[Mobility Inside] Unlocking the Future of Mobility With DX
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By News Reporter
CES Best of Innovation Award Winner Redefines
In-Vehicle Experience Powered by Affectionate Intelligence
SEOUL, Dec. 17, 2025 — LG Electronics (LG) will unveil an immersive experiential space at CES 2026 that brings the company’s future mobility vision to life through Affectionate Intelligence. The exhibit invites visitors to experience firsthand how AI can reshape the driver, front-passenger and rear seating areas, reimagining the whole cabin as a more intuitive and human-centered space designed to enhance every ride.
This new series of solutions has earned the CES 2026 Best of Innovation Award in In-Vehicle Entertainment, marking the first time the LG Vehicle Solution Company has won the category’s top honor. The system brings together cutting-edge display technology, advanced in-cabin sensing, and on-device AI under a comprehensive AI-Defined Vehicle architecture.
The showcase features three core experiential solutions: the Mobility Display Solution, which transforms the windshield into an intelligent interface; the Automotive Vision Solution, which enhances safety and delivers context-aware information to the driver and front passenger via Vision AI; and the In-Vehicle Entertainment Solution, which provides personalized content recommendations, memory-based media and real-time translation.
In the Mobility Display Solution zone, visitors can experience how AI intuitively presents essential information through a transparent OLED-equipped windshield. For example, when approaching a traffic signal, AI displays the remaining wait time above the signal, selectively providing only the most relevant information at that moment. In autonomous driving mode, the system analyzes the surrounding environment and generates corresponding visual scenes: cherry blossom petals flutter across the display on tree-lined roads, while a monotonous tunnel transforms into an enchanting forest, creating an immersive, near-virtual-reality experience.
The Automotive Vision Solution is an advanced in-cabin sensing solution powered by LG’s Automotive Vision System, designed to enhance safety while enabling context-aware, empathetic interactions and personalized content delivery. The solution tracks driver movement, gaze direction, attention, clothing color and gestures in real time, allowing the system to understand and respond to the occupant’s state. Through eye tracking and gesture control, the system expands the range of interest-based information, while anamorphic display graphics heighten immersion and realism. For instance, in autonomous driving mode, if a front-seat passenger looks at an advertisement displayed on a building, gaze recognition can trigger related information on the passenger display, providing seamless product discovery and purchasing.
The In-Vehicle Entertainment Solution delivers personalized entertainment and interactive communication. By recognizing scenery outside the vehicle, AI can display photos linked to past memories associated with that location on the window display. Passengers can share these moments in real time through video calls with family members. During long journeys, AI recommends content tailored to individual tastes, providing entertainment that turns miles into moments. In another scenario, if a restaurant staff member communicates using sign language, AI interprets the gestures into on-screen text to support smooth, two-way communication.
“We are bringing our future mobility vision to life by embedding AI across our solutions – many of which, including in-cabin sensing, are already in production with global OEMs,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “By accelerating these innovations to market, we aim to pioneer the era of AI-driven vehicles in the years ahead.”
LG AI-Powered In-Vehicle Solutions will be on display at the company’s booth during CES 2026 from January 6-9 (#15004, Las Vegas Convention Center).
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By News Reporter
Integrating Advanced AI Models With High-Performance Computing Powered by
Snapdragon Cockpit Elite Platform, LG Sets New Standards for the AI-Defined Vehicle Era
SEOUL, Dec. 11, 2025 — LG Electronics (LG), a global leader in mobility technologies, is set to unveil its new AI Cabin Platform at CES 2026 in Las Vegas (January 6-9). Designed to run on automotive high-performance computing (HPC) systems, this innovative in-vehicle solution leverages generative artificial intelligence (AI) and is powered by Qualcomm Technologies, Inc.’s Snapdragon® Cockpit Elite.
LG will showcase the AI Cabin Platform for the first time at its private showcase during the upcoming CES, where guests can experience a digital cockpit featuring the AI Cabin Platform and preview the AI-defined vehicle (AIDV) – a new mobility paradigm beyond the software-defined vehicle (SDV).
The AI Cabin Platform applies generative AI models – such as vision language models (VLMs), large language models (LLMs) and image generation models – to LG’s in-vehicle infotainment (IVI) system, opening the door to a new era of intelligent, context-aware driving experiences.
Leveraging the high-performance compute capabilities provided by Snapdragon Cockpit Elite, all AI calculations are processed on-device and within the vehicle, eliminating the need to communicate with external servers. This enables real-time, more stable operation while enhancing privacy and data security by removing cloud-related vulnerabilities.
