LG Electronics Charts Course to the Future With New Organizational Changes
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By News Reporter
CES Best of Innovation Award Winner Redefines
In-Vehicle Experience Powered by Affectionate Intelligence
SEOUL, Dec. 17, 2025 — LG Electronics (LG) will unveil an immersive experiential space at CES 2026 that brings the company’s future mobility vision to life through Affectionate Intelligence. The exhibit invites visitors to experience firsthand how AI can reshape the driver, front-passenger and rear seating areas, reimagining the whole cabin as a more intuitive and human-centered space designed to enhance every ride.
This new series of solutions has earned the CES 2026 Best of Innovation Award in In-Vehicle Entertainment, marking the first time the LG Vehicle Solution Company has won the category’s top honor. The system brings together cutting-edge display technology, advanced in-cabin sensing, and on-device AI under a comprehensive AI-Defined Vehicle architecture.
The showcase features three core experiential solutions: the Mobility Display Solution, which transforms the windshield into an intelligent interface; the Automotive Vision Solution, which enhances safety and delivers context-aware information to the driver and front passenger via Vision AI; and the In-Vehicle Entertainment Solution, which provides personalized content recommendations, memory-based media and real-time translation.
In the Mobility Display Solution zone, visitors can experience how AI intuitively presents essential information through a transparent OLED-equipped windshield. For example, when approaching a traffic signal, AI displays the remaining wait time above the signal, selectively providing only the most relevant information at that moment. In autonomous driving mode, the system analyzes the surrounding environment and generates corresponding visual scenes: cherry blossom petals flutter across the display on tree-lined roads, while a monotonous tunnel transforms into an enchanting forest, creating an immersive, near-virtual-reality experience.
The Automotive Vision Solution is an advanced in-cabin sensing solution powered by LG’s Automotive Vision System, designed to enhance safety while enabling context-aware, empathetic interactions and personalized content delivery. The solution tracks driver movement, gaze direction, attention, clothing color and gestures in real time, allowing the system to understand and respond to the occupant’s state. Through eye tracking and gesture control, the system expands the range of interest-based information, while anamorphic display graphics heighten immersion and realism. For instance, in autonomous driving mode, if a front-seat passenger looks at an advertisement displayed on a building, gaze recognition can trigger related information on the passenger display, providing seamless product discovery and purchasing.
The In-Vehicle Entertainment Solution delivers personalized entertainment and interactive communication. By recognizing scenery outside the vehicle, AI can display photos linked to past memories associated with that location on the window display. Passengers can share these moments in real time through video calls with family members. During long journeys, AI recommends content tailored to individual tastes, providing entertainment that turns miles into moments. In another scenario, if a restaurant staff member communicates using sign language, AI interprets the gestures into on-screen text to support smooth, two-way communication.
“We are bringing our future mobility vision to life by embedding AI across our solutions – many of which, including in-cabin sensing, are already in production with global OEMs,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “By accelerating these innovations to market, we aim to pioneer the era of AI-driven vehicles in the years ahead.”
LG AI-Powered In-Vehicle Solutions will be on display at the company’s booth during CES 2026 from January 6-9 (#15004, Las Vegas Convention Center).
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By News Reporter
Lyu Jae-cheol Appointed as New CEO to
Strengthen Fundamental Competitiveness of Core Businesses
SEOUL, Nov. 27, 2025 — LG Electronics (LG) today announced that Lyu Jae-cheol will assume the role of Chief Executive Officer, effective December 1. Mr. Lyu has successfully led the LG Home Appliance Solution (HS) Company, driving sustainable growth through expanded B2B operations, subscription-based and direct-to-consumer (D2C) business models, and continued competitive leadership based on LG’s core strengths in home appliances.
As CEO, Mr. Lyu will focus on expanding LG’s market-leading DNA in home appliances – built on delivering differentiated customer value – across the entire organization, further enhancing the company’s fundamental competitiveness and growth potential.
Mr. Lyu joined Goldstar (now LG Electronics) in 1989 as a researcher in the Home Appliance Research Center and has spent nearly half of his career in home appliance R&D, building deep technical expertise that has shaped his leadership approach. Since 2021, he has served as head of the H&A (now HS) Company, leading LG to become the global No. 1 home appliance brand.
Despite delayed recovery in consumer sentiment and intensifying market competition, he strengthened the leadership of flagship products while laying the groundwork for sustainable growth through continuous R&D. He also expanded HS Company’s business portfolio by advancing appliance subscription services, online channel growth and B2B business areas such as built-in appliances and component solutions.
