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By News Reporter
Celebrating Innovation and Leadership in Europe’s Premium TV Market,
Company Launches Exclusive Consumer Benefits Across the Region
SEOUL, May 22, 2025 — LG Electronics (LG) proudly announces a major industry milestone: becoming the first brand to surpass 10 million OLED TV sales in Europe.1 Achieved in the second quarter of 2025, this accomplishment reflects the continued trust of European consumers in LG OLED as the benchmark for premium TV viewing. For more than a decade, LG has led the OLED TV segment by consistently pushing the boundaries of self-emissive display technology, building a legacy of innovation and excellence in the global premium TV market.
Dominance in Europe’s Premium OLED Segment
According to Omdia, a global market research firm, LG shipped over 10 million OLED TVs in Europe as of April 2025. Since launching its first OLED TV in the region in 2013, LG has steadily grown its footprint, reaching sales milestones of 2 million in 2019, 4.9 million in 2021, 8 million in 2023 and 9.5 million in 2024.
In the first quarter of 2025 alone, LG shipped approximately 391,100 OLED TVs in Europe, maintaining a dominant 56.4 percent market share and leading key markets including the UK, Germany and France. Today, more than one in every two OLED TVs sold in Europe bears the LG logo – a testament to the brand’s unparalleled popularity.
LG’s C Series, particularly the latest C5 model, continues to be the best-selling OLED TV in the region, offering enhanced immersive viewing that makes it a top choice among consumers.
12 Consecutive Years of Global OLED TV Leadership
LG’s global dominance continues, with a 52.4 percent share of OLED TV shipments in 2024 – marking its 12th consecutive year as the world’s leading OLED TV brand. This success stems from LG’s relentless focus on elevating the TV experience through cutting-edge audiovisual innovations and AI-driven personalization.
At the core of LG’s OLED excellence is its exclusive α (Alpha) AI processor, engineered for optimal picture and sound performance. Continuous technological innovations – such as rollable, transparent, true wireless, and three times brighter OLEDs, along with hyper-personalized content through the webOS platform – have also contributed to solidifying the brand’s reputation as the benchmark in premium TV technology.
Debuting Groundbreaking Innovations in 2025 OLED TV Lineup
This year marks the European debut of LG’s world-first transparent and true wireless 4K OLED TV, launching in May in Germany and Spain, with the UK and France to follow in June. This game-changing product represents a monumental leap in both technology and design innovation, reflecting LG’s relentless drive to deliver new and better models.
The 2025 LG OLED evo lineup introduces Brightness Booster Ultimate, delivering up to three times the brightness of conventional OLEDs for more vivid, lifelike images. With perfect blacks, accurate color reproduction and certifications from UL Solutions, Intertek and TÜV Rheinland, these displays ensure top-tier picture quality in any environment.
Powered by the new Alpha 11 AI Processor Gen2, these TVs intelligently upscale lower-quality content with pixel-level precision and offer Dynamic Tone Mapping Pro for detailed HDR10 customization – ideal for creators and enthusiasts alike. Enhanced AI-powered features including the AI Remote, Voice ID, LLM-based AI Search and a proactive AI Chatbot provide a personalized and seamless user experience from the moment the TV is turned on.
Top Ratings from Europe’s Most Trusted Experts
LG OLED TVs continue to receive top ratings from leading consumer organizations across Europe, securing the highest scores in 12 countries,2 including the UK, Germany, France, Italy and Spain. In the UK, LG has been recognized as the Home Entertainment Brand of the Year by the Which? Awards for five consecutive years, with the OLED G4 and C4 models earning top scores of 80.
Design excellence remains a hallmark of LG OLED TVs. Models such as the OLED T have won prestigious honors like the iF Design Award and Red Dot Design Award, while LG’s commitment to sustainability is recognized through certifications such as Reducing CO2 and Measured CO2 from the Carbon Trust – for the fifth consecutive year.
LG webOS: Steady Growth with Premium Content & Partnerships
LG’s leadership extends beyond hardware. Its TVs have also gained popularity by offering an always growing selection of content and services powered by its proprietary webOS platform.
