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    • By News Reporter
      31.5-inch Surgical Monitor Boosts Convenience in the OR With Intelligent Features
      Including Preset Picture Modes and Instant Screen Mode Switching

      SEOUL, Sep. 11, 2025 — LG Electronics (LG) is launching its new 31.5-inch 4K surgical monitor, model 32HS710S. Designed to streamline surgical workflow, the monitor combines crisp 4K resolution (3,840 x 2,160) image quality with intelligent new features that prioritize user convenience and operational efficiency. The monitor has received 510(k) clearance from the U.S. FDA, confirming it can now be sold in the U.S.
      The 32HS710S introduces a range of workflow-enhancing functions to make it simpler and more intuitive for medical professionals to interact with visual data. For example, users can configure picture mode settings independently for each input source, helping to display images from multiple devices in a way that suits their needs. Dedicated hotkeys enable quick activation of preferred screen modes and Picture-by-Picture (PBP) layouts, facilitating adjustments with a single button press.
      The monitor’s 4K IPS display is designed to deliver clear, detailed images with consistent color across a wide viewing angle. It provides a typical brightness of 800 cd/m² and covers approximately 95 percent of the DCI-P3 color space. Compliant with the Digital Imaging and Communications in Medicine (DICOM) standard, the monitor is a high-quality solution for displaying visual output from various medical imaging devices.
      To address the demands of the operating room environment, the 32HS710S employs durable glass with Optical Bonding, along with Anti-Glare, Anti-Reflection and Anti-Fingerprint coatings to help maintain image clarity under bright surgical lighting. The monitor is built with an IP45 rating for the front, IP32 rating for the back and IK06 impact resistance. Weighing approximately 9.2 kilograms, it can be mounted on a variety of surgical monitor arms.
      For operational continuity, the monitor includes a Failover Input Switch that can automatically switch to a backup source if the primary signal is interrupted. This key reliability feature is complemented by versatile viewing options, including 4-screen PBP and Picture-in-Picture (PIP) for monitoring multiple sources at once. The display also offers Mirror and Rotation Modes for the easy adjustment of image orientation, and Clone Screen output for training and collaboration purposes.
      “In developing the 32HS710S, we concentrated on delivering practical workflow benefits for surgical teams – for whom time and focus are critical,” said YS Lee, head of the IT Business at the LG Media Entertainment Solution Company. “By incorporating automated screen settings, one-touch controls and reliable backup systems, we aim to provide tools that can help medical staff maintain focus on patient care.”
      To learn how LG’s advanced medical displays can enhance image color and clarity surgical precision and optimize surgical operating room workflows,
      link hidden, please login to view for more information and to request a consultation. Key Specifications: 
      LG Surgical Monitor (32HS710S)
      Display Panel Type IPS Size (Aspect Ratio) 31.5-inch (16:9) Resolution 4K (3,840 x 2,160) Backlight Technology LED Color Gamut (Typ.) DCI-P3 95% (CIE1976) Color Bit 10bit Viewing Angle (CR≥10) 178° (Right / Left), 178° (Up / Down) Brightness (Typ.) 800cd/m² Brightness (Stabilization)
      500cd/m² Surface Treatment Protection Glass (Optical Bonding, Anti-Reflection, Anti-Fingerprint, Anti-Glare) Contrast Ratio (Typ.) 1,000:1 Response Time (GtG1)
      5 ms (GtG at Faster) Features DICOM Compliant Yes Hardware Calibration Yes (LG Calibration Studio) HDR HDR 10, HDR Effect Video Signals Input Terminals HDMI x 1, DisplayPort x 1, SDI (3G) x 1, DVI-D x 1 Output Terminals HDMI (Clone Screen) x 1, SDI (3G) x 1 Connectivity USB USB 3.0 1 Upstream, 1 Downstream Power AC Input 100-240 Vac, 50/60 Hz Power Consumption 100W (Max) / Less than 0.3W (DC Off) Durability IP Resistance Rating2 IP453 (Front), IP324 (Except for Front), IK065 User
      Convenience PBP / PIP Yes (2 / 3 / 4 PBP) / Yes Screen Flip Mirror Mode & Rotation Mode Failover Input Switch Yes Physical Specifications
      Weight 9.2 kg Wall Mount Size 200 x 100 mm / 100 x 100 mm  
      1 GtG: Gray-to-gray response time.
      2 Tested under controlled laboratory conditions with an IP / IK rating. Dry before using. Do not charge while wet.
      3 IP45: Protected against solid foreign objects of 1.0 mm Ø and greater / Protected against access to hazardous parts with a wire / Protected against water jets.
      4 IP32: Protected against solid foreign objects of 2.5 mm Ø and greater / Protected against access to hazardous parts with a tool / Protected against vertically falling water drops when enclosure tilted up to 15°.
      5 IK06: Protected against 1 joule impacts.
      * Specifications may vary by region and all features, standards and other product specifications are subject to change without notice or obligation.
      # # #

