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By News Reporter
As president of the LG Vehicle Solution (VS) Company, IAA Mobility 2025 gave me the opportunity to present our vision to a global audience. I had the privilege of sharing the stage with Chris Jo, senior vice president and head of LG’s webOS Platform Business Center, along with our partners from Xbox and Zoom. Together, we are defining what it takes to transform the car into a true living space on wheels.
LG Automotive Content Platform: Driving the Future of In-Cabin Connectivity
As Chris Jo highlighted, we have extended webOS – trusted across 240 million devices worldwide – into vehicles with our webOS-based Automotive Content Platform (ACP). This enables automakers to deliver rich multimedia experiences such as OTT streaming, cloud gaming and video conferencing on a global scale. With full UI/UX customization and new revenue opportunities, the webOS platform is moving beyond the living room and shaping the future of the mobility ecosystem.
Xbox: Cloud Gaming Hits the Road
For Xbox, this partnership is an exciting moment, finding a new way to bring the joy of gaming to more people. Chris Lee, Vice President of Marketing at Xbox, noted the challenge of bringing the Xbox experience from TVs into cars, particularly around performance and seamless integration.
By leveraging our ACP, Xbox delivers a quality in-car gaming experience via its popular cloud gaming service, while LG manages the essential integration and certification work. This means passengers can access the same trusted Xbox Cloud Gaming service wherever they travel – during a charging stop or long road trip. Chris described it as making the journey “not only more entertaining but supporting the flexibility players expect from Xbox,” and I believe this underscores the true value of collaboration.
Zoom: Meetings on Wheels
Brendan Ittelson, Chief Ecosystem Officer at Zoom, spoke about creating a consistent collaboration experience across different vehicles – a vision that naturally aligns with ours. By integrating directly with our webOS-based ACP, Zoom can deliver updates and improvements as soon as they’re ready without waiting on OEM software cycles.
Drivers can join meetings safely in voice-only mode, and passengers can attend camera-enabled video calls, while Zoom AI Companion automatically captures summaries and action items in the background. As Brendan explained, “The in-cabin experience is quickly shifting from passive to purposeful,” becoming a place where people can stay connected and productive without sacrificing safety.
Affectionate Intelligence for the Road Ahead
Looking at the bigger picture, the future of in-vehicle innovation will be shaped by AI – what we call “Affectionate Intelligence” – that not only understands users but also seamlessly integrates functions for safety, entertainment, communication and comfort. To transform vehicles into true extensions of living spaces, LG must take on the role of orchestrator, working closely with our content partners and automakers to create a genuinely human-centered mobility ecosystem.
My key takeaway from the panel was that each of us – LG, Xbox and Zoom – brings distinct strengths to the table. Xbox is taking a bold step into automotive gaming, Zoom is working to redefine productivity on the move and LG is driving toward an AI-powered mobility ecosystem. Guided by these shared goals, the path forward is clear.
With webOS at the core and trusted partners by our side, we are accelerating platform-driven growth in mobility. The future of the car won’t just be about transportation – it will be about creating experiences that connect, entertain and empower us wherever the road leads.
By Eun Seok-hyun, president of the LG Vehicle Solution (VS) Company
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By News Reporter
At LG Electronics, we are accelerating our drive for qualitative growth by focusing on B2B, non-hardware and direct-to-consumer (D2C) business models. This transformation is about more than just moving beyond the sale of physical products – it’s about building continuous customer engagement and diversifying revenue through long-term partnerships.
One of the most compelling examples of this shift is the evolution of our webOS platform business.
From Smart TV OS to Scalable Media Platform
Originally launched as a smart TV operating system, webOS has grown into a robust, multi-service platform that now includes AI-powered content recommendations, cloud gaming, home IoT connectivity and B2B display solutions. Its open and flexible architecture enables seamless integration with global device manufacturers and content providers – a key driver behind its global scalability and adaptability.
webOS Hub 3.0: Powering Display Innovation
Recently launched webOS Hub 3.0, is gaining rapid traction as a scalable Platform-as-a-Service (PaaS) for display makers around the world. Supporting features like AI voice recommendations, cloud gaming integration and smart home control, it is built to operate across a wide range of display products – not just LG’s.
As of 2025, over 600 global brands have adopted webOS Hub, solidifying our leadership in the OS market for display manufacturers.
