How to Upgrade to web2.0 in Oman (Middle east)
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By News Reporter
Collaboration With Expo City Dubai Marks a Major Step in Company’s B2G Expansion
SEOUL, Nov. 25, 2025 — LG Electronics (LG) is accelerating its qualitative growth strategy in the Middle East by expanding its business-to-government (B2G) portfolio.
On November 19, LG signed a strategic partnership with Expo City Dubai – a city borne out of the Dubai government-backed 2020 World Expo – to collaborate on the development of a next-generation smart city. The agreement was signed by William Cho, CEO of LG Electronics and Ahmed Al Khatib, Chief Development and Delivery Officer, Expo City Dubai.
The partnership builds on discussions at the Korea–UAE Business Roundtable, where both governments agreed to deepen cooperation in AI-powered service development and AI infrastructure. It also further deepens LG’s long-standing relationship with Expo City Dubai, an innovation-driven, people-centric community and the new center of Dubai’s future. The company previously supplied LED signage for Expo 2020 and later committed to providing built-in home appliances – including refrigerators, dishwashers and ovens – for 3,000 households currently being built within the smart city.
As a provider of Space as a Service – offering holistic, space-optimized solutions – LG will support the project with innovative infrastructure across multiple areas, including AI data center cooling solutions and smart home systems powered by the company’s AI Home Hub platform.
Through this latest partnership, LG aims to strengthen its position as a comprehensive solutions provider across the B2C, B2B and B2G sectors in the Middle East.
“With our differentiated HVAC technologies and AI Home Hub-based smart solutions, we are committed to contributing to sustainable growth in the Middle East,” said William Cho, CEO of LG Electronics. “We will accelerate efforts to capture new B2B and B2G opportunities with solutions built around each country’s future direction.”
Accelerating B2B and B2G Growth Across the Middle East
LG continues to expand its presence in major markets such as the UAE and Saudi Arabia. The company has operated in the UAE for 30 years and manages regional headquarters overseeing operations across 75 markets in the Middle East and Africa.
In September, LG signed an MoU to supply cooling solutions for the Middle East’s largest net-zero AI data center – currently being built in Oxagon, the advanced industrial district within Saudi Arabia’s NEOM gigaproject. The agreement – made in partnership with ACWA Power, SHAKER Group and DATAVOLT – positions LG as a strategic contributor to next-generation data center infrastructure.
In Saudi Arabia, LG began its air conditioner partnership with SHAKER Group in 1995 and formed a joint venture in 2006, expanding its B2C and B2B businesses. In recent years, the company has expanded its participation in government-led initiatives, driving consistent growth in B2G revenue. Looking ahead, LG aims to increase the share of its B2B business to around 45 percent of total revenue by 2030.
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By News Reporter
Company Accelerates Growth Strategy, Expanding Footprint in the Global South
SEOUL, Sep. 8, 2025 — LG Electronics (LG) CEO William Cho is advancing the company’s Global South growth strategy through a strategic partnership to provide cooling solutions for an AI data center under development in Oxagon, the industrial hub of Saudi Arabia’s NEOM City project.
On September 2 in Riyadh, Cho met with Abdulelah Abunayyan, Chairman of SHAKER Group, the manufacturer and sole distributor of LG Air Conditioners, following the 30th anniversary of the strategic partnership; and Rajit Nanda, CEO of DATAVOLT, a global data infrastructure provider. The parties signed a memorandum of understanding (MOU) under which LG will supply advanced thermal management solutions for next-generation data centers being developed by DATAVOLT.
DATAVOLT, headquartered in Saudi Arabia with offices in the USA, Uzbekistan, India and the UAE and with a presence in South Korea and South Africa, develops hyperscale data centers that incorporate renewable energy and alternative fuels. Its flagship project in Oxagon is planned as one of the largest AI data centers in the region. DATAVOLT is also investing in hyperscale data centers in Uzbekistan, Bangladesh, and other parts of Asia.
“We are building a new generation of net-zero, AI-ready data centers designed for performance, scale and sustainability,” said Rajit Nanda, CEO of DATAVOLT. “Partnering with LG allows us to integrate world-class cooling technologies that are critical to enabling the digital transformation of governments and enterprises across the Kingdom of Saudi and beyond.”
“Our 30-year partnership with LG has been instrumental in shaping the HVAC market in Saudi Arabia, and today’s collaboration marks another step forward in that journey,” said Mohammed Ibrahim Abunayyan, CEO of SHAKER Group. “By joining forces with LG and DATAVOLT, we are driving innovation in advanced, energy efficient cooling solutions and supporting the Kingdom’s ambition to become a global technology hub.”
By integrating large-scale chillers with coolant distribution units, LG is positioning AI data center thermal management as a new growth engine within its heating, ventilation and air conditioning (HVAC) business. In addition to cooling, LG is developing capabilities to propose integrated solutions such as heat recovery and DC power systems, which can further contribute to energy efficiency in data centers.
