Quantcast
Jump to content

[Mobility Inside] Exploring the Minds of Drivers Like Never Before


Recommended Posts

In a world controlled by Internet of Things (IoT) – a network of interconnected physical objects – users leave small online traces, like digital fingerprints. This is better known as ‘digital dust,’ made mostly of unstructured and semi-structured data which can be converted into meaningful insight in the mind of the user through the power of Internet of Behaviors (IoB). Most simply put, IoT collects large amounts of data from devices which IoB then connects to real-world actions.

IoB_01.png

Proving information helpful in identifying users’ tastes, preferences and habits, IoB has become a crucial tool for developing quality products and services tailored to users’ needs across various industries, including mobility. As digital software becomes more important for developing modern vehicles by promoting better communication between vehicles and various entertainment displays, IoB’s role in the automotive industry is rapidly growing.

So, how does IoB play its part in the development of future automobiles?

Driving Tendency

IoB_02.png

link hidden, please login to view
, as discussed in our previous episode, is a vehicle information communication technology that connects cars to the network. Not limited to collecting innumerable behavioral data­ such as driving habits or patterns, when combined with other demographic data such as age, gender and driving history, telematics also becomes a rich source for IoB.

By categorizing consumers into different groups, IoB can give unprecedented insight into the mind of the user, such as seeing which features are favored by younger male drivers or if driving styles change according to weather conditions. By providing important insight about different types of drivers, automakers can upgrade vehicle performance by remedying shortcomings and developing features that speak to their target market.

Face Recognition and Gesture Control System

IoB_03.png

People were left speechless when digital vehicle displays were first introduced, allowing drivers to control their car with a simple swipe or touch of the screen. Now that vehicle touch displays are commonplace, manufacturers are entering the next phase: touchless systems that use biometric data and body gestures via interior cameras to hand the driver effortless, hands-free control.

To realize this, each gesture must be coupled with different behavioral data, like a certain hand gesture being assigned for making phone calls. The more data accumulated, the more accurate IoB can be in enhancing the touchless technology and elevating the customer experience to the next level.

Voice Recognition System

IoB_04.png

Voice recognition-enabled features ensure hands stay firmly on the wheel for the safest, most convenient driving experience. Many automakers are pursuing various voice-controlled features by collecting voice data via the vehicle’s audio devices. With the help of IoB, this could evolve into an intelligent dialog service capable of comprehending the context and intentions behind someone’s words. If a passenger were to say, “It’s too hot,” an AI speaker might suggest opening a window or automatically circulate outside air through the cabin.

Reacting to Surroundings

IoB_05.png

Building a sophisticated system, which collects circumstantial data on the vehicle’s external environment, is just as pivotal to improving in-vehicle experiences as everything else. For autonomous vehicles especially, it’s essential because precisely recognizing the surroundings allows automobiles to make decisions like when to stop, go and which direction to head. Almost every external behavior is analyzed, such as someone running into the road unexpectedly or the speed, direction and particularities of other vehicles on the road or parked. IoB technology puts all this information to good use, bringing future mobility another step closer to reality.

IoB_06.png

Unlike a decade ago, the future of mobility now depends on the development of software with driving and in-vehicle experiences diversifying as different software systems come into play. The data collected and analyzed through IoB will enhance hardware and software with the customer in mind, allowing automakers to influence future consumer behavior and transform people’s lifestyles for the better.

To keep pace with this trend, the LG Vehicle component Solutions (VS) Company is constantly developing new cutting-edge automobile systems, such as infotainment, center information display (CID), telematics and wireless charging modules for vehicles products, using IoB technologies to invent new and improved customer experiences. LG will continue to endeavor toward a new era where next-level mobility is realized through the power of cutting-edge technologies.

