Witness the Next Evolution of Luxury at Thailand’s Premier Showroom
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By News Reporter
Milan Design Week, also known as Salone del Mobile, is the world’s preeminent furniture and design fair. Held in Italy’s famous fashion capital, it is a truly global showcase of innovation, creativity and luxurious style. Amidst this year’s celebration of inspiring and aspirational home living, LG presented its latest premium built-in products, including collaborations with renowned designers, at the Signature Kitchen Suite Showroom on Milan’s Piazza Cavour.
Open since 2020, the showroom artfully exhibits the sleek offerings of the Signature Kitchen Suite while introducing visitors to the brand’s True to Food philosophy. This stylish space, where tradition meets innovation, spans three levels – ground floor, basement and mezzanine – each featuring stellar Signature Kitchen Suite built-ins designed and made to the most exacting standards. The advanced appliances on display are complemented by a nature-inspired décor designed by Calvi Brambilla, an esteemed multidisciplinary design studio based in Milan.
One of the showroom’s special zones cleverly evokes the natural beauty of Italy through the use of Milano Pink, a warm, soothing color inspired by the pink hues that adorn the Alps when viewed from Milan at sunset. Visitors can experience the unique value of Signature Kitchen Suite and LG home appliances firsthand by exploring the showroom’s Food Academy and simulated domestic spaces, which include a kitchen, living room, bedroom and laundry room.
Structured around the theme of the Art of Precision, the showroom compellingly conveys the Signature Kitchen Suite design philosophy through a hand-picked selection of artworks and engaging experiential programs. Visitors can discover different examples of the ‘art of precision’ via the exhibit’s Master Craftsmen encounters, where a flavorist, a watchmaker, a baker and a glazier each demonstrate the level of care and skill that LG’s premium built-in brand has come to represent.
A delightful display of delicate origami decorations, which greets guests as they enter the showroom’s reception area, serves as another symbolic tie to the craftsman-like quality of Signature Kitchen Suite appliances. The origami pieces are accompanied by dozens of bottles containing artisanal vanilla essence, each with its own unique aroma.
Coinciding with Milan Design Week, LG showcased a variety of stunning appliances brought to life through its collaborations with high-end furniture brands and design groups. This year, acclaimed furniture designer and architect Patricia Urquiola, known around the world for iconic designs such as the Dudet Chair and Sengu Table, partnered with LG to create a new masterpiece for Signature Kitchen Suite. Visitors to the Signature Kitchen Suite Showroom have the privilege of seeing Urquiola and LG’s ultra-chic undercounter modular refrigerator in person.
A seamless fit for both kitchens and living rooms, Urquiola’s unerringly elegant creation aligns with the popular home and interior design trend of blurring the boundaries between living spaces. Resembling a sophisticated cabinet or set of drawers,the refrigerator offers custom size and color choices to suit the specific needs and preferences of each customer. Its upper compartment can be used for the efficient storage of bottled water, beer, wine (or other beverages) and even cosmetics, while its lower compartment functions as a convenient freezer.
Another aesthetically-unimpeachable appliance that debuted during Salone del Mobile was the Signature Kitchen Suite Wine Cabin. A collaboration between LG and m2atlier, a Milan-based architectural design group, this remarkable piece provides temperature-controlled wine storage in its lower compartment, storage space for wine glasses and bottles in its upper compartment, and a beautiful cigar box in between.
The Wine Cabin’s central rotating base supports a structure that can be customized with different finishes. Encased in micro-ribbed glass, the effortlessly luxe m2atlier design was conceived as a “precious container” for the Signature Kitchen Suite under-shelf wine cellar.
From creative collaborations with leading designers to carefully curated exhibits, the Signature Kitchen Suite Showroom in Milan celebrates the essence of design, technology and luxury living.
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By News Reporter
LG first incorporated Wi-Fi modules into its home appliances over a decade ago, and since then, the company has continued to enhance home living with its groundbreaking innovations. A leader in the fast-growing AI home appliance market, LG is now applying its proprietary on-device AI chip – the ‘DQ-C’ – to its latest lifestyle solutions, infusing them with the unique power of ‘Affectionate Intelligence.’
Introduced by CEO William Cho at CES 2024, Affectionate Intelligence underscores LG’s commitment to delivering differentiated customer experiences via cutting-edge AI technology that is more caring, empathetic and attentive.
