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webOS Nation: Just what is mynewpalm.com?


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Just what is mynewpalm.com?

Well, this is all together something unexpected. If you point your browser to palm.com, which you might do

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from time to time, no longer are you redirected to the HP webOS museum website. Instead it, along with every other palm.com address, now redirects to "". After years of languishing away under HP, something's happening here.

Digging in with the handy tools at domain name service by the blandly-named company "Corporate Service Corporation". On their website they advertise as being a "Digital Brand Services" company, specializing in digital brand protection. One may think that'd mean doing things like registering potential mis-typings of web domains (go ahead and type gooogle.com with three 'o's into your browser and see where that takes you). Okay, that's interesting.

But dig a little further and look at the most-recent website associated with HP and webOS: . And, yep, it turns out that the domain name of the short-lived/never-born Gram subsidiary was . Huh.

So what's the plan with mynewpalm.com? Could HP be resurrecting the Palm brand? After all, was only of the OS assets and employees — HP kept the Palm branding. It's been a full three years since , but even then the Palm brand only held equity among its fans, and for a lot that equity was in nostalgia.

HP's current handheld strategy has been a . Perhaps the Palm brand could see a revival, but we hope that if HP's planning on doing such a thing, they give the name the justice it deserves. We are, after all, talking about a brand that ushered in the PDA, smartphone, and seamless multitasking eras.

What do you think HP has in store with mynewpalm.com? It's gotta be something, right?

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