# # #

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By News Reporter
      The concept of the ‘home’ has evolved beyond a mere roof over one’s head into a stage for self-expression. The home reflects unique tastes and individual lifestyles, and consumers have become increasingly proactive in curating living spaces that cater to their preferences, whether living alone or in a shared space with their family.
      Photo credit: @oh_desk / Model: OLED48C2ENA
      Emerging as a critical medium to express personal preferences into living spaces, LG OLED TVs offer an immersive and thrilling entertainment experience within the comfort of one’s home.
      An outstanding example of spaces that uniquely reflect personal preferences, gaming rooms have gained significant popularity as esports and gaming have become as a favored form of entertainment. In order to experience full immersion, gamers are eager to create a space to ideally fit with their unique preferences and requirements. The screen plays a pivotal role in enhancing the level of immersion and the quality of visuals, both of which are crucial for delivering a lifelike experience in MMORPGs (massively multiplayer online role-playing game) and console gaming.
      LG OLED TVs have been recognized for excellence in the gaming world through vivid colors mesmerizing gamers with dynamic visuals that breathe life into the gaming experience, while also boasting lightning-fast response time for seamless connection and engaging on-screen action. The expansive screens elevate immersion to new heights, whether in the living room, in a gaming space or at a desk. Moreover, LG OLED TVs offer convenient cloud gaming services, including NVDIA GeForce NOW,1 with no downloads or additional hardware needed.
      Photo credit: link hidden, please login to view/ Model: OLED42C2KNB
      In pursuit of elevating immersion and offering personalized settings, LG has launched LG OLED Flex. Featuring breathtaking OLED picture quality, LG OLED Flex lives up to its name with unprecedented flexibility, pushing the boundaries of traditional fixed screens.
      Photo credit: / Model: OLED42LX3QKNA
      Whether in dedicated gaming haven or a versatile space where work and leisure coexist, the flexibility of the LG OLED Flex shines through, allowing users to effortlessly switch between a flat screen for work tasks and an optimized curvature for gaming that adapts to the game genre or user’s posture. The screen can adjust to fine-tune the curvature, height and tilt, ensuring an optimized experience in any scenario, be it for entertainment or productivity.
      Photo credit: Kang Seok-kyung / Model: OLED42LX3QKNA
      The unique design of LG OLED Flex serves as an immersive and three-dimensional entertainment experience, with distracting elements absent from the front. Images of gaming gear shaped on the sides and back, as well as the stand’s shield-handle design give a sleek and strong appearance that elevates gaming to the next level. Dolby Atmos-enabled three-dimensional sound and the X-shaped lighting design add to the dynamic gaming environment.

      One user remarked that the LG OLED Flex completed their gaming area, commenting, “Compared to the same amount of gameplay on other screens, LG OLED Flex makes the immersive experience so much richer.”
      Photo credit: Kang Seok–kyung / Model: OLD42LX3QKNA
      LG OLED TVs and LG OLED Flex have been praised for their stunning picture quality and versatile features that enhance personal entertainment, and also enable users to create their own unique spaces and lifestyles.
      Photo credit: @oh_desk / Model: OLED48C2ENA 
      One user2 shared how they utilize LG OLED TVs for color correction in photography and video editing, highlighting the exceptional color accuracy essential for reviewing work quality. They also mentioned the versatility of the screen, as their family enjoys playing collaborative multiplayer gaming with the multiscreen feature as well as watching TV shows with stunning contrast and vibrant colors.
      Photo credit: @oh_desk / Model: OLED48C2ENA
      Another user emphasized how LG OLED TV enriches their personal time and hobbies. With its vibrant picture quality and expansive screen, the OLED TV enables them to enjoy complete immersion in their chosen activities. They’ve found that watching their favorite videos on LG OLED TVs during a workout makes exercise easier and more enjoyable. LG OLED has become a part of their daily routine, creating more relaxing moments for meditation or gameplay after a long day of work and taking caring of their children.
      Photo credit: @oh_desk / Model: OLED48C2ENA 
      Delivering unmatched speed and stunning picture quality, LG’s OLED TVs and OLED Flex redefine the limitations of screen capabilities, allowing users to experience another level of versatility and immersion. LG is set to introduce new lifestyles to reimagine spaces and tailor experiences to individual taste, needs and routines.
      For more on how the LG HE Design Lab delivers new experiences and enriches your lifestyle with innovative designs, stay tuned to the LG Newsroom.
      # # #
      1 This service requires sign-up and subscription. Games may need to be purchased separately. Certain games offered by this service may require connection to a gamepad, mouse, keyboard, etc. The service may be discontinued due to circumstances of the companies that provide games. The service is available on LG OLED TV models released after 2020 and may not be available by country. The range of offered services may vary from country to country.
      2 The interviewee has received compensation for contributing to the creation of this content.