Affectionate Intelligence is built on three pillars: Real-time Life Intelligence, drawing insights from real-life data gleaned from our global LG smart products and diverse IoT devices; Orchestrated Intelligence, seamlessly coordinating the operation of interconnected devices in alignment with customer preferences and intentions; and Responsible Intelligence, ensuring secure learning and adaptation, upholding privacy and integrity while delivering personalized experiences.
Enhancing Convenience with an Expanded ‘Affectionate Intelligence’ Lineup
LG’s expanded Affectionate Intelligence home appliance lineup now boasts 11 product categories: air conditioners, washing machines, dryers, Styler, air purifiers, robot vacuums, refrigerators, electric ranges, dishwashers, water purifiers and TVs.
Launched earlier this year in South Korea, the Affectionate Intelligence stand-type air conditioner offers unparalleled comfort with enhanced ‘AI Smart Care,’1 a feature that detects the user’s location in real time and automatically adjusts airflow directionality, intensity and temperature. Another innovative addition is the WashCombo all-in-one washer and dryer, which selects the optimal drum motions from LG’s 6Motion technology to gently yet thoroughly care for user’s laundry2 after analyzing each load’s weight, humidity level and fabric types.
Looking ahead, LG plans to evolve its Affectionate Intelligence into a generative AI-based service that extends beyond the smart home to diverse sectors and spaces, including mobility and online.
LG’s AI Home Appliances: From Wi-Fi Modules to Hyper-Personalized ThinQ UP 2.0
In 2011, LG became the first manufacturer to apply Wi-Fi modules to its home appliances. Six years later, in 2017, the company expanded Wi-Fi connectivity to most of its appliance lineups, introducing the LG ThinQ brand and ushering in the era of AI home appliances.
In January 2022, LG elevated customization and convenience with the launch of ThinQ UP, allowing the addition of new features to compatible LG appliances based on the analysis of customers’ usage patterns and habits. ThinQ UP home appliances operate intelligently, reducing the time and effort associated with household chores. They also offer flexible subscription options along with the ability to add new user-friendly services. With 336 downloadable ThinQ UP features now available3 – and more being added regularly – users can continually update their existing appliances for a tailored, always-evolving customer experience.
Last year, LG signaled the beginning of a new era for AI appliances with the South Korean debut of ThinQ UP 2.0. This latest smart life solution from the company offers hyper-personalization with advanced, new features plus a range of subscription services from LG and various partner companies.
Dedicated On-Device AI Chip Lineup and Expanded Application
In July 2023, after more than three years of research and development, LG revealed the DQ-C chip – a sophisticated on-device AI chip – and a brand-new operating system for home appliances. Last year, the company also established an organization specifically tasked with developing the next-generation of AI chips for future Affectionate Intelligence home appliances. This forms part of LG’s strategy to diversify its growing portfolio of state-of-the-art AI chips, and to bring the many benefits and advantages of AI-powered performance and features to more customers.
With ‘Affectionate Intelligence’ and impressive core technologies, LG has solidified its position as a global leader in the home appliances industry, and cemented its reputation as a smart life solutions company.
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1 Products capabilities are currently available in Korean region only.
2 Availability for products, features and home services may vary depending on model and region.
3 Availability for products, features and home services may vary depending on model and region.
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By News Reporter
Company’s Latest Appliances Embrace Built-in Design,
Energy Efficiency and Smart Home Solution
SEOUL, Feb. 27, 2024 — LG Electronics (LG) is unveiling an evolved, fully-integrated home experience at the 2024 Kitchen & Bath Industry Show (KBIS) in Las Vegas. LG’s exhibit highlights a range of advanced residential solutions for a better life at home, including an expanded lineup of premium built-ins, energy-efficient appliances and eco-friendly heat pumps that enable home electrification. Also making an appearance is the LG Smart Home AI Agent, a futuristic and friendly innovation designed for a ‘Zero Labor Home.’
Expanded Signature Kitchen Suite Lineup With New Transitional Series Built-in Kitchen Package
Upon entering LG’s booth, visitors will encounter the Signature Kitchen Suite zone, which boasts a stylish selection of the premium built-in brand’s latest kitchen appliances. Among them is the new Signature Kitchen Suite Transitional Series built-in kitchen package, developed in response to the growing popularity of both transitional and contemporary kitchen design.
With subtle aesthetics that help complete a luxurious kitchen look, the Transitional Series offers a sophisticated and velvety matte-stainless-steel panel option and introduces thin yet easy-to-grip handles. The showcased appliances from the Transitional Series include the wine column fridge, under-counter wine cellar, under-counter drawer fridge, 30-inch fridge, dishwasher, 36-inch insert hood, induction oven and wall oven. Visitors can also see sleek solutions from other Signature Kitchen Suite lineups, including the panel-ready Pro Series collection and the brand’s space-efficient compact-size packages.
