LG CEO Highlights Plans to Boost Company’s Presence in B2B Market During Visits to USA and Europe
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By News Reporter
Collaboration With Expo City Dubai Marks a Major Step in Company’s B2G Expansion
SEOUL, Nov. 25, 2025 — LG Electronics (LG) is accelerating its qualitative growth strategy in the Middle East by expanding its business-to-government (B2G) portfolio.
On November 19, LG signed a strategic partnership with Expo City Dubai – a city borne out of the Dubai government-backed 2020 World Expo – to collaborate on the development of a next-generation smart city. The agreement was signed by William Cho, CEO of LG Electronics and Ahmed Al Khatib, Chief Development and Delivery Officer, Expo City Dubai.
The partnership builds on discussions at the Korea–UAE Business Roundtable, where both governments agreed to deepen cooperation in AI-powered service development and AI infrastructure. It also further deepens LG’s long-standing relationship with Expo City Dubai, an innovation-driven, people-centric community and the new center of Dubai’s future. The company previously supplied LED signage for Expo 2020 and later committed to providing built-in home appliances – including refrigerators, dishwashers and ovens – for 3,000 households currently being built within the smart city.
As a provider of Space as a Service – offering holistic, space-optimized solutions – LG will support the project with innovative infrastructure across multiple areas, including AI data center cooling solutions and smart home systems powered by the company’s AI Home Hub platform.
Through this latest partnership, LG aims to strengthen its position as a comprehensive solutions provider across the B2C, B2B and B2G sectors in the Middle East.
“With our differentiated HVAC technologies and AI Home Hub-based smart solutions, we are committed to contributing to sustainable growth in the Middle East,” said William Cho, CEO of LG Electronics. “We will accelerate efforts to capture new B2B and B2G opportunities with solutions built around each country’s future direction.”
Accelerating B2B and B2G Growth Across the Middle East
LG continues to expand its presence in major markets such as the UAE and Saudi Arabia. The company has operated in the UAE for 30 years and manages regional headquarters overseeing operations across 75 markets in the Middle East and Africa.
In September, LG signed an MoU to supply cooling solutions for the Middle East’s largest net-zero AI data center – currently being built in Oxagon, the advanced industrial district within Saudi Arabia’s NEOM gigaproject. The agreement – made in partnership with ACWA Power, SHAKER Group and DATAVOLT – positions LG as a strategic contributor to next-generation data center infrastructure.
In Saudi Arabia, LG began its air conditioner partnership with SHAKER Group in 1995 and formed a joint venture in 2006, expanding its B2C and B2B businesses. In recent years, the company has expanded its participation in government-led initiatives, driving consistent growth in B2G revenue. Looking ahead, LG aims to increase the share of its B2B business to around 45 percent of total revenue by 2030.
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By News Reporter
Company Shares Progress on Greenhouse Gas Reduction and Resource
Circulation, Reinforces Commitment to Responsible Management
SEOUL, July 11, 2025 — LG Electronics (LG) has released its 2024–2025 Sustainability Report, highlighting the company’s strong progress toward its 2030 environmental targets, including reductions in greenhouse gas (GHG) emissions and advancements in resource circularity. The report outlines the company’s wide-ranging efforts to embed sustainability into its operations as part of its vision for a Better Life for All.
In 2024, LG’s Scope 1 (direct) and Scope 2 (indirect) emissions totaled 910,000 tons of CO₂ equivalent (tCO₂eq), bringing the company close to its 2030 goal of 878,000 tons. The company had previously set itself the goal to reduce GHG emissions by 54.6 percent (compared to 2017 levels) by 2030. The early achievement of this goal was driven by proactive adoption of energy-efficient equipment and carbon-reduction technologies across multiple production processes.
LG is also making headway in cutting Scope 3 emissions from product use through expanded application of AI and other energy-saving technologies. In 2024, the company reduced product carbon emissions by 19.4 percent compared to 2020. Notably, LG was the first South Korean home appliance manufacturer to have its emissions reduction targets validated by the Science Based Targets initiative (SBTi). These targets include a 20 percent cut in Scope 3 emissions across seven key product categories by 2030 (based on a 2020 baseline).
