LG Launches Stylish and Powerful PuriCare AeroBooster Air Care Solution
-
Popular Now
-
-
Similar Topics
-
By News Reporter
Featuring Broadcast-Grade Technology and Seamless Camera Compatibility,
Company’s LED Solution Sets a New Standard for K-Content Creation at StudioCube
SEOUL, Dec. 9, 2025 — LG Electronics (LG) has announced that its dedicated virtual production (VP) LED solution is powering the newly opened “Studio V,” a cutting-edge VP stage located within StudioCube in Daejeon, South Korea. StudioCube is the country’s largest public filming facility, and Studio V now stands as one of the world’s largest volume VP studios, reinforcing Korea’s growing momentum in next-generation content production and strengthening its global presence in the entertainment market.
The opening ceremony, held on December 3 and hosted by the Korea Creative Content Agency (KOCCA), brought together key government officials, including senior representatives from the Ministry of Culture, Sports and Tourism and the Mayor of Daejeon. Their participation signaled national support for initiatives like Studio V that push the boundaries of technological innovation in the creative content sector.
Studio V: A New Benchmark for Large-Scale Virtual Production
Purpose-built for high-end filmmaking and immersive virtual environments, Studio V features a massive J-shaped main large-scale LED walls, which support an installation of up to 8 meters high and 60 meters wide. To accommodate diverse shooting requirements, it also offers a height-adjustable ceiling screen and mobile side walls. The ceiling system includes three independent motorized LED sections capable of vertical movement and tilting.
At the heart of Studio V’s LED volume is LG’s purpose-built VP LED solution (model LBCJ026), engineered to deliver broadcast-ready performance with a 7,680Hz refresh rate and a 1/8 scan structure, minimizing visual artifacts such as flickering to ensure flawless camera capture. It achieves 99.07 percent coverage of the DCI-P3 color gamut, supports deep blacks and high-end HDR and delivers realistic, high fidelity digital environments. The display’s ultra-lightweight 5.9-kilogram modules feature precision lock systems that enable smooth screen curvature between -5 to +10 degrees.
Supporting the full content-creation workflows, LG’s portfolio also includes LG OLED Pro professional monitors, widely used in production, color grading and post-production for their exceptional color accuracy and consistency.
Collaboration for Production-Ready Performance
To create a fully integrated and production-ready environment, LG worked closely with Brompton Technology, a global leader in LED video processing. Through joint optimization of system architecture, color calibration and real-time rendering performance, the partnership ensured seamless synchronization between LED displays and video processors, enabling Studio V to meet global broadcast standards and integrate smoothly with industry-standard production equipment.
Beyond technical excellence, LED-based VP offers substantial environmental and operational benefits. By replacing large-scale physical sets with real-time 3D environments, the technology dramatically reduces material waste and carbon emissions while offering on-set advantages such as real-time visualization and faster, more efficient shooting schedules.
Driving the Future of Immersive Content Creation
LG continues to strengthen its leadership in VP technology by combining decades of display innovation with hands-on production experience. At the company’s North American headquarters in New Jersey, LG operates its own VP studio equipped with the LG MAGNIT micro LED display, producing commercial content in collaboration with its global in-house creative agency, HSAD. This direct engagement with real-world production workflows provides valuable insight that fuels continuous refinement of LG’s VP technology.
“Virtual production is reshaping the future of content creation, and LG is committed to driving this shift,” said Nicolas Min, head of the Information Display Business at the LG Media Entertainment Solution Company. “Studio V offers a world-class environment that sets a new benchmark for immersive production, enabling K-content to expand its reach and impact on a truly global scale. We will continue to invest in sustainable innovation and collaborative partnerships that elevate production efficiency and empower creators everywhere.”
Explore how LG’s VP LED solutions are redefining immersive storytelling with broadcast-grade performance.
link hidden, please login to view to learn more. # # #
-
By News Reporter
On October 29, 2025, LG Taiwan unveiled the full LG PuriCare Air Care lineup to 45 members of the media, offering an exclusive first look at new innovations that reinforce LG’s standing as the No.1 air purifier and No.1 inverter dehumidifier brand in Taiwan.
Under the theme “In Tune With Your Air, In Care of Your Life,” the launch event showcased how we combine technology and empathy to deliver a more holistic approach to air care for every member of the household.
