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On Behalf of Premium Brand LG SIGNATURE, LG Introduces Immersive Performances at the LG Arts Center SEOUL SEOUL, Nov. 28, 2022 — LG Electronics (LG) brought together the world of art and technology with its ultra-premium brand, LG SIGNATURE, sponsoring two immersive performances at the LG Arts Center SEOUL in South Korea last week. One of the most sought-after performances in the Center’s opening festival, the series introduced Korean audiences to Yoann Bourgeois, renowned artistic director-choreographer and performance artist, for the first time. The performance series well marks LG’s time-old commitment to the cultivation of the arts beginning from the operation of the LG Arts Center SEOUL. After 22 years of operation, the LG Arts Center SEOUL re-opened its doors again to the public in October in a building designed by Japanese architectural virtuoso Tadao Ando. A testimony to LG’s devotion to the arts, the relocated Center boasts a spacious, new performance venue, the LG SIGNATURE Hall. The remarkable space has seating for 1,335 and is home to special performing arts programs from all over the world, including the Yoann Bourgeois series. Introduced to South Korea for the first time, Bourgeois, who has a diverse background that includes circus training, is a major figure in the global contemporary performing arts scene. His riveting performances celebrate the beauty of physical movement, blurring the boundary between acrobatics and dance and revealing a truly unique creative vision. Bourgeois’s artistry and innovative approach to his craft echo the philosophy of LG SIGNATURE, a brand whose home appliances seamlessly unite the best of art and technology. Proudly sponsored by LG on behalf of the LG SIGNATURE brand, the inspiring He Who Falls was performed by the National Choreographic Center of Grenoble under Bourgeois’s direction, with the late Frank Sinatra’s signature song, My Way, accompanying the dynamic movements of the performers. Opening 2, a short yet equally mesmerizing work, introduced audiences to the grace, power and presence that Bourgeois so effortlessly brings to the stage. As a part of LG SIGNATURE’s extensive customer experiences, select customers and clients were invited to attend both performances. During the Yoann Bourgeois series, visitors to LG Arts Center SEOUL were treated to an opportunity to enjoy the exclusive pop-up LG SIGNATURE exhibition and photo zone located in the LG SIGNATURE Hall lobby. Echoing the unique architectural design philosophy of Tadao Ando, the exhibition zone offered a glimpse into the best of LG SIGNATURE’s innovations, such as the Wine Cellar, InstaView Door-in-Door Refrigerator and OLED R TV. Meanwhile, the ultra-interactive photo zone featured memorable moments from the Yoann Bourgeois series for audiences to immerse in. “It was a great honor to introduce audiences in Korea to the artistic innovation of the inimitable Yoann Bourgeois,” said Lee Jeong-seok, head of LG Electronics Global Marketing Center. “Staying true to our philosophy, we will continue to partner with artists and institutions that share our vision of a better world through the power of art.” An innovative brand founded on the philosophy of bringing art and technology together as one, LG SIGNATURE will continue to support the best of the arts, worldwide. More on the brand’s high-profile art collaborations can be found on LG Newsroom. # # # View the full article

In this installment of On the Job, we go inside LG Experience Informatics (EI) Task to look at how LG leverages data analysis to uncover hidden needs and create personalized customer experiences that improve everyday life Hyper personalization is the new must. In this era, consumers are much more evolved in terms of their engagement with brands and are seeking products that can adapt to their individual needs and offer user experiences that suit their unique preferences and lifestyles. With LG Object Collection, which presents a range of chic, customizable living solutions that can elevate any home décor, and LG ThinQ UP Appliances, which allow users to select and add convenient, new features and functions, LG is at the forefront of the personalized appliance trend. When creating personalized products or services, it is crucial to first discover customers’ unvoiced needs – and this is where data collection and analysis are so important for a lifestyle innovator like LG. To enhance its capabilities and efficiency in this area, the company established Experience Informatics (EI) Task, a dedicated unit that uses large-scale quantitative analysis to thoroughly assess a diverse range of customer experience data. EI Task is enabling LG to better predict future purchasing intentions and gain greater insight into the lifestyles and needs of its customers. Recently, EI Task received a significant boost to its operations with the introduction of the Lifegraphy system which provides customer insights through customer-centric data structures and interpretation algorithms developed based on years of customer research experiences. Lifegraphy enables its users to comprehend customer experiences from multiple angles and flexibly explore customer needs by converting abstract concepts, including customer values and lifestyle, into numerical data. Before the invention of Lifegraphy, the task of understanding customers and uncovering what they really want was handled by LG personnel proficient in data analysis and statistics. Unfortunately, the considerable time and effort required to complete their research made it difficult to keep up with fast-changing industry trends and customer tastes. Moreover, challenges in sharing and interpreting data collected by different divisions and projects brought further inefficiency to the overall process. But now, thanks to the advent of the Lifegraphy system, any business unit or group within LG can accurately analyze customer data without requiring an expert team of analysts or statisticians to do so. As such, they can establish the initial design and marketing direction for new products much faster than before, meaning a shorter development period and more precise targeting of specific consumer segments. Another advantage of Lifegraphy is that, because it lessens the impact of personal opinions, the results it provides are more objective and, therefore, more reliable. Lee Kun-woo, lead of LG EI Task “The Lifegraphy system was designed based on a belief that, if data collected from extensive research become a tool and was used continuously by many people, it would contribute to developing products and services that offer better customer experiences,” said Lee Kun-woo, lead of EI Task. Many experts involved in creating this efficient system faced numerous challenges and obstacles along the way. The biggest problem to solve was how to visually express the digitized, abstract concepts the system delivers in a way that any employee could easily understand. Noh Eun-young, a specialist at LG EI Task “There were people who insisted on providing the collected data as-is, but we spent much time and effort to persuade and explain to them the importance of presenting data in a way that actually helps LG employees understand target customers,” said Noh Eun-young, a specialist at LG EI Task. “No matter how much data we have, it is meaningless if we cannot interpret it accurately, and that’s exactly what Lifegraphy helps us do.” LG’s newly introduced MoodUP refrigerator is an example of a successful product conceived with assistance from the Lifegraphy system and perfected by the talented designers at LG. The refrigerator boasts LED doors that can change color to match users’ moods or preferred decorating palettes – without the cost and hassle of having to physically replace the actual panels. Through the LG ThinQ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower, and instantly apply their new selection whenever the mood takes them. Thanks to the convenient, effective Lifegraphy system and the endeavors of those who designed and use it, LG is bringing exciting, new innovations to the home appliance space and taking the personalized customer experience to a whole new level. # # # View the full article

Organizational Moves to Consolidate Company’s Capabilities to Create Differentiated Customer Value, Accelerate Future Growth Engines SEOUL, Nov. 24, 2022 — LG Electronics (LG) today announced organizational changes designed to bolster its preparedness for the future. The changes are being implemented primarily to accelerate the company’s future growth engines and enhance its ability to create differentiated customer value and experiences. A key piece of LG’s forward-looking strategy is the establishment of the Corporate Customer Experience (CX) Center, which will report directly to LG’s headquarters. The CX Center will be led by executive vice president, Lee Chul-bae, who previously served as head of the Corporate Design Management Center. The main role of the CX Center will be to create a seamless and expanded customer experience. It will also develop strategies and roadmaps to foster greater innovation at every stage of the customer experience journey from product planning and customer service to future business models. The CX Center will also encompass the CX Strategy Division, which will be charged with the discovery and promotion of company-wide goals and core tasks, and the LSR Customer Research Center, formerly the Life Soft Research (LSR) Lab. LG’s Platform Business Center will play a new role in integrating and organizing LG ThinQ services, responsibilities that were previously distributed across corporate and business headquarters. Established in July 2021, the Platform Business Center has been leading the creation of LG’s fandom based on data. Moving forward, the Center will be headed by LG’s vice president, Jung Ki-hyun, who joined the company in September this year. Jung has had a distinguished career with roles at eBay Korea and Google as well as acting as the CEO of Meta Korea. In 2023 and beyond, LG will continue to focus on improving supply chain management (SCM) and augmenting its already-strong Digital Transformation (DX) capabilities. To this end, the company’s Procurement and SCM Management Center has been renamed the Global Operation Center, with the functions and roles of the Production Planning Division transferred from the Production Engineering Research Institute. The Global Operation Center will create synergies across the company’s operations – such as production, purchasing and SCM – through promoting improvements based on DX technologies. Aiming to spur further growth through improved organizational performance, LG will strengthen its agile and responsive decision-making system across all four business units. Lyu Jae-cheol, head of the Home Appliance & Air Solution (H&A) Company, has been promoted to president in recognition of his success in improving H&A’s performance and product portfolio. An expert in his field, Lyu has worked in various areas of LG’s home appliance business since 1989, including in the R&D and production departments. Eun Seok-hyun, head of the Vehicle component Solutions (VS) Company, was promoted to vice president. Under his leadership, LG’s vehicle component solutions business has achieved operational stability with an improved profit and loss structure, and has constructed a strong business portfolio encompassing several key future mobility technologies. Another of the newly-announced changes, the H&A Company’s “Living Appliance Business’ and “Kitchen Appliance Business” will become the “Living Solution Business” and “Kitchen Solution Business,” respectively. The renaming aligns with LG’s renewed focus on customer experience innovation and points to the greater emphasis the company is placing on the expansion of content and services. The Home Entertainment (HE) Company is set to increase its capacity to create customer value by establishing the Indonesia Research and Development Division under the HE R&D Lab Institute to enhance collaboration between overseas R&D and manufacturing bases. The VS Company aims to strengthen its capabilities in purchasing, producing and SCM by establishing an operation group that manages the integrated operation of the electric vehicle component business. The Business Solutions (BS) Company set up a new EV Charger Business Division directly under the company to accelerate the full-fledged development of EV charging solution business that was launched last year. All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year. # # # View the full article