What sets webOS Hub apart is the delivery of multifaceted services into a single, integrated platform – from global streaming apps to FAST (Free Ad-supported Streaming TV) via LG Channels or cloud gaming. This creates meaningful value for both manufacturers and end users alike.
Beyond the home, webOS is also expanding into commercial venues, hotels and public institutions, evolving into a smart platform solution that improves operational efficiency and enables targeted content delivery. This expansion supports long-term, contract-based business models with enterprise clients.
LG Channels: Elevating Content Discovery
Our owned-and-operated service, LG Channels, now delivers free, ad-supported streaming in 33 countries, with over 4,000 channels available. Exclusively curated content featured on LG Showcase (North America), LG 1 and LG 1 Spotlight (Europe), along with regionally customized programming and a growing network of partners including national and local broadcasters and news organizations, have helped LG Channels become a distinct competitive advantage in the smart TV content space.
As a recognition of its contribution to regional content delivery, LG Channels was honored with the ITVT/TVOT 2025 Award for Achievement in Local Broadcasting. Our original series The Rivalries – a documentary spotlighting college sports rivalries in the U.S. – also received a Webby Award for Best Sports Video last year.
webOS for Mobility: Living Space on Wheels
webOS is also extending its reach into the automotive sector through our Automotive Content Platform, redefining the in-vehicle experience and transforming the car into a “living space on wheels.”
Built on the proven success of webOS in smart TVs, the vehicle-optimized version delivers services like LG Channels in a seamless, entertainment-focused UX. This approach enriches life on the move by connecting vehicles to our broader content ecosystem.
From Cornerstone to Momentum: Accelerating LG’s Platform‑Centric Business
The momentum behind webOS is undeniable. With an average annual growth rate of 40 percent over the past three years, our platform business surpassed KRW 1 trillion in revenue in 2024.
In emerging markets such as India, the Middle East and Latin America, webOS is experiencing accelerated adoption – driven by rising demand for streaming services, expanding digital infrastructure, and growing public and commercial display needs.
webOS is more than just a solution – it’s a cornerstone of LG’s platform-centric future, playing a vital role in enhancing profitability and business resilience. By transforming user experiences and enabling new business models, webOS is unlocking new value across industries.
By Chris Cho, head of the webOS Platform Business Center, LG Media Entertainment Solution Company
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By David Daul
My magic remote and my Roku remote stopped working for turning off power so I performed a factory reset after troubleshooting to get the remote working. I am now stuck at the 1st screen of the Factory Reset which says "Press the OK Button(wheel) on your remote." Well... this really stinks because the remote doesn't work!!! I have tried a USB mouse, a new magic remote, other LG Remotes with no luck. I have also tried using the button on the bottom of the tv. And, I contacted support which was just an exercise in redoing everything I had already tried... No Luck!!
This is a Nano Cell 55NANO81ANA which is basically just a big brick now since I cannot even use any of the inputs. Does anyone have a trick for getting past this initial screen???
Thanks for the help.
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By Maggie
The replacement remote for our lg tv (65uq7070zue) stopped working yesterday while i have kids home on winter break. I ordered a voice magic but even though i checked the specs several times and made sure the model number was specifically mentioned it won't pair and lg says it's the wrong remote. I stupidly reset the tv during this not thinking that it would totally unpair the tv from my phone remote app and it's now stuck on press the wheel/ok screen. I've ordered a lg brand remote but it'll be a couple days and it was supposed to be our movie day. Is there any way to switch the hdmi with it stuck on this screen so we can use the fire stick or playstation? Two universal remotes, one specific to lg tvs, have failed to accomplish anything as well.
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By victoranthony
Hey everyone,
I have had LG TV for just two years. Last weekend, when I turned it on, it showed a blank white screen but was still illuminated, with sound working. No LG logo or image appeared. I unplugged the TV and held the power button for 30 seconds while it was unplugged, and the screen issue fixed the issue for a week[url=https://whitescreen.vip/
].[/url]
However, the same white screen problem has now returned, and the power reset trick no longer works.
Should I contact a local TV repair technician or reach out to LG customer support first? Any advice?
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Question
majed abutrab
Please help as I cannot login to my TV because there is a pin code that I have never configured before and it won't let me go to settings I can't do any thing. It's just stuck on pin code screen
1 answer to this question
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