The event began with remarks from Jeong Yeon-kwan, managing director of LG Taiwan, who highlighted our ongoing commitment to innovation driven by deep consumer understanding.
This was followed by Lee Dong-hyuk, chief engineer of LG’s Air Care R&D Department, who shared insights into proprietary purification technologies, the evolution of AI sensing and human-centered design. He detailed how the latest PuriCare products deliver enhanced performance, intelligence and emotional value to everyday living.
A Spotlight Moment: Cat Living Showcase & Global Recognition
The centerpiece of the day – especially for animal lovers – was the “Cat Living Showcase,” featuring the LG PuriCare AeroCatTower, demonstrated with the help of several curious feline guests.
As a leading endorser of AeroCatTower, Dr. Lin Tzu-Hsuan – Asia’s first veterinarian certified by the International Association of Animal Behavior Consultants (IAABC) – presented scientific insights into feline behavior and environmental sensitivity. Dr. Lin’s expertise validated the AeroCatTower’s design philosophy that cares for the well-being of cats and other companion animals.
During the demonstration, LG Taiwan proudly announced that TIME Magazine named the AeroCatTower among the Best Inventions of 2025 – global recognition that celebrates its innovative integration of air purification and pet-friendly functionality.
Dr. Lin discussed the impact of airflow, sound and scent on a cat’s emotional state, expertly analyzing the distinctive product’s behavioral and academic rationale. This blend of expert commentary and live interaction not only added scientific credibility but also ensured an engaging experience that deeply resonated with pet owners.
Four Immersive Experience Zones
The venue showcased dedicated lifestyle areas where visitors could experience the PuriCare innovations firsthand:
Cat Living Zone – Human-Pet Harmony
Showcasing the world’s first air purifier designed specifically for cats, the AeroCatTower drew significant attention. Displayed in a cozy living environment, it demonstrated how advanced technology supports both cleaner air and happier animals.
AI Living Zone – Intelligent Air Care
Introducing the PuriCare AeroSpeaker and PuriCare AeroBooster to Taiwan, this zone demonstrated AI sensing technology that optimizes purification performance and energy efficiency. Visitors also experienced sound, light and intuitive control features engineered to enrich everyday life.
Dehumidifier Zone – The Power of LG Dual Inverter
This area highlighted the PuriCare Dual Inverter Dehumidifier through an immersive wall installation visualizing the mechanics of the dual inverter compressor. Transparent panels and dynamic lighting showcased how the latest system boosts performance by 20 percent compared to its predecessor while delivering superior dehumidification.
Full PuriCare Lineup Zone – An Air Solution for Every Home
The complete PuriCare Air Care collection was presented, enabling visitors to explore solutions for diverse home environments – from compact city apartments to spacious family residences – balancing powerful performance, energy efficiency and modern design.
By launching the world’s first air purifier designed for cats and collaborating with Asia’s foremost animal behavior expert, LG Taiwan expanded beyond traditional tech and lifestyle audiences to embrace pet families – an increasingly important segment of Taiwanese households.
Guided by “In Tune With Your Air, In Care of Your Life,” we are committed to shaping air care experiences that go beyond simply cleaning the air. We believe our products should support emotional comfort, well-being and harmony for everyone in the home – including those with four legs and a tail.
Contributed by LG Taiwan
# # #
link hidden, please login to view -
By News Reporter
Deepening Strategic Partnership to Drive Innovation in
Next-Generation Mobility Solutions
SEOUL, Nov. 13, 2025 — Executives from LG Electronics, LG Display, LG Energy Solution and LG Innotek met with Mercedes-Benz AG to discuss expanded collaboration under LG’s “One LG Solution” strategy. Focused on leveraging the combined expertise of LG Group affiliates, this effort brings together the four companies driving the Group’s automotive components business.
The meeting took place on November 13 at LG Twin Towers in Yeouido, Seoul, during the visit of Ola Källenius, Chairman of the Board of Management and CEO of Mercedes-Benz Group AG, to Korea. Participants included William Cho, CEO of LG Electronics; Jeong Cheol-dong, CEO of LG Display; Kim Dong-myung, CEO of LG Energy Solution; and Moon Hyuk-soo, CEO of LG Innotek, alongside Mathias Vaitl, CEO of Mercedes-Benz Korea and other senior executives.
