By News Reporter
New Upgrade Offers a Customizable Interface for TV Brand Partners,
More Content and Convenience for Users
SEOUL, Oct. 6, 2022 — LG Electronics (LG) has expanded its smart TV platform business with the recent rolling out of its webOS Hub, an upgraded version of its webOS solution for third-party partners. Delivering more customization options to smart TV makers and more convenience and content to end-users, webOS Hub will be available to an expanded network of 200 partner brands including Seiki, Eko, Stream System, Konka, Aiwa and Hyundai – a ten-fold increase from when LG commenced licensing its webOS ecosystem in early 2021.
More than just a smart platform, webOS Hub comes with support from LG’s technology partners, such as Dolby, Realtek, Gracenote and CEVA, and has been certified by more than 160 broadcasters from around the globe. The new upgrade further demonstrates the company’s commitment to extending the ultimate user experience to more consumers worldwide.
webOS Hub makes it possible for brands to customize the user interface (UI) in a variety of ways, such as fine-tuning the Home screen by selecting the color scheme, applying a visual style consistent with their identity or inserting a logo for visibility. By providing the capability to tailor webOS Hub, LG is enabling smart TV manufacturers to differentiate their offerings while delivering a more expansive and enjoyable user experience.
With enhanced usability and personalization features, webOS Hub provides users with a curated selection of content to check out based on their tastes and preferences. A real time-saver, Next Pick1 recommends up to three live programs, from broadcast stations or a connected set-top box, as well as one VOD title or app. Additionally, the new update supports LG’s Magic Explorer, which displays information relevant to the content being played, such as actor bios and filming locations.
webOS Hub also provides an improved viewing experience with Clear Voice PRO, a feature that makes onscreen dialogue much easier to hear. As with its predecessor, webOS Hub carries major content streaming services such as Netflix, Disney+, Prime Video and LG’s free, premium content service, LG Channels. Joining these are new streaming services such as Fubo TV, with popular cloud gaming service like NVIDIA GeForce NOW to be added as well.
Along with access to a diverse range of high-quality content, LG’s comprehensive solution for smart TVs presents an array of cutting-edge features, such as advanced picture processing, variable refresh rate (VRR) support2 and the Game Optimizer, which offers finetuned picture and audio settings for different game genres. The first webOS Hub-powered OLED TVs from LG’s partner TV brands will be launching soon, providing more users with the outstanding features and value already familiar to LG customers worldwide.
“We are committed to refining and expanding our webOS Hub ecosystem, which continues to introduce more and more consumers to the unparalleled user experience of LG webOS,” said Park Hyoung-sei, president of the LG Home Entertainment Company.
Over 120 million third-party devices in 150 countries are now powered by webOS – a number that is set to grow with the availability of the new and improved webOS Hub.
# # #
1 Functionality varies by country.
2 Supported on OLED TV models.
link hidden, please login to view
Disney hotstar doesn't support dolby 5.1 or atmos on my new lg A2 oled.The sound quality in hotstar is so low other than netflix n amazon due toh the above reason.I checked the app last updated on app store it showed me in 03/04/2020.
The new WebOS Home makes the TV feels more gadget-ty or app-y while the old home feels more like an appliance. Is there a way to get back to the old home view?
By News Reporter
LG Marks Next Major Phase of Its CTV Advertising Business
SEOUL, Sep. 15, 2022 – LG Electronics (LG) today announced a rollout of LG Ads Solutions proprietary automatic content recognition (ACR) technology across LG TVs globally, beginning this September. The rollout will replace legacy technology and put the new ACR solution on millions of smart TVs across 27 countries in Europe, Africa, Asia-Pacific, Latin America and Australia.
The new ACR provided by LG Ads Solutions is already active on LG smart TVs in the U.S. and with the rollout, LG CTV data will be available exclusively through LG Ads Solutions.
“Since the LG Ads Solutions launch last May, the team has created tremendous momentum for the business globally,” said Chris Jo, Senior Vice President and Head of Platform Business at LG Electronics Home Entertainment Company. “This rollout of the new ACR is another great milestone that demonstrates its commitment to excellence, and dedication to bringing the best possible advertising solutions to brands and agencies around the world.”
CEO Raghu Kodige said, “This rollout marks the next major phase of our global CTV advertising business with LG Ads Solutions. It is a highly significant moment for brands across four continents, who increasingly need to reach cord-cutters and light TV viewers who have migrated to OTT services, and to understand incremental reach over traditional linear TV services. Now with LG Ads Solutions, brands globally can plan, activate and measure CTV advertising using the industry’s best ACR data set to help guarantee campaign success.”
The ACR data, which is in compliance with all global and regional consumer data privacy regulations, helps brands understand, in an anonymized fashion, how frequent certain TV ads were aired in any given household. For brands, this means it can increase frequency levels for underexposed households, cap frequency for overexposed households, win over households that are exposed to competitors’ ads, and more. Of major importance, it informs brands and agencies which households they are missing completely due to cord-cutting.
The data can also be used to measure the effectiveness of ads, such as if an ad drove viewers to a particular TV show or movie, or if an ad led to the download or registration of an OTT app or service.
LG Ads Solutions already powers CTV campaigns in over 40 countries globally. Now, brands in any country covered by the ACR rollout can immediately begin working with LG Ads Solutions to understand TV audience viewership in their country at a granular level, in order to pinpoint audience segments and optimize reach, frequency and ad effectiveness across linear and streaming television.
# # #
link hidden, please login to view
Similar Tagged Content