Leadership Transition
William Cho will step down to support a healthy leadership transition after laying a strong foundation for sustainable growth during his four-year tenure as CEO.
Mr. Cho, who joined LG in 1987 and has dedicated 37 years to the company, expanded LG’s business beyond home appliances into sectors such as mobility and commercial spaces and established a mid- to long-term vision to transform LG into a Smart Life Solution Company that connects and extends customer experience across diverse spaces. His strategic direction prioritized performance in core businesses; growth in B2B, non-hardware and D2C areas; expansion into high-potential Global South markets; and exploration of new business domains – each becoming key milestones in LG’s future growth strategy.
To further accelerate growth of LG’s two key B2B pillars – vehicle solutions and heating, ventilation and air conditioning (HVAC) – the company has promoted Eun Seok-hyun, head of the Vehicle Solution (VS) Company, and James Lee, head of the Eco Solution (ES) Company, to president.
Kwack Do-yeong, who brings extensive experience in sales and strategy at the HS Company and a deep understanding of global markets, has been appointed Region Representative of LG Electronics North America and head of LG Electronics USA.
2026 Organizational Restructure
This year’s organizational changes focus on enhancing efficiency to build a more agile decision-making structure capable of responding to rapid external shifts, while reinforcing selective and focused operations to accelerate LG’s mid- to long-term portfolio strategy.
LG will maintain its existing four-Company structure, ensuring fast and accountable decision-making at the Company level. Similar and adjacent functions across business organizations will be integrated to streamline operations and improve execution efficiency.
With Mr. Lyu’s appointment as CEO, executive vice president Baek Seung-tae, previously head of the Kitchen Solutions Business, will assume leadership of the HS Company. Baek has strengthened global appliance competitiveness through roles leading both the Living Solutions and Kitchen Solutions Business and is well positioned to advance global production strategies under changing market conditions. The heads of the Media Entertainment Solution (MS), VS and ES Companies will remain in their roles to ensure continuity and strategic momentum.
Strengthening Growth Foundations for Future-oriented and High-potential Businesses
In parallel with organizational efficiency, LG is establishing new engines to accelerate high-potential business domains including HVAC, webOS and robotics.
The HS Company will establish the HS B2B Overseas Sales Division to grow global built-in and builder-focused business, and elevate the Built-in/Cooking Business Division to a Business. The HS Robotics Lab will be newly created, integrating select functions from the Chief Technology Office’s Advanced Robotics Lab. Research Fellow Lee Jae-wook, who led the Humanoid Robot Task, will head the lab. The MS Company will integrate its TV and IT Businesses into a single Display Business, and establish a Display Product Development Group to strengthen product competitiveness. The webOS Advertisement Business Department will be elevated to a Business to strengthen support for the expansion of webOS-based service operations The ES Company will establish a new Applied Business Division focused on HVAC solutions for data center cooling, ventilation, refrigeration and nuclear power, while launching the ES M&A Division and ES Overseas Sales Division to support localized, end-to-end overseas operations. Within the Chief Technology Office, a new HS Advanced Research Lab will enhance fundamental technology competitiveness, and a Next-Generation Computing Lab will be established to strengthen leadership in emerging technologies such as quantum and distributed computing and next-generation security. To drive companywide AI transformation, the existing DX Center and Business Process Innovation Division will be integrated into a new organization, the AX Center. Under the leadership of senior vice president Cho Jung-bum, former head of the DX Center, the AX Center will spearhead efforts to accelerate AI adoption, enhance operational efficiency, advance R&D and strengthen employee capabilities. All appointments and structural changes take effect December 1, 2025, with promotions effective January 1, 2026.
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By News Reporter
Company Shares Future Vision to Become a National Corporation of India
MUMBAI, Oct. 14, 2025 — LG Electronics (LG) today announced the listing of its subsidiary, LG Electronics India Limited (LGEIL), on the National Stock Exchange of India (NSE). The milestone marks an important step in the LGEIL’s ambition to become a national corporation of India while reinforcing its role as a long-term partner in the country’s economic growth.
On October 14, LG held a listing and future vision announcement ceremony at NSE in Mumbai, attended by LG Electronics CEO William Cho, CFO Chang-tae Kim, managing director of LGEIL Hong-ju Jeon, board chairman Dae-hyun Song, as well as NSE CEO Ashish Chauhan, investors and analysts. At the market’s opening bell, LG CEO Cho and NSE CEO Chauhan jointly rang the ceremonial gong to celebrate the start of trading for LGEIL.