    • By News Reporter
      LG’s New Campaign Leverages Music – the Universal Language – to Foster
      Deeper Connections and Expand the Life’s Good Promise in Digital Spaces

      SEOUL, June 24, 2025 — LG Electronics (LG) today launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG’s brand promise, “Life’s Good,” and addresses the growing challenge of forming genuine relationships in a technology-driven world.
      The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life.
      “As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good,’” said Kim Hyo-eun, head of LG’s Brand Management Division.
      This campaign reinforces LG’s commitment to creating enriching experiences in digital spaces where today’s consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life’s Good philosophy to life. Last year’s “Optimism your feed” campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity.
      “One of the most reliable predictors of happiness is having deep and meaningful relationships,” said Jean M. Twenge, Professor of Psychology at San Diego State University. “Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It’s common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that’s occurred over the last decade.”
      A new global study* from LG on social connection reveals that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all. Inspired by traditional radio’s unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide.
      According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways.
      The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. The official website can be found at
      link hidden, please login to view. More details can be found on . # # #
      * Survey Methodology
      Timings: Fieldwork conducted from April 29 – May 1, 2025, via Focaldata
      Countries: 5 – US, UK, Australia, India and Canada
      Age: 18-45
      Sample Size: 5,000 participants across US, UK, Australia, India and Canada, with 1,000 participants in each market, and nationally representative splits by age, gender and region.

    • By News Reporter
      In today’s competitive world, having the freedom to create on your own terms is more important than ever. With that in mind, LG Taiwan recently introduced its latest IT lineup through a creative collaboration with renowned visual designer
      link hidden, please login to view – an initiative that celebrates the dynamic lifestyles of modern professionals.
      The showcase took place at a trendy café popular among freelancers, setting the perfect scene to demonstrate how LG’s technology fits seamlessly into both creative workflows and daily life.

      At the video editor’s station, LG highlighted high-performance tools designed for intense editing environments. The setup, resembling a professional post-production suite, featured the UltraGear OLED GX9 and the CineBeam S Ultra-Short Throw 4K Projector – demonstrating the depth, detail and precision of LG’s display technology.

      In contrast, the graphic designer’s space was bright, open and designed for maximum flexibility. With the LG gram Pro 2-in-1 and Smart Monitor Swing on display, this area showcased tools that offer creative professionals unmatched portability and versatility – ideal for capturing inspiration anytime, anywhere.

      Alongside the themed zones, guests explored a hands-on product and award showcase featuring the LG gram Pro 2-in-1, Smart Monitor Swing, CineBeam S and UltraGear OLED GX9. The display also spotlighted global honors from CES, Red Dot and iF Design Awards, reinforcing LG’s growing reputation as a leader in IT innovation.
      Opening the event, LG Taiwan Managing Director Jeong Yeon-kwan introduced the LG’s vision and philosophy of “Affectionate Intelligence” – an approach that puts people, emotions and usability at the center of technology. He emphasized LG’s commitment to creating solutions that don’t just perform, but connect with everyday human experiences.
      Designer Jyunccihli also took the stage to share how LG devices have helped elevate her creative process. From spontaneous sketching on the LG gram Pro to immersive design reviews on the LG Smart Monitor, she described how LG’s innovation continues to expand her artistic potential.

      Her newest trio of artworks – Spiral Nebula, Galactic Coordinates and Rotating Planet – draws inspiration from the cosmos and pairs with LG’s latest products: the LG gram, LG Smart Monitor, and CineBeam projector. Reflecting LG’s theme of “Light but Mighty,” the series fuses abstract celestial visuals with the spirit of innovation.
      “As with the universe, true lightness is not emptiness – it’s a hidden yet powerful force that upholds cosmic order,” says Jyunccihli. “To me, ‘lightness’ is a form of strength: intangible yet immeasurably profound, just like the universe itself.”

