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By News Reporter
Company Unveils Expanded AI-Powered SIGNATURE Lineup With Advanced
Performance and Refined Minimal Design
SEOUL, Dec. 15, 2025 — LG Electronics (LG) is presenting the next evolution of its premium LG SIGNATURE brand at CES 2026 in Las Vegas (January 6-9). Marking a decade of innovation, the latest LG SIGNATURE collections introduce an expanded range of products that blend powerful AI capabilities and elevated design – while preserving the brand’s timeless aesthetics of quiet luxury.
Powered by LG’s AI Core-Tech, the new LG SIGNATURE lineup brings enhanced intelligence and seamless convenience to everyday living. With a suite of AI-driven features and generative AI functions, the appliances provide personalized experiences designed to maximize user convenience.
As the centerpiece of the showcase is the new LG SIGNATURE refrigerator, which embodies LG’s vision for the intelligent kitchen. Equipped with conversational AI based on Large Language Model (LLM) technology, the refrigerator supports natural-language-based interactions to provide tailored suggestions.1 A new 6.8-inch LCD display complements LG’s advanced AI technologies, helping maintain cooling levels for optimal freshness. Additionally, the AI Fresh feature monitors temperature fluctuations based on user patterns and pre-cools the interior – up to two hours before an anticipated door opening.
For even greater convenience, the LG SIGNATURE Smart InstaView refrigerator streamlines food management through ThinQ Food, which uses an internal camera to help identify ingredients, suggest recipes and offer creative substitutions based on the items inside.2 When not in use, you can set elegant visuals to appear on the T-OLED InstaView panel, enriching the ambience and transforming the kitchen into an expressive, inspiring space.
To elevate the cooking experience, the LG SIGNATURE Oven Range offers functions such as Gourmet AI, which uses an AI camera inside the oven to identify more than 85 dishes and automatically select the ideal cooking settings. The AI Browning feature monitors bread as it bakes and sends a notification through the ThinQ app when it reaches the preset level of doneness. Connected smartphone features include real-time monitoring, a time-lapse recap after cooking and easy sharing on social media.
The new SIGNATURE lineup stays true to its Refined Minimal design identity – a unified aesthetic defined by sleek horizontal lines, iconic gold accents and meticulous craftsmanship. Reflecting the brand’s heritage of excellence, the latest products balance elegant design with maximized capacity and enhanced AI-driven performance.
LG will introduce three new LG SIGNATURE design collections – Seamless, Iconic and Tailored – giving consumers the freedom to choose products that best fit their needs and personal style. Built to meet the highest performance standards, the collections incorporate bold materials that create a confident presence in the home. Aligned with this approach, LG aims to broaden its premium customer base by strengthening region-specific strategies and accelerating growth across global high-end markets.
In addition, LG SIGNATURE will showcase immersive spaces in collaboration with Italian high-end living brand Poliform, demonstrating how the appliances harmonize with luxury interiors to deliver thoughtfully orchestrated premium living solutions.
“LG SIGNATURE brings design, performance and experience together in tune, redefining the future of luxury in the home and setting a new standard for premium appliances,” said Baek Seung-tae, president of the LG Home Appliance Solution Company. “Marking its 10th anniversary, the expanded LG SIGNATURE lineup continues to lead the global market for customers seeking a more expressive, elevated lifestyle.”
Visitors to CES 2026 can explore the new additions to the all-new LG SIGNATURE lineup at LG’s booth from January 6-9 (#15004, Las Vegas Convention Center).
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1 Response accuracy may vary depending on user input and operating conditions.
2 Recognition results may vary depending on food type and placement.
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By News Reporter
As the Official Home Appliance Partner, SKS Captivates
Visitors With a Stunning Showcase of Elegant Built-In Kitchen Solutions
SEOUL, Nov. 7, 2025 — LG Electronics (LG) showcased its ultra-premium built-in kitchen appliance brand, SKS, at Design Week Mexico 2025, one of Latin America’s largest design festivals. As the exclusive home appliance brand partner of this year’s event, SKS successfully elevated its brand presence in the region, reaffirming its leadership in the global luxury built-in market.
At Design House, the flagship exhibition of Design Week Mexico, visitors were invited to experience the full SKS lineup of ultra-premium built-in kitchen appliances, including the SKS refrigerator, freezer, oven, cook top, wine cellar and dishwasherAlso on display were LG’s premium home appliances, such as the InstaView MoodUP refrigerator, QuadWash® dishwasher, WashTower laundry solution and Styler clothing care system.
