[Executive Corner] Product Design, the Start of the Consumer Experience
-
-
Similar Topics
-
By News Reporter
Company Introduces Stunning Home Appliances Featuring Moooi’s Distinctive
Patterns at Must-see Exhibition
SEOUL, Apr. 16, 2024 — LG Electronics (LG), in collaboration with premium Dutch lifestyle brand Moooi, is presenting the ‘A Life Extraordinary’ exhibition at Milan Design Week (MDW) 2024, running from April 16-21. The exhibition is a fusion of bold aesthetics and advanced technologies, where LG’s innovative home appliances meet Moooi’s distinctive designs and interior objects, coming together in a stunning showcase of sophisticated home living.
A Must-see Exhibition: Innovative in Home Appliances as Objet d’Art
Moooi’s “creative luxury” is immediately apparent in each engaging and elegant display that makes up the memorable exhibit. The Dutch company’s curated furniture pieces, lightings, patterns and interior accessories are perfectly paired with a wide range of stylish, premium LG appliances. Among these are the PuriCare AeroFurniture, InstaView bottom-freezer refrigerator with MoodUP, Styler clothing management system and Styler ShoeCase. LG’s state-of-the-art products and Moooi’s designer offerings not only offer convenience and comfort but also create a visually harmonious ensemble that can instantly elevate any indoor space.
Works of Art: LG Home Appliances with Exclusive Moooi Patterns
Following up last year’s successful collaboration, LG is introducing even more eye-catching Moooi designs for the PuriCare AeroFurniture at MDW. Moooi’s new Silk Bombis patterns, embodying the distinctive appearance and habitat of the silkworm, augment the unashamedly modern styling of LG’s table-type air purifier. These patterns infuse the surrounding décor with gorgeous colors and imaginative aesthetics, adding a sense of liveliness.
The LG PuriCare AeroFurniture, with its cutting-edge air purification technologies, convenient functions and a compact, cylindrical form factor, provides cleaner indoor air and a décor-friendly yet highly practical design. In addition to 360-degree air purification for a healthier, more pleasant environment, the AeroFurniture offers a mood lighting feature that allows users to easily alter the ambiance of the room to match their mood or occasion.
Lifestyle Appliances: Harmonizing Design and Tech in an Extraordinary Space
The Milan showcase also puts the spotlight on the evolved design and thoughtful features of groundbreaking LG home appliances, such as the LG InstaView bottom-freezer refrigerator with MoodUP. The impressive new model incorporates an InstaView panel with color-changing LED lighting on its fridge door, and a color-changing MoodUP panel on its freezer door. Users can choose from 438 color combinations for the freezer door and InstaView lighting, giving them considerable scope to customize the fridge’s appearance and transform the atmosphere in the kitchen.
Another lifestyle innovation on show in Milan is the LG Styler ShoeCase. The product allows users to display their favorite sneakers as if they were works of art, thanks to its 360-degree rotating turntable and transparent ‘display case’ panels. The Styler ShoeCase also provides a complete shoe care solution by maintaining the ideal conditions for shoe storage. Visitors can also explore LG’s latest Styler, a steam clothing care solution which blend seamlessly into the visually sumptuous LG x Moooi showroom.
“Our collaboration with Moooi at Milan Design Week presents an extraordinary experience where technology and design meet, and seamlessly merge,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Leveraging the best of technology and design, we will continue to deliver advanced innovations tailored to the needs and tastes of each customer.”
Moooi’s exhibition envisioned by LG is being held during Milan Design Week from April 16-21 at the Salone dei Tessuti, 29 Via S. Gregorio, Milan, Italy.
# # #
link hidden, please login to view -
By News Reporter
Company Showcases Sophisticated Built-in Kitchen Lineups
with Innovative AI Technologies in Milan
SEOUL, Apr. 15, 2024 — LG Electronics (LG) is participating in Milan Design Week 2024, the global design trade fair taking place in Milan, Italy, from April 16-21. Aimed at increasing the company’s presence in the European built-in market, LG’s Milan Design Week exhibition includes a booth at Salone del Mobile (EuroCucina), a display at Signature Kitchen Suite showroom and a collaboration with Moooi at the Dutch lifestyle company’s showroom.
Since the launch of its ultra-premium Signature Kitchen Suite built-in appliances, LG has continuously and strategically expanded its presence around the globe. Last year’s IFA exhibition in Germany marked the introduction of the built-in lineups from the LG brand, which complement the company’s well-established ultra-premium offerings. At Milan Design Week 2024, the company seeks to demonstrate its commitment to providing premier culinary lifestyles, with a diverse range of products designed to meet the needs of different customer segments.