LG Channels, now one of the top five most-used apps on LG TVs in key European markets, is available in 16 countries, with over 1,700 channels delivering movies, live sports, and premium entertainment. Viewing hours in Europe have increased by over 45% year-over-year.3 Strategic content partnerships with ITV Studios, Lionsgate, A+E, NBCU, FIFA+ and BBC Studios Distribution Limited fuel this rapid growth. LG’s owned-and-operated LG 1 channel brings curated premium content from partners like NBCUniversal, Fremantle, Lionsgate and Filmrise. LG has partnered with Rakuten to launch its LG Movies & TV video-on-demand service in key European markets. LG offers over 500 family-friendly games for free, with major partnerships such as Xbox Cloud Gaming (Beta) available on a subscription-based gameplay, all easily accessible from LG’s gaming portal. 2025 LG QNED evo: OLED Innovation Expands to Premium LCD TVs
LG is redefining the premium LCD TV segment with its 2025 QNED evo lineup. These new models inherit key technologies from LG’s OLED TVs, deliver a variety of advanced color solutions and incorporate cutting-edge Mini LED technology. They are also powered by the latest Alpha AI processor, offer top-tier gaming performance and feature the versatile webOS platform.
Certified by Intertek for achieving 100 percent color volume, these cutting-edge TVs reproduce rich, true-to-life colors in both bright and dark environments. With the company’s proprietary Dynamic QNED Color solution, viewers can expect outstanding depth, clarity and precision regardless of lighting conditions.
Celebrating 10 Million OLED Sales with Exclusive Promotions
To commemorate its achievements and express gratitude to its European customers, LG is kicking off Streaming Week 2025, offering free and discounted subscriptions from streaming partners across Europe via a dedicated app, downloadable from Content Store or Apps.
“LG OLED TVs have set the standard of premium TVs by delivering an unprecedented self-emissive display viewing experience,” said Heaven Lee, Europe Region representative of LG Electronics. “The 2025 LG OLED evo will feature an even sharper screen and a smarter AI-powered webOS platform to deliver an immersive viewing experience to our customers in Europe.”
To learn more about premium OLED models and consumer benefits available in your region, visit
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1 Omdia OLED TV Accumulated Sales in the European Market (2013~2025.4)
2 UK “Which?,” France “Que Choisir,” Germany “Stiftung Warentest,” Spain “OCU Compra Maestra,” Italy “Altroconsumo,” Netherlands “Consumentengids,” Sweden “Råd & Rön,” Belgium “Testaankoop,” Portugal “Deco Proteste,” Czech Republic “dTest,” Denmark “Forbrugerrådet Tænk,” and Finland “Kuluttaja.”
3 As of January 2025 LG internal data
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By News Reporter
Company to Supply Commercial Washers and Dryers to
North America’s LeadingProvider of B2B Laundry Solutions
SEOUL, May 21, 2025 — LG Electronics (LG) has signed a distribution agreement with
link hidden, please login to view, the North American market leader in laundry solutions, to supply its commercial washers and dryers. The new agreement will further strengthen LG’s presence in the North American commercial laundry market and accelerate the expansion of its growing B2B appliance business. CSC, headquartered in New York, is the largest B2B laundry solutions provider in North America, supplying and managing over 1 million commercial washers and dryers across the U.S. and Canada.
The agreement was formalized at a signing ceremony attended by Sam Kim, vice president of LG’s Home Appliance Solution Company, and Rod Castellanos, CEO of CSC, highlighting the significance of this strategic collaboration for both companies.
This partnership marks a significant step for LG as it seeks to expand its presence and grow awareness of its outstanding laundry products and tailored B2B solutions in the highly competitive North American commercial appliance market. It is also expected to accelerate the growth of LG’s home appliance business, which continues to dominate the global market through its commitment to quality and leadership in design and technology innovation. For CSC, the agreement ensures a stable supply of high-efficiency LG products – all designed to provide easy maintenance and maximum operational efficiency in demanding commercial environments.
LG commercial laundry solutions incorporate its advanced Inverter Direct Drive motor, delivering premium performance, durability and efficiency. The machines also feature LG’s innovative 3D Gyro Sensor and Gyro Balancing System, which precisely monitor drum movement to reduce unnecessary motion, vibration and noise – extending component lifespan and ensuring smooth, stable operation. Ideal for high-usage environments, the units offer fast cycle times, rapid spin initiation and a front-access design that simplifies maintenance by allowing most servicing to be done without disassembly, minimizing downtime and improving technician efficiency.
The partnership with CSC is the latest milestone in LG’s ongoing efforts to lead the commercial laundry market. Additionally, in November 2024, the company unveiled the LG Professional lineup of large-capacity commercial washers and dryers at Texcare in Germany. Fully committed to servicing the B2B market, LG now boasts a full portfolio of commercial laundry solutions, from compact units to larger models with capacities exceeding 15 kilograms.