To underscore the brand’s ‘True to Food’ philosophy, LG is hosting cooking demonstrations in the booth’s cooking experience area. Expert chefs Nick, Austin and Jordan will be showing how easy it is to prepare delicious fare using some of the Signature Kitchen Suite’s latest built-in appliances.
Colorful InstaView Refrigerators for a Differentiated Kitchen Experience
What’s more, the company is introducing a new feature with InstaView refrigerators. Making its debut at KBIS, the new LG InstaView refrigerator allows users to change the color of the InstaView LED light (using the ThinQ app) to suit their preference. In addition, LG is displaying two new refrigerators with MoodUP that employ stainless steel feel material on surface, and a bottom-freezer fridge – with color-changeable door panels that can be easily managed with the LG ThinQ app.
New Simple Design for Contemporary Living
In the LG STUDIO zone, attendees can explore the expanded LG STUDIO Essence White Series, which prioritizes simple, understated design and offers a selection of colors for customizing the appliances’ knobs and handles. The Essence White Series removes unnecessary design elements to reveal the true essence of each appliance, delivering a timeless and simple look that’s always in style. Complementing any kitchen décor or design theme with its soft matte-white finish, the lineup comprises a wall oven, dishwasher, induction oven, Styler, WashTower, hood, gas cooktop and over-the-range microwave.
Customized, Energy-Efficient Smart Home Solutions for All
Besides its premium built-in lineups and comprehensive packages, LG is presenting customized home solutions that are tailored to the needs of both multi- and single-family households and are suitable for a wide variety of spaces. Across several display areas, LG shows how its state-of-the-art appliances are able to fit in effortlessly in an array of different housing situations. Moreover, visitors can check out LG’s impressive, new bath solution leveraging the latest technologies and premium design for a more comfortable and convenient bathroom experience.
Meanwhile, in the Sustainable Home Solution Zone, the company is showcasing its comprehensive home energy solution, which includes the LG Energy Storage System (ESS). Ready to help U.S. customers take advantage of upcoming energy efficiency rebate programs,1 LG’s solution offers user-friendly energy management encompassing production, storage, usage and conservation.
The ESS is easily integrated not only with LG’s air-to-water heat pump and inverter water heater, but also with the company’s home appliances featuring the acclaimed Inverter Heat Pump. Powered by LG’s exclusive core components and motors, the laundry solutions from LG WashCombo with Inverter HeatPump and a dryer with DUAL Inverter Heat Pump save time while using less energy than a vented model,2 helping to achieve home electrification.
Smart Home Solution for a Zero Labor Home
Highlighting the company’s ‘Zero Labor Home’ vision, the Zero Labor Home zone centers on LG’s ThinQ UP 2.0-compatible appliances incorporating the LG AI Appliance Chipset and designated operating system and the groundbreaking LG Smart Home AI Agent. Visitors can experience the differentiated value and unique capabilities of the Smart Home AI Agent and ThinQ through a range of real-life usage scenarios with LG’s home appliances. In a short video focusing on dinner preparation, the Smart Home AI Agent connects with the InstaView fridge and wall oven with built-in high definition camera to check available ingredients, recommend menus and provide cooking steps.
Revealed at this year’s CES, LG’s Smart Home AI Agent uses cutting-edge robotic and multi-modal technologies that enable it to move, learn and comprehend in order to help free people from the burden of household chores. Thanks to LG’s collaboration with Microsoft Azure Open AI, the Smart Home AI Agent is capable of engaging in more complex conversations with users.
“As people’s lifestyles become more diverse and complex, the demand for ultra-personalized solutions will continue to rise,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “The advanced home appliances and cutting-edge technologies we’re presenting at KBIS 2024 are designed to meet the needs of any and all users. We will continue to deliver customized, energy-efficient housing solutions that offer a differentiated home experience.”
Visitors to LG’s booth (West Hall #2343, Las Vegas Convention Center) at KBIS 2024 from February 27 to 29 can discover the company’s diverse portfolio of sophisticated home solutions for a better life.
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1 The Inflation Reduction Act (IRA), which will come into effect in the United States, provides nearly USD 400 billion to support clean energy and address climate change and USD 8.9 billion for Home Energy Rebates. ( link hidden, please login to view)
2 More energy efficient drying – efficiency rating as compared to the requirements for ENERGY STAR® qualification for standard electric dryers. Based on (November 2023).