    • By News Reporter
      In this installment of On the Job, we go inside LG Labs, LG’s marketing platform established to deliver experimental and innovative product and service experiences to its customers. We’re here to learn more about how it brings one-of-a-kind products and service experiences to customers.
      As it transforms into a younger and innovative company, LG is fully committed to delivering a consistent supply of groundbreaking products and technologies that appeal to the younger generation. Playing a key role in this shift is LG Labs, a platform established to push the limits of innovation and turn imagination into reality by doing something that doesn’t come natural to most – thinking outside the box.

      Since making its world debut at CES 2023, LG Labs has been presenting some of the most experimental and innovative products and services to global customers. Set up to bring a younger and more innovative feel to the LG brand, LG Labs’ purpose is to develop products that resonate with the younger generation, helping it build strong and lasting brand values that will be crucial to sustaining its leadership status into the future.
      “If we discover an innovative idea that can provide new, unique experiences to customers, it doesn’t matter if it is low in business priority or small in market size,” explained Kong Dae-won, leader of LG Labs. “Even before launch, LG Labs actively engages with real customers through various channels and considers their honest feedback, providing us more opportunities to bring our potentially game-changing ideas to life.”
      (From left to right) Kong Dae-won, leader of LG labs, and Woo Hyung-bihn, specialist at LG Labs
      To decide which product to develop, LG Labs brings together experts from LG Global Marketing Group, Design Management Center, CX Center, Quality Management Center and other related departments. The questions every LG Labs expert must ask themself are: Is this something we’ve never tried before? Is it a new concept for the industry? And does it have business potential?

      For example, DukeBox, which was unveiled at
      link hidden, please login to view, creates an entirely new product category and unique music experience by combining a vacuum tube motif with Transparent OLED tech. In fact, despite launching only a year ago, LG Labs has already invented several never-before-seen products including , Bon Voyage and brid.zzz. Bon Voyage featured at Wanderlust Korea
      “We felt it was important to bring our innovations to customers directly and provide the opportunity to experience our innovative ideas in person,” said Kong Dae-won. “Over the past year, brid.zzz, Bon Voyage and DUOBO were featured in the LG Labs experience zone at offline events in South Korea, including Wanderlust Korea, Isegye Festival and Go Out Camp Festival. As a result, we were able to reach more than 40,000 customers and received invaluable feedback from more than 2,000 visitors.”

      This year’s CES LG Labs booth was twice the size of last year’s booth, and the response from visitors was twice the scale as well. DukeBox was a big hit, especially with the big music labels in attendance as it fit seamlessly with their content and music. As a result, LG is currently in talks with a famous label on a potential collaboration that would undoubtedly strike a chord with young music fans.
      LG Labs offline experience zone at Isegye Festival in Korea
      Beginning last year, LG started focusing on targeting younger customers. This year, it’s taking things a step further by entering their social and online channels to generate more engagement. By leveraging the influence of creators who resonate with the younger demographic, LG plans to adopt an online and offline hybrid marketing strategy to communicate the new and exciting experiences of LG Labs’ products. This includes expanding its experience events overseas.
      LG Labs aims to expand the company’s future business portfolio while encouraging both executives and employees to challenge convention by fostering an organizational culture that welcomes and rewards it. There’s much more to come from LG Labs over the coming years, so watch this space for more inventions designed to make life good!
      Stay tuned to the to find out what other LG teams and employees are getting up to.
      # # #

    • By JonoW
      Has anyone else had the same problem as me regarding the 'like' button on the YouTube app on my Oled77g7v? There is a thumbs up button and a thumbs down button for each video. These icons are supposed to be just an outline unless you click on them and then they fill in to show you have selected them. However, this no longer works on my TV. It is as if you never clicked. In fact, the 'like' icon is always pre_filled, no matter what I do. This used to work properly and it still works correctly on a Sony TV I have. Any ideas would be very welcome! 
    • By svsrama
      Hi,
      I have my LG 4K Smart TV -Model : 43UJ632T.
      I could not able to use the Wireless Keyboard ( Logitech K230) with Builtin Apps like Youtube, Amazon Prime or in Netflix to search. I could able to use only thru Magic Remote. 
      But the same Keyboard is working fine in Google Movies & SunNXT apps.
      Could you please help me in fixing the same.
      Thanks,
      Sriram.
    • By Davidof
      Hi 
      I would to find an app like kodi 
      a médiathèque that could search all my movies ( on the network ) scan it and find all information about the movie orignal title picture … ) and make wall of all the movie.
       
      to you know a app like thise ? 
       
       
      thx.
×
×
  • Create New...