Design House transforms iconic local mansions and historic buildings into creative design spaces, each designed through collaboration between leading global architects, interior designers and brands. Spanning approximately 1,126 square meters, this year’s exhibition presented visitors with diverse, trend-forward inspiration for designing refined living environments.
Held under the theme “Designed in Mexico,” the 2025 edition of Design Week Mexico celebrated the artistry and craftsmanship of Mexican design. Reflecting this spirit, SKS’s exhibition theme, “Korean Precision with Mexican Soul,” captured the harmony between SKS’s stylish, technologically-advanced design philosophy and the warmth and creativity of Mexican craftsmanship. The Design House exhibition, which ran until November 2, drew strong interest from professional designers, students and the general public alike.
By expanding direct engagement with customers across the globe, SKS continues to strengthen its reputation as a specialist built-in brand and its position in the premium appliance market. Earlier this year, SKS served as the exclusive home appliance sponsor of the Food & Wine Classic 2025 in Aspen, Colorado – an event attended by more than 4,000 chefs, culinary professionals and visitors. In Seoul, LG recently opened SKS Seoul, a newly renovated showroom offering visitors a complete experience of SKS’s latest ultra-premium built-in kitchen innovations.
LG rebranded its ultra-premium built-in line earlier this year, transitioning from SIGNATURE KITCHEN SUITE to SKS. The refreshed identity, designed to be more modern and intuitive, has enhanced brand recognition and accelerated growth in the premium market. Despite the new name, SKS continues to embody the True to Food philosophy that has defined the brand since its inception.
“At Design Week Mexico, we had the unique opportunity to collaborate with world-class architects and designers to create an inspiring space – one brought to life by our stylish and sophisticated SKS solutions,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “LG will continue to strengthen engagement with customers around the world and further establish SKS as a global leader in the ultra-premium built-in kitchen appliance market.”
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By News Reporter
Proven In-Car Entertainment Solution Delivers Immersive Media Experiences and
Transforms New Kia Models Into “Living Spaces on Wheels”
SEOUL, July 16, 2025 — LG Electronics (LG), a leading innovator in mobility technology, announced that its webOS-based Automotive Content Platform (ACP) will power in-car streaming for Kia Corporation’s new European models. Debuting on the recently introduced EV3, the platform will also be extended to the upcoming EV4, EV5 and New Sportage. This marks an expansion of LG’s innovative in-car experience to the European market, following successful deployments in Korea.
LG’s ACP runs on the powerful and versatile webOS platform, which already powers over 240 million LG Smart TVs worldwide. Building on the TV platform’s proven reliability and intuitive user experience, the automotive-optimized webOS offers drivers and passengers instant access to a wide array of content and services, tailored specifically for the in-car environment.
As a core component of “LG AlphaWare,” the company’s comprehensive software-defined vehicle (SDV) solution suite, the ACP redefines the car as a true “living space on wheels.” The platform allows passengers to stream their favorite content directly on the vehicle’s infotainment display,* delivering an experience comparable to that of a smartphone or smart TV – while adhering to driving safety regulations.
Kia’s European model lineup will offer a diverse in-car entertainment experience, featuring popular content from platforms including Netflix, Disney+, YouTube, LG Channels, Baby Shark World for Kids, Stingray Karaoke, Play.Works, Haystack News and Vasari. Later this year, the content library will expand to include Rakuten TV, Napster and German OTT service Joyn. Available only when parked, these video streaming services let occupants turn the car into a private cinema – further enhancing the in-car media ecosystem.
“By bringing the webOS Automotive Content Platform to Kia’s European model lineup, we are making it easy for people to enjoy their favorite content wherever they go,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “LG remains committed to enhancing partnerships and expanding our content ecosystem to deliver premium in-vehicle entertainment and next-level connectivity.”
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* An automotive data plan is required to access streaming services. Access to certain apps may require a separate subscription.
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By News Reporter
Strategic Move to Accelerate Growth in European HVAC Market and Beyond
SEOUL, June 30, 2025 — LG Electronics (LG) has signed an agreement to acquire a 100 percent stake in OSO, one of Europe’s leading providers of water heating solutions. The strategic acquisition will further fortify LG’s comprehensive heating, ventilation and air conditioning (HVAC) portfolio – a core growth engine of its B2B business – and accelerate the company’s ambition to become a top-tier player in the HVAC industry.
Founded in 1932, OSO offers a complete range of water heating solutions, including electric water heaters, stainless steel thermal storage systems for heat pumps and boilers, and other advanced water heating technologies. A recognized market leader, OSO has firmly established its presence in Europe’s USD 15 billion heating and hot water solutions market.
