[Executive Corner] Product Design, the Start of the Consumer Experience
-
Popular Now
-
-
Similar Topics
-
By News Reporter
Every year, Design Week Mexico brings together top architects and interior designers to reimagine one of the country’s historic homes into the “Design House” – turning staid spaces into stunning showcases of sophistication and style. For 2025, both we (LG) and our ultra-premium built-in kitchen appliance brand, SKS, were named the exclusive home appliance brand partners for this landmark exhibition.
Under the theme of “Korean Precision with Mexican Soul,” we presented an elegant, real-world demonstration of how the warmth of Mexican craftsmanship can harmonize with our stylish, technology-driven solutions. Each space reflected our belief that thoughtful innovation can elevate modern design and meaningfully enhance how people live.
A Journey Where Design Meets Technology
Design House lies at the heart of Design Week Mexico, uniting creative talent to reinterpret everyday spaces. This year, we collaborated with four celebrated Mexican designers – Sebastián Ángeles, Guillermo Hernández, Juan José Nemer and Victoria Plascencia – to reimagine a traditional home through fresh artistic expression and future-ready livability.
Each finished room told its own compelling story with the common thread of “design meeting technology” woven throughout the entire house, and the sublime blend of Mexico’s rich cultural heritage and LG’s cutting-edge innovation visible in every space.
Reinterpreting the Bathroom: Ancient Rituals Meet Modern Wellness
Designer
link hidden, please login to view transformed the bathroom into a contemporary Temazcal – a modern tribute to the traditional Mesoamerican sweat lodge used for purification and healing. His immersive installation blended light, sound and scent to evoke a sense of renewal. At the center stood LG Styler, symbolizing purification while adding contemporary sophistication to the space. “LG Styler is an innovative object that lets people refresh their clothes and feelings without any worries about odors or allergens,” said Ángeles.
The result was a seamless balance of pre-Hispanic aesthetics and futuristic minimalism, reshaping the bathroom into a personal sanctuary where wellness and premium design coexist.
Redefining Everyday Chores: The Laundry Room as a Space of Joy
With his signature mosaic craftsmanship, reimagined the laundry room as an uplifting, design-driven environment. His reinterpretation encouraged visitors to reconsider laundry as not just a task, but a space that can spark delight.
At the center of the concept was the LG WashTower, whose unified washer-dryer configuration saves space while delivering intuitive convenience. “The LG WashTower served as the centerpiece, helping to turn what is so often a neglected corner of the home into an uplifting place that people genuinely enjoy spending time in,” Hernández noted.
Through refined geometric inspiration and a calming color palette, the once-ordinary laundry area became a modern, functional and aesthetically enriched space. At the same time, the WashTower features an all-in-one configuration combining a washer and dryer stacked together, efficiently saving space for practical use.
Connecting Tradition and Modernity: The Kitchen as the Heart of the Home
Under the direction of Juan José Nemer, the kitchen served as an inspired bridge between Mexico’s heritage and the vibrancy of its contemporary lifestyle. Drawing on the concept of Casa Piedra, the space merged future-focused technology with a rich sense of nostalgia, creating an ideal environment for warm family moments and entertaining guests.
SKS built-in appliances, including the latest refrigerator and oven, feature minimalist exterior panels and refined finishes that contribute to a seamless and elevated kitchen interior. Its captivating design inspired the aesthetics of the whole kitchen space, inviting visitors to see, touch and interact with the SKS products in person.
“Frequently, there’s a moment of surprise when you open the door of an SKS product, as people often don’t realize they’ve been looking straight at an appliance the whole time,” said Nemer, noting the subtlety of SKS’s design, and the seamlessness with which each appliance blends in with the rest of the kitchen.
A Place to Connect: SKS “Aura Space” on the Terrace
On the Design House terrace, Victoria Plascencia’s Aura Space offered a serene setting for gatherings, reflecting the growing importance of outdoor areas as natural extensions of the home. Equipped with the SKS wine cellar and SKS dishwasher, the terrace demonstrated how performance and aesthetics can coexist beautifully.
The SKS wine cellar, capable of storing up to 113 bottles across three temperature zones, allowed Aura Space guests to enjoy premium wine and a memorable lifestyle experience, while the SKS dishwasher delivered optimal cleaning performance adapted to local water conditions – all within a sleek, minimalist design that added to the space’s ambiance and appeal.
Through this collaboration with Mexico’s design community, we reaffirmed our role as a lifestyle trend leader and our commitment to delivering solutions for a Better Life for All. LG and SKS home appliances stand not only as high-performance tools, but as design-forward companions that enrich everyday living and seamlessly complement modern spaces.