Progress has also been made in resource circulation. LG achieved a 97.4 percent waste recycling rate at its global production sites in 2024 – surpassing its 2030 goal of 95 percent. The company also collected 532,630 tons of used electronics from 91 locations in 56 countries last year, bringing its cumulative total since 2006 to over 5 million tons. Additionally, LG increased the amount of recycled plastic used in its products by 36 percent year-over-year.
LG remains committed to enhancing accessibility in its products and services. The LG Comfort Kit, designed to make appliances easier to use regardless of age, gender or ability, now includes 14 products. Accessibility features such as screen reading and simultaneous audio output for hearing aids and speakers on LG OLED TVs, as well as kiosks with height adjustment and tactile keypads, further reflect this commitment. The company also provides inclusive services including disability care programs, sign language consultations, senior support and in-store educational sessions on safety, IT and culture.
LG continues to strengthen its approach to responsible management through a governance structure rooted in compliance and ethics. The company’s board of directors is guided by principles of independence, expertise and transparency, while its ESG Committee plays an expanding role in overseeing sustainability initiatives. In its supply chain, LG supports shared growth through third-party ESG audits aligned with Responsible Business Alliance (RBA) standards.
As a result of its continued efforts, LG ranked in the link hidden, please login to view of S&P Global’s Corporate Sustainability Assessment (CSA) for the second year in a row. The company has also earned an “A” grade from Morgan Stanley Capital International (MSCI) for five consecutive years and has been included in the Dow Jones “Best-in-Class World Index” for 13 straight years.
LG has published its annual sustainability report since 2006. To download the full 2024–2025 report, visit: .
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By News Reporter
From Iconic Football Stadiums in Europe to Legendary Baseball Parks in the U.S.,
LG’s Advanced Display Technologies Are Redefining the Live Sports Experience
SEOUL, June 23, 2025 — LG Electronics (LG) is further solidifying its leadership in the global digital signage market by delivering differentiated products and integrated management solutions tailored for the sports and entertainment sectors.
LG is set to supply a total of 1,700 square meters of indoor and outdoor signage to Roig Arena in Valencia, Spain – scheduled to open this September. Set to become Spain’s largest indoor stadium with a capacity of 20,000, the sports venue will serve as the new home of Valencia Basket Club, an elite professional basketball team.
A signature feature of the venue will be The Eye – a 300-square-meter, eye-shaped LED screen mounted on the façade near the main entrance, designed to captivate visitors with its striking visual presence.
Inside the arena, LG’s installations will include a central scoreboard, a massive LED screen spanning 76 meters in width, a secondary screen behind the stage and a ribbon board encircling the venue – collectively delivering a dynamic and immersive spectator experience.
With signage installations in around 200 countries, LG continues to strengthen its position in the commercial display sector, supplying signage to a wide range of sports venues, from large-scale stadiums to local training facilities.
The company is especially gaining traction in Europe and North America – regions home to many of the world’s most popular sports. LG’s high-resolution signage provides vivid, lifelike visuals, while the LG Business Cloud platform enables streamlined remote management, tailored content distribution and effective advertising solutions – delivering added convenience for B2B clients and unlocking new revenue opportunities.
In Spain, LG signage has become the preferred choice among professional football clubs. A notable example is Atlético Madrid’s home stadium, the Riyadh Air Metropolitano, which features a high-performance LED screen covering over 2,000 square meters and an LED ribbon board extending more than 400 meters. At Real Sociedad’s Reale Arena, LG not only installed an LED scoreboard and ribbon board but also supplied over 800 signage units of various sizes for the stadium’s player facilities.
In 2021, LG equipped Wembley Stadium – the largest stadium in the UK with a capacity of 90,000 – with an 840-square-meter LED screen measuring 57 meters wide and 7.5 meters high. LG signage is also featured at Manchester City’s Etihad Stadium, Bristol City’s Ashton Gate Stadium, Eintracht Frankfurt’s Deutsche Bank Park in Germany and Club Brugge’s Jan Breydel Stadium in Belgium.
In the U.S., LG recently supplied approximately 842 square meters of signage to Fenway Park – home of the Boston Red Sox – including a main scoreboard and a large ribbon board. Earlier this year, LG also installed a ribbon board at Mercedes-Benz Stadium in Atlanta, Georgia.
