A Technological Journey Through Affectionate Intelligence at CES 2025
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By News Reporter
Comprehensive Suite of Innovative Heat Pumps and Chillers Highlights
Company’s Commitment to Meeting Customers’ Varied Needs
SEOUL, Feb. 10, 2025 — LG Electronics (LG) is showcasing its latest heating, ventilation and air conditioning (HVAC) solutions at the AHR Expo 2025 in Orlando, Florida, from February 10-12. Aligned with the global shift toward decarbonization and the increasing demand for electrification technologies in the HVAC market, LG’s expanded HVAC lineup offers tailored solutions for diverse commercial and residential environments. LG’s comprehensive portfolio of HVAC components, also on display at the AHR Expo, further demonstrates the company’s enduring commitment to innovation, quality and sustainability.
Visitors to the LG HVAC booth can explore a full range of electrification solutions based on the company’s high-efficiency inverter heat pumps. Equipped with Inverter Scroll Compressors, the entire LG Inverter Heat Pump lineup (all capacities) has earned ENERGY STAR® certification. The latest LG Inverter Heat Pumps, customized for the North American residential market – where single-family houses with high ceilings are common – deliver powerful, efficient and reliable cooling and heating. These versatile solutions also utilize embedded communication kits to ensure seamless compatibility with multiple types of indoor units including A-Coils and Furnace systems. The newly introduced LG Inverter Heat Pump Water Heater leverages the company’s DUAL Inverter Heat Pump technology to achieve maximum efficiency and offers convenient smart control via integration with the intuitive ThinQ app.
Additionally, visitors to the LG booth can check out the award-winning LG Residential Cold Climate Heat Pump. This innovative product, which received the 2025 AHR Innovation Award in the Sustainable Solutions category, is both ENERGY STAR® and COLD CLIMATE ENERGY STAR® certified. Designed specifically for colder regions, LG’s heat pump employs an upgraded refrigerant circuit and powerful compressor that enable effective operation in temperatures as low as negative 35 degrees Celsius (negative 31 degrees Fahrenheit). It also provides the Low Heating feature, which prevents pipes from freezing in icy weather conditions by maintaining a temperature of approximately 10 degrees Celsius (50 degrees Fahrenheit). The cutting-edge heat pump was developed in collaboration with the LG-led Global Heat Pump Consortium.
For commercial facilities, the upgraded Multi V i Variable Refrigerant Flow (VRF) solution incorporates a larger heat exchanger for a more powerful performance. Ideal for customers seeking to reduce their carbon footprint, LG’s intelligent VRF is a precision multi-zone temperature control solution that uses R32 refrigerant, which has a low Global Warming Potential (GWP) of 675. As well as being compliant with restrictions on refrigerant usage that have recently come into force,* the Multi V i implements advanced safety systems, including refrigerant leak prevention measure, and offers installation flexibility through its highly adaptable design.
One of the world’s leading providers of chillers, LG is introducing the Oil-Free Inverter Centrifugal Chiller at AHR Expo 2025. This impressive solution combines the company’s latest advancements in chiller technologies and thermal management systems. Applying LG’s state-of-the-art magnetic bearing technology, LeviTech, the new Centrifugal Chiller presents improved overall energy efficiency while also enhancing part-load efficiency through the inverter system. Furthermore, the Centrifugal Chiller provides a reliable supply of chilled water with support from LG’s bearing protection and fast recovery features. Demonstrating LG’s commitment to staying ahead of changes to international refrigerant regulations, the new model is available in variants employing low-GWP refrigerants such as R513A, R1233zd and R1234ze.
Located next to the HVAC booth, the Component Solutions booth highlights LG’s new lineup of compressors and motors. The company’s Scroll Compressor lineup has been expanded to target both the commercial and residential HVAC markets. By implementing innovative scroll compressor design and developing high-efficiency motors and advanced core technologies, LG continues its efforts to ensure the quality and safety of its solutions.