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By News Reporter
LG’s Innovative In-Vehicle Infotainment Capabilities Combine With Magna’s Cutting-
Edge ADAS and AD Technologies in Companies’ Latest Collaboration
SEOUL, Jan. 4, 2023 — LG Electronics (LG) will hold a private demonstration for major automakers at CES 2024, introducing a new cross domain platform integrating Advanced Driver Assistance System (ADAS), Automated Driving (AD) and In-Vehicle Infotainment (IVI) technologies. Developed by LG in collaboration with Magna, a global mobility tech company, the game-changing future mobility platform is expected to arrive on the market in the near future.
Initiated in 2023, the collaboration leverages the combined technological prowess of LG and Magna, to help deliver differentiated user experiences in the vehicle cabin. The two companies have successfully integrated a cross domain cockpit computing system into a single System on Chip (SoC) representing a flexible and cost-effective solution for OEMs.
The single electronic module supports multiple IVI systems and ADAS/AD domain integration, and can efficiently handle various Automotive Safety Integrity Level (ASIL) requirements while using fewer electronic control units and taking up less packaging space. This scalable solution is ideal for the coming transition towards the Software-Defined Vehicle (SDV) and for the consolidation of its electrical/electronic architecture. The integration of functionalities into a single module enables the real-time sharing of rich data across domains.
Via a dedicated Human Machine Interface (HMI), LG’s platform can provide drivers and passengers with compelling, new experiences – and more intuitive interactions – when using advanced automotive displays, digital clusters, Augmented Reality-Head Up Displays (AR-HUD) and visualization software. Additionally, the solution can be customized to meet any OEM’s integrated communications and IVI system needs. 2027 model year vehicles are expected to be the first to benefit from this advanced technology.
“We are extremely pleased with the progress we have made on this future mobility technology,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG and Magna’s joint efforts will help push the industry forward, facilitating the rapid adoption of crucial technologies that elevate driving safety and the on-road experience.”
Another successful collaboration between the two companies, LG Magna e-Powertrain unites Magna’s expertise in electric powertrain systems with LG’s capabilities in component development for e-motors, inverters and on-board chargers. Announced in 2021, the joint venture, which encompasses engineering, design and manufacturing, enables LG and Magna to proactively respond to market trends and deliver innovative solutions to fulfill customers’ evolving needs.
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By News Reporter
LG’s 2024 OLED TVs Enhances Immersion and User Experience With 4-Times the
AI Processor Performance Delivering Outstanding Visuals, Audio and Personalization
SEOUL, Jan. 3, 2024 — LG Electronics (LG) is introducing the company’s 2024 OLED TV lineup, taking home entertainment experience to a new level. Powered by the company’s latest AI processor with 4-fold higher AI performance, these new additions to the OLED lineup deliver unparalleled viewing experiences with even more vibrant, lifelike picture quality.
Driven by a customer-centric approach, LG’s “Sync to You, Open to All” vision expresses the company’s aim to create personalized experiences for every lifestyle, with products that are accessible to all. To this end, LG’s webOS smart TV platform provides tailored solutions and services with an expanded ecosystem featuring extended connectivity, offering unique encounters as a media and entertainment platform company to provide the ultimate TV experience for all.
LG is introducing the all-new and expanded OLED TV lineup for 2024 with a cutting-edge AI-powered processor; developed by LG, exclusively designed for OLED TVs. Notably the LG SIGNATURE OLED M4 and LG OLED G4 TVs are equipped with the new α (Alpha) 11 AI processor, which effectively enhances picture and audio quality. This provides a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor.
LG’s newest OLED TVs come with upgraded AI upscaling utilizing precise pixel-level image analysis, to effectively sharpen objects and backgrounds that may appear blurry. All driven by the discerning judgment of the AI itself, the company’s OLED TVs deliver a more clear and vibrant viewing experience. Moreover, the ingenious AI processor adeptly refines colors by analyzing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators. Dynamic Tone Mapping Pro splits pictures into blocks and fine-tunes brightness and contrast by analyzing variations in brightness where light enters the scene, creating images that look more three-dimensional.
