Innovation Takes the Stage: LG NOVA Reveals 2024 Startup Pitch Winners
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By Farhad Radka
Hi all, hoping for some expert help.
TV: LG 65QNED86T6A.ADKFLJD (Russia-market unit, now in Iran), S/W 33.31.68.01 (webOS25), 2024 build.
Location settings only show CIS/Russian-speaking countries.
Using an original Factory SVC Remocon (WK-17226), both IN START and ADJ (code 0413) lead to the same SVC menu.
Current Area Option values: Area Code 3638 / Continent Index 54 / Language&Country CS / HW Settings EU.
I've tried entering various Area Option codes (adjacent blocks 3712/3840/3968, and legacy ME/CIS codes from older webOS threads) — all rejected with an error. Continent Index / Language&Country / HW Settings appear to be read-only/derived fields, not directly editable.
Has anyone successfully changed the Area Option on a 2024-model webOS25 QNED TV? Any known working codes or is this generation's SVC menu fully locked without RTOOL/GSDF access?
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By Webos-developer
Hi LG team,
We are facing playback issues on LG 2024 and 2025 tv models when we try to play AAC audio content. The content starts playing but after a few seconds it pauses. We have tried with WebOS native player as well as Shaka Player and the behavior is same. We can play the aac audio content on tv models older than 2024.
Tv model used:
LG -2025
Model no - 43UA83006LA/2025
Type- ultra HD/4kTv
LG webOS- (10.3.1)
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By News Reporter
Over the past few years, the vehicle cabin has evolved far beyond its traditional role as a functional driving environment. In step with broader mobility trends such as electrification, automation and software-defined intelligence, the car interior has steadily grown into a flexible living space – one capable of supporting a wider range of everyday needs during the journey.
Building on this industry evolution, we at LG are exploring how in-cabin experiences may further develop through our next-generation concept platform, LG P-pod 1.0. This solution combines LG Mobility AI and advanced technologies developed across our Vehicle Solution (VS) Company.
LG P-pod is the new name we’ve given to the digital cockpits that we develop to test advanced mobility innovations before they reach commercialization. The “P” stands for Prototype, highlighting its role as an early-stage concept and a practical testbed for our mobility technologies. The word “pod” refers to the cabin itself – a modular, human-centered space where multiple technologies work together. It also evokes the image of a pea pod, symbolizing how key in-car systems – from the head unit and displays to connectivity solutions and the Advanced Driver-Assistance System (ADAS) Vision System – fit seamlessly within one cohesive environment. At once functional and symbolic, LG P-pod represents a future-oriented yet emotionally resonant design philosophy – where innovation feels intuitive, and the name itself remains simple and memorable.
Let’s take a closer look at how we’re using LG P-pod 1.0 as a test platform to drive in-cabin experience innovation.
1. Empathetic Interaction: Exploring How Cars Can Understand and Respond
It starts with recognition – a car that sees you, knows you and responds before you even ask. LG P-pod 1.0 serves as a technology incubator, exploring how future vehicles might identify drivers through a Driver Monitoring System (DMS), retrieve schedules or prepare frequently used apps to support more natural interaction.
These foundational technologies help us investigate how vehicles could evolve from simple awareness to context-responsive behavior. The adaptive portrait display shifts orientation for better visibility, while the LG Mobility AI-based voice interface provides a platform for studying more conversational, human-like interactions. Combined with front-camera data and Vehicle-to-Everything (V2X) connectivity, the system also enables research into precise stopping points or personalized in-cabin moments – such as lighting, music and animations that respond to special occasions like a birthday or an anniversary.
2. Personalizing Your Journey: Enabling Mobility to Adapt to Every Individual
While traditional personalization has centered on the driver, LG P-pod 1.0 acts as a technology incubator for extending tailored experiences to all passengers. Powered by the Driver & Interior Monitoring System (DIMS), the platform explores how it can recognize the conditions and preferences of both the driver and passengers in real time, offering tailored entertainment – from OTT services and music to games and apps – instead of mirroring the same content across every screen.
Shared experiences can also be enhanced. Group decisions, like choosing a restaurant, can be made through an on-screen voting feature that syncs results across displays. An AI recommendation engine suggests destinations, routes and entertainment based on contextual information. With profiles that follow each user and settings that activate automatically, LG P-pod 1.0 turns the car into a space where every passenger’s journey feels personal – whether it lasts ten minutes or two hours.