Moreover, the company is unveiling its comprehensive lineup of compressors for Cold Climate Heat Pumps (CCHP) at this year’s AHR Expo. LG has been working tirelessly with various HVAC manufacturers to produce advanced CCHP compressors and has participated in the U.S. Department of Energy’s Cold Climate Heat Pump Technology Challenge, where it showcased the exceptional capabilities and quality of its specialized heat pumps and compressor technology.
LG’s Component Solutions business will continue to invest in strengthening strategic relationships with major HVAC manufacturers. Through the continuous introduction of innovative technologies that anticipate market shifts, LG aims to reinforce its position as the industry leader in HVAC components.
“The LG HVAC solutions displayed at AHR Expo 2025 underscore our firm commitment to innovation, and to leading the industry’s transition toward decarbonization and electrification,” said James Lee, president of the LG ES Company. “As a leading global brand, we remain dedicated to delivering efficient and sustainable HVAC technologies and solutions tailored to diverse customer needs and environments.”
LG welcomes AHR attendees to experience its innovative HVAC technologies first-hand by visiting booth #6643 in the Orange County Convention Center.
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* As of January 1, 2025, certain technologies can no longer use high global warming potential (GWP) hydrofluorocarbons (HFCs) or HFC blends. Prohibitions apply to the manufacture, distribution, sale, installation, import and export of products containing restricted HFCs and on the installation of new systems that use restricted HFCs.
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By News Reporter
Company Continues to Strengthen Its Industry Leadership With
Advanced Commercial Display Technologies and Customized Solutions
SEOUL, Feb. 4, 2025 — LG Electronics (LG) is unveiling its latest digital signage innovations at Integrated Systems Europe (ISE) 2025, taking place in Barcelona, Spain, from February 4-7. LG’s exhibition booth, themed “Customized Solutions, Optimized Growth,” features dedicated zones for business sectors including retail, corporate, education, transportation and hospitality. The tailored display solutions on show leverage the company’s state-of-the-art technologies to meet the diverse needs of B2B clients and enhance and expand the customer experience.
Presenting Elevated Visual-spatial Experiences with LG’s AI-powered Kinetic LED
LG is set to capture the attention of ISE visitors with its gigantic “shape-shifting” Kinetic LED display. Installed at the entrance of the company’s exhibition booth, the Kinetic LED employs cutting-edge AI technology to enthrall, entertain and amaze. The impressive screen, composed of 88 connected LED panels, measures 7,180 x 4,090 millimeters. Combining LEDs and mirrors, the cube-shaped modules that make up the Kinetic LED can rotate 360 degrees horizontally to create dynamic and mesmerizing movements.
Visitors to LG’s booth can also enjoy an AI-powered “image transformation” experience with the Kinetic LED. After they’ve taken a photo with their smartphone and uploaded it via scanning the provided QR code, their picture is transformed by LG’s generative AI into a Pop Art-style image, which is then displayed on the Kinetic LED. This fun, interactive feature, developed by LG and its Kinetic solution partner, Easywith, serves as an engaging advertising solution that invites direct participation from audiences.
In addition to the captivating Kinetic LED, LG is showcasing a wide range of advanced technologies developed in collaboration with its domestic (South Korean) and global partners. Among LG’s key partners are Triplet, an AI-driven customer behavior analytics company; Kokomo 24/7, a firm specializing in school access management and emergency response solutions; and companies such as Megapixel VR, Mo-Sys Engineering and Brompton Technology – industry leaders in the areas of broadcast equipment and virtual production. LG is also teaming up with corporate video conferencing solutions providers Logitech, Cisco and Crestron, and signage-specific content management solutions provider, BrightSign, to demonstrate the latest innovations in collaboration technology.