Art not only inspires, it also completely changes the way we see the world. Having long understood this, LG has been committed to making life better through the power of art and technology for many years, a promise embodied by the LG OLED ART project which celebrates this merging of technical essence and artistic creativity. To make Asia’s largest digital art event the next stop on this influential project’s calendar, LG became the Exclusive Screen Partner of Digital Art Fair Xperience Hong Kong. Exhibiting and debuting several creative, cutting-edge products that advance the digital art movement, LG brought its leading OLED technology to display diverse artworks in extreme detail, showing every little brushstroke while also explaining how LG merges technical essence with artistic creativity. Taking this opportunity to connect with the art scene on a deeper level, LG selected its stunning LG Transparent OLED Display to present the eye-catching MetaSkull artwork by renowned London-based Chinese artist Jacky Tsai, which took him and his creative team three years to perfect. A unique looping video at 4K, this masterpiece depicts a metaverse skull which opens a new chapter for art and is set to be auctioned off by Sotheby’s. With 38 percent display transparency, the stunning perspective design perfectly integrates the piece into the exhibition, with every fine detail of the skull revealed through the intense color contrast of LG OLED technology. Visitors and media guests were stunned by this superb technology’s ability to harness the power of technology to make amazing art into breathtaking art. The LG OLED Objet Collection was also present to display top digital art, including LG OLED Objet Collection Easel which, as its name suggests, resembles an elegant art frame and features a moveable fabric cover that offers a subtle, modern aesthetic. Also making an appearance was LG OLED Objet Collection Posé, which was being introduced to Hong Kong for the first time. The magnificent Posé boasts softly curved edges and a soothing, soft beige color which complements the woven fabric grooves on the back to make it aesthetically pleasing from every angle. Another newcomer to Hong Kong was LG OLED Flex, a groundbreaking TV that separates itself from traditional gaming displays as the world’s first freely bendable 42-inch OLED screen – a true TV history maker. In addition to newly launched products, LG also showcased the magnificent works of well-known artist Barry x Ball on its 97-inch LG OLED evo Gallery Edition TV, once again demonstrating how LG’s self-lit OLED enables the ultimate digital canvas for the new generation of artists. (From left) Henry Chu’s ‘Flowered World’ and ‘Piano Wind’ Inside the Collector Showcase zone, LG OLED evo Gallery Edition TVs displayed two astonishing pieces by talented Hong Kong-based artist Henry Chu, who works with data, music and body movements to come up with the most unique creations. Chu’s inspiring Piano Wind NFT features vivid colors and contrast, which means it requires the lifelike colors only LG OLED evo Gallery Edition TV can produce to reach its full potential. This exciting collaboration with the Digital Art Fair Xperience represents LG’s transformation into a leading advocate of fine art, and once again reinstates the brand’s commitment to inspiring art creation through the unique values LG OLED ART continues to deliver around the globe. Contributed by LG Hong Kong # # # View the full article

A major part of any film project is the reviewing, editing and manipulating of video and sound – tasks that require high-quality displays that can run multiple applications and data streams and provide the most accurate image reproduction. LG has applied its self-lit display technology to create the LG UltraFine OLED Pro series, a lineup of professional-grade monitors offering various features and capabilities needed for media and film production. To promote its first-class displays and show its support for the cinematic arts, LG is actively seeking opportunities to sponsor professional societies and innovative educational institutions dedicated to advancing the medium of film. Recently, the company established a partnership program with Griffith Film School, a well-known Australian institution that continues to supply the entertainment industry with talented and capable people. Through the new program, LG will furnish Griffith’s Brisbane campus with a number of LG UltraFine OLED Pro monitors to support students as they learn their craft. Designed with film and media professionals in mind, LG UltraFine OLED Pro monitors (models 32BP95E, 27BP95E, 32EP950 and 27EP950) boast premium 4K OLED displays that deliver natural, accurate colors with 99 percent (typical) coverage of both the DCI-P3 and Adobe RGB color space. This wide range of color gamut enables the monitor to sufficiently reproduce color areas of multiple standards and represent accurately the exact computed color values that film directors’ use. With 1,000,000:1 high contrast ratio, almost all colors and visuals that creators or editors intended can be presented precisely. Bringing the advantages of OLED’s self-lit pixels to the desktop, the monitors also provide superb HDR and SDR performance. Founded in 2004, Griffith Film School is one of the largest learning institutes of its kind in Australia. Notable Griffith alumni include Matthew Hanger, a multi-award-winning visual effects artist, and Peter Spierig, an award-winning feature film director. The school offers an array of specialized programs, including cinematography, post-production, visual effects, screen music, production design, documentary-making, computer animation and game design – creative endeavors that are perfectly matched to LG UltraFine OLED Pro monitors. “Working with LG really makes sense for us as they understand the unique needs we have as filmmakers – and that’s something you can clearly see in the capabilities and feature sets of their monitors,” said Herman Van Eyken, head professor at Griffith Film School. “LG UltraFine OLED Pro monitors are state-of-the-art monitors that provide the faithful image reproduction that our students need to realize their artistic vision.” As a result of the partnership, both students and faculty members at Griffith Film School will get to explore everything that LG UltraFine OLED Pro monitors have to offer. LG UltraFine OLED Pro monitors are available to use in the school’s Grading Suite while several units of the equally impressive LG UltraWide monitor (model 40WP95C) are installed in the Editing Suite. # # # View the full article

Always understanding its responsibility as a corporate citizen to make a positive impact on society, LG has hosted the Global IT Challenge for Youth with Disabilities (GITC) program since 2011, strengthening youth’s IT skills and capabilities that will help them in the real world. Let’s take a look at the history of the GITC and how it has grown into the international program it is now to enhance accessibility for youth with disabilities from all around the world. View the full article