      To bring the creative energy to a wider audience, LG Taiwan launched the Creative Relay Challenge, encouraging the public to personalize designs using elements by Jyunccihli. Open to all, participants can use platforms like Instagram Stories to share their creations.
      Submissions are open through June 30, with selected entries eligible for exclusive prizes and the chance to be featured on LG Taiwan’s official platforms.
      Contributed by LG Taiwan
      # # #

    • By News Reporter
      Enhanced Viewing Experience With AI-Powered Features and
      Expanded Platform Capabilities

      SEOUL, June 13, 2025 — LG Electronics (LG) today announced the launch of webOS Hub 3.0, the latest version of its acclaimed TV platform for third-party brands. The new release incorporates cutting-edge AI technologies and innovative features, setting a new standard in the TV platform market. Initially available for UHD TVs with 60Hz displays, webOS Hub 3.0 will extend support to 120Hz UHD TVs with mini-LED technology starting in July – broadening its appeal to an even wider consumer base.
      Celebrated for its intuitive interface and reliability, webOS Hub has earned strong global recognition, with over 600 brands joining the ecosystem over the past five years. With the introduction of webOS Hub 3.0, LG is further enhancing its B2B portfolio, offering an even more appealing value proposition for global partners and reinforcing its momentum in the platform business.
      Key AI-powered upgrades in webOS Hub 3.0 include Voice Recommendation powered by ThinQ AI, AI Picture with Neural Network Super Resolution and AI Sound that reduces noise while enhancing voice clarity. These intelligent features work together to elevate the overall viewing experience.
      The latest version also supports advanced System-on-Chip (SoC) technology, delivering noticeable performance improvements over webOS Hub 2.0. Additional enhancements include AI-powered picture quality, mini-LED local dimming support (for 120Hz models), Multiview functionality (including Side-by-Side and Picture-in-Picture modes), Always On Display, and support for Wi-Fi 6 and AuracastTM Bluetooth audio.
      On the content side, webOS Hub 3.0 provides access to a rich array of OTT services and LG Channels, LG’s free ad-supported streaming TV (FAST) service. LG Channels now offers 4,000 channels across 33 markets globally, delivering cost-free, ad-supported content to an increasingly international audience.
      Gamers will also benefit from an optimized experience through features like Game Dashboard, Game Optimizer and the newly launched Gaming Portal. Gaming Portal’s simple interface provides an intuitive way to browse and enjoy games without the need for external consoles or devices. Users can navigate a curated app list that includes cloud gaming apps, webOS app games playable with the remote control, recently played titles, the top 10 trending games, editor’s picks and other personalized user-friendly gaming options. The platform also includes the Home Hub IoT solution, which plays a significant role in creating personalized user environments.
      “The launch of webOS Hub 3.0 marks a significant milestone in four key areas: market expansion, technological advancement, enhanced B2B partnerships and future growth,” said Chris Jo, head of webOS Platform Business Center at the LG Media Entertainment Solution Company. “By providing differentiated value, LG is positioning webOS as the platform of choice for global B2B partners.”
      LG remains committed to expanding its partner ecosystem and driving continuous innovation to enhance global reach and customer value.
      # # #

      link hidden, please login to view
    • By News Reporter
      Elevated Viewing Pleasure With Vibrant, Accurate Color Technology and Immersive Picture
      Quality of Mini LED, Powered by LG’s New α AI Processor