Upgraded LG MAGNIT Micro LED Displays to Meet Growing B2B Demand for Ultra-High-Definition Screen Solutions
LG has upgraded its acclaimed LG MAGNIT micro LED displays to improve ease of installation, content compatibility and energy efficiency. Thanks to a new design, installers can now adjust the spaces between LED modules from the rear of the display; a task that could only be performed from the front on previous models. Additionally, compatibility with content controllers has been enhanced to ensure optimal colors and image quality, while standby power consumption has been reduced by up to 98 percent compared to earlier models, significantly improving overall energy efficiency. LG’s latest innovations in micro LED technology, including the newest MAGNIT solutions, can be found in the dedicated LED Tech Zone.
Introducing LG’s High-Brightness Outdoor Signage with Anti-Discoloration
At ISE 2025, LG is debuting its high-brightness outdoor signage solutions featuring the company’s own Anti-Discoloration technology. On show to the public for the first time, this advanced tech helps to protect LG’s high-brightness signage for outdoor spaces against the negative impacts of screen-yellowing – a common issue caused by prolonged exposure to direct sunlight.
In 2024, LG’s Anti-Discoloration technology became the first solution of its kind to receive verification from Underwriters Laboratories (UL), the globally respected standards and testing organization. To highlight its impressive lineup of customized displays with yellowing-resistant tech, LG has set up a number of simulated outdoor environments within its ISE booth, such as a bus stop, sports stadium and a drive-thru restaurant.
Comprehensive Display Solutions for Retail: From Customizable Kiosks to Fire-Safe Digital Signages with Flame-Resistant Casing
In the Retail Zone of LG’s ISE booth, visitors can explore a comprehensive selection of solutions tailored for retail environments. The display includes LG’s versatile and easy-to-install second-generation modular kiosks, as well as three digital signage models (US5P, UV5N and UP5Q) that feature outer casings certified to meet stringent international fire safety standards (BS476 in the UK and EN13501-1 in the EU).*
LG’s booth also features the full lineup of LG CreateBoard solutions tailored for both educational and corporate settings. The lineup consists of three models: LG CreateBoard Pro, LG CreateBoard and LG CreateBoard Core, each designed to cater to a variety of user requirements. The LG CreateBoard Pro stands out as the premium model, offering advanced features for enhanced performance, while the LG CreateBoard Core delivers essential functionality in a cost-effective package.
Additionally, LG is putting the spotlight on LG Business Cloud, an online platform enabling the convenient, centralized management and operation of the company’s commercial displays. Collectively, the innovations on display at ISE 2025 emphasize LG’s commitment to technological excellence and its dedication to delivering innovative solutions that empower businesses and enhance user experiences.
“LG is committed to providing commercial display solutions tailored to the specific needs of diverse business environments,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “As a leader in the B2B market, our goal is to deliver innovative solutions that elevate the value of commercial, public and educational spaces, while also enabling transformative customer experiences and supporting the growth and success of our clients.”
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* Tested for flame spread and fire resistance by global testing organizations SGS and TÜV Rheinland, with certifications covering a total of 22 LG digital signage models.
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By News Reporter
Recognition for LG Spans Across Media Entertainment, Home and B2B Categories
LAS VEGAS, Jan. 24, 2025 — LG Electronics (LG) once again was honored with numerous awards and accolades across multiple categories, including media entertainment, home and B2B solutions from leading publications and tech experts. Highlighting LG’s honors at CES 2025 were more than 100 CES Innovation Awards including three Best of Innovation Awards for the 83-inch LG OLED evo G5 TV (Video Displays), UltraGear Bendable Gaming Monitor 45GX990A (Gaming & eSports, Imaging) and Pet Care Zone (Pet Tech & Animal Welfare).
The new LG SIGNATURE over-the-range Smart Microwave is turning heads at CES 2025 Wednesday, Jan. 8, 2025, in Las Vegas. LG’s latest innovation in TV, the LG OLED evo G5 was also honored by CNET Group with its “Best of CES” honor in the display category. As the official media partner of the Consumer Technology Association (CTA), the award is considered the official award program for CES.