“We are thrilled to partner with one of the leading B2B laundry solution providers in North America and look forward to delivering new customer value through this strategic collaboration,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Leveraging our industry-leading technologies and stellar brand reputation, we will continue to strengthen our leadership in the commercial laundry appliance market.”
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By News Reporter
LG has once again left a lasting impression on visitors to ISH, one of the world’s biggest annual tradeshows for HVAC, water and sanitation solutions. Held in Frankfurt, Germany, the event highlighted LG’s extensive range of integrated heating solutions customized for diverse environments and spaces, including high-efficiency residential heat pumps and large-capacity commercial systems. Tailormade for the European market and compliant with the European Union’s F-gas Regulation, LG’s products exclusively employ refrigerants with a low Global Warming Potential (GWP).
A major attraction at LG’s booth, the Hero zone introduced ISH visitors to the exceptional Therma V R290 Monobloc air-to-water heat pump (AWHP) for residential applications. Displayed beneath a captivating hanging façade at the center of the zone, the new Therma V boasts a sleek, minimalist design, quiet operation and outstanding cold-climate performance, thanks to LG’s advanced scroll compressor. Designed with user comfort and the health of the planet in mind, the Therma V employs R290 refrigerant, which has a GWP of 3, to reduce carbon emissions.
LG also showcased the Monobloc G and Cascade Control Unit, two sophisticated solutions suitable for multi-unit apartment buildings and large homes. The Cascade Control Unit offers flexible scalability, allowing users to add up to eight outdoor units to their HVAC system. This adaptability not only meets varying heating demands but also optimizes energy efficiency, thereby contributing to the reduction of HVAC running costs.
Another notable exhibit was the new LG heat pump water heater (HPWH) with R290 refrigerant. Displayed in a booth area designed to resemble a stylish European kitchen, the versatile HPWH R290 utilizes both air and electricity as energy sources, achieving greater efficiency than traditional electric or a gas-powered water heaters. Its simple design ensures compatibility with various installation environments and customer needs, offering seamless integration with various types of indoor units, such as control, hydro and combi.
In response to recent EU restrictions on refrigerant usage, LG has launched a complete lineup of reliable commercial HVAC solutions utilizing R32 refrigerant (GWP of 675). Visitors learned about the innovative, large-capacity Inverter Scroll Chiller, which leverages twin inverter scroll compressors to maximize cooling power and operational efficiency. The Inverter Scroll Chiller can be integrated with LG’s Building Energy Control (BECON) CPM system, which utilizes advanced AI technologies to simplify control and monitoring of LG’s commercial HVAC solutions.
The Multi V i R32 variable refrigerant flow (VRF) solution was another attraction at LG’s booth. Incorporating the company’s AI engine, the Multi V i intelligently manages temperatures across multiple indoor spaces. This VRF solution includes a full package of integrated solutions, including a number of safety features and systems designed to enhance stability and reliability, and provides time-saving troubleshooting assistance with Smart Diagnosis.
LG, a pathfinder for innovative heating, has been at the forefront of HVAC innovation for several decades and continues to show the way forward. With its comprehensive exhibit of efficient and sustainable HVAC solutions at ISH 2025, the company reaffirmed its commitment to decarbonization and to paving the way to a better future for all.
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By News Reporter
Dominating With Over 52.4 Percent Market Share in 2024,
Company Reinforces Its Unrivaled Leadership in Premium TVs
SEOUL, March 12, 2025 — LG Electronics (LG) has reaffirmed its dominance in the premium TV market, leading global OLED TV shipments in 2024 with over 52.4 percent of the market share. For 12 consecutive years, LG has commanded the global OLED TV market, continually enhancing the TV experience with audiovisual excellence and AI-powered personalization, embodying the true essence of OLED technology with perfect black levels and enhanced brightness.
According to market research firm Omdia, LG secured the top spot in the global OLED TV market last year, shipping an impressive 3.18 million OLED TV units. Notably, fourth-quarter shipments alone surpassed 1.1 million units, showcasing the company’s ability to deliver cutting-edge technology that meets evolving consumer preferences.
OLED TVs accounted for 45 percent of the premium TV market in 2023, based on models priced at USD 1,500 and above, marking an 8.5 percentage point increase from the previous year. With the market expected to exceed 50 percent this year, LG is committed to driving innovation and maintaining its leadership in the OLED TV industry.
