LG Collaborates With Six N. Five to Push Boundaries in the World of Digital Fine Art
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By News Reporter
In this installment of On the Job, we go inside LG Labs, LG’s marketing platform established to deliver experimental and innovative product and service experiences to its customers. We’re here to learn more about how it brings one-of-a-kind products and service experiences to customers.
As it transforms into a younger and innovative company, LG is fully committed to delivering a consistent supply of groundbreaking products and technologies that appeal to the younger generation. Playing a key role in this shift is LG Labs, a platform established to push the limits of innovation and turn imagination into reality by doing something that doesn’t come natural to most – thinking outside the box.
Since making its world debut at CES 2023, LG Labs has been presenting some of the most experimental and innovative products and services to global customers. Set up to bring a younger and more innovative feel to the LG brand, LG Labs’ purpose is to develop products that resonate with the younger generation, helping it build strong and lasting brand values that will be crucial to sustaining its leadership status into the future.
“If we discover an innovative idea that can provide new, unique experiences to customers, it doesn’t matter if it is low in business priority or small in market size,” explained Kong Dae-won, leader of LG Labs. “Even before launch, LG Labs actively engages with real customers through various channels and considers their honest feedback, providing us more opportunities to bring our potentially game-changing ideas to life.”
(From left to right) Kong Dae-won, leader of LG labs, and Woo Hyung-bihn, specialist at LG Labs
To decide which product to develop, LG Labs brings together experts from LG Global Marketing Group, Design Management Center, CX Center, Quality Management Center and other related departments. The questions every LG Labs expert must ask themself are: Is this something we’ve never tried before? Is it a new concept for the industry? And does it have business potential?
For example, DukeBox, which was unveiled at
link hidden, please login to view, creates an entirely new product category and unique music experience by combining a vacuum tube motif with Transparent OLED tech. In fact, despite launching only a year ago, LG Labs has already invented several never-before-seen products including , Bon Voyage and brid.zzz. Bon Voyage featured at Wanderlust Korea
“We felt it was important to bring our innovations to customers directly and provide the opportunity to experience our innovative ideas in person,” said Kong Dae-won. “Over the past year, brid.zzz, Bon Voyage and DUOBO were featured in the LG Labs experience zone at offline events in South Korea, including Wanderlust Korea, Isegye Festival and Go Out Camp Festival. As a result, we were able to reach more than 40,000 customers and received invaluable feedback from more than 2,000 visitors.”
This year’s CES LG Labs booth was twice the size of last year’s booth, and the response from visitors was twice the scale as well. DukeBox was a big hit, especially with the big music labels in attendance as it fit seamlessly with their content and music. As a result, LG is currently in talks with a famous label on a potential collaboration that would undoubtedly strike a chord with young music fans.
LG Labs offline experience zone at Isegye Festival in Korea
Beginning last year, LG started focusing on targeting younger customers. This year, it’s taking things a step further by entering their social and online channels to generate more engagement. By leveraging the influence of creators who resonate with the younger demographic, LG plans to adopt an online and offline hybrid marketing strategy to communicate the new and exciting experiences of LG Labs’ products. This includes expanding its experience events overseas.
LG Labs aims to expand the company’s future business portfolio while encouraging both executives and employees to challenge convention by fostering an organizational culture that welcomes and rewards it. There’s much more to come from LG Labs over the coming years, so watch this space for more inventions designed to make life good!
Stay tuned to the to find out what other LG teams and employees are getting up to.
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By Alex
There's been a lot of frustration over the years since LG aquired webOS and moved it into all their TVs, specifically around software updates. After a year or so, updates are not always available, mostly due to model and hardware limitations. Now come teh 2024 webOS TVs and LG is promising to keep you updated for at least five years! That's quite a turnaround from years past..
The news is part of the recent 2024 QNED Announcement:
LG 2024 QNED TVs also elevate the home entertainment experience with versatile personalization and increased convenience. With the webOS Re:New program,* LG is offering an upgrade to the latest version of its webOS smart TV platform to give more smart TV owners the most up-to-date user experience for the next five years. This notable offer comes to LG QNED Mini LED 8K models launched in 2022 (QNED99 and QNED95 series) and will be extended to additional models in the QNED TV lineup worldwide in the future.
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By steven_spk
I've been looking through the API docs and source code but haven't been able to find accessibility for pushing config files and software updates to a number of TVs within a network.
Also is there a way to alter setting within the hidden menu with the ares api?
I need to change certain setup config on a big number of TVs on the network. Is that doable?
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By dave dowson
Hi
I got an LG OLED today, I only have a Sky Q as input (no other devices). I want to stop using the Sky Q remote, which button on the LG magic remote acts like the "Home" or "Sky" buttons on the Sky Q Remote?
The magic remote can pause/play and power off the sky q box as well as navigate the menu (after I call it up) all with single button pushes. But to get the sky menu - I cannot find a way to get a single button push on the LG to bring the sky q menu up. I found a couple of ways
1) press the STP power button twice (off / on = brings menu up on power up)
2) press the ... (three dots) button then scroll down to menu from the pop up menu.
I want a single button to bring up the Sky menu ... any ideas? Maybe it's possible to configure the 4 coloured buttons or the GUIDE button on the LG remote to map to the Sky Home/Menu feature
Thanks in advance
Dave
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By News Reporter
There's putting your money where your mouth is, and then there's putting your money where your mouth and everybody elses' mouths are. HP/
link hidden, please login to view has gone for the latter, donating five incredibly hefty servers to the open source . Having spent the time building Open webOS for the Galaxy Nexus , I have an inkling of the kind of power needed to make things happen in a timely fashion - using a virtual machine with two 2.6GHz cores and 4GB of RAM committed to the processes it took at least three hours for my computer to piece things together, and that was just once. Imagine doing that over and over again to test changes made and you have an idea of how much time is spent just staring at a Terminal window that says "preparing runqueue". HP's looking to make things easier for WebOS Ports. Two years ago , bringing a big chunk of processing and serving power to the homebrew organization. Now they're doing the same for WebOS Ports, except this time they've seriously upped the ante, giving them five . These servers start at $1827.00 each, but as they're each configured with 12-cores worth of processors, a mind-boggling 256GB of RAM, and 4TB of storage, HP's pushed the value of the entire kit-and-kaboodle to over $40,000. The next has some pressure to live up to, eh?
Of course, HP's $40,000 gift to WebOS Ports is without strings, and while it's an awesome demonstration of support for the homebrew community and webOS, it's also a means for HP/Gram to help further webOS. By putting more power in the hands of WebOS Ports, the porting process can be accelerated and expanded, Open webOS can get onto more hardware, and more people can be made aware of webOS, and thus increase exposure and the likelihood that somebody makes new hardware meant to run Open webOS. Plus it's just plain good PR to give away servers - 60 processing cores, 1.5TB of RAM (buh...), and 20TB of storage can do a lot of good for the WebOS Ports effort.
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