PreCentral: Apple's new iPhone debuts later today, be sure to check out iMore for all the news

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Earlier this month we saw the debut of new devices from Nokia, Motorola, and Amazon. Well, Sony was in there too, but they failed to impress enough to warrant a mention. Today brings the event they were all hoping to precede, lest they fall short by going afterwards: Apple's iPhone 5 announcement.

Honestly, it really doesn't matter how impressive Apple's new iPhone is, it's sure to outsell by a wide margin all of the devices announced earlier this week. That said, this new iPhone does look to be a significant upgrade over the previous model, with a taller 4-inch screen, a thinner unibody metal shell, a new smaller dock connector, new earbuds (whoo), LTE, and the much-improved iOS 6. Plus whatever else the gang in Cupertino pulls out of their hats on stage in San Francisco.

It all goes down starting at 1PM EDT (10AM PDT), so just go ahead and point your browser to our everything-i sister site iMore for live coverage of the event. You know you're at least slightly interested, just if so you can tell your friends how much it still sucks, right?

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