LG Takes Center Stage at 37th International Electric Vehicle Symposium and Exhibition
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By News Reporter
An exciting transformation is taking place in the world of sports entertainment, revolutionizing how enthusiasts engage with live games and events to foster stronger connections with their favorite athletes and teams.
link hidden, please login to view1 from LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, offer compelling insights into the growing trend of consuming sports content through streaming services. Over 70 percent of respondents across the US, UK and Canada regularly stream live sports and a considerable portion expressed intentions to stream upcoming major sports games. With increasingly convenient options available, evidence proves that sports streaming is gaining rapid momentum.
Amidst the surge in sports consumption via streaming, LG Smart TVs offer a comprehensive and compelling array of options catered to the preferences of every sports fan. Available on both paid and free ad-supported streaming services, LG Smart TV users can enjoy a variety of sports content on the big screen for an immersive and dynamic viewing experience that brings the excitement of the game right into the living room. In anticipation of the buzz surrounding major sports events later this year, LG Smart TVs promise to heighten these games and tournaments, bringing people together for a sensational sports entertainment experience.
Notably, users can access LG Channels, the company’s exclusive, free streaming service, which boasts an extensive range of sports channels, presenting coverage of popular games and events across multiple countries. For example, popular content from the National Collegiate Athletics Association (NCAA), Matthew Berry’s Fantasy Life and the National Football League (NFL) have captured the attention of sports lovers from the US. Similarly, in Europe, viewers have engaged with a multitude of channels showcasing regional or local leagues, such as FIFA+, DAZN RISE, Tennis Channel, EdgeSports, MTRSPT1 and SportsGrid, providing a diverse range of content for enthusiasts of any sport.
Tailored for passionate sports fans, LG Smart TVs are loaded with versatile features including Sports Portal2 and Sports Alert.3 Easy access through the Sports Quick Card on the Home Screen ensures users can stay up to date with key game highlight and real-time score, missing none of the action and excitement.
Sport Portal Snapshot. Sports streaming services available in select regions, subscription to Prime or
Prime Video required
What’s new, LG introduces Sports Portal, an intuitive and convenient interface that delivers a comprehensive selection of sports information and content. The Sports Portal is a hub for sports channels, live content, match schedules, scores and more. Moreover, convenient features like keyword web searches and curated lists of major sports leagues and sports apps grant access to all the resources needed to customize the entertainment experience.
Sports viewing on LG Smart TVs is further enhanced with the personalized support of Sports Alert. By registering their favorite players or teams, users can receive the latest updates with notifications showing real-time scoring alerts and final match results, all available even while enjoying other content. The feature also conveniently presents information about their teams’ upcoming matches and key sports league details.
Another versatile feature, Room to Room Share4 utilizes a Wi-Fi connection to seamlessly mirror the content from one LG Smart TV to another5 in a different room within a house, providing an uninterrupted viewing experience, so viewers never miss a moment of the game, even as they move between rooms.
Dive into the dynamic world of sports entertainment with future updates on LG’s latest innovations by visiting the .
1 LG Ad Solutions “Stadium to Screen. Streaming live sports in 2024.”
2 Available on LG 2024 OLED TVs, QNED TVs, NanoCell TVs and UHD TVs.
3 Available on LG Smart TVs running webOS 6.0 and above. Sports and sports leagues supported may differ by country. Functionality and EPG limitations vary by country.
4 Syncing is only available between TVs connected to the same Wi-Fi access point. Support for Room-to-Room Sharing may vary by country.
5 Sending and receiving capabilities may differ depending on the TV model.
– Main TV / Content Sender: LG OLED TVs, including Z2, Z3, Z4, M4, G2, G3, G4, C2, CS, C3, C4, and QNED TVs, including QNED99Q, QNED95Q, QNED 99T
– Sub TV / Content Receiver: Every LG Smart TV released in 2022 and later
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By News Reporter
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As the curtain rose on the 28th Busan International Film Festival (BIFF), a wave of cinematic joy and festive excitement swept through the vibrant streets of Busan, South Korea. A hub for cinematic celebration, BIFF is renowned for nurturing emerging talent and connecting cultures through the universal language of film. With this spirit, the LG OLED Awards made their debut at the festival this year, joining hands with BIFF to not only support the film industry but promote rising directors and independent filmmakers in South Korea and Asia.
LG presented two awards at the festival to acknowledge outstanding innovation in visual aesthetics. The gives recognition to emerging Asian filmmakers’ first or second feature films, and the celebrates independent Korean filmmakers with high quality and unique vision.