Discussions centered on strengthening cooperation to support Mercedes-Benz’s vision for the future of mobility – including the transition to electric vehicles (EVs) and the establishment of a flexible, sustainable global production network driven by digitalization and automation.
In line with this shared vision, LG Electronics, LG Display, LG Energy Solution and LG Innotek presented their next-generation solutions in EV components, batteries, displays and autonomous driving sensors, seeking new ways to strengthen integration under the One LG Solution framework.
The four LG Group affiliates already work closely with Mercedes-Benz across multiple core areas of mobility technology:
LG Electronics and Mercedes-Benz have long worked together on core systems for software-defined vehicles (SDVs), including in-vehicle infotainment (IVI) and advanced driver assistance systems. A notable example is the co-developed OLED-based IVI system for the Mercedes-Benz EQS, featuring a curved panoramic display that spans the entire dashboard – reflecting the growing trend toward immersive, large-format in-vehicle screens. LG Display has been supplying advanced Plastic OLED (P-OLED) panels to Mercedes-Benz since 2020. Built on flexible plastic substrates, the P-OLED panels deliver exceptional image quality and enable elegant, curved designs, including those featured in Mercedes-Benz’s next-generation MBUX Hyperscreen infotainment system. LG Energy Solution continues its partnership with Mercedes-Benz in the area of electric vehicle batteries. LG Innotek is in discussions to expand cooperation in autonomous driving sensor technologies, including vehicle camera modules, LiDAR and Radar. “At Mercedes-Benz, we firmly believe that strategic, collaborative partnerships are the driving force which shapes our next generation vehicles,” said, Ola Källenius, CEO of Mercedes-Benz AG. “Together with LG, we share a vision built on innovation, quality and sustainability. By combining our strengths, we’re creating vehicles that will set new global standards.”
“We will further solidify our strategic partnership with Mercedes-Benz by leveraging our core competencies in the vehicle components business – from our user experience-centric value proposition to our integrated SDV solution portfolio and globally proven technology and reliability,” said William Cho, CEO of LG Electronics.
# # #
link hidden, please login to view -
By News Reporter
31.5-inch Surgical Monitor Boosts Convenience in the OR With Intelligent Features
Including Preset Picture Modes and Instant Screen Mode Switching
SEOUL, Sep. 11, 2025 — LG Electronics (LG) is launching its new 31.5-inch 4K surgical monitor, model 32HS710S. Designed to streamline surgical workflow, the monitor combines crisp 4K resolution (3,840 x 2,160) image quality with intelligent new features that prioritize user convenience and operational efficiency. The monitor has received 510(k) clearance from the U.S. FDA, confirming it can now be sold in the U.S.
The 32HS710S introduces a range of workflow-enhancing functions to make it simpler and more intuitive for medical professionals to interact with visual data. For example, users can configure picture mode settings independently for each input source, helping to display images from multiple devices in a way that suits their needs. Dedicated hotkeys enable quick activation of preferred screen modes and Picture-by-Picture (PBP) layouts, facilitating adjustments with a single button press.
The monitor’s 4K IPS display is designed to deliver clear, detailed images with consistent color across a wide viewing angle. It provides a typical brightness of 800 cd/m² and covers approximately 95 percent of the DCI-P3 color space. Compliant with the Digital Imaging and Communications in Medicine (DICOM) standard, the monitor is a high-quality solution for displaying visual output from various medical imaging devices.
To address the demands of the operating room environment, the 32HS710S employs durable glass with Optical Bonding, along with Anti-Glare, Anti-Reflection and Anti-Fingerprint coatings to help maintain image clarity under bright surgical lighting. The monitor is built with an IP45 rating for the front, IP32 rating for the back and IK06 impact resistance. Weighing approximately 9.2 kilograms, it can be mounted on a variety of surgical monitor arms.
For operational continuity, the monitor includes a Failover Input Switch that can automatically switch to a backup source if the primary signal is interrupted. This key reliability feature is complemented by versatile viewing options, including 4-screen PBP and Picture-in-Picture (PIP) for monitoring multiple sources at once. The display also offers Mirror and Rotation Modes for the easy adjustment of image orientation, and Clone Screen output for training and collaboration purposes.