LG’s exhibition booth at Salone del Mobile showcases the ultra-premium Signature Kitchen Suite built-in lineup, plus an array of advanced, aesthetically-pleasing products from the company’s wider kitchen appliance portfolio. Through its ‘True To Food’ philosophy, the Signature Kitchen Suite brand communicates the importance of preserving the original value of food. Also on show is a selection of LG cooking solutions that combine with the ThinQ app for a smarter ‘Life’s Good’ kitchen experience.
During Milan Design Week, the Signature Kitchen Suite showroom will introduce visitors to the sophisticated styling and advanced technologies of the latest Signature Kitchen Suite built-in products. Meanwhile, at the ‘A Life Extraordinary’ exhibit (April 16-21) at Moooi’s exhibition space, LG will showcase its PuriCare AeroFurniture air purifier featuring distinctive, new designs by Moooi, as well as other new products such as the InstaView bottom freezer with MoodUP.
An Inspired Culinary Lifestyle with LG’s Kitchen Appliances at Salone del Mobile
The LG exhibition at Salone del Mobile clearly conveys the value and joy of sharing and savoring quality food. The company’s impressive booth, which covers 483 square meters, is designed by GamFratesi, the acclaimed architecture and design studio founded by Italian Enrico Fratesi and Denmark’s Stine Gam. Presented inside are the Signature Kitchen Suite built-in portfolio and LG-branded built-in kitchen and home appliance lineups.
Among the products on display is the newly unveiled Signature Kitchen Suite 60-centimeter (24-inch) built-in oven with Gourmet AI technology. LG’s AI innovation can identify what the user is cooking and automatically suggest the optimal cooking mode from a database of 130 recipes. The stunning new oven also boasts enhanced ProBake, which leverages the company’s inverter technology to ensure uniform heat distribution for fast and efficient cooking. Offering convenience and cooking flexibility, the Signature Kitchen Suite free zone induction hob allows users to place any size or type of cookware anywhere on its cooking surface.* This is made possible through the AI-equipped hob’s ability to detect and track the position of cookware.
Launching in Italy this month, the LG InstaView bottom-freezer refrigerator with MoodUP can be found alongside the French-door InstaView fridge with MoodUP at the company’s Salone del Mobile booth.
In addition to exploring new LG products, visitors to the company’s booth will have the opportunity to enjoy a lively cooking demonstration hosted by Signature Kitchen Suite. The event features renowned chef Fabrizio Ferrari, who will prepare delectable cuisine using some of the latest built-in appliances from the Signature Kitchen Suite lineup. Other special activities include ‘Zero Wasting Oven Cooking’ with LG’s built-in appliances, wine tasting sessions hosted by sommelier Emanuele Trono, and a unique musical and culinary experience with DJ and cook Daniele de Michele (a.k.a. Donpasta).
The newly-revealed Signature Kitchen Suite 48-inch French-door refrigerator and the sleek appliances of the Transitional lineup, which include built-in combi refrigerators, induction hobs and microwave ovens, form part of LG’s expanded portfolio targeting the European built-in market.
Precision and Elegance with Signature Kitchen Suite’s New Capsule Collections
At the Signature Kitchen Suite showroom, located at the intersection of Milan’s famous Via Manzoni and Piazza Cavour, LG is hosting an open-to-the-public week-long event, displaying its high-end built-in appliances together with its new Design Capsule Collections, under the theme of ‘The Art of Precision’.
An exciting development for Signature Kitchen Suite is the collaboration with internationally acclaimed designer Patricia Urquiola, who has designed a sculptural cabinet for the brand’s under-counter drawer fridge. Ideal for modern places, where the boundary between living room and kitchen is frequently blurred or erased, Urquiola’s cabinet transforms the ultra-premium brand’s home appliance into a gorgeous piece of furniture. The amalgamation of Signature Kitchen Suite’s superior technology with Urquiola’s design artistry has resulted in an elevated lifestyle solution with a luxurious, handcrafted touch. The cabinet is available in three modularities and two finishes – wood or Cimento tiles.
Visitors to the showroom can also see SKINS Club; an ultra-elegant cabinet for the Signature Kitchen Suite under-counter wine cellar designed in collaboration with local Milanese architectural and design firm m2Atelier. A must-have for the connoisseur, the stunning SKINS Club features separate compartments for storing wine and cigars and offers customizable finishes for personalized look.