Attracting More Than 320 Participants From Around the World, GITC Continues to Empower Youth With Disabilities for Eleventh Year SEOUL, Nov. 21, 2022 — LG Electronics hosted the final round of the 11th Global IT Challenge for Youth with Disabilities (GITC) last week. The two-day event saw inspiring, young participants from all over the world test their skills for computer-based activities in a series of timed challenges. Adopting a hybrid online and offline format, several key participating countries including Korea, Indonesia and Vietnam set up venues locally as well. Following the success of the GITC’s preliminary round in August, registrations were high for the competition’s last stage. Ultimately, more than 320 participants from 16 countries were invited to join in the final round which was held online. After competing in four challenges – eTool, eLifeMap, eContent and eCreative – the young contestants gathered both in-person and online for an awards ceremony that acknowledged this year’s winners while also allowing everyone to come together and share experiences. The eTool challenge tests entrants’ ability to make and edit presentations using Microsoft PowerPoint and utilize functions and formulae to calculate and organize data in Microsoft Excel. eLifeMap involves conducting advanced text and image searches online to solve daily problems, while eContent evaluates one’s capacity to create and edit videos dealing with a specific topic. Lastly, the eCreative challenge, which is divided into two sections, tasks participants with coding a self-driving car program (eCreative_SmartCar) and with developing an idea for technology to make life more convenient for persons with disabilities (eCreative_IoT). LG Corporation, in conjunction with South Korea’s Ministry of Health and Welfare, has been leading the GITC since 2011. The program was established to help youth with disabilities by bridging the digital gap, enhancing their ability to utilize IT to improve their employment and higher education opportunities. Run by LG Electronics and the GITC Organizing Committee, and now in its eleventh year, the competition has attracted a total of around 4,000 young participants to date. Using the GITC as a stepping stone for academic and professional pursuits, participants have continued to challenge themselves to accomplish their dreams after the competition. Faiza Pulri Adila from Indonesia, who won the all-around championship in the 2018 GITC, is studying nanotechnology engineering at Airlangga University in Indonesia. In addition, Cheenmanee Tnanapon from Thailand, the first person with developmental disabilities to win the all-round championship in the 2016 GITC, is taking the lead in raising disability awareness by appearing on popular Thai TV programs. “I’ve worked very hard for many days with my friends for the competition because I thought this opportunity was perfect for me to keep pushing myself to improve my skills,” said Varinporn Thongjamnong, a 19-year-old from Thailand and winner of all-around championship in the 2022 Global IT Challenge. “I’m honored to be this year’s Global IT Winner, which I’m confident will motivate me to study even harder to achieve my dreams.” “Technologies can help all of us to overcome obstacles in our daily lives and is something of a universal language that transcends borders, culture and many other differences,” said Kim In-kyu, chairman of the GITC Organizing Committee. “We hope that the wonderful young people who entered this year’s competition feel motivated and empowered to take on even greater challenges in the future.” As highlighted in LG’s Better Life Plan 2030, the GITC is one of the company’s many initiatives in the key areas of accessibility and inclusion. LG is investing heavily in future generations as part of its comprehensive social contribution framework, and will continue to operate various events and programs specifically designed to assist and support the next generation of leaders by strengthening their skills and capabilities. # # # View the full article

As the new era of driving closes in, automakers are focusing more on the in-vehicle experience during development, especially the automotive display – the best way to unlock greater productivity and entertainment on the road. In this episode of Mobility Inside, we’ll unearth how the automotive display trend is changing for the better. Automotive displays deliver useful information about interior and exterior conditions. They include the ‘Center Information Display’ (CID), which shows overall information, the ‘cluster,’ which displays the speedometer and engine status, and the ‘head-up display’ (HUD), which reflects information onto the windshield. As cars become more autonomous in many features and functions, automotive display trends reshape to match new consumer demands. So, what do these futuristic dashboards do exactly? Switching from one-way to two-way communication LG’s automotive display in the Cadillac Escalade In the past, cars would simply relay the traffic information necessary for driving via one-way communication. But as automotive displays advance, the driver, the vehicle and external devices are seamlessly exchanging more and more information. Take your navigation app as an example of this in action. After inputting your destination, the system calculates the optimal route and ranks alternate ones based on traffic, which the driver can choose between based on their preference. In addition to traffic information, the vehicle’s temperature and external environment can be expressed, and the most recent displays even support voice, facial and gesture recognition technologies. In other words, it’s the new medium between the driver, vehicle and external elements that enables constant communication. Going beyond basic traffic information Genesis Infotainment UX Design (Photo Credit: Genesis) In 2022, we’re spoilt by all the live information we can view as we cruise. And in the not-so-distant future, cars will automatically provide information tailored to the driver through personal profiles, which means it works for shared cars too. Cars will soon be able to identify the driver and passengers so that it can provide information based on their age or the time of day. For instance, someone on their way to the office could receive the latest business news, current road conditions or weather forecasts, whereas a high school student in uniform may be given info on popular textbooks, nearby restaurants or the week’s hottest songs. Like smartphones, automotive displays curate information, deliver smart experiences and even provide customized information on the go. Switching from analog to digital LG’s digital display on the 2020 Jaguar F-PACE (Photo Credit: Jaguar Korea) Since people process most external information visually, the latest automotive displays are digital to make checking information at a glance easier and have fewer physical buttons courtesy of a touch interface that ensures changing settings is safer and more convenient. Applying the high-end material to match LG automotive display in the 2021 Cadillac Escalade (Photo Credit: Cadillac) Automotive displays are quickly becoming the centerpiece of the interior, largely because they act as a personal hub for all information and devices. That’s why applying materials and form factors that meet the needs of discerning consumers is more important than ever. Automotive displays use premium, high-quality materials for the elegant look that’s now all the rage. And the future looks even more remarkable with unique form factors like Plastic OLED (POLED) and rollable displays making their way into several markets. Switching from general information to personalized information When connecting to external devices, the automotive display leverages connectivity services to open new possibilities. Unlike a decade ago when the driver had two choices – the navigation or the radio, automotive displays now offer convenient, personalized services that take convenience and entertainment to a whole new level. Occupants can connect a smartphone to check their schedule or work while on the move, listen to music based on their unique profile, find places close by or personalize their screen with a few touches of the display. With car displays becoming an indispensable part of the driving experience, their screens are getting bigger, curvier and more flexible so that they can show more information and help create the most luxurious interiors. CID: Connecting people to their car CID, the most famous among automotive displays, presents driving status info as well as entertainment to effectively serve as a Human Machine Interface (HMI). Located in the center of the vehicle, CID gives the driver and passenger access to a range of convenient features including audio, video, navigation, HVAC and Bluetooth controls, through an intuitive and simple user experience. LG Electronics (LG) Vehicle component Solutions (VS) Company makes certain its CID is the best by staying in close communication with global premium automakers, which is why it’s now featured in several iconic vehicles – and counting. The outstanding quality of LG’s CID has been certified by A-SPICE (Automotive Software Process Improvement and Capability dEtermination), an internationally-recognized quality certification model created by European automakers to evaluate the quality of software design, verification and management. LG’s CID acquired A-SPICE certifications in 2016, 2019 and 2021. Its most recent certification, A-SPICE Level 2 (2021), not only proves that LG’s development process meets international standards for quality control and monitoring, but it also recognizes the company’s unparalleled development capabilities. Moreover, LG received Excellent Vendor Awards in 2014, 2017 and 2020 for the 9.3-inch gapless curved CID used by the Renault Group, developed using proprietary technology to invent a smooth design that harmonized with the interior. LG’s CID was also awarded the Daimler Automotive Group’s Inspiration Award in 2020, the same year its revolutionary P-OLED cockpit was awarded the coveted GM Innovation Award at General Motors’ Annual Supplier of the Year Awards. LG will continue to innovate its mobility technologies as it strives to create an HMI that connects passengers to the automobiles of the future for that next-level driving experience. # # # View the full article

LG OLED Recognized for 11th Consecutive Year, Earns Three 2023‘Best of Innovation’ Awards SEOUL, Nov. 17, 2022 — LG Electronics (LG) has been recognized for the technological and design excellence of its latest lifestyle solutions, earning more than two dozen CES® 2023 Innovation Awards, including three coveted Best of Innovation Awards for LG OLED in the computer peripherals, gaming and video display categories. Bestowed every year by the Consumer Technology Association (CTA) – the organization behind CES, the world’s largest annual consumer electronics tradeshow – the CES Innovation Award program recognizes innovative consumer products and services across a multitude of device and technology categories. Of the 28 honors LG will receive at CES 2023, 10 went to LG OLED TVs, marking the 11th consecutive year that the company’s self-lit TVs have received CES Innovation Awards. LG OLED TVs, known to offer a variety of viewing experiences to consumers with its diverse innovative form factors, are prized by consumers worldwide for their exceptional picture quality, which delivers vibrant, accurate colors, deep blacks and infinite contrast. The 88-inch LG SIGNATURE OLED 8K TV was recognized in three categories, while inspiring ultra-large 97-inch OLED and LG OLED Flex, a groundbreaking TV boasting the world’s first bendable 42-inch OLED screen, were double honorees. LG home appliances named CES 2023 Innovation Award winners include the LG PuriCare Aero Furniture, a new concept in air purification. Also honored is the premium LG CordZero All-in-One Tower with Steam Mop. Among other winning products are the LG WashTower Compact, LG UltraGear OLED gaming monitor and LG XBOOM 360 bluetooth speaker system. The full list of LG’s CES 2023 Innovation Award recipients will be announced at CES 2023 (Jan. 5-8, 2023). # # # View the full article