LG Media Solutions’ portfolio has earned a series of Best of CES 2025 awards in prolific tech-publications such as Tom’s Guide, PCMag, The Verge and more. Highlights include: the MyView Touch&Move (32U889SA) earning Best of CES 2025 from TechRadar, recognized for its exceptional versatility and user experience. The LG StanbyME 2 was honored as the “Best sequel” by The Verge, celebrating its cutting-edge design and unique functionality. Mashable named the LG G5 OLED evo TV as one of the Best of CES 2025, praising its groundbreaking picture quality and immersive viewing experience. Additionally, USA Today included the LG SIGNATURE OLED T in its 50 Top Picks for CES 2025.
Developed in collaboration with multi-platinum musician and tech entrepreneur will.i.am, the LG xboom Grab speaker took home an Editor’s Choice award in the Audio & Video Category of Techlicicious’ CES 2025 lineup. Combining will.i.am’s visionary approach to music with LG’s leading audio expertise, the xboom Grab produces exceptional sound quality in a sleek, portable design. The “xboom by will.i.am” audio products deliver high-impact sound and bold aesthetics, making it a game-changer in the world of portable audio.
LG Home Solutions has garnered widespread recognition at CES 2025 for its innovative products, with several standout awards highlighting its cutting-edge designs and functionality. Mashable’s CES 2025 Highlights: What We’ve Seen So Far accolade went to the LG AeroCatTower, celebrated for its sleek design and powerful air filtering capabilities. The LG Counter-Depth MAX Zero Clearance Refrigerator earned the TWICE CES Picks Award, lauded for its space-saving features and smart technology. 9to5Toys named the LG Indoor Gardening Appliance Best of CES 2025, acknowledging its advanced features that bring gardening into the home with ease and efficiency. Additionally, both Apartment Therapy and The New York Times selected the LG Signature Over-the-Range Microwave as a Best of CES 2025 pick, recognizing its premium design and intuitive features that elevate the kitchen experience.
LG’s latest innovations have also received widespread recognition across top media outlets. Bloomberg, CBS News, Forbes and the New York Post have lauded LG’s groundbreaking products, further emphasizing the company’s impact on consumer technology and design, praising their cutting-edge features and design.
Highlights from LG’s over 100 awards and recognitions earned at CES 2025 include:
LG OLED evo G5 Highlights
CNET: Best in Show, All the Eye-Popping Tech That’s Wowed Us at CES 2025, The 32 Gadgets and Ideas We Can’t Stop Thinking About, Best of CES Winners ZDNet: Best TVs of CES 2025, 24 most impressive products from CES 2025 Wired: 11 More of the Most Fun Things We’ve Seen at CES Tom’s Guide: Best of CES 2025, The 8 best TVs of CES 2025 Mashable: Best of CES 2025 LG StandbyME 2 Highlights
Mashable: CES 2025 highlights: What We’ve seen so far USA Today: LG’s StanbyMe 2 smart TV is a real head-turner The Verge: The weirdest tech at CES 2025, The best stuff we’ve seen at CES so far, Best Sequel PC World: Best of CES 2025, The 10 best monitors of CES 2025, Best Monitors of CES 2025 TechRadar: Best of CES 2025 LG UltraGear Bendable Gaming Monitor (45GX990A) Highlights
CTA: CES Best of Innovation Award; Gaming & eSports, CES Honoree; Gaming & eSports TechRadar: Best of CES 2025 BGR: Best of CES 2025 9 to 5 Toys: Best of CES 2025 CNET: All the Eye-Popping Tech That’s Wowed Us at CES 2025 LG AeroCatTower
Mashable: CES 2025 highlights: What We’ve seen so far, CES 2025: LG’s aur-purifying cat tower is purrfect for pet owners The Verge: The weirdest tech at CES 2025, The best stuff we’ve seen at CES so far Robb Report: Best of CES 2025, The Best, Wildest and Weirdest Things We Saw at CES This Year CNET: The 32 Gadgets and Ideas We Can’t Stop Thinking About LG Signature Smart Instaview Microwave
CNET: LG Built the Perfect Fancy Microwave for Social Media, CES 2025: 20 New Products and Ideas We’re Obsessed With, Most Innovative New Products From CES 2025: Rollable Laptop, Solar Car, More, All the Eye-Popping Tech That’s Wowed Us at CES 2025, The 32 Gadgets and Ideas We Can’t Stop Thinking About The New York Times: Best of CES 2025 The Kitchn: Best in show 2025 For more information on LG’s award-winning products at CES 2025, visit link hidden, please login to view.