In the IPO, LG offered 15 percent of LGEIL’s issued shares (101,815,859 shares) through an offer for sale. The IPO price was set at the top of the indicative range at INR 1,140 per share, with subscriptions reaching 54 times the total offering. The listing generated approximately USD 1.31 billion1 (INR 116.05 billion).
With the listing, LGEIL becomes more deeply rooted in India. LG anticipates that this development will support its growth in a market where rising incomes and expanding middle-class households are creating strong momentum in appliance adoption. According to Boston Consulting Group, the proportion of Indian households in the middle-income bracket (annual income USD 6,000–36,000) is forecast to rise from 29 percent in 2020 to 46 percent by 2030.
“India is now at the center of our Global South strategy,” said William Cho, CEO of LG Electronics. “We look forward to advancing the growth of both LG and LGEIL.”
Future Vision: Make for India, Make in India, Make India Global
Alongside its market debut, LG presented a long-term vision to build on its leadership in India and strengthen its position. With India’s population and its status as one of the world’s largest potential markets, LG plans to expand strategies tailored to local customers and market needs. Through this, LG aims to maintain its current position as number one player in major home appliances and consumer electronics2 in India as per the market share in the offline channel.
The first vision, “Make for India”, emphasizes creating products tailored to Indian lifestyles and needs. Building on decades of local insight, the range combines affordability, India-specific features and design elements reflecting cultural preferences. Building on this experience, LG will continue expanding its India-focused portfolio.
The company’s second vision “Make in India” highlights LG’s alignment with India’s manufacturing-driven growth strategy. LG has established a self-sufficient local value chain spanning R&D, production, sales and service. In addition to its existing plants in Noida and Pune, the company is investing INR 50.01 billion in a new factory in Sri City, expected to create 1,900 direct and indirect jobs.
Lastly, “Make India Global” builds on this foundation to position India as a key driving force within LG’s Global South strategy, which focuses on unlocking growth opportunities across emerging markets amid rapidly evolving geo-economic dynamics. Through this initiative, LG aims to help advance India’s transition from a fast-growing market to a recognized hub of innovation, manufacturing and talent.
By empowering local industries, strengthening value chains and fostering technological capabilities, LG seeks to enable India to showcase its excellence on the world stage – from advanced manufacturing and R&D to technology exports and sustainable development. Ultimately, the company aspires to grow alongside India, supporting its rise as a global economic leader while reinforcing its own standing as a trusted national company that represents India’s potential to the world.
Building a Better Future Together
Beyond products, LGEIL continues to strengthen its connection with customers by enhancing after-sales services and expanding its Annual Maintenance Contract subscription programs – ensuring lasting relationships that extend well beyond the point of purchase. The company is also accelerating growth in future-ready B2B domains, providing advanced technologies for commercial spaces, HVAC systems and information displays.
Guided by a shared vision for growth, LG stands ready to create lasting value in India – strengthening its role as a partner in the country’s progress and a contributor to its global success.
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1 The exchange rate was applied at 1 USD = 88.78 INR. (RBI, as of October 13, 2025)
2 Excluding mobile phones
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By News Reporter
This year’s IFA in Berlin may be over, but LG’s booth left a lasting impression. Under the theme AI Appliances Orchestra, we presented our comprehensive vision for the future of home living – a future where LG ThinQ AI enables everyday appliances to seamlessly connect, adapt and evolve to make your life better.
At the core of it all was LG AI Home – a connected suite of appliances and services powered by our unique Affectionate Intelligence. Designed with European lifestyles in mind, LG AI Home is a fully integrated system where products communicate with each other to improve performance, save time and energy, and provide you with the personalized care and comfort you deserve.
Key elements of LG ThinQ AI include ThinQ UP, which lets you customize your appliances with features that fit your needs, and ThinQ Care, which delivers proactive maintenance to help keep your devices running at their best. This empathetic AI elevates home life by putting your happiness – and the health of the planet – first, prioritizing convenience and sustainability at every turn.
The LG booth was divided into several discrete zones, each showing a different aspect of our AI Home vision. The Hero Zone, located at the booth entrance, served as the centerpiece – illustrating how our appliances work together like an orchestra, with ThinQ AI as the conductor, bringing harmony to your home.
In the Fit & Max Zone, we recreated European-style living spaces to show how effortlessly our innovations can fit into real homes. Perfect for compact spaces, the lineup included kitchen and living solutions designed to save space while maximizing capacity – like our new refrigerator with a Zero Clearance Hinge.