Equipped With the Company’s Powerful Filtration Systems, LG CordZero Vacuum Cleaners Meet the Highest Grade for Indoor Air Quality and Safety SEOUL, Nov. 16, 2022 — LG Electronics’ (LG) CordZeroTM vacuum lineup products have received Gold certification from UL Solutions1, a global leader in applied safety science. The products, including the LG CordZeroThinQ A9 Kompressor and CordZero A9 stick vacuums, CordZero R9 robot vacuum and the All-in-One Tower, are the first in the vacuum cleaner category to have earned UL’s certification, confirming the effectiveness of reducing the risk of chemical and particle emissions requirements. Committed to making the home a healthier and safer place, LG offers a number of Gold-certified solutions for a better life, including residential air conditioner models and the LG DUAL Vane system air conditioner. The latest LG air solution products to have met UL’s strictest standards for volatile organic compound (VOC) emissions, CordZero vacuums provide excellent cleaning performance without negatively impacting air quality in the home. Leveraging LG’s comprehensive filtration system, CordZero vacuums effectively remove dust from the indoor environment and, just as importantly, prevent it from reentering. VOC emissions can cause a variety of health complications and can be particularly harmful to young children and the elderly. Gold is the highest grade achievable in UL’s certification program, confirming that a product generates low VOC emissions2, making indoor spaces safer and more comfortable for everyone. Serving as a docking station for LG CordZero stick vacuums, the innovative All-in-One Tower features an antibacterial dust bag, a removable and washable motor protection filters and a highly efficient automated dustbin-emptying system that prevents fine dust particles from escaping. Space-saving and easy to use, the All-in-One Tower also provides quick charging and hassle-free storage for vacuum accessories. “As part of our goal to create a ‘Better Life for All,’ we are expanding our efforts to provide products that are better for consumers and the environment,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to offer differentiated customer experiences through state-of-the-art home appliances designed with the health of people and the planet in mind.” # # # 1 The certification indicates UL 2819 – 2013 Gold Standard for Chemical and Particle Emissions for Electronic Equipment (UL GREENGUARD Gold Certification), certifying products tested in accordance with UL 2823 test method. 2 In its “Total Exposure Assessment Methodology (TEAM) Study,” the United States Environmental Protection Agency (EPA) found that exposure to volatile organic compounds (VOCs) can be harmful to people’s health, causing a variety of issues including eye, nose and throat irritation, headaches, loss of coordination and nausea, damage to the liver, kidneys and central nervous system. (https://www.epa.gov/indoor-air-quality-iaq/volatile-organic-compounds-impact-indoor-air-quality) View the full article

Bringing Superb Mini LED Picture Quality to the Healthcare Sector, Company’s Latest Surgical Display Delivers Outstanding Image Accuracy, Performance and Convenience SEOUL, Nov. 15, 2022 — LG Electronics (LG) is unveiling its first 27-inch, 4K surgical monitor with Mini LED technology (model 27HQ710S) at MEDICA 2022, the international tradeshow for the medical sector taking place in Düsseldorf, Germany, from November 14-17. LG 4K Mini LED surgical monitor boasts exceptional picture quality courtesy of the company’s Mini LED technology, which provides clear, precise images. The product’s 27-inch, 4K resolution (3,840 x 2,160) screen leverages thousands of tiny LED diodes to provide a peak brightness of 2,000cd/m² and a 1,000:1 contrast ratio. With an impressive 1,500 local dimming zones, the surgical monitor displays vibrant, high quality color images with consistent brightness across the entire screen. In addition to contributing to excellent image reproduction, LG’s new surgical monitor’s bright, high quality display is suitable for use in hospital operating rooms and surgical centers. The surgical monitor also covers 20 percent more of the sRGB color gamut than its predecessor (model 27HJ710S). The combination of these attributes, along with a compact and easy to clean design, makes LG’s surgical monitor a valuable addition to the surgical suite. Furthermore, the design of the new surgical monitor delivers the durability and reliability optimized for the surgical environment. Thanks to the use of Optical Bonding Glass, the 27HQ710S reduces distracting reflections from theater lighting, while the product protects its front and rear (IP45- and IP32-rated, respectively) against foreign material and splashes. “The market for medical monitors that can deliver bright, high quality color images in true 4K resolution is growing in size, and this is reflected in the products being showcased at this year’s MEDICA,” said Silas Choi, vice president and head of the B2B solution business division at LG Business Solutions Company. “The 27HQ710S is the result of LG’s efforts to bring its superior LED technology to the medical sector. We believe that this new model will be a valuable addition to the surgical suite.” Visitors to LG’s exhibition booth (Hall 10, Stand D40) at MEDICA 2022 can explore the full range of LG medical displays, including the new 4K Mini LED surgical monitor. Specifications: LG Surgical Monitor (27HQ710S) Panel Inch (Aspect Ratio) 27-inch (16:9) Resolution 4K (3,840 x 2,160) Backlight Technology Mini LED Surface Treatment Protection Glass (1.3t, Anti-reflection, Anti-fingerprint) Color Gamut (Typ.) DCI-P3 110.9% (CIE1976, Area), DCI-P3 98% (CIE1976, Coverage), sRGB 139% (Area), sRGB 100% (Coverage) Viewing Angles (CR≥10) 178° (Right / Left), 178° (Up / Down) Brightness (Typ.) 800cd/m2 Contrast Ratio (Typ.) 1000: 1 Response Time 5ms (GTG (Gray-to-Gray)) Feature DICOM Compliant Yes HW Calibration Yes HDR HDR 10, HDR Effect Super Resolution+ Yes Video Signals Input Terminals HDMI 2.0 x1, DisplayPort x1, DVI x1, 3G-SDI x1 Output Terminals DisplayPort x1, DVI x1, 3G-SDI x1 Connectivity USB 1 Upstream (ver. 3.0), 1 Downstream (ver. 3.0) Power Input AC: 100-240VAC, 50/60Hz Monitor DC in 19V~24V Power Consumption (Max.) 120W Power Consumption (DC Off) Less than 0.3W Resistance Rating IP45 (Front), IP32 (Excluding Front), IK06 User Convenience Picture-By-Picture: Yes (2PBP / 3PBP / 4PBP) / Picture-In-Picture: Yes Rotation & Mirror Mode, Failover Input Switch, 2 Hot Keys, Flicker Safe Physical Specifications Weight 8.0kg (18lb) # # # View the full article

A “brand book” is the imprint of a brand’s unique identity, the particular trait that sets it far apart from the rest. Only brands boasting the richest heritage and the most defined philosophies can venture to leave an extensive account of their doings in such elegant, detailed writing. Launched in 2016 with a mission to elevate the everyday by perfecting the balance between art and technology, LG SIGNATURE, a trailblazer in the home appliance industry, boasts an abundant pool of stories to tap into. That’s why it recently joined hands with leading lifestyle magazine, Monocle, to showcase LG SIGNATURE’s recollection of the past and vision for the future through the most exquisite brand book. The book’s early chapters immerse readers in LG SIGNATURE’s history, laying out how the best of LG’s design and technology melded into one to give life to LG SIGNATURE. It then walks readers through the premium brand’s ideals and approach to crafting products that bring harmony between art and technology, and its refusal to compromise innovation and craftsmanship at all costs. These authentic, rich tales are told by the innovators and master craftspeople who witnessed the birth of the brand and creation of its luxurious products. Beginning with what these true visionaries perceive the brand’s core identity to be, the personal accounts of LG insiders provide a new look into how LG SIGNATURE’s greatest products were honed to perfection through trial and error. The closing pages of LG SIGNATURE’s inspirational brand book introduce its ambassadors, global icons who have made their mark on the world in their own unique ways. Here we meet Olivia Palermo, the frequently-quoted fashion authority who uses LG SIGNATURE appliances to streamline her busy day-to-day, and John Legend, the multiple Grammy Award-winning artist who maximizes his downtime through the power of LG SIGNATURE’s lifestyle-enhancing technologies. Capturing LG SIGNATURE’s vision of a new way of life like never before, the LG SIGNATURE X Monocle brand book can be found at Monocle’s global stores so that thousands of distinguished consumers across the globe can read its story. To learn more about LG SIGNATURE’s history and discover what’s to come in the future, take a look at the brand’s chronicles through the lens of Monocle, here. # # # View the full article