This all culminates with the LG SIGNATURE OLED M4, LG’s wireless OLED TV. Now available in a new 65-inch screen size, allowing for a diverse range of screen options. From the versatile 65-inch model to the 97-inch giant, cleaner and distraction-free viewing is easily attainable. The innovative wireless Zero Connect Box completely eliminates all connected cables. The OLED M4 is the world’s first TV with wireless video and audio transmission at up to 4K 144Hz, delivering superior OLED performance with accurate details and an elevated sense of immersion.
“Bolstered by a class-leading OLED TV and impressive QNED lineup, LG continues to assert its dominance in the premium TV market with the promise of the best possible customer experience through a distinguished selection of content and services available on the company’s webOS smart TV platform,” said Park Hyoung-sei, president of the LG Home Entertainment Company.
Besides offering impressive picture quality, AI Sound Pro offers richer and fuller audio while leveraging the built-in speakers’ virtual 11.1.2 surround sound to build the perfect viewing environment. AI technology also effectively separates vocals from soundtrack to enhance the clarity of dialogue, and seamlessly elevates the audio as if it were emanating naturally from the center of its screen.
LG’s latest OLED evo models gain further credibility for their razor-sharp picture quality with the Video Electronics Standards Association’s (VESA) ClearMR certification.1
LG OLED TV’s reputation as the ultimate gaming TV is secure with the latest models featuring several gaming advantages including an impressive 4K 144Hz refresh rate2 and comprehensive HDMI 2.1 features. These advanced TVs also come with Game Optimizer to let gamers easily switch between display presets designed for different gaming genres, and support NVIDIA G-SYNC® Compatible and AMD FreeSync to eliminate immersion-breaking tearing and stuttering for the most dynamic, true-to-life gaming experience.
LG elevates the home entertainment experience even further with versatile personalization and added convenience. By utilizing the latest version of webOS, users can create up to 10 individual profiles to tailor the experience. LG’s latest smart TVs can even recognize users’ voices based on profiles and offer personalized recommendations by interpreting patterns from comprehensive usage history.
Based on individual profiles, users can customize the Home screen in the latest webOS smart TV platform and set up their personalized settings with minimal effort. This allows them to access their favorite services and content effortlessly and benefit from a personalized Picture Wizard, a service that lets them adjust image quality to their liking. Making the user experience even more seamless, the Home screen’s user-friendly interface provides a preview of their most recently watched content, which means they can easily access information about recently used apps and play videos promptly and effortlessly.
With the webOS Re:New program,3 LG is offering the latest webOS upgrade to existing LG Smart TV owners to give them an up-to-date TV experience for the next five years. This upgrade applies to the company’s 2022 OLED TV models and 2022 QNED Mini LED 8K models, and in the future, will be extended to more LG TV products worldwide as well, enabling the customers who purchase these LG TVs to benefit from distinctive user experiences thanks to the continuous five-year webOS upgrade.
LG is committed to delivering the best user experiences to everyone by enhancing the accessibility of its products and facilitating seamless experiences across multiple devices. LG 2024 smart TVs with the latest webOS can interact with smart home devices supporting Matter, the universal standard for smart home IoT interoperability. The newest LG TVs also support Apple AirPlay and Google Chromecast built-in for improved compatibility with mobile devices, allowing users to effortlessly cast content from a device to their ultra-large screen to unlock exceptional viewing at home.
For an enriched home entertainment experience with heightened immersion, LG OLED TVs and QNED TVs4 effortlessly pair with LG soundbars through WOWCAST Built-in, resulting in superior audio quality from seamless wireless connectivity. WOW Orchestra creates three-dimensional audio immersion, with the TV’s built-in speakers and soundbar working in harmony to present a unified audio system.
To enhance the user experience for individuals with diverse abilities, LG TVs offer a wide range of accessibility features within Quick Card’s Accessibility section. This means that everyone can now effortlessly find accessibility features on the Home screen, including useful services designed to support disabilities. Additionally, remote control tutorials and chatbot services help users access services with just their voice.
Visitors to CES 2024 will have the opportunity to explore LG’s latest innovations and achievements in creating a smart, better life, from January 9-12 at the company’s booth (#16008, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit
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1 Certification does not apply to 97-inch OLED evo models.
2 LG’s 2024 OLED TVs in the M4, G4 and C4 series with screens up to 83 inches support 4K at 144Hz.
3 Pop-up notifications offering a full upgrade without the need to select specific UX, UI or features are only sent to customers who have agreed to receive them. Please note that this upgrade does not cover the TV’s hardware performance, features or durability.
4 LG OLED TV M/G/C/B series and QNED TV models that support 120Hz feature WOWCAST Built-in.
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