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By News Reporter
Audio is no longer just something you listen to – it’s something you feel, interact with and experience in transformative ways. To push these boundaries further, LG and multi-platinum musician and tech entrepreneur will.i.am have joined forces to introduce LG xboom by will.i.am, a new audio product lineup enhanced with AI technologies, well-balanced sound, versatile designs and exceptional lighting and interaction features.
At CES 2025, LG and will.i.am shared a deeper insight into their joint vision for the LG xboom by will.i.am, revealing the very first products to feature in this highly-anticipated series. With will.i.am as its “Experiential Architect,” LG aims to establish xboom as a culture-driven brand redefining listening experiences in the most diverse and inventive ways.
LG and will.i.am’s close collaboration saw him actively define the sound performance, visual design and branding of the rejuvenated LG xboom brand. His influence stems not only from his musical prowess but also from his aesthetic sensibilities and storytelling ability that resonate with global audiences. The collaboration aims to enhance every aspect of the customer journey – from the first touch to the joy of experiencing music and content – inspiring a lasting love for the xboom brand.
During the LG World Premiere press conference at CES 2025, will.i.am took the stage to outline the endless potential of the LG xboom by will.i.am collaboration, showcasing how the latest audio products bring cutting-edge tech and creative visions together. “Our goal with the new xboom series was never about duplicating what already existed,” he said. “It’s about reimagining what a speaker is supposed to be… it’s about finding your inspiration.”
Every audio solution in the LG xboom by will.i.am lineup has been professionally tuned by the multiple Grammy Award-winning artist to establish xboom’s signature sound – an expertly balanced audio profile with warmer tones. The playfully compact designs embody will.i.am’s creative artistry, drawn from his life-long experience in pop culture. Leveraging his understanding of what people love as well as his expertise in developing technologies for creatives, will.i.am played a pivotal role in developing the LG xboom brand.
The LG xboom by will.i.am series introduces the Bounce, Grab and Stage 301, all powered by AI to elevate the listening experience. These advanced speakers analyze music in real time, dynamically adjusting sound to highlight key elements like melody, rhythm and vocals. AI Lighting creates a vibrant atmosphere by syncing speaker lights to the beat of the music, while AI Calibration lets the speakers adapt to their surroundings instantaneously for rich sounds in various spaces. For the first time, LG’s xboom speakers feature a dedicated button for seamless connection to RAiDiO.FYI, a radio platform created by will.i.am offering personalized content curated by an AI Radio Host.
The Bounce’s up-bouncing passive radiators pulse with the beat, adding a dynamic visual element to the audio experience. Its adjustable strap ensures versatility, allowing it to be effortlessly held, hung or placed on any surface, harmonizing with any environment or occasion.
Engineered to be the ultimate portable speaker, the Grab combines powerful sound with a compact, travel-friendly design. Its slim, one-handed design makes it ideal for on-the-go use, while dual passive radiators on each side deliver rich bass and lively sound, filling spaces effortlessly despite its small size.
The xboom Stage 301 transforms any space into a stage with its 6.5-inch woofer and dual 2.5-inch midrange drivers. Perfect for large rooms or parties, this speaker features a built-in handle for easy carrying and a clever wedge design for flexible placement – whether flat on its base, tilted back or mounted on a tripod.