The AI Cabin Platform analyzes the driving environment and the driver’s condition using data from internal and external vehicle cameras, enabling real-time personalized assistance. For example, if a nearby vehicle begins merging and the system detects that the driver has not yet noticed it, the platform can proactively issue a tailored alert: “A car is merging ahead. Please keep your eyes on the road and drive safely.”
Additionally, the platform supports generation of customized infotainment user interfaces that adapt to external conditions. If the driver is listening to music on a snowy evening, the system can generate a matching background for the music playback screen – such as snow falling between streetlights or a festively-decorated village – and offer context-aware suggestions like: “It’s a beautiful snowy night. Shall I recommend some winter-themed songs?”
Earlier this year at CES 2025, LG and Qualcomm Technologies highlighted their ongoing collaboration by unveiling the HPC platform – a high-performance computing solution that integrates IVI and advanced driver assistance systems (ADAS) into a single control unit. Based on Qualcomm Technologies’ Snapdragon Ride Flex System-on-Chip (SoC), the platform consolidates various vehicle functions into one controller, earning praise for achieving both cost efficiency and superior performance.
“Based on our proven technology and global trust, we will continue expanding partnerships with innovators like Qualcomm Technologies to drive future mobility beyond the SDV to the AIDV,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “With the AI Cabin Platform, we are creating mobility that not only understands drivers, but responds proactively to their needs and preferences, making every journey uniquely personal.”
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By News Reporter
At LG, we are committed to nurturing expertise, collaboration and innovation in the heating, ventilation and air conditioning (HVAC) industry. As part of this commitment, we continue to create opportunities for professionals around the world to learn, share knowledge and grow together. Earlier this month, we welcomed 14 of Brazil’s leading HVAC installers to South Korea for the LG Brazil Installer HVAC Academy.
Designed to strengthen participants’ technical capabilities and reinforce our partnership network, the program combined hands-on learning with site visits and in-depth technical sessions. Participants also had the chance to present their own case studies and explore how LG’s advanced, eco-conscious HVAC solutions are shaping a smarter, more sustainable future.
The Academy began with a visit to a local reference site showcasing LG’s latest residential air conditioning systems. The visit offered participants a close-up look at how our technologies are applied in real-world settings to deliver comfort, energy efficiency and reliability.
The following day, experts from Hi-M Solutek – an LG subsidiary specializing in total HVAC services including maintenance, engineering and building management – led an immersive seminar. The session explored advanced installation methods and shared best-practice cases from across South Korea’s HVAC industry.
Brazilian participants also took the stage to present their own successful installation projects, sharing valuable insights and field expertise that sparked meaningful exchanges with peers and LG engineers alike.
The program concluded with a visit to LG Smart Park in Changwon, our world-class manufacturing site for residential and commercial air conditioners. Attendees toured the state-of-the-art HVAC showroom and participated in a dynamic Q&A session with LG’s product development team – discussing future innovations, trends and the evolving role of smart, sustainable technologies in HVAC.
The LG Brazil Installer HVAC Academy is part of our broader effort to foster collaboration and continuous learning across the global HVAC community. Alongside this initiative, we’ve hosted a series of HVAC Leaders’ Summit events for consultants from Asia, Africa and the Middle East. Most recently, in July 2025, we brought together 30 leading consultants from Central and South America in Panama for a regional summit focused on innovation and partnership.
Under our Global South growth strategy, we will continue to expand our programs aimed at strengthening long-term partnerships with HVAC consultants and installers – empowering them to deliver smarter, more efficient solutions to customers while enhancing the reputation and reach of LG HVAC.
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By News Reporter
LG Brings AlphaWare Suite and Other Mobility Solutions to SDVerse Marketplace,
Supporting Automakers and Suppliers to Usher in the Software-Defined Vehicle Era
SEOUL, Oct. 23, 2025 — LG Electronics (LG), a global leader in mobility technology, has joined SDVerse, the automotive industry’s first B2B marketplace dedicated to software. By introducing its LG AlphaWare portfolio of software solutions to the platform, LG aims to support automakers and suppliers in accelerating the transition to software-defined vehicles (SDVs).
SDVerse, founded in 2024 by General Motors, Magna and Wipro, is the first global B2B marketplace for automotive software. Designed as a “matchmaking” platform for software buyers and sellers, SDVerse shifts away from the traditional “captive” development model to one that promotes transparency, efficiency and collaboration across the value chain. Sellers can list their software solutions, while buyers can easily search, compare and explore offerings to find the right solutions.
Supported by a consortium of industry-leading partners, SDVerse has quickly evolved into a trusted digital hub that is already reducing inefficiencies in procurement and helping to accelerate the industry-wide adoption of SDVs.
