By News Reporter
As the first social generation to have grown up with access to the internet and digital technology from an early age, members of Generation Z have become today’s cultural opinion leaders all over the world. To connect with this demographic audience, LG launched the 2021 Life’s Good global campaign in May and called on young aspiring musicians and filmmakers to share their thoughts on what makes life special.
The second year of the campaign recruited the help of singer/songwriter Charlie Puth to spearhead the Life’s Good Music Project and director Jackson Tisi to headline the Life’s Good Film Project. The two-month campaign provided a platform for young talent to showcase their personal take on LG’s familiar theme and generated more than 100 million total views on various social media platforms. In total, the music and film campaigns attracted submissions from more than 1,600 entries from 48 countries, all conveying a sense of hope and optimism for the future.
Clockwise from top left: Sade Whittier, Dani Kim, Stacey Capers, Stacey Ryan
The Music Project alone showcased the unique artistic sensibilities of over a thousand participants from 36 countries. From this diverse group of creative talents, four lucky artists from different backgrounds united by their passion for music were chosen to represent the 2021 Life’s Good Music Project in collaboration with Charlie Puth: Stacey Capers and Sade Whittier of the USA, Stacey Ryan of Canada and Dani Kim of South Korea. The selected winners will get the opportunity to complete and perform the song in a music video with Puth as well as receive OLED TVs along with other LG products.
“In the collaborative process of bringing a song to life, it’s always beautiful to touch on the shared experience despite any differences in our personal experiences, history, culture, or where we grew up,” said Puth. “We can come together through the universal language of music and our shared belief that Life’s Good.”
Hundreds of burgeoning video auteurs from 33 countries captured the footage of their own diverse and inspiring Life’s Good moments and submitted their works to the Film Project. The submissions showed how places, spaces and happy moments held special meanings in their lives and in the lives of their loved ones. Related posts on social media have garnered over 44 million views total to date, reaching a truly global audience.
LG’s 2021 Life’s Good global campaign reminds us of the limitless possibilities we have to create our own lives as we wish. With inspiring submissions embodying the immense talent and enthusiasm of the next generation of artists, LG hopes to share the message of hope and togetherness with the world.
The inaugural 2021 Life’s Good Film will be unveiled on August 27 while the song and music video will drop next month. For more on the 2021 Life’s Good global campaign, stay tuned to LG’s and .
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I registered this account literally because I am frustrated with you LG. I need you to change because I'm tired of buying other devices to replace features you have promised and not delivered.
I really want to use your OS and apps on my TV but you make it too hard. The user experience for navigation and writing is terrible. This has to improve or I won't use it. I will not spend my time on this when it's much easier on other systems, but I want to use your system. Please help me and your other customers.
On any device, it should be very easy to type
* a password to connect the TV to a wireless network
* search terms when browsing apps on the app store and in other search engines on the device
To be clear, I really tried to figure this out on my own before coming here but found it too difficult to give them another chance. I used the onscreen keyboard and ThingQ app.
The first problem is extreme. Absolutely extreme. Using the onboard keyboard to write in the wifi password is a nightmare. I have secure passwords that are long and which combine upper and lower case characters and special characters. I will NOT lower my security in order to make it easier to use your keyboard. The problem is on your end so you fix this.
There's something in this for you too, LG: Letting us connect by WiFi is undoubtedly going to be the most preferred option for most users, regardless of how technical they are, and it is definitely the biggest barrier to your app store having any chance of success. You won't get users if people can't connect and download apps.
Right now my options are
* suffer through this user experience of using the onscreen keyboard
* making my wifi password less secure
* using the Apple TV instead
I'm going for the Apple TV instead, and I bet your customers are doing the same. It's time to look into why they do this.
The second problem is also really serious. Typing in any search word using the onscreen password is in fact also too painful. Using the ThinQ app with the cursor did not make things easier. I honestly don't know why you chose to put a cursor in this app instead of letting me navigate with buttons like on a TV remote controller but it's unpleasant. Very unpleasant. I don't think of my TV as a computer and neither should you. The cursor is an unwanted and poor choice for navigation on a TV screen. Stick to navigation keys: up, down, left, right. User test it and see for yourself. People will NOT prefer the cursor over navigation keys.
Again, this also impacts usage of your other services, so if you want people to use them you need to make this easier. Please.
Here's how you stack up right now to the competition. My alternative device right now is an Apple TV and it makes this much easier. I reckon a Roku and Chromecast do similar magic, at least I recall Chromecast being wonderful on an older Android 4 device I had years ago.
When setting up the Apple TV I can choose to connect to it with my smartphone immediately using their apps. I don't know if it's on bluetooth or something else but it's not wifi and it works well. Once connected I can use my keyboard on the smartphone to write input for the TV and connect it to my WiFi and search within apps for my favourite TV shows, movies and the list goes on.
This makes it much easier to search and of course to paste in passwords from my phone to the TV.
In my case I have a password bank called Bitwarden. Other users probably have at least the built-in password managers from Apple and Google.
You want me to be able to do the same on your LG TV but the aforementioned reasons are why that's never going to happen. Never. Until you change this I will not give your OS another chance.
Here's my recommendation:
Similar to Apple you should have an app for setting up the TV that connects over bluetooth. WiFi is not an option. Remember that we want to use our phones to type in the WiFi password since it is easier and it will let us copy paste in passwords from our phones.
What options are there for this? I bet bluetooth is an option amongst others. Please figure this out.
My biggest hope is that you will actually do some user research: Make prototypes and test them with real people. Ask them to try to use your apps and listen to their feedback. Ask them if they can connect to WiFi, why not if they can't, and listen to what they say.
User research is cheap and it works. Please do it.
By News Reporter
Is it possible to experience “comfort” virtually?
That’s what LG’s Home Appliance & Air Solution Company hopes with the opening of its new online showroom, LG HVAC Virtual Experience. Utilizing the latest in digital technology, this interactive online showroom lets visitors get to know LG’s diverse range of residential and commercial indoor environmental solutions from the comfort and safety of their homes.
The showroom delivers an intuitive, virtual experience that lets visitors view the company’s latest solutions in a variety of virtual environments to learn about the benefits they provide, such as greater comfort, improved indoor air quality and seamless control, all important in helping customers make informed and important decisions for the family or employees.
Upon entering LG HVAC Virtual Experience, visitors can choose from a range of business and living space categories: Residential Apartment, Residential Villa, Office General, Office High-Rise, Retail and Hotel. Customers can roam the 3D environments freely using their mouse or touchscreen. Menus offer additional information on every model, including specifications, features, product videos and case studies. Simple to use and navigate, LG’s new virtual platform is a great tool for consumers, industry professionals and partners looking to create healthier and more comfortable indoor spaces.
What’s more, the virtual showroom allows visitors to see the behind-the-scenes details and technologies. Press the onscreen Airflow and Piping buttons to see how air travels in an air conditioner or air purifier and how pipes direct water and refrigerant through a system. Virtually switch operational modes and observe how airflow changes from one air conditioner to another. Beyond the technology and science, the showroom is also a great place to check out all the products’ stylish designs to see how they match various virtual interiors.
LG HVAC Virtual Experience is an open, engaging online resource that will give visitors a thorough understanding of LG’s latest, optimized HVAC solutions for all kinds of spaces, helping them figure out which products are best suited to their specific needs. Visit to discover the company’s latest indoor environmental comfort technologies on your PC or smartphone.
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