(From left to right) Director Hur Jang and Director Jeong Beom, recipients of LG OLED Vision Award
A panel of industry experts from the film and content creation industries collaborated to determine the recipients of the distinguished awards, and after careful deliberation, the much-anticipated winners were recently announced at the KNN Theater in Busan. Thai director Patiparn Boontarig received the LG OLED New Currents Award for his exceptional work, ‘Solids by the Seashore,’ while Korea’s Jeong Beom and Hur Jang earned the LG OLED Vision Award for their cinematic achievement, ‘The Berefts.’ In addition to these honors, both winners were granted LG OLED evo 77-inch models and a cash prize.
At the ceremony, the LG OLED evo 77-inch G3 model played video clips to introduce the award entries on the stage, and the LG SIGNATURE OLED M (Model 97M3) was also showcased, representing a decade of excellence in OLED technology. Visitors were impressed with the world’s largest 97-inch OLED TV which boasts wireless capabilities that can transmit 4K resolution content at a 120Hz refresh rate.
(from left to right) Director Hur Jang and Director Jeong Beom, recipients of LG OLED Vision Award (Photo credit: )
“Through the establishment of the LG OLED New Currents & Vision Awards, we are supporting the independent film creators in Korea and Asia to try new technical attempt in their artwork,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “In addition, we will continue to inspire movie fans around the world to experience infinite possibilities of visual artistry with LG OLED TVs that offers the differentiated viewing experiences.”
“While we have been considering the means to support filmmakers in Korea, we have achieved a positive outcome through closer cooperation with LG Electronics,” said Jung Hanseok, programmer for Korean cinema at BIFF, who expressed his anticipation of the new collaboration. “We will continuously support emerging and independent filmmakers in Korea and Asia.”
By hosting the LG OLED Awards at BIFF, the company had the opportunity to open possibilities to talented film directors around the world while also showcasing the technological prowess of LG OLED TVs, which have been chosen by many filmmakers as reference displays for their projects thanks to impressive contrast and unparalleled color representation.
Along with establishing the LG OLED Awards at BIFF, the company is actively promoting the optimal viewing experience provided by LG OLED with various filmmakers and colorists. Consumers can even visit the to check out content recommended to watch on LG OLED TVs.
For more stories on how LG OLED inspires the world of cinematic art and the passion of movie lovers, stay tuned to .
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By News Reporter
A TÜV Rheinland Appointed Laboratory, Company’s Center Now Able
to Evaluate Functional Safety of Home Appliance Software
SEOUL, July 4, 2023 — LG Electronics’ (LG) Software Center has been officially designated a TÜV Rheinland Appointed Laboratory for the purpose of evaluating the functional safety of home appliance software. LG is the first company to have its dedicated software testing facility receive this particular accreditation from TÜV Rheinland, a global leader in testing, inspection and certification services.
Using tests conducted in accordance with relevant international standards (IEC 60730-1, IEC 60335-1), LG can evaluate the architecture of software applied to its smart home appliances to determine if functional safety requirements have been met. This will help the company to reduce the length of time needed to provide its customers with safe, high-quality products.
Additionally, LG expects that the accreditation for software testing will further strengthen the competitiveness of its home appliance business, enhancing the trust that customers have in the reliability and overall quality of its advanced household solutions.
LG continues to advance its business portfolio by expanding its software capabilities across all business areas. In June 2022, the Software Center was designated a TÜV Rheinland Appointed Laboratory, becoming a credible provider of automotive software functional safety evaluations. Prior to that, the center earned accreditation from the Korea Laboratory Accreditation Scheme (KOLAS) to assess autonomous vehicle software and measure the quality of electric and electronic products.
“We will continue to pursue a variety of activities and initiatives to enhance software quality and boost public confidence, which will ultimately help strengthen the software competitiveness of LG’s products and services,” said Park In-sung, head of the Software Center at LG Electronics.
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By News Reporter
Company Celebrates Decade-Long Legacy With Its Employees and Partners,
Recognizing Their Tireless Efforts in Driving Mobility Sector Innovation
SEOUL, June 29, 2023 — LG Electronics (LG) marked the 10th anniversary of the establishment of its Vehicle component Solutions (VS) Company this week, hosting a ceremony in Seoul under the theme of Driving Better Future Mobility, attended by over 3,000 employees. While presenting at the 10th anniversary ceremony, Eun Seok-hyun, president of LG VS Company, shared ‘Vision 2030,’ a bold initiative to secure the company’s position as a global leader in the automotive solutions market by the beginning of the next decade.