3. Expanding Time and Space: Shaping How Life Can Continue Seamlessly on the Road
LG P-pod 1.0 reimagines the vehicle not as an isolated environment but as a lifestyle enabler that helps explore new forms of seamless connectivity. Through the Smart Telematics System and integration with smart home appliances, it serves as a platform for exploring how users might control home devices from inside the car – including air conditioning, lighting, robot vacuums and even pet feeders. Through real-time data exchange, the system also investigates ways to enable remote awareness of home cameras and sensors, helping to keep the home and vehicle connected and offering greater peace of mind while on the road.
This seamless connection extends to entertainment as well. Videos or music started at home can resume playing inside the vehicle, making the cabin a natural extension of each user’s personal environment. By reducing the boundary between “on the road” and “at home,” LG P-pod 1.0 acts as a platform for experimenting with new connected-life experiences where travel time becomes an uninterrupted part of everyday living.
“By leveraging LG P-pod 1.0 as an incubator for LG’s mobility technologies, we’re taking a meaningful step toward our vision of a ‘Living Space on Wheels,’ where the vehicle becomes a personalized environment that supports every part of your lifestyle,” said Alexio Rhee, head of Global Customer Strategy at the LG Electronics VS Company. “By combining empathetic interaction, multi-profile personalization and seamless connectivity between the car and the home, LG is redefining what the in-cabin experience can be.”
We’re unveiling LG P-pod 1.0 to a global audience as part of our “LG on board” mobility campaign, sharing how elements such as intelligent understanding, personalized adaptation and immersive interaction may shape future in-car experiences. Through a series of stories – beginning with the first core value, “Empathetic Interaction,” revealed on December 15 and followed by additional values later in the month – we aim to offer a glimpse into a more meaningful way of experiencing life on the move.
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By News Reporter
Strengthening Customer Value Via International Research Collaboration and
Comprehensive Field Testing Across Diverse Climates Over Two Years
SEOUL, Nov. 28, 2025 — LG Electronics (LG) continues to accelerate the development of high-performance heat pump technologies through its Global Heat Pump Consortium, expanding research across diverse climate conditions – from cold-humid regions to extreme heat. With a sharpened focus on efficiency, dependability and field-validated performance, LG is paving the way for the new era of energy-conscious heat pump innovation.
As global demand for cleaner heating intensifies and regions such as Europe phase out fossil-fuel boilers to support decarbonization targets, heat pumps are emerging as a key technology in the transition to more sustainable climate control. However, conventional heat pump often see reduced performance in low temperatures or cold-humid conditions, limiting adoption in some markets. To overcome this challenge and accelerate global deployment, LG is ramping up collaborative research initiatives to develop solutions optimized for diverse climates.
In 2023, LG established the Consortium for Advanced Heat Pump Research (CAHR) in Alaska, joining forces with the University of Alaska Anchorage (UAA) and the University of Alaska Fairbanks (UAF) to undertake R&D for high-efficiency cold-climate heat pump solutions. Since then, LG has expanded this collaborative network – now comprising 12 universities across five countries – and broadened its research into climate-specific heating, ventilation and air conditioning (HVAC) technologies.
These efforts are already yielding measurable results. At AHR Expo 2025 in the United States, LG and research partners from UAA and UAF presented findings based on long-term operational data from joint laboratories in Anchorage and Fairbanks, demonstrating improved low-temperature heating performance and efficiency by reducing thermal resistance in outdoor heat exchangers. The research contributed to the development of LG’s residential cold-climate heat pump, winner of the 2025 AHR Innovation Award in the Sustainable Solutions category.
Further momentum is coming from the European Consortium for Advanced Heat Pump Research (ECAHR), founded in June 2024. The consortium recently completed real-world testing of LG’s R32-based Air-to-Air Heat Pump (AAHP) in Norway. Results showed that energy use and carbon emissions reductions of approximately 60 to 80 percent, compared with an electric heater.1 These significant findings were published in the August and October issues of REHVA Journal,2 a respected publication for HVAC professionals.
To verify product performance in real-life environments, LG is conducting extensive field testing across seven global locations worldwide – including the United States, China, Norway and Saudi Arabia – spanning LG’s air-to-water heat pumps (AWHP), Multi V systems and residential air conditioners.