      SEOUL, April 28, 2025 — LG Electronics (LG) is rolling out its 2025 QNED evo lineup, reinforcing its presence in the premium LCD TV segment. Marking a significant leap forward for LCD TVs, the new QNED evo TVs inherit the differentiated value of LG OLED, along with various color solutions, Mini LED technology, the latest α (Alpha) AI processor, top-tier gaming performance and the versatile award-winning webOS platform.
      Certified by Intertek for achieving 100 percent color volume, these cutting-edge TVs reproduce rich, true-to-life colors in both bright and dark environments. With the company’s proprietary Dynamic QNED Color1 solution, which replaces quantum dot technology, viewers can expect outstanding depth, clarity and precision regardless of lighting conditions.
      With Mini LED technology2 powered by the Alpha AI processor,3 the QNED evo models boast refined light control, enhancing the contrast and accuracy of images to ensure deeper blacks, brighter highlights and well-balanced picture quality. Advanced AI algorithms effectively control each zone to deliver heightened performance, in addition to the immersive visuals of Mini LED.
      To further enhance picture and sound quality, LG’s AI Picture Pro optimizes detail, depth and accuracy, fine-tuning every scene with sophisticated processing to achieve the most refined picture quality across all content.
      The AI Object Enhancer identifies and enhances faces, bodies and key scene elements for greater detail and naturalism. Dynamic Tone Mapping Pro splits each scene into blocks and fine-tunes brightness and contrast, creating more vivid and lifelike visuals. Complementing these enhancements, AI Sound Pro immerses viewers in virtual 9.1.2 surround sound, enriching depth and spatial clarity through the TV’s built-in speakers.
      The lineup also boasts highly personalized features, thanks to AI technology that can understand each user’s unique audio and visual preferences. Analyzing over 1.6 billion image settings and 40 million sound profiles, the AI Picture/Sound Wizard takes customization to a new level, recommending tailored audio and visual modes for each user.
      For added convenience, LG introduces an AI button on the AI Magic Remote, providing intuitive voice recognition and effortless navigation. The remote’s pointer function works like a computer mouse, allowing users to easily explore content and adjust viewing modes.
      A suite of AI-powered features creates a deeply personalized entertainment experience. AI Voice ID recognizes individual voices to switch profiles and recommend personalized content. LG AI Concierge analyzes viewing history and user habits to provide curated content suggestions and keyword recommendations, while AI Search – powered by a Large Language Model4 – understands conversational context and user intent for more intuitive content discovery. Microsoft Copilot integration further streamlines the process, helping users find and organize complex information efficiently, and the AI Chatbot identifies potential user challenges and offers timely, effective solutions.
      The 2025 QNED evo models elevate the user experience through these advanced AI features and the award-winning webOS 25 smart TV platform. Powered by the new Alpha AI processor, webOS 25 offers enhanced personalization and convenience. Extending benefits beyond the initial purchase, LG’s webOS-powered TV owners can enjoy the most up-to-date smart TV experience for five years.
      The new QNED evo models can also function as central smart home hubs. The Home Hub offers multi-platform connectivity via LG ThinQ and Google Home integration, allowing users to manage their smart home devices through a single, intuitive interface. Support for Apple AirPlay and Google Cast enhances mobile compatibility, enabling seamlessly content sharing from personal devices to the big screen.
      Gamers will appreciate the QNED evo TVs’ powerful gaming capabilities, including fluid motion, vivid visuals and easy in-game controls. As a central gaming hub, the LG Gaming Portal serves as an effortless way for gamers to discover new titles and enjoy the ones they already love. Through partnerships with leading cloud gaming services, along with many native webOS app games, LG delivers a wide selection of games across various genres, allowing users to play instantly without the need for gaming consoles or downloads. Supporting 4K 144Hz5 with AMD FreeSync Premium, these TVs boost fluid and clear motion that keeps up with every move without judder or visual hiccups.
      Highlighting the lineup is the QNED9M, LG’s first QNED TV that can seamlessly transmit both audio and video wirelessly via True Wireless technology.6 This innovation, previously exclusive to the LG OLED evo M series, now extends to QNED, giving more customers the ability to enjoy high-definition 4K content wirelessly without picture quality loss or delay.
      By connecting to the Zero Connect Box, the QNED9M can transmit audio and video wirelessly at up to 144Hz, without latency or loss in picture and sound quality, while still meeting the criteria of an AMD FreeSync Premium experience. What’s more, the Zero Connect Box eliminates the need for gaming consoles and set-top boxes around the screen, resulting in a sleek, clutter-free setup.
      Offered in sizes ranging from 50 to 100 inches, the 2025 QNED evo models meet the diverse needs of today’s consumers. As demand for ultra-large screens continues to rise, LG’s new 100-inch QNED TV delivers a cinema-quality experience – bringing immersive, theater-like visuals into the home.
      LG’s 2025 QNED evo TV lineup will be available starting in May in Korea, the U.S. and European countries, with other markets to follow throughout the year. To learn more about products,
      link hidden, please login to view. # # #
      1 While Dynamic QNED Color technology is applied across the QNED evo lineup, the specific implementations and specifications may differ across each QNED evo model.
      2 The QNED9M, QNED85 and QNED92 models feature Mini LED technology.
      3 The QNED9M, QNED85 and QNED92 models are equipped with the Alpha 8 AI Processor.
      4 Available in US and Korean markets at the initial launch.
      5 100, 86, 75 and 65-inch sizes of QNED87, QNED86 and QNED85 models support 144Hz; 55 and 50-inch sizes of QNED87, QNED86 and QNED85 models support 120Hz. The feature only works with games or PC inputs that support 144Hz.
      6 Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.


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