US Rollout of ALEXA on 2019 LG AI THINQ TVs
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By News Reporter
On Show at IFA 2025, Company’s AI Platform Integrates ThinQ UP and ThinQ Care
Services to Deliver Continuous Upgrades and Proactive Maintenance
SEOUL, Sep. 1, 2025 — LG Electronics (LG) is ushering in a new era in the European smart home appliance market with the introduction of its groundbreaking AI platform, LG ThinQ AI. Taking center stage at the company’s IFA 2025 exhibit, LG ThinQ AI integrates the ThinQ UP and ThinQ Care services to provide a personalized, ever-evolving customer experience along with proactive appliance management. This innovative platform advances LG’s core product technologies through AI and usage data analysis, optimizing the product experience and enhancing customers’ overall quality of life. LG will begin rolling out ThinQ AI in key European markets throughout September.
With AI-powered features such as continuous, tailored upgrades and intelligent performance optimization based on user behavior, LG ThinQ AI redefines home living, elevates the overall smart appliance experience and reinforces LG’s leadership in the European AI home solutions market.
A core element of the platform, ThinQ UP enables compatible appliances to acquire new features via software updates, ensuring they remain up-to-date and relevant to customers’ ever-changing lifestyles. Complementing this, ThinQ Care provides proactive support that predicts potential malfunctions or issues before they occur. Drawing on extensive usage data, its smart diagnostics detect even minor issues and guide customers through simple solutions, boosting product reliability and peace of mind.
ThinQ AI also reflects the priorities of Europe’s discerning, eco-conscious consumers, with a focus on energy efficiency and ease of use. For washing machines, Energy Saving Mode helps lower household energy consumption, while refrigerators benefit from AI Saving Mode, which intelligently reduces power use. Convenience-driven features include Fresh Keeper, which prevents clothes left in the washer from wrinkling or smelling, and the tub clean reminder to maintain hygiene. Refrigerator functions include Night View, which adjusts display brightness at night, and the Smart Fill system, allowing the water dispenser to deliver precisely pours. Users can even reconfigure the built-in ice dispenser to serve as an additional water dispenser, providing greater flexibility.
Moving forward, LG plans to deliver a steady flow of region-specific ThinQ UP features inspired by customer feedback. Through the Share Your Ideas function in the ThinQ app, users can propose new features that may be developed into real updates. Following the European rollout this month, LG will gradually expand ThinQ UP service availability worldwide throughout the rest of the year.
At IFA 2025, LG will showcase a diverse range of appliances enhanced with ThinQ AI and tailored for European consumers. Harmonious and differentiated smart home lifestyle scenes will demonstrate how the company’s latest innovations seamlessly elevate everyday living. Visitors can engage with an interactive demo app to explore how ThinQ UP lets customers continuously upgrade their LG appliances. LG AI HOME zone presents the company’s Zero Labor Home, where ThinQ AI recognizes user’s voice and activates personalized appliance settings to provide a highly personalized home experience.
“Our innovative ThinQ AI platform offers differentiated convenience and efficiency through continuous upgrades and intelligent, proactive care,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We are committed to creating an AI home experience that evolves in step with the unique needs of every customer.”
ThinQ AI and an array of innovative home appliance solutions will be on show at LG’s IFA 2025 exhibition booth (Hall 18, Messe Berlin) in Berlin, Germany, from September 5-9.
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By Cate-AppQuestion
Already tried turning the TV off and on and unplugging for 10 minutes.
There is no APPS tile in the horizontal tile row, so I can't load a third-party app like MLB.TV.
No luck with the WebOs tile, or the LG Content Store.
When I try the LG Content Store, and click on Apps inside that, I am only offered pre-loaded apps - 600 or so, but no MLB.TV.
Any help is greatly appreciated. Thanks.
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By News Reporter
LG is constantly working to make everyday life more convenient, comfortable and connected. At the heart of this effort is LG ThinQ, our AI-powered platform that connects and controls smart appliances using the latest in AI and IoT technology. With the ThinQ app, managing and upgrading your home appliances has never been easier – all from your smartphone, no matter where you are.