New Carepoint Solution Leverages Existing LG Healthcare TVs and Features Advanced Monitoring Capabilities to Improve Efficiency of Bedside Care Response and Maximize Resources LAS VEGAS, Nov. 15, 2022 — Global innovator LG Electronics (LG) announced its first joint solution with digital healthcare enablement leader Amwell®, designed to expand the boundaries of digital health innovation and address a major issue faced by hospitals across the country – workforce shortages. Showcased at HLTH 2022, the Carepoint TV Kit, by LG and powered by the Amwell Converge platform, leverages existing LG healthcare TVs, a leading brand of TVs in hospitals and healthcare facilities, in patient rooms to allow providers to remotely engage, monitor and discharge patients, thereby reducing healthcare professionals’ workload. The new solution, called the Carepoint TV Kit 200L, is engineered to expand clinicians and care teams reach through virtual rounding, nursing, e-sitting and isolation room monitoring. This enables tasks like patient admission and discharge, medical reconciliation, care coordination with patients, family members and other providers and patient monitoring all to be done from one convenient location, resulting in increased efficiencies, reduced drive-time and rounding time, maximized resources and optimized time and space. “We’re spearheading a digital transformation of the healthcare system in hospitals by providing an innovative platform that makes care more virtual, accessible and efficient while helping to improve quality of care,” said Atul Singh, general manager for Digital Health at LG Electronics. “Our new TV Kit solution helps alleviate the challenges that hospitals struggle with day-to-day, such as better managing labor shortages and offering clinicians and care teams greater flexibility and easier access to patients.” “We are facing an all-time high level of healthcare worker burnout and financial constraint spurred by the pandemic. Technology innovation such as this can reduce the burden on clinicians and care teams while improving patient engagement and ultimately enabling a better care experience for all,” said Susan Worthy, Chief Marketing Officer at Amwell. “We are honored to continue expanding our partnership with LG as we work together to empower hospitals and their staff with the tools and innovations necessary to achieve their goals.” LG and Amwell first announced a collaboration in March 2022 as part of LG’s strategic vision for creating new socially impactful products and services for the next generation. LG is the longtime largest provider of smart TVs for hospital patient rooms in the United States. Now the global electronics giant is further increasing its focus on innovation and expanding its healthcare portfolio. As a dedicated partner, LG is committed to working Amwell and its Converge platform to help deliver on its promise of healthcare innovation. To learn more about the Carepoint TV Kit 200L solution visit https://digitalhealth.lgnova.com or https://business.amwell.com/telemedicine-equipment/carepoint-tv-kit-200l # # # View the full article

Commemorating national Energy Star Day 2022 in the United States, LG joined forces with home improvement retailer Lowe’s and non-profit Rebuilding Together to help a deserving family in Charlotte, North Carolina, USA, under the theme of “Save Today, Save Tomorrow and Save for Good” with energy efficiency upgrades using Energy Star certified LG home appliances. “Rebuilding Together and Lowe’s are longtime partners and know the importance of making sure to replace or repair homes with materials that will last while also saving the homeowner money on energy bills,” said Beth Morrison, executive director of Rebuilding Together, who thanked LG — 2022 Energy Star Partner of the Year — for its important role in providing energy efficient appliances. Gary and Pat Turpin moved to the Hidden Valley neighborhood of Charlotte in 2000 after Mr. Turpin served in the U.S. Army, where he received the National Defense Service Medal among other honors. Mr. Turpin is visually impaired, and it has been difficult for the family to keep up with home repairs and maintenance. Volunteers from Lowe’s, LG and other local businesses converged on the Turpins’ home on Energy Star Day, Oct. 12. to replace kitchen and laundry room appliances and flooring, repair roofs and insulate for weatherization, paint interiors and exteriors and install smoke detectors and handicap-accessible features. The Energy Star appliance upgrades including an LG refrigerator, dishwasher and clothes washer and dryer will help make life easier for this family, adding convenience and energy efficiency to everyday living and saving them money over time. According to the U.S. Environmental Protection Agency, by choosing ENERGY STAR products such as appliances from LG, a typical household can save about USD 450 on their energy bills and still enjoy the quality and performance they expect. The refrigerator LG provided earned the Energy Star Most Efficient 2022 designation — representing the year’s very best products for energy savings and environmental protection — along with an Energy Star certified dishwasher. Rebuilding Together completed the kitchen makeover by installing an LG electric range and over-the-range microwave oven. As part of the home’s energy efficiency upgrades, Lowe’s and Rebuilding Together also are installing an Energy Star certified LG top-load washer and companion Energy Star certified LG dryer. Clothes washers and dryers that earn the Energy Star use about 20 percent less energy and about 30 percent less water than traditional models. To improve both indoor air quality and energy efficiency, LG also is providing the family an Energy Star certified air purifier. With support from a USD 350,000 grant from the Lowe’s Foundation in March, this project is one of more than 40 critical home repair projects planned for the Hidden Valley neighborhood as part of Rebuilding Together’s Building a Healthy Neighborhood program. Hidden Valley has a concentration of older single-family homes that are significantly less energy efficient than others across the country, on average. According to the EPA, low-income households pay up to three times more on home energy costs, as a proportion of total income and some are spending nearly 20 percent of their income on utility bills. “LG’s support of Energy Star Day 2022, in cooperation with the EPA, Lowe’s and Rebuilding Together, reflects our commitment to the environment and the community – core business principles for our company,” said John Taylor, senior vice president and head of corporate social responsibility and sustainability of LG USA. “This Energy Star Day and every day, LG and Energy Star help you save for good – for all the good things you want in your life and for a healthier planet for you and your family.” Contributed by LG USA # # # View the full article

Busan, South Korea’s beautiful port city, is among several cities to have officially announced their desire to host World Expo 2030, after it turned in a formal bid to the Bureau International des Expositions in September under the city’s theme: “Transforming Our World, Navigating Toward a Better Future.” To express its passionate support for a Korean city beloved by millions across the globe, LG CEO William Cho recently headed to three countries in Africa including Tanzania, Côte d’Ivoire and Ethiopia as a special envoy for South Korea. On his first visit to the region since his appointment last year, Mr. Cho was on a mission to not only promote greater cooperation with East Africa, but also highlight the company’s full support for vibrant Busan’s World Expo 2030 ambitions. During his visit, CEO Cho also made sure to state how East Africa had become a promising, rapidly-growing market through strong economic fundamentals underpinned by a youthful, urbanizing middle-class population and ever-increasing investment in infrastructure and other key economic sectors. “As we see great opportunities and potential in this market, we will continue to strengthen our business relationships with countries in the region to help them unlock their full potential,” said Mr. Cho. While visiting Tanzania, Mr. Cho met with Prime Minister Kassim Majaliwa and several other senior government officials to pledge the company’s commitment to expanding the nation’s distribution and retail network in an effort to aid the growth of the economy and make life better for local communities. During this memorable meeting, Prime Minister Majaliwa lauded LG for believing in the country through investment and creating opportunities for locals. “We applaud LG for its contributions to our economy and reaffirm our government’s support in creating a conducive environment for local and foreign companies willing to do business in Tanzania,” said Prime Minister Majaliwa. To expand its business in Kenya, Tanzania, Ethiopia and Sudan, LG is opening new shops and refurbishing existing ones as it seeks to keep pace with the continent’s rising demand for the company’s home appliances, entertainment devices and air solutions. The company will continue championing Busan, Korea’s picturesque coastal city, as the perfect host for World Expo 2030 by executing diverse promotional events worldwide with the help of its influential global network comprised of 140 subsidiaries. Contributed by LG Kenya # # # View the full article