An Exclusive Collaboration of Technology and Artistry
At the Salone dei Tessuti, LG has collaborated with Moooi to create an extraordinary experience where technology and design seamlessly merge. The gallery-concept exhibition space shows off the evolved design and thoughtful features of LG’s groundbreaking home appliances, such as the LG InstaView bottom-freezer with MoodUP, Styler clothing management system, Styler ShoeCase and a PuriCare AeroFurniture table-type air purifier decorated with a new pattern from Moooi.
“We are excited to present our expanded, diverse portfolio of built-in appliances at this year’s Milan Design Week,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to strengthen its presence in the European built-in market with its ultra-premium Signature Kitchen Suite and LG-branded built-in appliances designed to fulfill diverse customer needs.”
Visitors to the Milan Design Week 2024 can explore LG’s advanced built-in kitchen and home appliances at the LG exhibition booth at Milan Fairgrounds, the Signature Kitchen Suite showroom (corner of Via Manzoni and Piazza Cavour) and the Moooi showroom at Salone dei Tessuti (Piazza Cavour).
# # #
* Cookware recognition may vary depending on the size or number of items placed on the surface.
link hidden, please login to view -
By News Reporter
Company Awarded 28 Awards for Excellence in Product Design,
Including Two “Best of the Best” Honors
SEOUL, Apr. 4, 2024 — LG Electronics (LG) announces it has received a total of 28 awards at this year’s Red Dot Award. Among the multiple accolades are two Best of the Best accolades for LG CLOi ServeBot and Signature Kitchen Suite Transitional Series wall ovens.
Recognized with a Best of the Best honor, LG CLOi ServeBot incorporates innovative technology in a sleek design with stability in mind. For increased convenience and versatility, the autonomous serving robot features a three-tier shelves that can be adjusted or detached to suit the situation and can even hold up to 40 kilograms, making it easy to move heavy loads.
Offering enhanced driving performance with six wheels and independent suspension, the CLOi ServeBot can even move stably on unsteady floors. Equipped with a 3D camera and a light detection and ranging (LiDAR) sensor, CLOi ServeBot can recognize environments and communicate with other CLOi ServeBot to coordinate movements without access points, enabling the stable operation of more than ten robots in the same space simultaneously. Featuring outstanding technology, CLOi ServeBot was awarded the Innovation Award at CES 2024.
Also awarded the Best of the Best, the Signature Kitchen Suite Transitional Series wall ovens were recognized for its modern and minimal design with an elegant, velvety matte finish that elevates the kitchen environment. Delivering a chic, minimalist appearance, Transitional Series ovens are equipped with slimmer handles than those found on Professional Series models.
Equipped with Gourmet AI technology and a built-in high-definition camera, the ovens can identify ingredients and automatically suggest optimal recipes on the display. Through the LG ThinQ app, users can monitor what they’re cooking in real time and even capture time-lapse videos and photos.
LG StanbyME Go, a portable 27-inch screen built into a case, was recognized as both an Innovative Product and Winner at this year’s Red Dot Awards. Complete with an integrated Dolby Atmos sound system, HDMI connectivity and webOS, StanbyME Go is the complete anywhere-you-want entertainment experience. LG StanbyME Go is the ideal mobile entertainment screen with its 40W speakers and articulating arm can position the screen in three different ways. Protected by its military-grade case, users can enjoy their content in and outside the home, take it tailgating, camping and anywhere their travels take them.
Other innovations recognized for outstanding design include LG’s latest TV, laptop, monitor, speaker, air conditioners, washing machines and dryers, Styler, all-in-one system ironing, dehumidifier and HydroTower, a combination of air purifier and humidifier.
The Red Dot Award is one of the most respected competitions for product design, communication design and design concepts in the world.
“LG will continue to provide a warm and innovative customer experience with a design tailored to users’ lifestyles along with the company’s unique smart life solutions,” said Hwang Sung-gul, head of LG Electronics’ Corporate Design Center.
# # #
link hidden, please login to view -
By News Reporter
For consumers, it’s the ‘experience’ that counts.
link hidden, please login to view, 73 percent of all customers place experience near the top of their checklist when making purchasing decisions, following only price and product quality in order of importance. LG, a company that strives to ensure that ‘Life’s Good’ for all, has prioritized the art of providing F.U.N. – first, unique and new – core values for customers.
To successfully deliver the types of experiences that customers desire, LG first had to make sure that all parts of the organization were aligned and properly equipped for the task at hand. In 2024, new CX performance management system is applied to the entire executive organization structure – not just Korean executives at the company’s headquarters but global executives and employees in charge of sales, manufacturing and management – with a view to adding CX to other crucial measurements of overall business performance, such as sales and operating profit.
