitech Park Campus, with the participation of LG employees and students. Each tree will provide shade and cleaner air for students, symbolizing a promise to foster a greener and healthier environment for the younger generation to develop. This meaningful activity not only embodies the ‘Life’s Good’ commitment, but it also helps to enhance the engagament of the company and the youth.

      LG offices worldwide remain steadfast in their commitment to positively impacting the environment through a variety of activities. Stay tuned to the to learn more about LG’s diverse activities around the world and how the company’s employees contribute to a better future.
      Contributed by LG Singapore, LG Argentina and LG Vietnam
      # # #

    • By kennyboom99
      hi Guys,
      My lg tv when set to live tv will show full screen for around 20 seconds and then show a very small shrunk screen in the top left corner of the channel
      i can switch channels but the screen stays mall
      netflix displays in full screen
      picutre test shows full screen
      i have tried resetting the tv, power cycling, changing cables (coax) and nothing is making a difference.
      anyone have any ideas on what causes this?
       
      this is what the screen looks like 
      link hidden, please login to view  
      any help is much appreciated
       
       
    • By News Reporter
      In the belief that environmental sustainability is the key to unlocking a brighter future for all, LG has taken significant steps to support green initiatives across the globe. In the Middle East, LG Saudi Arabia has backed up the company’s promise to environmental conservation by launching its tree-planting CSR project in association with the ‘Yalla Green’ campaign earlier this year, with the aim of promoting energy efficiency and contributing to a greener tomorrow.  

      Meaning ‘let’s go together’ in Arabic, the Yalla Green campaign calls attention to effective energy efficiency by introducing a SEER-labelled green air solution lineup. In line with the Saudi Arabian government’s Vision 2030 goals, the availability of LG’s energy-conscious air conditioning products highlights its unwavering mission to preserve natural resources and reduce carbon emissions. 
      Ken Jeong, managing director at LG Saudi Arabia 
      With Shaker, a local distributor of international home appliance brands and the company’s partner in the air conditioner production facility in Riyadh, LG Saudi Arabia launched its tree-planting initiative, which aims to push Saudi Arabia another step closer to its ambitious environmental objectives. As outlined by the Saudi Green Initiative (SGI), the country aims to plant more than 650 million trees locally by 2030, fostering environmental awareness, promoting energy conservation and creating a greener, more sustainable environment.  

      The company’s planting events have been well received by LG employees and volunteers, who have participated in large numbers. The initiative not only supports community development but also educates customers on the best energy conservation practices. The company’s commitment in aiming to make both small and large actions for sustainability resonates with Saudi Arabia and fosters a sense of pride among the people taking time out of their lives to do their bit for a greener future.  

      With trees planted at Riyadh Province’s Thadiq National Park, participants described the event as both eye-opening and informative, emphasizing the power of cooperation in creating an eco-friendly future.  
       
      LG continues to strive to make a positive difference through its energy-efficient solutions and tree planting initiatives. By prioritizing environmental sustainability, the company is contributing to the preservation of natural resources and the well-being of future generations. Through these concerted efforts, LG demonstrates its dedication to helping bring about a greener and more sustainable world. 
      Contributed by LG Saudi Arabia 
      # # #

      link hidden, please login to view
    • By News Reporter
      Trees are vital. There is no denying how trillions of trees around the world are central to all life on Earth. Not only do Mother Nature’s skyscrapers provide clean, fresh air and cozy habitats to thousands of living species, but they also help us combat climate change and preserve biodiversity for many decades to come.

      In ensuring that this legacy can be passed onto future generations, LG Indonesia signed a Memorandum of Understanding (MoU) with the Conservation of Natural Resources Jakarta to celebrate their 32 years of operation in Indonesia. For this purpose, the company pledged to plant 32,000 trees across Jakarta, Kalimantan and Sumatra by April 2023.
      Jay Jang, director of marketing and relations at LG Electronics Indonesia,
      shaking hands with Abdul Kodir, head of the Conservation of Natural Resources Jakarta
      This initiative sheds light on LG’s commitment to environmental sustainability in Indonesia in the same fashion as the company’s eco-friendly solutions, products and technologies, including their energy-saving inverter technology, which helps customers achieve a more eco-conscious lifestyle by improving energy efficiency. Incorporated into a wide range of household appliances, such as refrigerators, washing machines and air conditioners, this cutting-edge inverter provides users with peace of mind as they are able to easily manage their ecological footprints.