The lineup also includes LG’s latest earbuds, the xboom Buds. These advanced earbuds not only produce well-balanced sound and rich bass, but also feature an effective Active Noise Cancelling (ANC) and lightweight grapheme drivers. Designed for both comfort and stability, these new LG earbuds feature ergonomic ear tips that adapt to different ear shapes, while a unique ear hook design provides a secure fit for active lifestyles.
CES 2025 served as the debut stage for the 2025 LG xboom by will.i.am lineup. Starting with the LG press conference on January 6, LG xboom and will.i.am maintained a strong presence throughout the event. From hosting special events like the RAiDiOboom party at LIV Nightclub in Las Vegas to engaging attendees at the xboom booth, every moment celebrated this dynamic partnership.
LG and will.i.am are committed to continuing their dynamic collaboration with the xboom by will.i.am range, striving to elevate every aspect of the listening experience. Stay tuned to
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By News Reporter
Company Strengthens Long-term Strategy With Agile
Adaptability in Rapidly Changing Business Environments
LAS VEGAS, Jan. 8, 2025 — LG Electronics’ (LG) CEO William Cho and key company executives outlined the company’s 2025 business strategy during a press conference held today for Korean media in Las Vegas, Nevada, U.S.A. The CEO emphasized the need to build structural competitiveness and accelerate qualitative growth by refining execution strategies adapted to rapidly changing global market environments.
Cho highlighted positive progress achieved through innovative business models, such as subscription service business and webOS-based advertising and content business, which demonstrate LG’s agile responsiveness to evolving market demands. “Amidst unprecedented market uncertainties and a shifting competitive landscape, we require a fundamentally different level of strategies and precise execution,” he stressed.
Compared to two years ago when LG first presented its Future Vision 2030, the global market recovery is experiencing prolonged delays, while geopolitical risks, such as shifts in trade policies in major nations, are becoming more pronounced. The competitive paradigm with Chinese companies is also shifting from price-based competition to a more sophisticated focus on technology.
As a part of the Future Vision 2030, LG aims to expand its existing device-centric business into mobility and commercial spaces. By leveraging decades of customer understanding, know-how and technological expertise, the company seeks to transform into a smart life solutions provider that connects and enhances customer experiences.
“Despite the challenging environment, significant opportunities remain,” Cho added. “By focusing on delivering differentiated customer value, we will create continuous growth.”
Shifting Business Paradigms to Meet Market Demands
LG is increasing its market presence through new business models like subscription based-services and the online brand shop. Capitalizing on the company’s strengths, the subscription business combines devices and services to provide greater convenience and flexibility, moving beyond price-driven competition. Customers can use products for a duration that best suits their needs and receive optimized care services, allowing LG to maintain closer customer relationships and generate recurring revenue.
LG is also strengthening its competitive edge by enhancing on-site care services and diversifying sales channels. This year, the company is expanding the service to India, Singapore and Hong Kong, following successful launches in Malaysia, Thailand and Taiwan.
In 2024, LG’s revenue from subscription services rose more than 75 percent year-over-year (YoY), surpassing the company’s original target (KRW 1.8 trillion) to reach a total nearing KRW 2 trillion. LG aims to more than triple this figure by 2030, establishing its subscription services as a key driver of growth.
The company’s data-driven online brand shop is also growing at a rapid pace, with sales surging over 80 percent YoY during last November’s Black Friday period.
Expanding Platform-based Services Business Through webOS
The platform-based service business, which is contributing to the transformation of the company’s business structure into a high-profit model, aims to increase its revenue by more than five times by 2030 – ultimately accounting for 20 percent of LG’s total operating profit. This business model leverages hundreds of millions of LG products sold worldwide as a platform to generate revenue by providing customers with content, tailored advertising and services.
A prime example of LG’s current success in this area is the advertising and content business based on the company’s webOS smart TV operating system. Last year, the webOS-based advertising and content business exceeded its revenue target of KRW 1 trillion.
Starting this year, webOS will become a comprehensive content platform for various devices and solutions, including IT products and vehicle infotainment systems. It will also broaden its scope to encompass AI-powered Digital Out of Home (DOOH) solutions to advertisers, evolving into an “integrated media advertising platform” that delivers differentiated content experiences across diverse indoor and outdoor spaces.