These field studies generate insights that directly influence product design. For example, observations that frost commonly accumulates on the lower section of outdoor heat exchangers in extreme cold led LG to introduce a redesigned structure that reduces frost buildup and enhances operational stability in severe winter conditions.
Strengthened by its global research collaborations and robust field-testing infrastructure, LG is advancing the development of next-generation heat pump technologies that deliver high efficiency and reliable performance in diverse climates. Recently, LG announced a partnership with King Saud University and Pusan National University to establish a tropical-climate testing facility in Saudi Arabia – reinforcing the company’s commitment to regionally optimized HVAC innovation.
“Through strengthened global research collaboration and extensive field validation, LG is accelerating the advancement of heat pump technology,” said James Lee, president of the LG ES Company. “We remain committed to delivering reliable, high-efficiency and sustainable heat pump solutions that meet the needs of customers around the world.”
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1 Level of reduction may vary depending on outdoor temperature.
2 Evaluating the Economic and Environmental Benefits of Air-to-Air Heat Pump Systems in Nordic Climates, and Performance Analysis of Air-to-Water Heat Pump Systems Using R290 Refrigerant Adapted to Nordic Climates.
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By News Reporter
Company Recognized Across Range of Categories for Its Smart Life Solutions,
Earns Two Best of Innovation Awards
SEOUL, Nov. 6, 2025 — LG Electronics (LG) has been honored with numerous CES® 2026 Innovation Awards, including two Best of Innovation distinctions, reaffirming its leadership in next-generation smart life solutions and display technology excellence.
Presented annually by the Consumer Technology Association (CTA) ahead of CES – the world’s largest consumer electronics and IT trade show – the Innovation Awards recognize groundbreaking products and services that drive the future of technology and design.
LG’s latest honors span multiple product categories, with its OLED TVs and monitors alone earning five Innovation Awards across Imaging, Gaming & eSports and Computer Hardware & Components. Leading the lineup is the LG SIGNATURE OLED T, which received the Best of Innovation Award in the Imaging category. The recognition underscores LG’s dominance in OLED technology and its commitment to delivering new value and user experiences.
The 2026 honors mark the fourth consecutive year an LG OLED TV has claimed a Best of Innovation Award. The milestone follows a remarkable run of previous winners: the LG OLED evo featuring a new Brightness Enhancement technology (2025); LG’s first wireless OLED TV (2024); and the bendable gaming OLED TV, LG OLED Flex (2023). For 2026, the world’s first true wireless and transparent TV – the LG SIGNATURE OLED T – continues this legacy of innovation at the pinnacle of the TV industry.
The LG SIGNATURE OLED T redefines the viewing experience with a stunning 77-inch transparent OLED display, ultra-sharp 4K (3,840 x 2,160) resolution and LG’s wireless AV transmission technology. Combining groundbreaking form with unrivaled performance, it sets a new benchmark for immersive design. Last month, the OLED T drew global attention at the APEC CEO Summit Korea 2025 in Gyeongju, where LG created a kinetic media chandelier using 28 units of the transparent TV – a striking showcase of LG’s vision for future display innovation.
LG’s webOS smart TV platform, a key pillar of the company’s platform-based service business, earned dual recognition this year with Innovation Awards in both Artificial Intelligence and Cybersecurity categories. webOS has now been honored in the Cybersecurity category for two consecutive years, reinforcing its reputation as a secure and intelligent entertainment platform.
In the Home Appliances category, LG’s new built-in robot vacuum station received an Innovation Award for its ingenious built-in design and advanced functionality. Hidden from sight when not in use, the station can be installed in underutilized spaces such as under kitchen sinks or behind doors. It features the world’s first steam-cleaning system applied to both the robot vacuum and the station, elevating cleaning performance and hygiene management to new heights.
Other LG products recognized by the CES 2026 Innovation Awards include a premium LCD TV with Micro RGB technology; the LG StanbyME 2, a next-generation portable lifestyle screen; and the LG UltraFine evo 6K professional monitor, the world’s first display to support both 6K (6,144 × 3,456) resolution and the latest Thunderbolt 5 interface.
The full list and details of LG’s CES 2026 Innovation Award-winning products will be revealed at CES 2026 in Las Vegas on January 6, 2026.
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