The collaboration is also meaningful from the perspective of LG’s “One LG Solution” strategy, which seeks to leverage capabilities across LG Group affiliates. Beyond thermal management, opportunities may extend to battery solutions from LG Energy Solution and data center design, build and operation solutions from LG CNS, drawing on LG Group’s global network.
During his visit, Cho also assessed the market environment and business performance of LG operations in Saudi Arabia, Nigeria, the Levant and Maghreb, highlighting the importance of tailoring strategies to local market dynamics.
“The Middle East and Africa hold tremendous potential,” said CEO Cho. “The Middle East offers abundant B2G and B2B opportunities driven by government-led industrial restructuring and large-scale development projects. By leveraging our strong brand and differentiated offerings in areas such as AI home and smart solutions, we need to focus on capturing new growth across the region.”
Recently, Pilwon Jung, LG’s regional representative for the Middle East and Africa, signed an MOU with Mohammad Al Habib Real Estate Co., a major Saudi developer actively involved in government-backed projects, including premium housing developments.
This marks CEO Cho’s third visit to the Global South this year, following trips to India in January and to Vietnam and Indonesia in May. The Global South is a cornerstone of LG’s growth strategy, with the company positioning the region as a key engine for long-term expansion amid shifting global economic dynamics.
The Middle East and Africa together account for about a quarter of the world’s population and are recognized as regions of strong growth potential. In particular, the Middle East has accelerated diversification beyond oil under government-led initiatives. According to Korea Trade-Investment Promotion Agency’s 2025 Export Outlook and Regional Market Conditions report, non-oil GDP growth in the Gulf Cooperation Council, including the UAE and Saudi Arabia, is projected to reach 4 percent this year – the highest in three years.
LG has a long history in the Middle East and Africa, first entering the region through branches in Kuwait (1979) and Côte d’Ivoire (1990). Over the past five years, LG’s sales in the region have grown by more than 30 percent.
In HVAC, LG continues to introduce solutions designed for the region’s climate in collaboration with SHAKER Group. These include outdoor units with heat exchangers engineered to withstand sandstorms and high temperatures, produced at the local LG-SHAKER manufacturing facility. LG is also strengthening its service infrastructure with dedicated maintenance subsidiaries across the region.
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By News Reporter
LG is constantly working to make everyday life more convenient, comfortable and connected. At the heart of this effort is LG ThinQ, our AI-powered platform that connects and controls smart appliances using the latest in AI and IoT technology. With the ThinQ app, managing and upgrading your home appliances has never been easier – all from your smartphone, no matter where you are.
ThinQ is all about personalized experiences. It learns from how you use your appliances and adapts to your lifestyle, helping you enjoy a more seamless, connected home. Built into LG’s home appliance lineups worldwide, ThinQ has taken a major leap forward with the introduction of ThinQ UP – a service designed to evolve your appliances long after you bring them home.
Launched in 2022, ThinQ UP introduced one of the world’s first truly upgradeable home solutions. That means you can add new features to your existing LG products by simply downloading updates through the ThinQ app. Whether it’s enhancing performance, solving a minor frustration or meeting a new need, ThinQ UP makes it easy to customize your appliances as your life changes.
ThinQ UP is now available across more product categories and has expanded its reach globally. In North America, this year’s expansion led to a 150 percent increase in sales compared to 2024. Globally, ThinQ UP features have been downloaded over 20 million times, and the number of appliances connected to the ThinQ app has grown by about 40 percent, showing just how popular this innovation has become.
What really sets ThinQ UP apart is how it’s shaped by you, our customers. Through the “Share Your Ideas” feature in the app, users can suggest new upgrade ideas. So far, we have reviewed more than 30,000 suggestions, with over 100 of them becoming real downloadable features. One example is the “Welcome Light On/Off” function, which lets you control your refrigerator’s door light – a response to users who found the auto-on light a bit too bright at night or unnecessary during the day.
ThinQ UP also adapts to local needs. In the U.S., for example, the “Auto Time Sync” feature for ovens automatically updates the clock for daylight savings time – a simple change, but one that over 57 percent of U.S. ThinQ users have already downloaded and appreciated.
Looking ahead, LG plans to roll out ThinQ UP to even more markets, starting with Europe and expanding to Asia and Latin America. The goal is simple: bring smarter, more personalized living to more homes around the world.
At LG, we believe innovation works best when it’s shaped by real people and real lives. With your feedback and our AI-powered technology, ThinQ UP will keep evolving – making your home smarter, more adaptable and more in tune with your life.
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* Images are enhanced to help your understanding. Products and solutions shown may vary by region.
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By SHawk
Immediately following the major LG webOS firmware upgrade last week, our OLED65G2PSA is damaged. A white line appears top to bottom of screen in from the left hand side & the tv either fails to turn on, or shuts itself down shortly after. Has anyone else had this issue & if so, has any update on a solution. (I'm waiting for LG to get it sorted. Waiting ...)
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By Guy C
Hi, I've got this model LG which is updated to webOs 3.9. I can't connect an iPad wirelessly as it needs airplay with comes with webOs 4 but I think my TV was just pre 2018 when it changed (mine must've been the outgoings model). Is there a way to force an update and should I do it if I can?
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