According to global market research firm Omdia, the global LED signage market – including sports-related facilities – is projected to grow at a compound annual growth rate of 13.4 percent, surpassing KRW 14 trillion by 2029.
“The global signage market is increasingly recognizing LG’s ability to deliver total solutions that enhance the B2B customer experience,” said Paik Ki-mun, head of Information Display Business at the LG Media Entertainment Solution Company. “We remain committed to delivering differentiated display solutions that elevate live experiences across a broad spectrum of industries, with sports being a key focus.”
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By News Reporter
Company to Supply Commercial Washers and Dryers to
North America’s LeadingProvider of B2B Laundry Solutions
SEOUL, May 21, 2025 — LG Electronics (LG) has signed a distribution agreement with
link hidden, please login to view, the North American market leader in laundry solutions, to supply its commercial washers and dryers. The new agreement will further strengthen LG’s presence in the North American commercial laundry market and accelerate the expansion of its growing B2B appliance business. CSC, headquartered in New York, is the largest B2B laundry solutions provider in North America, supplying and managing over 1 million commercial washers and dryers across the U.S. and Canada.
The agreement was formalized at a signing ceremony attended by Sam Kim, vice president of LG’s Home Appliance Solution Company, and Rod Castellanos, CEO of CSC, highlighting the significance of this strategic collaboration for both companies.
This partnership marks a significant step for LG as it seeks to expand its presence and grow awareness of its outstanding laundry products and tailored B2B solutions in the highly competitive North American commercial appliance market. It is also expected to accelerate the growth of LG’s home appliance business, which continues to dominate the global market through its commitment to quality and leadership in design and technology innovation. For CSC, the agreement ensures a stable supply of high-efficiency LG products – all designed to provide easy maintenance and maximum operational efficiency in demanding commercial environments.
LG commercial laundry solutions incorporate its advanced Inverter Direct Drive motor, delivering premium performance, durability and efficiency. The machines also feature LG’s innovative 3D Gyro Sensor and Gyro Balancing System, which precisely monitor drum movement to reduce unnecessary motion, vibration and noise – extending component lifespan and ensuring smooth, stable operation. Ideal for high-usage environments, the units offer fast cycle times, rapid spin initiation and a front-access design that simplifies maintenance by allowing most servicing to be done without disassembly, minimizing downtime and improving technician efficiency.
The partnership with CSC is the latest milestone in LG’s ongoing efforts to lead the commercial laundry market. Additionally, in November 2024, the company unveiled the LG Professional lineup of large-capacity commercial washers and dryers at Texcare in Germany. Fully committed to servicing the B2B market, LG now boasts a full portfolio of commercial laundry solutions, from compact units to larger models with capacities exceeding 15 kilograms.
“We are thrilled to partner with one of the leading B2B laundry solution providers in North America and look forward to delivering new customer value through this strategic collaboration,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Leveraging our industry-leading technologies and stellar brand reputation, we will continue to strengthen our leadership in the commercial laundry appliance market.”
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By News Reporter
Driving Business Portfolio Innovation to Maximize the Potential of Key Business Areas
and Advance B2B, Platform-Based and Emerging Ventures
SEOUL, Aug. 21, 2024 — LG Electronics (LG) is rapidly evolving into a “Smart Life Solution Company” by leveraging its decades of customer insight, manufacturing expertise and technological prowess as a leader in home appliances. As part of its mid- to long-term strategy, “Future Vision 2030,” LG is committed to ongoing transformation and growth.
On August 21, LG hosted an investor forum at LG Sciencepark in Seoul, bringing together domestic and international investors and analysts. During the event, CEO William Cho outlined the company’s progress and strategic direction since the announcement of Future Vision 2030 last year, emphasizing key achievements. The forum was also streamed live on
link hidden, please login to view. In addition to CEO William Cho, the event was attended by CFO Kim Chang-tae, CSO Lee Sam-soo and other top executives responsible for key business areas such as heating, ventilation and air conditioning (HVAC), webOS content & services and subscription business. The event aimed to communicate the progress and plans of LG’s mid- to long-term strategy directly to the market, ensuring greater transparency.