“In developing the 32HS710S, we concentrated on delivering practical workflow benefits for surgical teams – for whom time and focus are critical,” said YS Lee, head of the IT Business at the LG Media Entertainment Solution Company. “By incorporating automated screen settings, one-touch controls and reliable backup systems, we aim to provide tools that can help medical staff maintain focus on patient care.”
To learn how LG’s advanced medical displays can enhance image color and clarity surgical precision and optimize surgical operating room workflows,
link hidden, please login to view for more information and to request a consultation. Key Specifications:
LG Surgical Monitor (32HS710S)
Display Panel Type IPS Size (Aspect Ratio) 31.5-inch (16:9) Resolution 4K (3,840 x 2,160) Backlight Technology LED Color Gamut (Typ.) DCI-P3 95% (CIE1976) Color Bit 10bit Viewing Angle (CR≥10) 178° (Right / Left), 178° (Up / Down) Brightness (Typ.) 800cd/m² Brightness (Stabilization)
500cd/m² Surface Treatment Protection Glass (Optical Bonding, Anti-Reflection, Anti-Fingerprint, Anti-Glare) Contrast Ratio (Typ.) 1,000:1 Response Time (GtG1)
5 ms (GtG at Faster) Features DICOM Compliant Yes Hardware Calibration Yes (LG Calibration Studio) HDR HDR 10, HDR Effect Video Signals Input Terminals HDMI x 1, DisplayPort x 1, SDI (3G) x 1, DVI-D x 1 Output Terminals HDMI (Clone Screen) x 1, SDI (3G) x 1 Connectivity USB USB 3.0 1 Upstream, 1 Downstream Power AC Input 100-240 Vac, 50/60 Hz Power Consumption 100W (Max) / Less than 0.3W (DC Off) Durability IP Resistance Rating2 IP453 (Front), IP324 (Except for Front), IK065 User
Convenience PBP / PIP Yes (2 / 3 / 4 PBP) / Yes Screen Flip Mirror Mode & Rotation Mode Failover Input Switch Yes Physical Specifications
Weight 9.2 kg Wall Mount Size 200 x 100 mm / 100 x 100 mm
1 GtG: Gray-to-gray response time.
2 Tested under controlled laboratory conditions with an IP / IK rating. Dry before using. Do not charge while wet.
3 IP45: Protected against solid foreign objects of 1.0 mm Ø and greater / Protected against access to hazardous parts with a wire / Protected against water jets.
4 IP32: Protected against solid foreign objects of 2.5 mm Ø and greater / Protected against access to hazardous parts with a tool / Protected against vertically falling water drops when enclosure tilted up to 15°.
5 IK06: Protected against 1 joule impacts.
* Specifications may vary by region and all features, standards and other product specifications are subject to change without notice or obligation.
# # #
-
By News Reporter
In this edition of Executive Corner, we sit down with Ahn Jae-woo, head of the Component Solution R&D Lab at LG’s Home Appliance Solution (HS) Company. With over two decades of experience in compressor development, Mr. Ahn shares insights into the evolving role of LG’s Component Solution Business, the Lab’s unique strengths in cross-functional R&D, and how AI, automation and sustainability are driving the future of compressor and motor innovation.
Q: Could you start by introducing yourself?
I’m Ahn Jae-woo, head of the Component Solution R&D Lab at LG’s HS Company. I joined LG Electronics in 2000 after studying mechanical engineering and refrigeration & air conditioning. I began my career in the Rotary Development Team within the Air Conditioning Compressor Business Division. Over the past 25 years, I’ve been involved in developing core technologies and expanding platforms across rotary, scroll and reciprocating compressors. Since 2024, I’ve led the R&D Lab, focusing on advancing LG’s next generation of high-efficiency compressors.
Q: What is the Component Solution Business?
We are an independent division within LG’s HS Company, specializing in customized compressor and motor solutions. Over the years, we’ve earned a strong global reputation as a trusted innovation partner. Our technologies support a wide range of applications – from home appliances and refrigeration to HVAC and mobility.
With more than six decades of expertise in compressor and motor technology, LG is equipped to meet the evolving needs of diverse industries. In the past decade alone, we’ve achieved double-digit growth, solidifying our role as a critical pillar of LG’s B2B business.
