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By News Reporter
LG Brings AlphaWare Suite and Other Mobility Solutions to SDVerse Marketplace,
Supporting Automakers and Suppliers to Usher in the Software-Defined Vehicle Era
SEOUL, Oct. 23, 2025 — LG Electronics (LG), a global leader in mobility technology, has joined SDVerse, the automotive industry’s first B2B marketplace dedicated to software. By introducing its LG AlphaWare portfolio of software solutions to the platform, LG aims to support automakers and suppliers in accelerating the transition to software-defined vehicles (SDVs).
SDVerse, founded in 2024 by General Motors, Magna and Wipro, is the first global B2B marketplace for automotive software. Designed as a “matchmaking” platform for software buyers and sellers, SDVerse shifts away from the traditional “captive” development model to one that promotes transparency, efficiency and collaboration across the value chain. Sellers can list their software solutions, while buyers can easily search, compare and explore offerings to find the right solutions.
Supported by a consortium of industry-leading partners, SDVerse has quickly evolved into a trusted digital hub that is already reducing inefficiencies in procurement and helping to accelerate the industry-wide adoption of SDVs.
By joining SDVerse, LG aims to deepen its cooperation with automakers and suppliers, fostering a more open and connected mobility ecosystem. With LG AlphaWare – a comprehensive portfolio designed for SDVs – LG helps automakers navigate the growing complexity of automotive software, improve reliability and security and accelerate the evolution of in-vehicle experiences.
LG AlphaWare is organized around five key pillars – PlayWare, MetaWare, VisionWare, BaseWare and OpsWare – covering key areas from immersive in-vehicle entertainment and AR/MR navigation to intelligent driver and passenger monitoring, robust operating system support and secure lifecycle management. LG AlphaWare is symbolic of LG’s transformation into a Smart Life Solution Company – extending its innovation leadership from the home to mobility and delivering safer, smarter and more enjoyable driving experiences.
“We are delighted to welcome LG Electronics to SDVerse,” said Prashant Gulati, CEO of SDVerse. “LG’s broad suite of mobility solutions, led by their AlphaWare suite, strengthens our platform and enables OEMs and suppliers to access technologies that simultaneously create exceptional user experiences and speed up the arrival of software-defined mobility worldwide.”
“We are proud to introduce LG’s mobility solutions to the SDVerse marketplace,” said Eun Seok-hyun, president of LG Electronics Vehicle Solution Company. “Automotive companies today face the challenge of unifying vehicle operating systems and evolving their business models to stay competitive in the SDV era. By joining SDVerse, we can provide proven solutions that simplify integration and help accelerate innovation.”
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By News Reporter
LG is constantly working to make everyday life more convenient, comfortable and connected. At the heart of this effort is LG ThinQ, our AI-powered platform that connects and controls smart appliances using the latest in AI and IoT technology. With the ThinQ app, managing and upgrading your home appliances has never been easier – all from your smartphone, no matter where you are.
ThinQ is all about personalized experiences. It learns from how you use your appliances and adapts to your lifestyle, helping you enjoy a more seamless, connected home. Built into LG’s home appliance lineups worldwide, ThinQ has taken a major leap forward with the introduction of ThinQ UP – a service designed to evolve your appliances long after you bring them home.
Launched in 2022, ThinQ UP introduced one of the world’s first truly upgradeable home solutions. That means you can add new features to your existing LG products by simply downloading updates through the ThinQ app. Whether it’s enhancing performance, solving a minor frustration or meeting a new need, ThinQ UP makes it easy to customize your appliances as your life changes.
ThinQ UP is now available across more product categories and has expanded its reach globally. In North America, this year’s expansion led to a 150 percent increase in sales compared to 2024. Globally, ThinQ UP features have been downloaded over 20 million times, and the number of appliances connected to the ThinQ app has grown by about 40 percent, showing just how popular this innovation has become.
What really sets ThinQ UP apart is how it’s shaped by you, our customers. Through the “Share Your Ideas” feature in the app, users can suggest new upgrade ideas. So far, we have reviewed more than 30,000 suggestions, with over 100 of them becoming real downloadable features. One example is the “Welcome Light On/Off” function, which lets you control your refrigerator’s door light – a response to users who found the auto-on light a bit too bright at night or unnecessary during the day.
ThinQ UP also adapts to local needs. In the U.S., for example, the “Auto Time Sync” feature for ovens automatically updates the clock for daylight savings time – a simple change, but one that over 57 percent of U.S. ThinQ users have already downloaded and appreciated.
Looking ahead, LG plans to roll out ThinQ UP to even more markets, starting with Europe and expanding to Asia and Latin America. The goal is simple: bring smarter, more personalized living to more homes around the world.
At LG, we believe innovation works best when it’s shaped by real people and real lives. With your feedback and our AI-powered technology, ThinQ UP will keep evolving – making your home smarter, more adaptable and more in tune with your life.
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* Images are enhanced to help your understanding. Products and solutions shown may vary by region.
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By OliverRC
Up until a few days ago my TV and AVR have been working perfectly since I bought it.
Zero hassles with HDMI and connectivity.
Then I was prompted to update to the latest software version which I did and now often when I switch HDMI (running on 1) it picks up the device name, CEC works but I get “No Signal”… and then nothing.
Just stays on “No Signal”. It is almost as if some HDMI handshake breaks and now the driver is in a broken state.
I’ve found that if I hard power off and power on the device sometimes works but I don’t want to do that every time especially since it’s hard to get to the power.
This really strikes me as a software issue with the latest update as absolutely nothing else has changed in my setup.
I’ve tried:
Different HDMI cables (high quality) Deep colour settings Reset the TV to factory default Different HDMI ports TV
Model: OLED65G26LA / OLED65G26LA.HFBQLWK WebOS TV Version: 8.3.0.2301 Software Version: 13.30.56 AVR & Devices
Marantz SR5015 Nvidia Shield Pro PS5
The setup is the conventional AVR installation as shown in the attached file
Has anyone else experienced this?
Is it possible to revert the software update?
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By SHawk
Immediately following the major LG webOS firmware upgrade last week, our OLED65G2PSA is damaged. A white line appears top to bottom of screen in from the left hand side & the tv either fails to turn on, or shuts itself down shortly after. Has anyone else had this issue & if so, has any update on a solution. (I'm waiting for LG to get it sorted. Waiting ...)
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By Guy C
Hi, I've got this model LG which is updated to webOs 3.9. I can't connect an iPad wirelessly as it needs airplay with comes with webOs 4 but I think my TV was just pre 2018 when it changed (mine must've been the outgoings model). Is there a way to force an update and should I do it if I can?
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Question
Scranax
Hi Team,
I have 2 LG smart TV's the one in question is a
This TV is around 3 years old and on Software 3.3.4. All is working fine currently.
The reason for this question is due to purchasing an Amazon Alexa. I only realized after the fact my TV was WEBOS and not ThinQ AI..
Now if I search for an update "over the air" I get a message saying I am currently up to date.
My first question is if I am on Software 3.3.4 will it only search for patches of that version? It will not upgrade to a completely new release (4.0) by itself as It does say it is up to date currently?
My TV has (TF) at the end of the model designation but LG seems to list generically for that model, Is this just a regional version?
They also provide a software file to upgrade to 5.5.8, Will this work on my TF model via USB? What format do I need? FAT32 or NTFS?
Cheers
1 answer to this question
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