Following the announcement of the 2030 Future Vision and the shareholders’ meeting, LG continues to engage with the market and stakeholders through direct communication from the CEO and key business leaders, as demonstrated in this investor forum.
Under the Future Vision 2030 plan, LG aims to become a “Smart Life Solution Company” by connecting and enhancing customer experiences across various living spaces, including homes, commercial environments, mobility and virtual platforms. To achieve this, the company plans to accelerate the transformation of its business portfolio towards a more future-oriented model. The goal is to achieve the “Triple Seven” targets: a 7 percent average growth rate, 7 percent operating profit and an enterprise multiple (EV/EBITDA) of 7.
At the event, LG shared its interim financial progress under Future Vision 2030, revealing an 8 percent increase in revenue, a 6 percent operating profit and a fourfold growth in EV/EBITDA compared to the previous year, based on the first half of this year’s business performance (excluding LG Innotek).
“Over the past year, we have been steadily laying the foundation for achieving our future vision, and we take pride in creating ‘structural changes’ and ‘sustainable outcomes’ in various areas,” said CEO Cho. “With strong confidence and a sense of responsibility, we will continue to advance towards our goals.”
Four Strategic Directions for Business Portfolio Innovation
CEO Cho detailed LG’s approach to business portfolio innovation, focusing on four key directions: maximizing the full potential of existing key businesses, expanding platform-based service models, accelerating the growth of B2B and fostering New-to-LGE businesses.
The first direction of maximizing the full potential of current businesses involves a strategy to overcome the limitations of mature core businesses, such as home appliances and TVs. This includes integrating subscription services into its home appliance offerings and expanding direct-to-consumer (D2C) sales channels, providing customers with more choices and enhanced experiences.
CEO Cho explained that these efforts are leading to steady growth and profit generation in core businesses, which serve as cash cows for the company. Despite a double-digit decline in the Korean home appliance market, LG’s domestic appliance sales are on the rise, driven by the creation of new demand through subscription services. In addition, overseas home appliance sales have grown more than 1.5 times faster than the market average over the past three years, driven by expanded product and price lines and D2C sales.
Second, expanding platform-based service models focuses on leveraging the hundreds of millions of LG products sold worldwide as a platform to generate revenue from content, advertising and services. A prime example is LG Home Entertainment Company’s TV business, which aims to accelerate the webOS advertising and content business with the goal of transforming the company into a media and entertainment platform powerhouse. Since 2018, the annual growth rate of the webOS platform-based advertising and content business has reached 64 percent.
In terms of accelerating the growth of B2B businesses, LG is achieving significant results in areas such as vehicle components, HVAC and smart factories. These advancements are closely aligned with market inflection points like digitalization and electrification. LG aims to increase the B2B share of its total revenue to over 45 percent by 2030. The B2B share, which was 27 percent in 2021, has already risen to 35 percent in the first half of this year.
LG’s vehicle component solutions business has secured an order backlog exceeding KRW 100 trillion (USD 74 billion), with sales of high-value products like digital cockpits growing rapidly. The company is also expanding its global production footprint to support this growth. In the HVAC sector, LG leads the high-efficiency market with its advanced inverter and heat pump technologies, and it is actively targeting the cooling systems market for AI data centers, where demand is surging. LG also has plans to expand its smart factory business into industries with rising factory automation needs, such as semiconductors, pharmaceuticals, biotechnology and food & beverages.
The company continues to invest in promising new business areas that will serve as the foundation for future growth. In the commercial robotics sector, LG is focusing on securing AI-driven, software-defined robotics capabilities. For the electric vehicle charging business, LG is collaborating with leading global partners to seize business opportunities.
Portfolio Innovation Yields Emerging Unicorn Ventures
LG also highlighted the success and growth potential of key businesses that have become core engines of the company’s future growth, showcasing significant results from its portfolio innovation.