# # #
-
By News Reporter
At LG Electronics, Better Life for All is more than a corporate vision or tagline – it’s a guiding principle that shapes everything we create. Central to our inclusive vision is a belief in universal design: the philosophy of crafting products and experiences to deliver convenience and comfort for everyone, regardless of age, gender or physical ability.
Committed to this philosophy, LG aims to go beyond functional innovation to provide unique lifestyle solutions that truly put people first. A deep understanding of our customers and the diverse environments in which they live is essential to this endeavor, which is why listening to the voice of the customer is such an integral part of our design process.
We have established systems to directly integrate real user feedback, especially from those with limited mobility – and seniors and children – into the product development stage. This includes operating an advisory group of people with disabilities and conducting in-depth usability testing. Both of these elements have proven instrumental in helping us to identify and minimize even the smallest points of user discomfort.
Designing with Empathy, Delivering with Purpose
Design at LG has always been about more than aesthetics. It’s about innovating with empathy to ensure usability, ease and enjoyment for all. For us, universal design is not just an outcome, but a mindset shared by all our teams – one that infuses human-centeredness into every decision, no matter how minor or inconsequential it may seem to someone looking in from the outside. From the first concept sketch to the final product experience, we view every touchpoint as an opportunity to make someone’s daily life simpler, safer and more enjoyable.
This approach requires us to design with people rather than for them. It challenges our teams to think beyond convention, to question what “easy to use” truly means and to continuously refine our technology to better meet and adapt to real human needs. When empathy is woven into the design process itself, innovation follows naturally. That is how we translate inclusivity from principle to practice.
Turning Philosophy into Practice: The Comfort Kit
Putting this philosophy into action, we launched the Comfort Kit – a series of affixable assistive kits designed to allow anyone to use our products easily, regardless of their gender, age or physical condition.
Some examples:
Easy Handle: Enables users with limited hand mobility to open washers and dryers with minimal effort.
Easy Ball: Helps those with reduced finger dexterity to manipulate control dials with ease.
Easy Hanger: Allows people using wheelchairs, or those who are shorter than average, to interact comfortably with the LG Styler.
Rotating Shelf: Improves refrigerator usability by making it easier to access hard-to-reach items. We have presented inclusive design solutions that improve the usability of existing products, becoming the first in the home appliance industry to introduce 14 accessibility-enhancing kits. These Comfort Kit series, designed to remove the “one-size-fits-some” barrier that many customers have long faced, are also sustainably manufactured – reflecting our commitment to protecting the planet.
Recognition Beyond Design
Our efforts have not gone unnoticed. Globally, we are recognized as a model company for inclusive design.
We’ve shared our accessibility technologies and design philosophy at forums such as the CSUN Assistive Technology Conference, where the Comfort Kit series was welcomed by both consumers and organizations advocating for underrepresented communities.
We also showcased this work at important global exhibitions such as IFA and CES. Our dedication to good design earned us the “Design Awards Grand Slam” – winning top honors at all three major global design awards, Red Dot, iF, and IDEA.
These accolades matter to us, but more importantly, they reflect our deep conviction that inclusive design is not just a feature – it’s a responsibility.
Designing for a Better Tomorrow
For us at LG, realizing the Better Life for All vision means creating unique products and experiences that feel right for everyone, and can be enjoyed by anyone. We will continue to advance accessibility so that all customers can take advantage of everything that our products and services have to offer. No caveats or compromises, only convenience and comfort.
By Sooyeon Kim, head of HS & ES Design Lab at LG Electronics
# # #
link hidden, please login to view -
By News Reporter
Designed in Collaboration With Piero Lissoni, the Showroom Showcases
Lifestyle Solutions Centered on the SKS Luxury Portfolio
SEOUL, Nov. 17, 2025 — LG Electronics (LG) has opened the SKS Chicago Showroom, a dedicated space for its’s SKS brand of ultra-premium built-in home appliances, in Chicago, Illinois – a city known for its architecture and design heritage. The new showroom brings SKS’s refined vision to life and strengthens the brand’s presence in the North American luxury built-in appliance market.
The SKS Chicago Showroom is an innovation hub where visitors can experience SKS’s “True to Food” philosophy and advanced technologies in an immersive, lifestyle-oriented setting. Located inside THE MART (formerly the Merchandise Mart) – one of North America’s premier destinations for kitchen and interior design professionals – the showroom helps designers, builders and consumers imagine how the latest SKS solutions can enrich modern living with style and simplicity.