To this end, LG initiated the integration of its display-based businesses – including TVs, signage, monitors and laptops – through an organizational realignment at the end of last year. The company is also exploring various opportunities to secure additional capabilities through mergers and acquisitions (M&A) and partnerships.
Accelerating Growth in B2B exemplified with HVAC
To accelerate growth in the B2B sector, the company is focusing on its heating, ventilation, and air conditioning (HVAC) business, which is projected to expand rapidly in the AI era. LG has established a dedicated business division, the LG Eco Solution (ES) Company, to take its existing HVAC business to new heights. The HVAC business, alongside LG’s automotive component and smart factory business, will play a significant role in driving the company’s B2B business to greater success.
LG HVAC boasts a comprehensive portfolio of high-efficiency, high-performance solutions employing the company’s industry-leading core technologies. Its state-of-the-art products range from residential air conditioners to commercial air conditioners for buildings, schools and public institutions; heating solutions designed to replace fossil fuel boilers; and advanced chiller technology, which are now being applied to optimize energy efficiency in data centers – a pivotal backbone of AI infrastructure. Additionally, in key markets, LG is hastening the establishment of a localized, end-to-end business structure that encompasses R&D, production, sales and maintenance, and has the ability to develop region-specific solutions.
By 2030, LG expects its B2B business to account for around 45 percent of all revenue generated by the company. B2B revenue made up approximately 27 percent of total revenue in 2021 – a figure that rose to 35 percent by the end of last year.
Taking on Bold R&D Initiatives to Tackle Future Megatrends
The company is also revamping its future technology R&D portfolio to align with key strategic directions: maximizing business potential, expanding platform-based service businesses, accelerating B2B businesses and rapidly commercializing new growth engines. Over 75 percent of LG’s advanced R&D efforts will focus on technologies for businesses aligned with the company’s mid- to long-term strategies, and on securing pivotal technologies in promising future fields.
LG will continue to concentrate on strengthening core technologies across eight core technologies: software, system on chip, AI, robotics, materials and parts, standards, next-generation computing and cloud/data. Specifically, the company will apply CEO Cho’s “3B” strategy – Build, Borrow and Buy – by fostering internal capabilities, leveraging external expertise and acquiring technologies. This approach includes forming partnerships with global tech giants as well as promising startups and academia in order to solidify technological leadership. Additionally, LG will further bolster its R&D efforts in high-potential future fields, such as quantum computing and space technology.
CEO-led Task Force System to Enhance Structural Competitiveness
In addition to transforming its business portfolio, LG is focusing on strengthening its structural competitiveness – represented by Quality, Cost and Delivery – to address intensifying global competition.
This year, LG is establishing a new CEO-led review system to drive these efforts. Each business division and headquarters organization will set up a task force to secure leadership in products and technology, manufacturing efficiency, R&D and operations, with CEO Cho personally overseeing their progress. Key objectives for each task force include securing product and technology innovations, enhancing manufacturing capabilities and improving R&D capabilities.
LG is also carrying out meticulous preparations to improve its ability to respond strategically to external uncertainties. Working with internal and external experts, the company is crafting predictive scenarios for key issues and developing a “playbook” to identify optimal responses. This forward-looking approach is expected to minimize the impact of outside factors on the business and uncover new opportunities.
Sustained Investment in Future Growth
While it anticipates that the business environment will continue to face considerable uncertainties in the years ahead, LG is committed to maintaining its strategic investments. Aimed at securing fundamental business competitiveness and sustaining future growth, these investments will be ‘maximized’ based on strategic priorities.
In addition to investing in facilities and R&D, LG is actively exploring the strategic allocation of investment resources for equity investments and M&As to further accelerate the company’s growth. Previously, LG announced its plan to inject over KRW 50 trillion by 2030 to drive portfolio transformation and qualitative growth.
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