FOOTBALLERS INSPIRE AND IMPROVE EDUCATIONAL OPPORTUNITIES AT MOUNT KILIMANJARO
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By News Reporter
At LG, we’ve always believed that the kitchen is the true heart of the home – a place where innovation meets creativity, and where Life’s Good can be experienced in every meal. To celebrate this spirit, LG Australia teamed up with MasterChef Australia to inspire home cooks across the country to embrace their culinary confidence. To mark the collaboration, LG Australia hosted A Taste of the Good Life – an exclusive event that gave guests an immersive culinary experience and a chance to see our innovative kitchen solutions in action.
Held shortly after the finale of MasterChef Australia Season 17, the event brought together media and influencers at the Are Media test kitchen in Sydney. Hosted by Declan Cleary, third runner-up MasterChef contestant and LG ambassador, the event showcased how our appliances make it easier for anyone – from beginners to passionate home cooks – to create delicious meals with confidence.
Upon arrival, guests were welcomed with a unique touch of LG hospitality: their coats were steamed and refreshed using the LG Styler, ready for pick-up at the end of the evening. Each was also gifted an LG x MasterChef Australia apron and chef’s hat to set the tone for culinary inspiration both at the event and back at home.
The program commenced with Shannon Tweedie, Home Appliance Solutions Marketing Manager at LG Australia, who shared the story of our partnership with MasterChef Australia. Martin Kim, product specialist at LG Australia, followed with a demonstration of how features like the InstaView refrigerator contribute to great recipes by keeping ingredients fresher for longer.
The highlight of the event was a cooking masterclass led by Declan Cleary. Together with Martin, he showcased the versatility of the LG 6-in-1 InstaView oven, walking guests through its different cooking modes while preparing a selection of dishes designed to spark inspiration for everyday cooking.
Following Declan’s masterclass, guests participated in a series of three interactive and educational workshops. First, cocktail specialist Jenna Hemsworth led a master mixology session, where she demonstrated LG’s slow melting craft ice feature and how it can elevate any cocktail creation. Next, Are Media’s resident food stylist, Michelle Cranston, hosted a food photography masterclass, sharing her expertise on plating and capturing Insta-worthy shots. Finally, Declan Cleary returned with his “sauce it, sear it, style it” workshop, bringing the magic of MasterChef Australia to life while showcasing the fast-heating capabilities of the LG Induction cooktop.
Throughout the event, guests also had the chance to experience our broader lineup of home and entertainment solutions – from the CordZero vacuum and StanbyME to the OLED C5 TV.
As a nod to the iconic MasterChef Australia Mystery Box challenge, guests were invited to guess how many ingredients were stored inside our InstaView French Door Fridge. The lucky winner, announced at the end of the event, took home their very own LG InstaView fridge – fully stocked with fresh ingredients to kickstart their culinary adventures.
Before heading home, every guest received co-branded cookware from LG and MasterChef Australia – a small but meaningful gift to keep the inspiration going long after the event.
The response was overwhelmingly positive, with attendees praising both the interactive workshops and the practical demonstrations. More than just a showcase, A Taste of the Good Life brought our complete kitchen solution to life in a way that was fun, memorable and inspiring.
With MasterChef Australia, we’re not just demonstrating innovation – we’re helping Australians discover new confidence in the kitchen, proving once again that when it comes to life at home, Life’s Good.
Contributed by LG Australia
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By News Reporter
Since being appointed to the role of LG CEO, William Cho has made changes internally and on the company’s business portfolio. What’s more, the CEO has taken the time to visit LG local offices and production sites in person around the globe. In the first half of the year alone, Mr. Cho already visited a total of 12 countries across Europe, Asia, the Middle East and North, Central and South America, traveling a total of 145,000 km – equivalent to three and a half laps around the globe.
At the start of June, CEO Cho visited Saudi Arabia, where he first toured the exhibition hall in Riyadh showcasing the NEOM City Project. There, the CEO was introduced to business opportunities in three projects: ‘The Line,’ a 170km-long eco-friendly vertical city; ‘Oxagon,’ an octagonal high-tech industrial floating complex; and ‘Trojena,’ an iconic mountain resort. Following an in-depth discussion on the NEOM projects, the CEO attended a management meeting to discuss mid- to long-term business strategies in the Middle East and Africa (MEA) region.