“The surplus in sales we achieved last year is a testament to the solid business structure our company has built over the past 10 years,” said Eun Seok-hyun. “We will become a global leader in the electric vehicle (EV) components industry, driving the era of EVs and autonomous vehicles through technological and design innovation.”
LG CEO William Cho made a special appearance at the event, delivering an inspiring message of encouragement. “We have arrived at this significant milestone thanks to the trust of our customers and the dedication of our employees,” said CEO Cho. “The LG VS Company will continue to innovate and strive for better future mobility.”
Since establishing the VS Company in 2013, LG has continued to nurture its auto parts business, viewing it from the outset as a key driver of future growth. Moving forward a decade, LG is now strengthening its position in the global auto parts market based on consistent growth in three key areas: the LG VS Company’s vehicle infotainment solutions; LG Magna e-Powertrain, a joint venture with Magna International to develop and produce EV powertrain technology; and ZKW Group’s vehicle lighting systems.
The LG VS Company successfully turned an operating profit for the first time in the second quarter of 2022, marking a turnaround after 26 consecutive quarters in the negative. Last year, the company recorded sales of KRW 8,649.6 billion and an operating profit of KRW 169.6 billion. It also finished 2022 with an order backlog with a total value of approximately KRW 80 trillion.
Infotainment, which combines driving information and entertainment, provides a vehicle’s driver and passengers with enhanced in-car experiences. The heart of any EV, the powertrain – including the motor, inverter and converter – generates and transmits power. Located at the front of the car and integrating electric auto parts and sensors, the lighting system in smart vehicles plays a vital role in maintaining on-road safety.
At the core of the company’s business lies its in-vehicle infotainment system (IVI), which employs advanced telematics (vehicle communications module) and a digital cockpit system (head unit). LG’s telematics solution secured an impressive 22.4 percent share of the vehicle telematics market in the first quarter of 2023, while its digital cockpit system has recorded a double-digit market share since 2021.
LG’s global partners shared inspiring, congratulatory video messages that were screened at the Seoul event:
Ahn Hyung-ki, senior vice president of the Electronics Development Center & Mobility Technology Center at Hyundai Motor Group, said, “LG has demonstrated a dedication to making better products, consistently meeting our requests by solving difficult challenges. We hope that the LG VS Company and Hyundai will continue to work together to lead the automobile industry.”
Kwon Hae-young, vice president of the Infotainment Development Center at Hyundai Motor Group, stated, “Participating with LG in the mass production joint ceremony in 2018 was especially memorable for me. I would like to thank LG’s development team for their passion and dedication to our ongoing collaboration.”
Jeff Morrison, General Motors’ (GM) vice president of Global Purchasing and Supply Chain, offered these words: “We sincerely congratulate LG VS Company on its 10th anniversary. LG has been a trusted supplier to GM since even before the VS Company was officially formed, and has long proved its commitment to helping our brands provide differentiated in-vehicle experiences. Let’s all stay committed to developing innovative technologies that enhance the driving experience and promote safety on the road.”
Julien Battiston, Head of Renault’s Software Defined Vehicle (SDV) Product Line, said, “LG has very talented software engineers and a flexible business model. I hope that we can create more success together in the future.”
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By News Reporter
Frieze announced LG OLED as official Headline Partner of Frieze Seoul, a renowned art fair which will be held from September 6-9 at COEX Convention & Exhibition Center in Seoul, South Korea, via a press release that marks the beginning of a collaborative journey bringing the worlds of art and technology together.
Recently, LG worked alongside Frieze as Global Partner of Frieze LA and Frieze New York in February and May, respectively. During Frieze Seoul 2023, LG will be participating as a Headline Partner, marking a significant milestone for the company as the first consumer electronics manufacturer to reach this level of partnership with Frieze at one of its art fairs.
Among Frieze’s partners, Headline Partners and Global Lead Partners are given the highest honor and privileges. As a Headline Partner, LG’s OLED logo will be prominently showcased across every medium during Frieze Seoul 2023. What’s more, the company will also be provided an exclusive space during the art fair to greet visitors. The Headline Partner status is attributed to the capabilities of LG OLED TVs, which offer consumers immersive self-lit picture quality and artists new creative possibilities for the creation of captivating digital art experiences.
Around the globe, LG continues to partner with renowned art institutions and venues through its unique LG OLED art initiative, as it strives to elevate value for creators and consumers alike through the seamless marriage of art and technology.
The LG OLED Art initiative will play a critical role in the constantly evolving, dynamic realm of digital art. The company aims to engage in more collaborations that offer long-lasting art experiences with industry-leading OLED TVs, continuing to pave the way for next-level, differentiated home entertainment experiences that only LG can provide.
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