Designed in collaboration with world-renowned architect Piero Lissoni, the new venue – themed the “SKS Theater” – is a curated space where visitors can absorb the unique culture of LG’s luxury appliance brand. Lissoni’s minimalist approach and attention to detail give the showroom a calm, refined atmosphere that highlights how SKS products integrate naturally into premium living spaces. Inspired by the brand’s unmistakable aesthetic, the showroom also presents immersive media art installations combining light, sound and visuals to express the heart of SKS’s True to Food philosophy.
Covering 8,672 square feet, the showroom includes five fully-tailored kitchens – Serenity, Midnight, Residence, Immersive and Interactive – each presented on a grand scale with soaring ceilings and 20-foot kitchen islands. More than 50 SKS appliances are displayed throughout, including pro-ranges and rangetops with the industry’s first built-in sous vide, advanced induction cooktops for rapid and precise heating, and innovative refrigerators and wine storage solutions.
Bringing an unparalleled visual brilliance and immersive experience to SKS at The MART are 81 square meters of LG MAGNIT direct-view LED displays, which create a luxury cinematic and digital art showcase – including “The Culinary Journey,” a compelling multimedia piece by artist KAMW.
The SKS lineup showcases a comprehensive range of built-in luxury appliances, from refrigeration to cooking and laundry solutions. Highlights include 48- and 36-inch built-in French door refrigerators, 30-, 24- and 18-inch refrigerator and freezer columns, and 24- and 18-inch wine columns. The cooking collection features 48-inch sous-vide pro ranges and transitional wall ovens equipped with Gourmet AI. The showroom also offers an exclusive preview of the new 29-inch SKS washer and dryer pair.
Since its 2016 launch, SKS has embodied LG’s vision for the luxury market. The brand’s 2025 rebrand from Signature Kitchen Suite to SKS has strengthened its identity and recognition, while continued participation in events such as KBIS has reinforced its leadership in design and innovation. The opening of the Chicago showroom marks another key milestone in this journey.
The third SKS showroom in the U.S. following the opening of the Napa Experience & Design Center showroom in Napa, California (opened in 2019) and Skyline Showroom in New Jersey (opened in 2023) – the Chicago venue extends SKS’s presence across North America. It offers unique experiences not only for design professionals but also for discerning customers seeking a modern, luxury lifestyle.
“The SKS Chicago Showroom is a pioneering space where customers can experience our vision for ultra-premium living and understand the philosophy that drives our brand,” said Chris Jung, president and CEO of LG Electronics North America. “This is not simply a venue for displaying our built-in luxury portfolio – it’s an immersive destination that merges design and technology with art, architecture and the experiential to create something truly unique for our U.S. customers.”
# # #
link hidden, please login to view -
By News Reporter
As we celebrate LG’s 35-year journey in Indonesia, I am filled with both gratitude and optimism for what lies ahead. Our presence in this vibrant nation has been more than a business story – it has been a partnership built on shared growth, innovation and resilience.
Aligning With Indonesia’s Industrial Vision for Sustainable Growth
Indonesia’s manufacturing sector continues to be a vital driver of national progress, contributing between 17 and 20 percent of the country’s GDP and employing more than 20 percent of the workforce. The Industrial Services Roadmap 2025–2045 sets out a bold vision to expand industry, create future-ready jobs and integrate technology with sustainability – an ambition that closely aligns with LG’s own values and long-term direction.
Vice Minister of Industry Mr. Faisol Riza highlighted that in 2024, Indonesia’s Manufacturing Value Added (MVA) reached USD 265.07 billion (Rp 4,349 trillion), ranking 13th globally and first in Southeast Asia. This strong performance reflects the growing competitiveness of Indonesia’s industrial base and its crucial role in ensuring economic resilience.
Further underscoring this momentum, the Industrial Confidence Index (IKI) for September 2025 stood at 53.02, signaling continued expansion across 21 of 23 manufacturing subsectors, which together account for nearly 98 percent of non-oil and gas manufacturing GDP. Optimism about the coming months remains high – driven by confidence in policy direction, innovation and industrial strength.
Over Three Decades of Milestones: Building a Fully Integrated Operation
At LG, we are proud to have grown alongside Indonesia, becoming a trusted partner in its industrial and technological transformation. Over the past three and a half decades, we have invested in local capabilities, championed innovation and embedded sustainability into every aspect of our operations – all to enhance lives and strengthen industries.
Our manufacturing facilities in Tangerang and Bekasi produce a wide range of products, from refrigerators and washing machines to monitors, commercial displays and televisions – serving both domestic and regional markets. Last month, we expanded our production capabilities through a strategic partnership in air conditioner manufacturing, operated by a partner company. This initiative reflects our ongoing commitment to advancing Indonesia’s industrial ecosystem.
With a network of over 190 service centers across the archipelago and strong collaborations with local distributors and partners, we ensure that LG products and services reach customers in every region.