Today, we operate six fully-functional global sites – in Korea, India, China, Thailand, Vietnam and Mexico – that combine R&D, production and sales altogether. In addition, we maintain sales hubs in the U.S. and Japan, further strengthening our global presence and customer responsiveness.
Q: What makes the Component Solution R&D Lab stand out?
What sets our R&D Lab apart is our deep integration with LG’s broader R&D ecosystem across both the HS and ES Companies – covering products like refrigerators, air conditioners, washers and dryers. This close collaboration allows us to rapidly develop and fine-tune compressors and motors tailored to specific product needs.
Very few organizations globally can match our capabilities in developing the full range of compressor types – rotary, scroll, reciprocating and linear. This breadth of expertise fosters a cross-disciplinary culture that accelerates innovation.
We focus not just on enhancing performance, but also on reimagining design – creating form factors that inspire new functions. Technologies like the Direct Drive Motor, Linear Compressor and R1 Compressor were all born from this philosophy. Our innovations reflect customer values such as efficiency, reliability and adaptability – advancing the entire industry in the process.
But beyond technical prowess, it’s our spirit of innovation that truly defines us. We are committed to pioneering component structures and movements never before seen in the industry – establishing new benchmarks and core technologies that lead the transformation of the component landscape.
Q: LG Component Solution is known for world-class automation. Can you share more?
Automation has been a key enabler of our operational transformation. A major milestone came in 2024 with the launch of our Super Gap Compressor Line, which raised our automation rate to over 80 percent.
By automating our scroll compressor production, we’ve significantly enhanced productivity and consistency – without increasing costs. Precision is one of the biggest gains, minimizing human error and improving overall product quality and reliability.
We’re now working to expand automation across more processes and facilities, boosting our global competitiveness and delivering even higher standards of excellence.
Q: AI is transforming industries. How is LG Component Solution responding?
AI is rapidly becoming a cornerstone of our operations. We’ve introduced AI-driven technologies such as smart robots and 3D vision systems to automate tasks like heavy-load bin picking and small-part supply, enhancing both productivity and efficiency.
On the quality front, AI-based monitoring allows us to digitize and analyze inspection data in real time. Our AI vision system detects issues such as missing or mixed parts, reducing defect rates and lowering costs. We’ve also built a real-time simulation database for our production lines. This helps us analyze equipment utilization, optimize processes on the fly and enhance flexibility while minimizing waste.
Looking ahead, we aim to broaden our AI applications across the entire manufacturing process to drive further innovation and global competitiveness.
Q: Have AI technologies changed LG’s compressor and motor products?
Absolutely. AI and big data are accelerating the development of smarter, more efficient compressors and motors.
In the design phase, AI enables advanced simulations that enhance durability, performance and efficiency. More importantly, it allows our components to respond intelligently to real-world conditions.
While we previously focused on maximizing appliance performance, we’re now designing for what we call an “Effortless Life.” AI enables our systems to learn from users and adjust based on their behaviors and environments – delivering smarter performance and greater energy savings.
Ultimately, AI is helping us develop components that are not just high-performing, but intelligent and sustainable.
Q: ESG and sustainability are more important than ever. What progress has the R&D Lab made?
Sustainability has been a top priority under my leadership. We’ve introduced several initiatives to reduce carbon emissions throughout our manufacturing processes.
For example, we now use low-temperature pre-treatment liquids and paints for compressor painting, significantly lowering emissions compared to traditional methods. We’re also upgrading paint drying ovens with high-efficiency burners to further reduce energy consumption.
Through these and other efforts, we’re working to shrink our carbon footprint and demonstrate our commitment to responsible, sustainable innovation.
Q: Finally, what’s your vision for the future of the Component Solution R&D Lab?
Our vision is to become a globally recognized leader in compressor and motor innovation – an expert organization that boldly takes on challenges to shape the future.
We’re building this future around three core values: CoreTech, Challenge and Creativity. CoreTech is our foundation, Challenge is what drives us forward and Creativity emerges from our pursuit of new solutions.
We’re investing in our people, technologies and processes to strengthen our capabilities. Our ultimate goal is to become the world’s leading R&D organization in compressors and motors – and we’re fully committed to making that a reality.
# # #
link hidden, please login to view
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.