Driving Growth Through Integrated HVAC and Water Heating Solutions
Europe is witnessing a rapid rise in demand for air-to-water heat pump (AWHP) systems – technologies that provide heating, cooling and hot water by extracting heat from ambient air. This growth is being driven by the region’s climate policies and energy security concerns.
According to
link hidden, please login to view, the European heat pump market is expected to double by 2030, with annual unit sales increasing from approximately 1.2 million in 2024 to 2.4 million by the start of the next decade. By combining OSO’s product lineup with LG’s advanced heat pump technologies, the acquisition creates immediate synergies. This integration will further enhance LG’s ability to deliver complete HVAC solutions, strengthen its competitiveness in Europe and support its broader global expansion strategy. LG plans to offer integrated HVAC and water heating packages that deliver optimized solutions tailored to diverse customer needs. Furthermore, LG will combine its R&D and heat pump expertise with OSO’s deep product knowledge to broaden and elevate its overall HVAC solution portfolio.
OSO’s Stainless Steel Hot Water Solution Lead the European Market
Hot water systems designed for heat pumps are typically made from either enamel or stainless steel. While enamel was historically favored, stainless steel is now preferred due to its superior hygiene and resistance to corrosion.
OSO’s stainless steel hot water solutions boast excellent energy efficiency and minimal heat loss – key advantages that have helped the company secure a leading position in Europe. With manufacturing facilities in Norway and Sweden, OSO ensures a timely and stable supply of high-quality products across the region. The company’s early adoption of automated manufacturing processes has also enabled exemplary product quality and cost competitiveness.
LG aims to build on these capabilities by jointly pursuing manufacturing innovation with OSO, enhancing automation and productivity through its own 60+ years of production expertise. The integration of both companies’ networks and infrastructure is expected to unlock powerful synergies.
Following the acquisition, OSO will continue to operate independently, retain its existing OEM partnerships and pursue new growth opportunities – while benefiting from LG’s global scale and resources.
Accelerating Growth with LG’s “3B” Strategy: Build, Borrow, Buy
In late 2024, LG established the ES Company to accelerate growth in its HVAC business. With an ambitious goal to outpace industry growth in the cleantech sector, the ES Company offers a comprehensive HVAC portfolio spanning residential and commercial air conditioners to large-scale chillers.
LG is also pioneering the digital transformation of HVAC, applying AI-powered technologies to next-generation solutions for data centers, nuclear facilities and mega factories.
To drive this growth, LG’s HVAC business is actively implementing a “3B Strategy”: building internal capabilities, borrowing external expertise and buying through strategic acquisitions. The OSO deal exemplifies this approach and underscores LG’s commitment to expanding its B2B footprint through mergers, acquisitions and partnerships.
“LG’s deep know-how in Heat Pump Water Heaters in combination with OSO stainless steel tank leadership will ensure sustainable, high-quality product solutions for our customers,” said Sigurd Braathen, Owner of OSO Group AS.
“OSO’s proven water heating solutions are a strategic catalyst for LG’s HVAC expansion,” added James Lee, president of the LG ES Company. “Together, we will deliver highly efficient, integrated solutions that strengthen our market leadership and support global electrification for a more sustainable future.”
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By News Reporter
Elevated Viewing Pleasure With Vibrant, Accurate Color Technology and Immersive Picture
Quality of Mini LED, Powered by LG’s New α AI Processor
SEOUL, April 28, 2025 — LG Electronics (LG) is rolling out its 2025 QNED evo lineup, reinforcing its presence in the premium LCD TV segment. Marking a significant leap forward for LCD TVs, the new QNED evo TVs inherit the differentiated value of LG OLED, along with various color solutions, Mini LED technology, the latest α (Alpha) AI processor, top-tier gaming performance and the versatile award-winning webOS platform.
Certified by Intertek for achieving 100 percent color volume, these cutting-edge TVs reproduce rich, true-to-life colors in both bright and dark environments. With the company’s proprietary Dynamic QNED Color1 solution, which replaces quantum dot technology, viewers can expect outstanding depth, clarity and precision regardless of lighting conditions.
With Mini LED technology2 powered by the Alpha AI processor,3 the QNED evo models boast refined light control, enhancing the contrast and accuracy of images to ensure deeper blacks, brighter highlights and well-balanced picture quality. Advanced AI algorithms effectively control each zone to deliver heightened performance, in addition to the immersive visuals of Mini LED.