“Inspired by the term ‘unicorn’ used to describe ventures valued at over KRW 1 trillion (USD 740 million) in the market, we refer to new business models generating annual sales of over KRW 1 trillion (USD 740 million) as ‘unicorn businesses,’” said CEO Cho. “Our home appliance subscription service surpassed KRW 1 trillion (USD 740 million) in annual sales last year, securing its status as a ‘unicorn business.’ Additionally, several seed businesses, which are expected to become the next unicorns in the near future, are accelerating their growth.”
Home Appliance Subscription Business Achieves Unicorn Status
LG is pioneering a paradigm shift in the home appliance business by combining services with its home appliances through a subscription model. Unlike traditional product-centric models that generate one-time sales, the subscription model maintains ongoing customer relationships, offering optimized care services post-purchase, thereby generating continuous revenue.
Last year, the subscription business achieved KRW 1.134 trillion (approximately USD 840 million) in annual revenue, marking a 33 percent growth over the previous year and securing its place as a unicorn business. This growth is accelerating, with revenue expected to rise by nearly 60 percent this year to exceed KRW 1.8 trillion (USD 1.3 billion).
The rapid growth of LG’s home appliance subscription business is driven by its ability to meet diverse customer needs. Customers can lower their initial purchase burden and maintain their appliances in top condition with expert care services for the desired duration, with free services provided during the subscription period. Customer responses highlight the high value of the subscription business, with its share of LG’s domestic home appliance sales rising from 15 percent last year to over 20 percent this year.
webOS-Based Advertising & Content Business Set to Become the Next Unicorn
LG’s webOS-based advertising and content business leverages millions of devices worldwide as a platform to generate additional revenue streams. This year, revenue is expected to exceed KRW 1 trillion (USD 740 million), a fourfold increase compared to 2021. To sustain this rapid growth, LG is focusing on expanding its customer base, diversifying revenue models and strengthening business capabilities.
In platform businesses, the more devices that use the platform, the larger the business scale becomes. LG has sold approximately 220 million smart TVs over the past decade. In addition, LG licenses its webOS to external companies lacking their own operating systems, with non-LG brands having sold over 10 million webOS TVs. The webOS platform is also expanding beyond TVs to include automotive infotainment and smart appliances, with the company securing leading global OEMs as clients for its in-vehicle infotainment systems.
LG provides a variety of content via webOS, operating revenue models based on advertising and services. A prime example is LG Channels, a free, ad-supported streaming service offering over 3,800 channels in 29 countries. LG plans to diversify its services into high-growth areas such as gaming, personalized shopping and Transactional Video On Demand.
To bolster its webOS platform capabilities, LG plans to invest over KRW 1 trillion (USD 740 million) by 2027. The company will continue collaborating with more than 4,000 global content partners and expand tailored advertising solutions through its data analytics subsidiary, Alphonso.
Chiller Business Targets AI Data Center Cooling Market: On Track to Become a Unicorn in Three Years
LG’s HVAC business offers a broad portfolio, ranging from residential air conditioners to commercial systems for large buildings, schools, public institutions and industrial facilities. This is one of LG’s fastest-growing core businesses, driven by market trends like decarbonization and electrification.
The chiller business, which provides cooling solutions for large buildings, has seen new opportunities as global tech giants increase demand for data centers amid the AI boom. Over the past three years, LG’s chiller business has achieved an average annual growth rate of over 15 percent, with overseas sales more than doubling during the same period.
LG plans to leverage its extensive experience in supplying chillers to power plants, data centers and other facilities, along with its high-efficiency core technologies, to actively target the data center cooling market. In addition, LG is preparing to commercialize new solutions, such as liquid immersion cooling, which are gaining traction in the market.
“By 2030, 50 Percent of Total Sales and 75 Percent of Operating Profit Will Come from B2B, Platform-Based and New Businesses”
To achieve its mid- to long-term goals outlined in Future Vision 2030, LG will consistently drive business portfolio innovation. The company aims to generate 50 percent of total sales and 75 percent of operating profit from three key focus areas: expanding platform-based services, accelerating the growth of B2B and nurturing New-to-LGE businesses.
“These goals are rapidly becoming a reality,” said CEO Cho. “We will ensure that LG’s new value proposition is recognized by all stakeholders, securing sustainable growth and profitability over the long term.”
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* Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate for the six-month period of the year 2024 — KRW 1,349.55 per USD.
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