Art has always been at the core of LG SIGNATURE’s philosophy from the beginning of the brand. Seeking to inspire people with the most esteemed artistic collaborations, the brand has supported various major cultural events around the globe that deliver immersive experiences at the crossroads of art and technology. Just in time for the beautiful autumn season, LG SIGNATURE re-introduced itself to London’s thriving, vibrant culture by sponsoring October’s London Restaurant Festival (LRF), where it successfully indulged the most sophisticated foodies with exceptional tastes and unforgettable experiences. A highlight of the LRF 2022 Autumn Edition collaboration was LG SIGNATURE’s wine tasting series, which was proudly hosted as its latest ultra-exclusive “LG SIGNATURE Hosts” experience. Dubbed the “Penthouse Supper Club,” this first of four wine tasting events welcomed customers, who resonated with the brand’s sophisticated living message, to London City Island’s sprawling penthouse with a tasting facilitated by sommelier Ryen Snowden. While teaching guests how to best store their wines, Snowden demonstrated the LG SIGNATURE Wine Cellar’s ability to recreate ideal temperatures and humidity levels through its state-of-the-art technology that fully preserves the flavor. What’s more, drinks were paired with delectable canapes prepared by none other than multiple Michelin Star award-winning chef Tim Spedding, with the help of the LG SIGNATURE Refrigerator with customizable temperature settings for diverse ingredients. Meanwhile, last week was a fine time for classical aficionados and rock lovers to come together through their love of music. As a continuation of the “LG SIGNATURE Hosts” experiences, and LG SIGNATURE’s ongoing partnership with the Royal Philharmonic Orchestra, top tier media from a number of leading lifestyle publications were invited to the Royal Albert Hall for the Symphonic Queen concert, in celebration of over 50 years of timeless hits by iconic rock band, Queen. True to the brand’s philosophy of “Art Inspires Technology, Technology Completes Art,” LG SIGNATURE continues to provide unique customer experiences that marry the best of art with the most cutting edge of technology. For more on the premium brand’s collaborations with globally-renowned art institutions, stay tuned in to the LG SIGNATURE Inspirations series. # # # View the full article

LG and Altair Jointly Develop Data Analytics Algorithm for Simulating Vehicle Components’ Performance and Reliability SEOUL, Nov. 9, 2022 — LG Electronics (LG) in collaboration with Altair, a global provider of computational science and artificial intelligence (AI) solutions, have jointly developed an AI validation platform that delivers enhanced reliability verification for vehicle components. Integrating this digital transformation technology into the development process allows LG to provide global automakers with advanced infotainment solutions of the highest quality and reliability. Until now, the process used for developing advanced vehicle components has relied entirely on physical testing and all test results have been manually validated. LG’s recent digitalization of testing and verification will provide gains not only in regard to cost- and time-efficiency, but also in terms of data- and product-reliability. Able to accurately predict and measure product performance from the earliest stages of the design validation process, the new platform leverages a machine learning algorithm to perform time series analysis, data analysis visualization and various other functions that further enhance LG’s already-stringent component verification system. The detailed reports produced by LG’s new AI validation platform cover vehicle component development testing and support for automatic data transition, and will enable the company to assess the quality of yet-to-be-commercialized products with a far higher degree of precision. Through continued, close cooperation between LG and Altair, the advanced platform is expected to secure a product reliability rate of 90 percent or higher. Boosting efficiency in key areas, the new platform is capable of conducting multiple tests, analyzing the results of those tests and providing an array of meaningful performance indicators. Moving forward, LG will expand the implementation of AI technology across various processes, from product planning to mass production. “LG is committed to the digital transformation of its global operations and to using the latest DX technologies to enhance its research and development capabilities and achieve optimal resource management,” said Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company. “Our new AI verification platform is a meaningful digitalization case for the automotive parts business, where reliability is of the highest importance.” # # # View the full article

The world’s young generations share different ideologies, values and lifestyles, bringing new, unique culture that reshapes the world. Having grown up with the internet, the MZ Generation (a term used in Korea for Millennials and Gen Zs) holds a close connection with media platforms and believes, above all else, in the importance of self-expression, which is why they’re constantly looking for something authentic, different and fun to identify with. So, in an effort to build a sturdier relationship with the young people, LG is offering various events and campaigns to the young generations so they can communicate in the universal language of art and music. (From left to right) Sung Jun Son, HE product director of LG Baltics and street artist KIWIE NFT Art Exhibition in Collaboration with Artist KIWIE A big trend currently being spearheaded by young people is the non-fungible token (NFT), which is a unique digital asset held on the blockchain that people can use to express their digital identity in the virtual world. Knowing this, LG Baltics recently collaborated with artist KIWIE for the opening of an NFT exhibition in Europe, KIWIE SPACE V2. Known as a pioneering street artist in Latvia, KIWIE incorporates multiform repetitions of a single image into his artistic style – KIWIE monster. At KIWIE SPACE V2, 3D artworks were displayed on LG OLED evo TVs to bring an outstanding, immersive digital experience to visitors. More than meets the eye, these works of art were created through artificial intelligence and neural networks based on the first KIWIE Monster painting, combined with the keywords of 2022 including the metaverse, NFT, non-binary and more. With the artist determined to fill the space with bright, accurate colors and modern technologies that exude positive energy, he felt that LG’s state-of-the-art TVs were an integral part of the showcase. Thanks to OLED, visitors could feel the phenomenal ambiance of the exhibition space, making the whole experience seem more realistic and worthwhile. NFT Art Exhibition in Collaboration with Contemporary Istanbul Not so far away, another NFT exhibition was held in collaboration with Contemporary Istanbul, a leading art fair and a major platform in Turkiye. As a main partner of the 17th Contemporary Istanbul, an LG OLED ART booth was set up to present extremely talented artists’ digital masterpieces on its groundbreaking LG OLED evo TVs. At the booth, visitors could admire the fine Korean digital artworks exploring the intersection between contemporary art and innovative technology on the latest LG OLED TVs. Purple Space and Pink Space by Choi Wool-ga were displayed on LG Objet Collection Posé, while Vacation of Dodo by Kim Sun-woo was exhibited on LG Objet Collection Easel. Among all the exceptional digital pieces on display at Contemporary Istanbul, world-renowned artist Kim Whan-ki’s NFT Universe grabbed the most attention with the help of LG OLED technology, which allowed it to shine by offering a stunning viewing experience with vivid, accurate color expression and exceptional contrast. Respected around the world as a master of Korean abstract art, Kim’s Universe became the first Korean artwork to sell for over KRW 10 billion. LG Life’s Good Music Video Campaign LG’s endeavors to strike a chord with Millennials and Gen Zs go beyond art and visuals. To address the typical digital native’s love for video storytelling,* the LG Life’s Good Music Video campaign was recently running in 9 of LG’s Asian offices with the goal of creating unique music videos for each region with local music influencers singing about what ‘Life’s Good’ means to them. These music videos have been uploaded to the official LG YouTube channel of that country and have already amassed a total of 12.3 million views. And to bring everything together, all the videos have been compiled into one to feature every performer while showing off the beautiful scenes of each city. These global office initiatives embody the company’s unwavering commitment to discovering new ways to connect with the younger generation through the power and wonder of art, music and cutting-edge technology. Carrying on these efforts, LG will continue supporting impactful cultural experiences designed to excite and inspire the MZ Generation and promote closer communication. Contributed by LG Baltic and Turkiye # # # * https://ghidotti.com/blog/millennials-vs-gen-z-the-importance-of-generational-marketing/ View the full article