ThinQ is all about personalized experiences. It learns from how you use your appliances and adapts to your lifestyle, helping you enjoy a more seamless, connected home. Built into LG’s home appliance lineups worldwide, ThinQ has taken a major leap forward with the introduction of ThinQ UP – a service designed to evolve your appliances long after you bring them home.
Launched in 2022, ThinQ UP introduced one of the world’s first truly upgradeable home solutions. That means you can add new features to your existing LG products by simply downloading updates through the ThinQ app. Whether it’s enhancing performance, solving a minor frustration or meeting a new need, ThinQ UP makes it easy to customize your appliances as your life changes.
ThinQ UP is now available across more product categories and has expanded its reach globally. In North America, this year’s expansion led to a 150 percent increase in sales compared to 2024. Globally, ThinQ UP features have been downloaded over 20 million times, and the number of appliances connected to the ThinQ app has grown by about 40 percent, showing just how popular this innovation has become.
What really sets ThinQ UP apart is how it’s shaped by you, our customers. Through the “Share Your Ideas” feature in the app, users can suggest new upgrade ideas. So far, we have reviewed more than 30,000 suggestions, with over 100 of them becoming real downloadable features. One example is the “Welcome Light On/Off” function, which lets you control your refrigerator’s door light – a response to users who found the auto-on light a bit too bright at night or unnecessary during the day.
ThinQ UP also adapts to local needs. In the U.S., for example, the “Auto Time Sync” feature for ovens automatically updates the clock for daylight savings time – a simple change, but one that over 57 percent of U.S. ThinQ users have already downloaded and appreciated.
Looking ahead, LG plans to roll out ThinQ UP to even more markets, starting with Europe and expanding to Asia and Latin America. The goal is simple: bring smarter, more personalized living to more homes around the world.
At LG, we believe innovation works best when it’s shaped by real people and real lives. With your feedback and our AI-powered technology, ThinQ UP will keep evolving – making your home smarter, more adaptable and more in tune with your life.
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* Images are enhanced to help your understanding. Products and solutions shown may vary by region.
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By News Reporter
As a Truly Movable Screen, LG’s Latest StanbyME 2 Offers a More
Versatile Lifestyle Solution Than Its Predecessor
SEOUL, July 14, 2025 — LG Electronics (LG) announced the global rollout of its latest companion, LG StanbyME 2 inherits the versatile design of the existing StanbyME and offers added flexibility by being completely detachable from its wheeled docking stand. Impressively, StanbyME 2 offers enhanced portability and higher resolution to cater to varied ways of living and individual tastes, delivering an engaging entertainment experience, whether from the comfort of home or on the go.
LG’s New StanbyME presents a new detachable screen that can be removed from its stand with one click, delivering enhanced portability and flexibility placement options. It also transforms into a wall piece, allowing it to be used as a framed wall clock or a decorative display paired with its strap accessories.1 Supporting both landscape and portrait orientations, the StanbyME 2 adapts seamlessly to any environment and lifestyle. In recognition of these distinctive capabilities, the StanbyME 2 was honored with the
link hidden, please login to view and the . Adding to its portability, the StanbyME 2’s screen features a built-in battery that allows for up to 4 hours of continuous video playback,2 enabling convenient use both indoors and outdoors without being plugged into a power source. The battery can be easily recharged via the docking stand or by connecting a USB-C cable to an external charger or power bank,3 providing reliable power options.
The StanbyME 2 also ensures user interaction is easy and intuitive, enabling users to enjoy smooth and comfortable operation in everyday use. With hands-free voice recognition, users can effortlessly control this TV and navigate content without needing a remote in hand.
Equipped with the award-winning webOS TV platform, the StanbyME 2 offers access to a wide variety of content streaming options, including LG Channels – LG’s exclusive free streaming service. For greater flexibility, it also supports Apple AirPlay and Google Cast for wireless content sharing, and integrates with LG ThinQ and Google Home for seamless smart home control. Unique features such as Mood Maker and the sketch app Let’s Draw provide an emotionally engaging and pleasing experience, further elevating the value of portable entertainment solutions available on the LG StanbyME 2.