To further enhance picture and sound quality, LG’s AI Picture Pro optimizes detail, depth and accuracy, fine-tuning every scene with sophisticated processing to achieve the most refined picture quality across all content.
The AI Object Enhancer identifies and enhances faces, bodies and key scene elements for greater detail and naturalism. Dynamic Tone Mapping Pro splits each scene into blocks and fine-tunes brightness and contrast, creating more vivid and lifelike visuals. Complementing these enhancements, AI Sound Pro immerses viewers in virtual 9.1.2 surround sound, enriching depth and spatial clarity through the TV’s built-in speakers.
The lineup also boasts highly personalized features, thanks to AI technology that can understand each user’s unique audio and visual preferences. Analyzing over 1.6 billion image settings and 40 million sound profiles, the AI Picture/Sound Wizard takes customization to a new level, recommending tailored audio and visual modes for each user.
For added convenience, LG introduces an AI button on the AI Magic Remote, providing intuitive voice recognition and effortless navigation. The remote’s pointer function works like a computer mouse, allowing users to easily explore content and adjust viewing modes.
A suite of AI-powered features creates a deeply personalized entertainment experience. AI Voice ID recognizes individual voices to switch profiles and recommend personalized content. LG AI Concierge analyzes viewing history and user habits to provide curated content suggestions and keyword recommendations, while AI Search – powered by a Large Language Model4 – understands conversational context and user intent for more intuitive content discovery. Microsoft Copilot integration further streamlines the process, helping users find and organize complex information efficiently, and the AI Chatbot identifies potential user challenges and offers timely, effective solutions.
The 2025 QNED evo models elevate the user experience through these advanced AI features and the award-winning webOS 25 smart TV platform. Powered by the new Alpha AI processor, webOS 25 offers enhanced personalization and convenience. Extending benefits beyond the initial purchase, LG’s webOS-powered TV owners can enjoy the most up-to-date smart TV experience for five years.
The new QNED evo models can also function as central smart home hubs. The Home Hub offers multi-platform connectivity via LG ThinQ and Google Home integration, allowing users to manage their smart home devices through a single, intuitive interface. Support for Apple AirPlay and Google Cast enhances mobile compatibility, enabling seamlessly content sharing from personal devices to the big screen.
Gamers will appreciate the QNED evo TVs’ powerful gaming capabilities, including fluid motion, vivid visuals and easy in-game controls. As a central gaming hub, the LG Gaming Portal serves as an effortless way for gamers to discover new titles and enjoy the ones they already love. Through partnerships with leading cloud gaming services, along with many native webOS app games, LG delivers a wide selection of games across various genres, allowing users to play instantly without the need for gaming consoles or downloads. Supporting 4K 144Hz5 with AMD FreeSync Premium, these TVs boost fluid and clear motion that keeps up with every move without judder or visual hiccups.
Highlighting the lineup is the QNED9M, LG’s first QNED TV that can seamlessly transmit both audio and video wirelessly via True Wireless technology.6 This innovation, previously exclusive to the LG OLED evo M series, now extends to QNED, giving more customers the ability to enjoy high-definition 4K content wirelessly without picture quality loss or delay.
By connecting to the Zero Connect Box, the QNED9M can transmit audio and video wirelessly at up to 144Hz, without latency or loss in picture and sound quality, while still meeting the criteria of an AMD FreeSync Premium experience. What’s more, the Zero Connect Box eliminates the need for gaming consoles and set-top boxes around the screen, resulting in a sleek, clutter-free setup.
Offered in sizes ranging from 50 to 100 inches, the 2025 QNED evo models meet the diverse needs of today’s consumers. As demand for ultra-large screens continues to rise, LG’s new 100-inch QNED TV delivers a cinema-quality experience – bringing immersive, theater-like visuals into the home.
LG’s 2025 QNED evo TV lineup will be available starting in May in Korea, the U.S. and European countries, with other markets to follow throughout the year. To learn more about products,
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1 While Dynamic QNED Color technology is applied across the QNED evo lineup, the specific implementations and specifications may differ across each QNED evo model.
2 The QNED9M, QNED85 and QNED92 models feature Mini LED technology.
3 The QNED9M, QNED85 and QNED92 models are equipped with the Alpha 8 AI Processor.
4 Available in US and Korean markets at the initial launch.
5 100, 86, 75 and 65-inch sizes of QNED87, QNED86 and QNED85 models support 144Hz; 55 and 50-inch sizes of QNED87, QNED86 and QNED85 models support 120Hz. The feature only works with games or PC inputs that support 144Hz.
6 Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
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