“LG will secure various business opportunities in a wide range of fields such as mobility, air solutions and commercial displays as well as home appliances, TVs and IT for the NEOM City project by leveraging the company’s innovative technology accumulated over the years,” said CEO Cho.
The CEO then toured the company’s air solutions factory in Riyadh, the production base of the company’s premium air conditioners equipped with high-efficiency parts. With excellent cooling performance and high energy efficiency, LG’s air solution products are optimal across the MEA region, where there is a high demand for air conditioners due to the year-round hot climate.
“Our presence in Saudi Arabia is of utmost importance, even on a global scale. Our local factory aligns with the Saudi Vision 2030 and plays a core role in producing green energy level products while forming the central production base for the region, exporting to up to 16 countries in the middle east and Asia,” said Mr. Cho. “LG will keep taking initiatives to achieve sustainable growth as well as further strengthen the company’s position as a market leader.”
The CEO’s next destination was India, the world’s most populace nation and a market of growing importance for LG, where the CEO addressed local staff about the company’s future direction.
LG’s Indian subsidiary, celebrating its 26th anniversary this year, has achieved a dominant position in the Indian market by strengthening its infrastructure – establishing a locally-complete business that encompasses sales and production subsidiaries and R&D centers.
In India, Mr. Cho visited LG brand stores, R&D centers and home appliance and TV production lines, witnessing local operations in action and learning about the strategies the subsidiary is employing to boost business competitiveness and secure future growth engines.
CEO Cho’s first stop was the New Delhi sales subsidiary, where he spoke with key staff members about new business opportunities, such as electric vehicle charging solutions and EduTech utilizing digital whiteboard and IT solutions.
“In India, which boasts a large market and considerable growth potential, the company will build on its No. 1 market share and strategically develop future businesses,” said Mr. Cho.
Speaking with local personnel, CEO Cho also stressed the importance of the brand’s growth in online commerce. LG is targeting increased online sales in India through implementing a differentiated digital strategy founded on a deep understanding of, and empathy for, Indian culture. Earlier this year, responding to the soaring popularity of online shopping in India, the company established an online brand shop (OBS) and launched a direct-to-consumer (D2C) business.
CEO Cho’s Indian itinerary also included the cities of Noida and Pune, where he examined the company’s home appliance and TV product lines and looked into the current status of converting it into an eco-friendly smart factory. LG has pledged to convert 100 percent of the energy used by all production bases around the world into renewable energy by 2025. The company will also increase investment in these two plants this year to expand their capacity to produce premium home appliances. LG washing machines, air conditioners, TVs and monitors produced in these plants are sold not only locally but exported to countries in the MEA region.
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By Sandip Prajapati
Hello,
I am using LG OLED 55" TV since its launch new in the Market. I want education application like Udemy, Pluralsight, Linux Academy, Coursera, in the LG Content Store.
These education apps are widely used very in all Android and IOS platform. but LG OLED we unable to add the these app until LG can make it available to customer.
I had made the two times request in the past but nothing and no one addressed the issue and not received any response yet.
I request you, please address the issue and make education available to LG content store.
Thanks.
Regards,
Sandip Prajapati
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By JoJoRabbit
For a +1000$ TV, the subtitles system for the media player is not okay.
1) The subtitles delay can only go in – time. No + (later). So if the subtitles come too early, you cannot improve it. It should be possible to control by 50ms or at least 100ms instead of only half seconds.
2) The font is just bad. Not super legible, with inconsistent spacing (the space between letters is sometimes big, sometimes small), and a pretty bad design overall. Offer more fonts to choose, like other brands do.
3) The smallest size possible is still relatively big. Why not give more control options? Maybe selecting the exact size by increments of 2 points instead of 6-7 options.
4) It should be possible to decide if subtitles have an outline or not, or shadow, just overall more control depending on personal taste and the film one watches. Just color is simply amateurish for this price.
5) Offer more options to place to font even lower on the screen. I've seen others request this.
Please LG, improve this in a firmware upgrade. Currently subtitles ruin my film experience. Thanks in advance.
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By Roquet
I want to move my 65EF9500 from a flat wall to a corner where it would need to swing out, aka articulated, but every bracket i find says it is not compatible with the 65EF9500? Is there something non-standard about this early OLED model? Can anyone recommend a corner wall mount bracket?
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