Today, our locally self-sufficient operation – spanning R&D, manufacturing, marketing and customer care – empowers more than 4,000 local talents and supports national priorities such as Making Indonesia 4.0 and the Industrial Services Roadmap. Together, we are driving continuous innovation, operational excellence and customer satisfaction.
Beyond Business: Empowering Communities and Driving Inclusive Growth
Our commitment to Indonesia goes well beyond business. Through our CSR platform, LG Loves Indonesia, we focus on sustainability, education and community well-being to create meaningful and lasting impact.
Under LG Loves Green, we promote energy-efficient living and environmental responsibility – planting 32,000 trees and supporting recycling initiatives for fabric, food waste and e-waste to raise public and youth awareness.
LG Loves Children enhances early childhood literacy in partnership with the Ministry of Education and Culture, publishing and distributing two series of LG Children’s Books nationwide. We also established three libraries in low-literacy regions, each offering more than 350 curated titles to inspire learning.
Through LG Loves School, we help vocational students build practical skills for future careers by upgrading school labs with LG products and training tools.
Meanwhile, LG Loves and Cares supports local communities through initiatives like Lebaran Sehat, which provides food packages during festive seasons, as well as product donations that improve daily living standards.
Each of these initiatives reflects our belief that true progress must be inclusive – empowering individuals and uplifting communities across Indonesia.
Looking Ahead: A Shared Future of Sustainable Growth
As we look toward the future, LG’s dedication to Indonesia remains steadfast. We deeply value the trust and partnership we have built with the government, industry peers and the Indonesian people. Our approach – anchored in local manufacturing excellence, technology transfer and environmental stewardship – demonstrates our long-term commitment to inclusive and sustainable growth.
Together, under the shared spirit of Life’s Good, we will continue to create a better, more sustainable tomorrow for all.
Contributed by Ha Sang-chul, president of LG Indonesia
# # #
link hidden, please login to view -
By News Reporter
As the Official Home Appliance Partner, SKS Captivates
Visitors With a Stunning Showcase of Elegant Built-In Kitchen Solutions
SEOUL, Nov. 7, 2025 — LG Electronics (LG) showcased its ultra-premium built-in kitchen appliance brand, SKS, at Design Week Mexico 2025, one of Latin America’s largest design festivals. As the exclusive home appliance brand partner of this year’s event, SKS successfully elevated its brand presence in the region, reaffirming its leadership in the global luxury built-in market.
At Design House, the flagship exhibition of Design Week Mexico, visitors were invited to experience the full SKS lineup of ultra-premium built-in kitchen appliances, including the SKS refrigerator, freezer, oven, cook top, wine cellar and dishwasherAlso on display were LG’s premium home appliances, such as the InstaView MoodUP refrigerator, QuadWash® dishwasher, WashTower laundry solution and Styler clothing care system.
Design House transforms iconic local mansions and historic buildings into creative design spaces, each designed through collaboration between leading global architects, interior designers and brands. Spanning approximately 1,126 square meters, this year’s exhibition presented visitors with diverse, trend-forward inspiration for designing refined living environments.
Held under the theme “Designed in Mexico,” the 2025 edition of Design Week Mexico celebrated the artistry and craftsmanship of Mexican design. Reflecting this spirit, SKS’s exhibition theme, “Korean Precision with Mexican Soul,” captured the harmony between SKS’s stylish, technologically-advanced design philosophy and the warmth and creativity of Mexican craftsmanship. The Design House exhibition, which ran until November 2, drew strong interest from professional designers, students and the general public alike.
By expanding direct engagement with customers across the globe, SKS continues to strengthen its reputation as a specialist built-in brand and its position in the premium appliance market. Earlier this year, SKS served as the exclusive home appliance sponsor of the Food & Wine Classic 2025 in Aspen, Colorado – an event attended by more than 4,000 chefs, culinary professionals and visitors. In Seoul, LG recently opened SKS Seoul, a newly renovated showroom offering visitors a complete experience of SKS’s latest ultra-premium built-in kitchen innovations.
LG rebranded its ultra-premium built-in line earlier this year, transitioning from SIGNATURE KITCHEN SUITE to SKS. The refreshed identity, designed to be more modern and intuitive, has enhanced brand recognition and accelerated growth in the premium market. Despite the new name, SKS continues to embody the True to Food philosophy that has defined the brand since its inception.
“At Design Week Mexico, we had the unique opportunity to collaborate with world-class architects and designers to create an inspiring space – one brought to life by our stylish and sophisticated SKS solutions,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “LG will continue to strengthen engagement with customers around the world and further establish SKS as a global leader in the ultra-premium built-in kitchen appliance market.”
# # #
link hidden, please login to view
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.