As demand for larger screens continues to rise, the number of ultra-large OLED TV shipments has also increased, comprising 16 percent of the entire OLED TV market. LG remains at the forefront, dominating the market with a 57.5 percent share in 2024 for OLED screens of 75 inches and above, including a compelling selection of 77-inch, 83-inch, 88-inch and 97-inch models.
Backed by over a decade of OLED innovation, LG is set to introduce its latest OLED TVs, featuring advancements like wireless transmission of audio and visual content up to 4K 144Hz with no latency or loss in quality, AI-powered personalization through webOS, and superior picture quality with enhanced brightness and perfect black levels for a truly exceptional viewing experience.
Global TV shipments reached 208.8 million units last year, marking a return to growth after three years, with OLED TV shipments rising 8 percent year-on-year to 6.07 million units. Additionally, LG’s total TV shipments across both OLED and LCD models reached 22.6 million units last year, representing 16.1 percent of global TV market revenue.
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By News Reporter
Equipped With Cutting-Edge AI Technologies, the Company’s Large-Capacity
Commercial Washers and Dryers Deliver Excellent Energy Efficiency
SEOUL, Nov. 7, 2024 — LG Electronics (LG) is showcasing its PROFESSIONAL LAUNDRY lineup at Texcare International 2024, a global B2B laundry and textile care exhibition, held in Frankfurt, Germany, from November 6-9. Prioritizing energy efficiency, the new lineup features a variety of large-capacity solutions, including 30-kilogram washers and dryers, as well as a washer-dryer combo with heat pump, offering a maximum capacity of 25 kilograms for washing and 16 kilograms for drying. With the launch of its PROFESSIONAL LAUNDRY lineup, LG aims to strengthen its position in the commercial laundry market, both in Europe and worldwide.
LG’s comprehensive range of large-capacity commercial washers and dryers provides several outstanding options for customers to choose from. The new PROFESSIONAL LAUNDRY lineup features 20-, 25- and 30-kilogram washers, as well as 25- and 30-kilogram dryers, along with a 25- kilogram washer-dryer combo. These solutions are equipped with LG’s advanced AI technology, which automatically adjusts water usage and washing/drying times based on load size, enabling a complete cycle in just 60 minutes.*
Along with energy efficiency, LG’s PROFESSIONAL LAUNDRY lineup boasts outstanding durability. The new washers feature the company’s Ball Balancing System, which supports a maximum spin speed of 1,100 RPM and enhances stability during high-speed washing cycles. The 25-kilogram washer-dryer combo stands out as one of the largest models in the heat pump combo category and is the industry’s first commercial combo to employ an inverter heat pump drying module. This proprietary technology significantly reduces drying times and boosts energy efficiency. Ideal for businesses with high laundry demands, such as hotels and care facilities, LG’s impressive heat pump combo represents a reliable, energy-efficient alternative to traditional gas and electric dryers.
LG’s commercial laundry solutions deliver further value with Proactive Customer Care, a smart service that actively monitors the machines’ operational data to identify potential issues before they arise. This service sends alerts to facility managers through the LG Laundry Crew app, allowing them to take preventive measures and avoid any service interruptions. In addition, the machines are equipped with features designed to safeguard performance, such as Tub Cleaning, which helps maintain hygienic conditions within the drum.
Since entering the global commercial laundry market in 2008, LG has consistently expanded its influence within the segment. Earlier this year, the company strengthened its partnership with WASH, a leading North American laundry service provider, to increase its presence in the growing U.S. and Canadian markets for laundry solutions in multi-family housing and university dormitories. LG also continues to showcase its innovations globally, with a successful appearance at the Clean Show 2022 in the U.S. and now at Texcare International 2024 in Germany.
With its new PROFESSIONAL lineup leading the way, LG plans to continue expanding its presence in Europe’s commercial laundry solutions sector. The company’s high-efficiency washer and dryer technologies will play a key role in helping commercial laundry operations lower their energy consumption.
“Building on our success in the residential washer and dryer market, we are now accelerating our efforts to lead the commercial laundry sector and are excited to launch our innovative, energy-efficient PROFESSIONAL LAUNDRY lineup,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Texcare International 2024 is a notable opportunity to grow our commercial laundry business and strengthen our standing in the global market, particularly in Europe.”
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* Based on an IEC standard load of 7 kilograms for washing and drying courses. Actual results may vary depending on usage environment and washing conditions.
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