Perfect for Productivity and Entertainment, This All-Around Monitor Comes With LG TV’s webOS 22 for Seamless Content Streaming SEOUL, Nov. 2, 2022 — LG Electronics (LG) is unveiling the 32-inch 4K UHD LG SMART Monitor (model 32SQ780S). The all-around SMART Monitor enhances home life by enabling a remote workstation, home exercising, next-level gaming and various entertainment applications, including popular streaming services, without a PC connection. Thanks to its built-in features and LG’s ergonomic stand with maximum adjustability, the unique 32SQ780S allows users to enjoy the content love how they want and when they want, at their desk or on the sofa. Under the brand’s motto of ‘Work Smarter, Play Better’, LG SMART Monitor prioritizes multitasking to give consumers seeking a single display that connects to their desktop, laptop or gaming device the perfect way to get everything done in one place. Supporting LG TV’s acclaimed webOS 22, this model delivers next-level convenience for content consumption with seamless streaming services for YouTube and Netflix, even without setting up a separate connection with PCs.1 As a multifunctional monitor designed for the home, LG SMART Monitor sports a 4K UHD (3840 x 2160) display, delivering high picture quality for whatever the user’s working on and covering 90 percent of DCI-P3 color gamut with HDR 10 support. The monitor’s display produces clear, precise images to heighten the audience’s immersion when viewing everything from comedies and blockbuster movies to live sports and gaming. In addition to premium picture quality, its ample sound is backed by a built-in 5 watt dual channel stereo speaker to give the viewing experience an extra dimension. For a quick and flexible workstation, LG SMART Monitor can download various home office applications from LG Content Studio, while its LG ThinQ Homeboard supports intuitive webOS-based IoT services that let users control their home appliances with ease. Also, smart wireless connection supported by MiraCast makes sure users can mirror their smartphone screen on their new monitor. What’s more, LG SMART Monitor comes equipped with the LG Ergo stand, which makes it easy to extend, retract, swivel, pivot, raise or tilt the display to attain the optimal viewing angle for work or watching content. Gaining considerable attention in the market for its comfort-enhancing features, LG Ergo offers vertical and horizontal modes that allow for diverse usage scenarios and user preferences, while its C-clamp and grommet enable easy, space-friendly installation. “Smart monitors are designed to meet the diverse lifestyles of today’s customers,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “With LG’s new smart monitor, users can now do almost everything with a single display, from working and learning at home to streaming content and movies in easy and comfortable way.” LG SMART Monitor will be available in early November, starting in the U.S. with other markets to follow. Specifications: LG SMART Monitor (32SQ780S) Size / Resolution Screen Size 32-inch Resolution UHD (3,840 x 2,160) Graphic Panel VA (250cd/m²) Color Gamut (Typ.) DCI-P3 90% HDR HDR10 Viewing Angle 178° (Vertical) / 178° (Horizontal) Interface USB Type-C O (x1, Power Delivery 65W) HDMI O (x2) USB 2.0 O (x3) Wi-Fi O Bluetooth O Speaker 5W (x2) Camera X Smart Feature / Service OS webOS 22 Microsoft Office X Remote Desktop PC O Voice Assistant LG ThinQ, Alexa Design Stand Ergo Stand Tilt, Height, Pivot, Swivel Accessory Magic Remote Control2 # # # 1 Internet connection and subscription to streaming services required. 2 Require a separate purchase View the full article

Prestigious products not only boast technological advancements but aesthetically pleasing designs, bringing convenience to daily lives while seamlessly blending in with any home interior design. Delivering extraordinary experiences and exquisite design simultaneously, there is no better example than the LG Objet Collection. Among the many innovations within the LG OLED Objet Collection is the Easel (65Art90), which combines an elegant easel-style design with a textured art canvas-like sliding cover. This unique form enables users to turn their TV into a piece of art whilst adding a further touch of elegance to home living spaces. To celebrate its debut in Hong Kong as well as to demonstrate how LG pursues technological breakthroughs that improve quality of life and satisfy users’ various tastes, LG Hong Kong collaborated with the premier Italian luxury-sports car brand, Maserati. The event was hosted in the new Maserati Experience Center in Causeway Bay during its opening week, allowing an inspirational and ideal showcase of LG’s latest innovation. Not only top influencers and media but esteemed VIPs and members of the Maserati Club exclusively enjoyed a one-of-a-kind experience, where LG expressed the bold, stylish statement of LG OLED Objet Collection. One attendee of the event even complimented the Easel as “a masterful grasp of entertainment as a collection of art.” Extending the collaboration, LG partnered with Maserati to enrich the entire customer journey at the new Experience Centre by placing the Easel with other products from LG OLED Objet Collection. Maserati showroom visitors are now able to visualize the configuration of Maserati cars across its model range and tailoring options by using StanbyME’s browsing feature and enjoy a stunning demonstration of Maserati cars displayed on LG OLED evo Gallery Edition and the Easel. Other LG products showcased at the Experience Center include the fully integrated LG Styler, allowing showroom visitors to understand how this pioneering technology helps keep their wardrobe, including valuable and delicate coats, jackets and dresses, in the best hygienic condition with fabric well-protected. Visitors are also offered a chance to experience powerful and refreshing air quality enhancement brought by LG PuriCare AeroTower and PuriCare 360 Air Purifier, standout models among LG’s home appliances. Through the exciting collaboration with Maserati, LG took the opportunity of demonstrating how it pursues a perfect harmony of technology and stylish design. The brand is committed to redefining what is possible when art and technology come together, and LG OLED Objet Collection displayed at the heart of Causeway Bay well proved the brand’s capability and potential, easily turning every space into a masterpiece. Contributed by LG Hong Kong # # # View the full article

Strong Demand for Premium LG Home Appliances and Auto Parts Drives Highest Quarterly Revenue in Company History SEOUL, Oct. 28, 2022 — LG Electronics Inc. (LG) announced third-quarter 2022 consolidated revenues of KRW 21.2 trillion, an increase of 14.1 percent from the same quarter last year and the highest quarterly revenue in the history of LG Electronics. Operating profit for the third quarter was KRW 746.6 billion, 25.1 percent higher than the same quarter last year. For the third quarter, the company recorded growth of revenues driven by increased sales of premium home appliances including new appliance categories and automotive parts. However, considering one-off costs incurred last year, operating profit declined due to weak demand caused by the global economic slowdown. The LG Home Appliance & Air Solution Company reported revenues of KRW 7.5 trillion in the third quarter, an increase of 5.8 percent from the same quarter last year, recording the highest third-quarter revenue ever for the business unit. Operating profit of KRW 228.3 billion was lower than last year due to increased marketing investments and higher logistics costs. Revenue increase was driven by strong sales of premium appliances including new appliance categories such as hygiene products using steam technology in the key regions of North America and Europe. The business unit plans to continue its momentum by improving competitiveness of premium products and strengthening its mass-tier lineup, along with cost structure management to enhance profitability. The LG Home Entertainment Company recorded revenues of KRW 3.7 trillion in the third quarter and an operating loss of KRW 55.4 billion, which reflected higher marketing investments in response to intensified market competition. LG’s Home Entertainment strategy will center on effectively managing marketing expenses and boosting the premium TV segment, in addition to nimble inventory management. The LG Vehicle component Solutions Company achieved third-quarter sales of KRW 2.3 trillion, a 45.6 percent increase from the same period in 2021, marking the business unit’s highest quarterly revenue. Third-quarter 2022 operating profit was KRW 96.1 billion. The significantly higher sales were driven by proactively responding to higher demand from automakers with efficient supply chain management. The company will continue to build strong relationships with global automakers and work to increase profitability through efficient cost structure management. The LG Business Solutions Company recorded third-quarter revenues of KRW 1.4 trillion with operating loss of KRW 14.4 billion caused by higher raw material costs and increased global logistics costs. Revenues increased 9.7 percent from a year ago largely on the back of recovery of the B2B segment. The company plans to aggressively target the rebounding B2B segment by developing more customized solutions and expanding its product portfolio for stable growth, coupled with stabilizing the supply of major components, actively reducing costs and managing resources more efficiently. Earnings Conference and Conference Call LG Electronics will hold a Korean / English conference call on October 28, 2022 at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call. # # # View the full article

Home appliances, like furniture items, art and decorative objects, are an essential part of interior design. While flashy, attention-grabbing appliances have been quite popular at times, consumers today are showing a far greater appetite for subtle, sophisticated products that can bring harmony to their indoor spaces, rather than dominate them. In 2018, to meet the rising demand for home appliances that can blend in well with each consumer’s decorating style, LG launched ‘LG Objet’, introducing a new concept in convergence products. LG Objet solutions are a premium combination of home appliances and furniture that delivers modern convenience as well as seamless stylistic and spatial integration. And, in October 2020, the company took things to the next level with the unveiling of the ultra-elegant LG Objet Collection, further blurring the line between state-of-the-art home appliances and designer furnishings. Created to help bring harmony to any living space, LG Objet Collection products leverage the latest technologies to make daily life easier in multiple ways, along with an aesthetic that harmonizes effortlessly with one’s taste in décor, whatever it may be and however it might change. Offering various combinations of colors and finishes to choose from, the Collection presents a plethora of personalization possibilities. At IFA 2022, LG once again raised the bar with the latest addition to the LG Objet Collection lineup: the groundbreaking MoodUP refrigerator. Featuring color-changing LED door panels that can be easily controlled with the LG ThinQ app, the unique MoodUP can enhance the atmosphere in the kitchen, reflect the user’s current mood or even help to brighten up their day. The ultimate fridge for those who enjoy variety and change in their living environment, the MoodUP can be ‘refreshed’ with a different color combo whenever the mood takes hold. And for those planning to redecorate their kitchen, the MoodUP can easily match any new décor by changing colors on the app. Prioritizing and expanding the customer experience, the MoodUP refrigerator can also change its colors or flash in time to music played through its built-in Bluetooth speaker – yet another example of how LG is rethinking home appliances and finding inventive ways to harmonize living space and lifestyle. The MoodUP refrigerator is a perfect example of how LG products are developed by studying different customers’ lifestyles and reflecting their demands. Accordingly, LG product designers play a rather active role in the product development process from the very early stages. Inspirations can even be found unexpectedly in everyday life experiences. To offer a personal anecdote, a few years ago, an idea for a new product came to me randomly at home. I noticed my wife separating my clothes from those of my daughter and washing them in different loads, an observation that helped our team come up with the LG TWINWash. This game changer allows users to wash small loads in the compact LG SideKick washer below while running larger loads on top. It is always such a rewarding experience when our customers use our products the way we originally intended and to see them satisfied with the experience. What’s more, in my view, good home appliance design considers not only the functionality and the look of the product itself, but how that product can relate to and harmonize with the space in which it will be placed. Moreover, it should be able to fit in with any space and be able to accommodate the widest possible range of personal tastes. To achieve this, designers need to consider how the product will allow consumers to curate their space as they want it, without making compromises. This is why LG product designers focus on balancing convenience and customizability, form and function, to create seamless solutions that enhance the customer experience for each and every user. This story was edited from an editorial feature article published in Yonhap. By Chung Wook-jun, vice president and head of H&A Design Lab. at LG Electronics’ Life Innovation Design Center # # # View the full article