By joining SDVerse, LG aims to deepen its cooperation with automakers and suppliers, fostering a more open and connected mobility ecosystem. With LG AlphaWare – a comprehensive portfolio designed for SDVs – LG helps automakers navigate the growing complexity of automotive software, improve reliability and security and accelerate the evolution of in-vehicle experiences.
LG AlphaWare is organized around five key pillars – PlayWare, MetaWare, VisionWare, BaseWare and OpsWare – covering key areas from immersive in-vehicle entertainment and AR/MR navigation to intelligent driver and passenger monitoring, robust operating system support and secure lifecycle management. LG AlphaWare is symbolic of LG’s transformation into a Smart Life Solution Company – extending its innovation leadership from the home to mobility and delivering safer, smarter and more enjoyable driving experiences.
“We are delighted to welcome LG Electronics to SDVerse,” said Prashant Gulati, CEO of SDVerse. “LG’s broad suite of mobility solutions, led by their AlphaWare suite, strengthens our platform and enables OEMs and suppliers to access technologies that simultaneously create exceptional user experiences and speed up the arrival of software-defined mobility worldwide.”
“We are proud to introduce LG’s mobility solutions to the SDVerse marketplace,” said Eun Seok-hyun, president of LG Electronics Vehicle Solution Company. “Automotive companies today face the challenge of unifying vehicle operating systems and evolving their business models to stay competitive in the SDV era. By joining SDVerse, we can provide proven solutions that simplify integration and help accelerate innovation.”
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By News Reporter
This year’s IFA in Berlin may be over, but LG’s booth left a lasting impression. Under the theme AI Appliances Orchestra, we presented our comprehensive vision for the future of home living – a future where LG ThinQ AI enables everyday appliances to seamlessly connect, adapt and evolve to make your life better.
At the core of it all was LG AI Home – a connected suite of appliances and services powered by our unique Affectionate Intelligence. Designed with European lifestyles in mind, LG AI Home is a fully integrated system where products communicate with each other to improve performance, save time and energy, and provide you with the personalized care and comfort you deserve.
Key elements of LG ThinQ AI include ThinQ UP, which lets you customize your appliances with features that fit your needs, and ThinQ Care, which delivers proactive maintenance to help keep your devices running at their best. This empathetic AI elevates home life by putting your happiness – and the health of the planet – first, prioritizing convenience and sustainability at every turn.
The LG booth was divided into several discrete zones, each showing a different aspect of our AI Home vision. The Hero Zone, located at the booth entrance, served as the centerpiece – illustrating how our appliances work together like an orchestra, with ThinQ AI as the conductor, bringing harmony to your home.
In the Fit & Max Zone, we recreated European-style living spaces to show how effortlessly our innovations can fit into real homes. Perfect for compact spaces, the lineup included kitchen and living solutions designed to save space while maximizing capacity – like our new refrigerator with a Zero Clearance Hinge.
The AI Core Tech Zone highlighted the advanced AI technologies behind our latest Better Life innovations. In laundry, we introduced the AI-driven HeatPump WasherDryer, delivering a complete wash-and-dry cycle with an “A” energy rating. Features such as AI Wash senses fabric type and weight, while specialized cycles help reduce the amount of microplastics shed by clothing during washing, protecting both you and the water supply.
Over in the AI Home Zone, visitors saw LG AI Home in action through real-life scenarios. Live demonstrations made clear the many benefits of our smart ThinQ ON-powered ecosystem, where you can use voice commands, automated routines and personalized settings to create the home lifestyle you’ve always dreamed of.
We also introduced Spielraum, our AI mobility solution that extends the smart home into vehicles, resulting in a seamless, connected experience that lets you take the comforts of home on the road with you.
Vacuum cleaning solutions were another highlight of our IFA showcase. The new generation of vacuum cleaners we revealed included smarter robot vacuums, a built-in docking station with automated capabilities
The LG innovations displayed at IFA 2025 also reflected our continued focus on personalization and energy efficiency; two of the most important considerations for customers seeking to buy new home solutions, both in Europe and around the world.
Our commitment to sustainability was recognized at the first-ever IFA Innovation Awards, where we received multiple honors in the home appliance category for our AI-powered living solutions.
For those who managed to visit our IFA booth, either in person or online, the takeaway was clear: LG is actively redefining the role of home appliances. No longer just tools for getting chores done, they are fast becoming intuitive partners that help people to live smarter, more comfortably and more sustainably.
As IFA showed, Life’s Good right now, and with LG taking the lead, it’s only going to get better.
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