Coupled with its enhanced portability and versatility, the LG StanbyME 2 offers a compelling entertainment experience that enriches both visual and audio enjoyment. It features a 27-inch QHD (2,560 x 1,440) resolution display, providing enhanced clarity and rich details that make visuals more engaging with a sense of sharpness and vibrancy. With built-in speakers on each side, the sound can be optimized through EQ settings that automatically adjust based on the screen’s orientation – whether in landscape, portrait or table mode – delivering clear dialogue and well-balanced audio in any screen position.
LG’s proprietary α (Alpha) 8 AI Processor, integrated into the StanbyME 2, intelligently optimizes picture quality based on ambient lighting and enables immersive virtual 9.1.2 surround sound through the built-in speakers. With support for Dolby Vision and Dolby Atmos, the StanbyME 2 delivers cinematic visuals and audio, enriching the viewing experience with greater depth and clarity.
The LG StanbyME 2 will be launched sequentially in major countries around the world, starting with Hong Kong and Türkiye this week, followed by the U.S., Canada, Vietnam and Singapore in July, and the UK, Germany, France and Spain in August. Discover how the StanbyME 2 enhances on-the-go entertainment experiences by visiting the official LG Electronics website.
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1 In-box accessories may differ by country; refer to regional line-up details.
2 Actual usage time may vary depending on usage conditions.
3 For charging purposes, a USB-C charger or power bank supporting 65W or higher is required.
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By News Reporter
Company Enhances Smart Home Connectivity With Open API
SEOUL, Dec. 17, 2024 — LG Electronics (LG) has fully opened the Application Programming Interface (API) of its smart home platform, LG ThinQ, enabling developers to easily create smart spaces with LG appliances.
Recently, LG launched the LG Smart Solution API Developer website (
link hidden, please login to view) to officially open up the LG ThinQ API. An API acts as a digital connector that allows different software to exchange functions seamlessly. Developers can utilize the open API to integrate various features from LG AI appliances into their programs or systems, enhancing their services. The LG ThinQ API is divided into two categories: the ThinQ API for individual users and the ThinQ Business API for corporate partners. The ThinQ API allows for remote control of LG devices installed in homes or buildings and facilitates integration with various platforms.
For individual users, the ThinQ API supports the control and monitoring of AI appliances registered in the LG ThinQ app from various smart home platforms. By utilizing the ThinQ API, anyone can easily create a customized smart home that fits their lifestyle. For example, users of the global smart home platform Home Assistant can now connect and control 26 types of LG AI appliances, including refrigerators and washing machines, within their existing smart home environment. Home Assistant is a community-based open platform with about one million users worldwide who collaboratively develop various smart home functions such as device automation and feature expansion.
For enterprises, the ThinQ Business API supports partners operating office or residential buildings in integrating and managing various LG products, from appliances to commercial equipment like HVAC and signage, with their existing apps. For instance, large residential buildings can integrate LG appliances with their existing management apps for more convenient use. Residents can reserve the use of LG washers and dryers in common areas through the building management app, or administrators can detect abnormal conditions in the building using LG’s temperature and humidity sensors and quickly respond to issues through alert functions.
Meanwhile, LG has accelerated the integration of external products and services into the LG ThinQ platform by acquiring the smart home platform company Athom, known for its extensive IoT device connectivity. Athom’s smart home hub Homey currently connects over 50,000 types of appliances and IoT devices, and the Athom app store features around 1,000 apps that connect and control products and services from global brands like Philips and Aqara. LG plans to integrate Athom’s extensive open ecosystem and IoT device connectivity into the AI home hub LG ThinQ On, aiming to realize an AI home where generative AI better understands customers and provides optimal space solutions.
“With the official launch of ThinQ AI, we aim to deepen engagement with open-source community smart home power users in the open-source community and broaden our collaboration with B2B partners. This initiative will bolster our efforts to create smart home ecosystems powered by LG appliances, enhancing customer experiences across multiple touchpoints,” said Kim Kun-woo, vice president of LG’s Home Appliance Solution Company.
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* The main image is demonstrating potential use of the LG ThinQ API. Actual use may vary.
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