Companies to Develop Core Technologies for Meta-Home and Digital Humans SEOUL, Oct. 17, 2022 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with Unity, the world’s leading platform for creating and operating real-time 3D (RT3D) content, for the development of meta-home and digital humans. Meta-home will let users create a highly accurate ‘digital twin’ of their personal living space, enabling them to spend time in a dynamic, virtual version of their own home. All the LG products installed in the user’s real home can be found inside meta-home. What’s more, any adjustments the user makes to their LG devices’ settings, features or functions within the digital environment will be reflected in the real world, providing an innovative, convenient method of control and an enjoyable, new customer experience. Users can also customize their digital abode by rearranging the furniture and appliances, and come together with other meta-home users from all over the world to share personal tips and experiences of using LG’s advanced lifestyle solutions. On top of that, meta-home will feature ultra-lifelike digital humans that can sense when users need assistance, offering timely support, for example, should they require help managing a specific appliance function. Through the integration of LG’s voice recognition, natural language processing and contextual learning technologies, as well as Unity’s sophisticated engine – which is used across various industries – these digital helpers will be able to communicate in an exceptionally natural way. In addition to their conversational skills, meta-home’s virtual occupants will make interactions feel more ‘human’ thanks to their realistic, situationally-appropriate facial expressions and gestures. “Meta-home featuring digital humans will leverage LG’s advanced technologies and in-depth understanding of consumers and the home environment, and Unity’s unrivaled capabilities in RT3D and computer graphics, to deliver a true customer-experience innovation,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics. # # # View the full article

New Upgrade Offers a Customizable Interface for TV Brand Partners, More Content and Convenience for Users SEOUL, Oct. 6, 2022 — LG Electronics (LG) has expanded its smart TV platform business with the recent rolling out of its webOS Hub, an upgraded version of its webOS solution for third-party partners. Delivering more customization options to smart TV makers and more convenience and content to end-users, webOS Hub will be available to an expanded network of 200 partner brands including Seiki, Eko, Stream System, Konka, Aiwa and Hyundai – a ten-fold increase from when LG commenced licensing its webOS ecosystem in early 2021. More than just a smart platform, webOS Hub comes with support from LG’s technology partners, such as Dolby, Realtek, Gracenote and CEVA, and has been certified by more than 160 broadcasters from around the globe. The new upgrade further demonstrates the company’s commitment to extending the ultimate user experience to more consumers worldwide. webOS Hub makes it possible for brands to customize the user interface (UI) in a variety of ways, such as fine-tuning the Home screen by selecting the color scheme, applying a visual style consistent with their identity or inserting a logo for visibility. By providing the capability to tailor webOS Hub, LG is enabling smart TV manufacturers to differentiate their offerings while delivering a more expansive and enjoyable user experience. With enhanced usability and personalization features, webOS Hub provides users with a curated selection of content to check out based on their tastes and preferences. A real time-saver, Next Pick1 recommends up to three live programs, from broadcast stations or a connected set-top box, as well as one VOD title or app. Additionally, the new update supports LG’s Magic Explorer, which displays information relevant to the content being played, such as actor bios and filming locations. webOS Hub also provides an improved viewing experience with Clear Voice PRO, a feature that makes onscreen dialogue much easier to hear. As with its predecessor, webOS Hub carries major content streaming services such as Netflix, Disney+, Prime Video and LG’s free, premium content service, LG Channels. Joining these are new streaming services such as Fubo TV, with popular cloud gaming service like NVIDIA GeForce NOW to be added as well. Along with access to a diverse range of high-quality content, LG’s comprehensive solution for smart TVs presents an array of cutting-edge features, such as advanced picture processing, variable refresh rate (VRR) support2 and the Game Optimizer, which offers finetuned picture and audio settings for different game genres. The first webOS Hub-powered OLED TVs from LG’s partner TV brands will be launching soon, providing more users with the outstanding features and value already familiar to LG customers worldwide. “We are committed to refining and expanding our webOS Hub ecosystem, which continues to introduce more and more consumers to the unparalleled user experience of LG webOS,” said Park Hyoung-sei, president of the LG Home Entertainment Company. Over 120 million third-party devices in 150 countries are now powered by webOS – a number that is set to grow with the availability of the new and improved webOS Hub. # # # 1 Functionality varies by country. 2 Supported on OLED TV models. View the full article

Premium Brand and Renowned Singer-Songwriter Team Up for an Evening of Innovation, Music and Culinary Delights at North American Home Tech Conference SEOUL, Oct. 5, 2022 — LG Electronics (LG) home entertainment innovations – led by the world’s largest OLED TV, the 97-inch G2 OLED evo Gallery Edition, and ultra-premium LG SIGNATURE OLED TVs – shared the spotlight with multi-talented musician and LG SIGNATURE brand ambassador John Legend last week during one of North America’s premier home tech conferences. LG’s booth at the 2022 CEDIA Expo in Dallas, Texas, USA was set up for visitors to experience how the company is reshaping home entertainment with stunning, technologically advanced TVs such as the 97-inch G2 OLED evo, making its U.S. debut, and the award-winning 88-inch LG SIGNATURE OLED 8K TV. To end the first day of the show on a high note, LG SIGNATURE teamed up with Legend to host an invitation-only, offsite VIP customer event. The evening started with Legend sharing the story of his continuing journey with LG SIGNATURE. He also highlighted how the brand’s incredibly convenient and effortlessly elegant products, including the LG SIGNATURE OLED R (the world’s first rollable TV), InstaView Door-in-Door Refrigerator and Wine Cellar, have elevated his newly renovated pool house (revealed this September in The Legendary House). The perfect blend of art and technology, form and function, LG SIGNATURE’s luxury lifestyle solutions played a key role in realizing Legend’s redesigned – and highly relaxing – residential space. Following the brief remarks was a special performance by the Grammy-award winning artist himself, which included his ode to LG SIGNATURE, “You Deserve It All.” In addition to first-class entertainment, guests were treated to the limited-edition Legend X SIGNATURE wine, a 2018-vintage cabernet sauvignon released under Legend’s own LVE label. Prior to being served, the bottles were kept perfectly chilled inside the temperature-and humidity-controlled LG SIGNATURE Wine Cellar, the ultimate home solution for wine afficionados. “It’s always great to be able to share the unique experiences that only LG SIGNATURE makes possible and to create unforgettable moments that capture the essence of our brand,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “Working with John, who is the perfect ambassador for LG SIGNATURE, we aim to continue offering more engaging and extraordinary experiences and reach a bigger audience worldwide.” “It was a wonderful experience to be a part of this year’s CEDIA Expo together with LG SIGNATURE,” said Legend. “I’m sure that everyone who saw the brand’s latest cutting-edge innovations at the show came away deeply impressed by their seamless blend of art and technology.” For more information about LG SIGNATURE, its brand ambassadors and inspiring collaborations, please visit www.LGSIGNATURE.com. # # # View the full article