      However, LG’s efforts toward environmental sustainability extend well beyond the tree-planting initiative. The company’s technological interventions also complement its commitment to reach carbon neutrality by 2030, through the minimization of carbon emissions and footprints across the overall process, from production to disposal.

      LG is endlessly passionate about raising global awareness of environmental sustainability, not only through its technological innovation and world-leading products but also by implementing various environmental interventions designed in order to make life better for people of all backgrounds and localities.

      Contributed by LG Indonesia
      # # #

      link hidden, please login to view
    • By News Reporter
      Organizational Moves to Consolidate Company’s Capabilities to Create
      Differentiated Customer Value, Accelerate Future Growth Engines

      SEOUL, Nov. 24, 2022 — LG Electronics (LG) today announced organizational changes designed to bolster its preparedness for the future. The changes are being implemented primarily to accelerate the company’s future growth engines and enhance its ability to create differentiated customer value and experiences.
      A key piece of LG’s forward-looking strategy is the establishment of the Corporate Customer Experience (CX) Center, which will report directly to LG’s headquarters. The CX Center will be led by executive vice president, Lee Chul-bae, who previously served as head of the Corporate Design Management Center. The main role of the CX Center will be to create a seamless and expanded customer experience. It will also develop strategies and roadmaps to foster greater innovation at every stage of the customer experience journey from product planning and customer service to future business models.
      The CX Center will also encompass the CX Strategy Division, which will be charged with the discovery and promotion of company-wide goals and core tasks, and the LSR Customer Research Center, formerly the Life Soft Research (LSR) Lab.
      LG’s Platform Business Center will play a new role in integrating and organizing LG ThinQ services, responsibilities that were previously distributed across corporate and business headquarters. Established in July 2021, the Platform Business Center has been leading the creation of LG’s fandom based on data. Moving forward, the Center will be headed by LG’s vice president, Jung Ki-hyun, who joined the company in September this year. Jung has had a distinguished career with roles at eBay Korea and Google as well as acting as the CEO of Meta Korea.
      In 2023 and beyond, LG will continue to focus on improving supply chain management (SCM) and augmenting its already-strong Digital Transformation (DX) capabilities. To this end, the company’s Procurement and SCM Management Center has been renamed the Global Operation Center, with the functions and roles of the Production Planning Division transferred from the Production Engineering Research Institute. The Global Operation Center will create synergies across the company’s operations – such as production, purchasing and SCM – through promoting improvements based on DX technologies.
      Aiming to spur further growth through improved organizational performance, LG will strengthen its agile and responsive decision-making system across all four business units.
      Lyu Jae-cheol, head of the Home Appliance & Air Solution (H&A) Company, has been promoted to president in recognition of his success in improving H&A’s performance and product portfolio. An expert in his field, Lyu has worked in various areas of LG’s home appliance business since 1989, including in the R&D and production departments.
      Eun Seok-hyun, head of the Vehicle component Solutions (VS) Company, was promoted to vice president. Under his leadership, LG’s vehicle component solutions business has achieved operational stability with an improved profit and loss structure, and has constructed a strong business portfolio encompassing several key future mobility technologies.
      Another of the newly-announced changes, the H&A Company’s “Living Appliance Business’ and “Kitchen Appliance Business” will become the “Living Solution Business” and “Kitchen Solution Business,” respectively. The renaming aligns with LG’s renewed focus on customer experience innovation and points to the greater emphasis the company is placing on the expansion of content and services.
      The Home Entertainment (HE) Company is set to increase its capacity to create customer value by establishing the Indonesia Research and Development Division under the HE R&D Lab Institute to enhance collaboration between overseas R&D and manufacturing bases.
      The VS Company aims to strengthen its capabilities in purchasing, producing and SCM by establishing an operation group that manages the integrated operation of the electric vehicle component business.
      The Business Solutions (BS) Company set up a new EV Charger Business Division directly under the company to accelerate the full-fledged development of EV charging solution business that was launched last year.
      All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.
      # # #

      link hidden, please login to view
×
×
  • Create New...