The AI Core Tech Zone highlighted the advanced AI technologies behind our latest Better Life innovations. In laundry, we introduced the AI-driven HeatPump WasherDryer, delivering a complete wash-and-dry cycle with an “A” energy rating. Features such as AI Wash senses fabric type and weight, while specialized cycles help reduce the amount of microplastics shed by clothing during washing, protecting both you and the water supply.
Over in the AI Home Zone, visitors saw LG AI Home in action through real-life scenarios. Live demonstrations made clear the many benefits of our smart ThinQ ON-powered ecosystem, where you can use voice commands, automated routines and personalized settings to create the home lifestyle you’ve always dreamed of.
We also introduced Spielraum, our AI mobility solution that extends the smart home into vehicles, resulting in a seamless, connected experience that lets you take the comforts of home on the road with you.
Vacuum cleaning solutions were another highlight of our IFA showcase. The new generation of vacuum cleaners we revealed included smarter robot vacuums, a built-in docking station with automated capabilities
The LG innovations displayed at IFA 2025 also reflected our continued focus on personalization and energy efficiency; two of the most important considerations for customers seeking to buy new home solutions, both in Europe and around the world.
Our commitment to sustainability was recognized at the first-ever IFA Innovation Awards, where we received multiple honors in the home appliance category for our AI-powered living solutions.
For those who managed to visit our IFA booth, either in person or online, the takeaway was clear: LG is actively redefining the role of home appliances. No longer just tools for getting chores done, they are fast becoming intuitive partners that help people to live smarter, more comfortably and more sustainably.
As IFA showed, Life’s Good right now, and with LG taking the lead, it’s only going to get better.
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By News Reporter
As customer experience becomes a driving force behind brand loyalty and business growth, companies are reimagining how they connect with consumers. LG Indonesia is taking this idea to the next level with LG ZonaSeru – a vibrant, hands-on space designed to inspire, educate and entertain. Located at CGV in Central Park Mall, Jakarta, this new “fun zone” brings LG’s innovations to life through interactive exhibits and engaging community activities.
At the heart of LG ZonaSeru is a simple goal: make technology personal, playful and purposeful. Visitors are invited to explore how AI-powered LG products and the LG ThinQ platform can elevate daily life across three major product categories: Media Entertainment Solution (MS), Home Appliance Solution (HS) and Eco Solution (ES).
In the Feel The Real AI zone, guests can experience LG’s cutting-edge OLED TVs and premium audio technology – highlighted by the LG OLED evo C5, known for its breathtaking picture quality and immersive home entertainment experience.
Meanwhile, the WashTower Into Photo zone turns laundry into a fun photo opportunity with a quirky photo booth built inside an LG WashTower. Just open the drum, strike a pose and take home a printed souvenir.
The InstaView Photo High Angle zone offers another selfie-worthy moment, spotlighting LG’s iconic InstaView refrigerator technology. Nearby, the Karaoke Room invites visitors to belt out their favorite tunes with LG’s xboom speakers and the LG StanbyME Go – bringing sound and style to the spotlight.
For those interested in clean air and sustainable living, the ES Tower zone features LG’s latest residential air conditioners, dehumidifiers and air purifiers. There’s also a Live Streaming Corner, where content creators can go live or film videos on the spot.
But LG ZonaSeru is more than just a tech playground. It’s also a community space. Throughout the year, the site will host a variety of free events – from karaoke contests and expert talks to children’s cooking classes – designed to bring people together and show how LG innovations can enhance everyday living.
The space is also open for collaboration. Local communities and university students are encouraged to host talk shows, workshops and gatherings – free of charge. This reflects LG’s commitment to empowering individuals and fostering stronger community connections across Indonesia.
Kicking off this initiative, LG recently hosted its first-ever community-led event at ZonaSeru in collaboration with a dedicated K-Pop fan community. Known for organizing fan gatherings and coordinating concert ticketing, the community came together for a special watch party of a globally streamed concert – celebrated in the exclusive Satin auditorium at CGV Cinemas.
The event marked the anniversary of the fan group, turning the screening into a heartfelt celebration. Fans from across Jakarta gathered to relive the concert on the big screen, sing along and enjoy exclusive giveaways. It wasn’t just a screening – it was a powerful expression of shared passion and connection.
With the success of this kickoff event, LG ZonaSeru is emerging as more than just a venue – it’s becoming a vibrant hub for creativity, collaboration and community engagement. As more groups discover the possibilities of the space, it’s poised to become a go-to destination for immersive, fan-powered experiences in Jakarta.
As LG continues its evolution into a Smart Life Solution Company, initiatives like ZonaSeru represent a bold step forward – where cutting-edge technology meets human connection, and innovation is brought to life in the moments that matter.
Contributed by LG Indonesia
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