The data from the CX indicator is analyzed to assess the various teams involved and to instill a ‘customer-first’ mindset throughout the entire company. The definition of ‘customer’ in this equation is not limited to end-users, but includes business partners and relevant internal departments as well.
The company made meaningful changes by promoting various customer value innovation activities. However, it was identified that a process was needed to properly evaluate business performance as well as reward the achievement of increased levels of customer satisfaction.
Accordingly, starting from this year, all LG Electronics executives will be evaluated based on the level of customer satisfaction within the organizations under their purview, and also on whether or not they have achieved their allotted tasks. Customer satisfaction is graded based on LG’s in-house-developed measurement tool, which quantifies the satisfaction level of LG customers during each stage of the customer experience journey.
Now, each organization is charged with the mission of determining how it will go about innovating target customers’ experiences. In this way, each unit or team can give in-depth consideration to the important question of “What constitutes a differentiated experience from the customers’ perspective?” and then gauge whether or not a specific CX innovation can be realized.
For teams that don’t work directly with customers, CX tasks can include identifying the relevant customer groups, such as internal departments or suppliers, for a certain aspect or piece of organizational work, and generating appropriate and actionable innovation activities to drive meaningful results. LG strongly believes that customer value innovation is not just the domain of ‘management’ or select customer-facing teams. Rather, it takes a whole company working together to consistently create it, with each person adopting a ‘customer-first’ mindset and seeking to view all pertinent matters from the customer’s perspective.
This belief reflects LG CEO William Cho’s management philosophy, which states that the start and end of all innovation is the customer. Since taking charge of the company at the end of 2021, CEO Cho has continuously emphasized how accelerating customer experience innovation plays a critical role in improving customers’ lives. As a result of his astute direction, and as underscored by LG’s ‘Future Vision 2030’ document and recent brand reinvention, the company is actively expanding its CX innovation initiatives.
To boost the innovation of customer experience, the company has launched a company-wide project calling on all employees to ‘meet’ with customers directly to ‘hear’ their honest feedback and concerns in order to ‘empathize’ with them. As a part of this internal project that focuses on LG’s commitment to advancing CX, executives partook in an ‘on-site’ experience program designed to ensure the implementation of customer-centric management practices and policies. Last year alone, more than 280 LG executives from the Korean headquarters visited key offline sites to see firsthand a broad range of customer contact points and associated activities, including product purchase, phone consultation, rental, delivery and after-service care.
Many of these executives even visited Hi-Tele Service, an LG subsidiary that provides remote customer service. While there, the executives had the valuable opportunity to hear feedback direct from LG customers – giving them insight into how and where the CX might be further improved and refined.
On top of these activities, in order to ‘hear’ from customers, LG hosted seminars where employees could share CX innovation cases as well as programs where they could directly listen to customers’ stories. And, to boost ‘empathy’ for customers, the company is carrying out company-wide activities that enable employees to set their own customer and determine the value they can provide to these customers.
Customer value innovation is not just a task for management or teams that work directly with customers. It is the job of everyone at LG to make meaningful changes by rethinking and differentiating everything the company does from the customer’s perspective.
LG is committed to providing differentiated customer value. The company will continue to pursue a customer-centric way of working – one that is based on a detailed understanding of and empathy for its customers.
Not limited to HQ, our system of actively meeting, hearing and empathizing with customers is being put into place in LG offices around the world. In a dedicated series on , we will introduce how various LG teams and subsidiaries are making changes to reinvent CX, so stay tuned.
By Kang Je-nam, director of Customer Value Innovation Division at LG Electronics
# # #
-
-
By News Reporter
With a 360-degree Rotatable Handle and Auto Screen Adjustment Feature, the Latest
CineBeam Model Delivers High-quality Content Consumption Anytime, Anywhere
SEOUL, Mar. 15, 2023 — LG Electronics (LG) is set for the global launch of the LG CineBeam Q (model HU710PB). The LG CineBeam Q will be available for pre-orders from March 18 with exclusive benefits.1 The global release will begin in South Korea this month and will roll out in other markets, including US, Canada, Australia, Germany, Spain, France, UK, several countries in Asia and the Gulf region from April. Furthermore, the innovative projector aims for further expansion into additional countries.
Unveiled at CES 2024, the LG CineBeam Q projector is designed to complement users’ lifestyles, offering maximum portability with its compact design featuring a 360-degree rotatable handle. Intended for seamless transitions between indoor and outdoor settings, the CineBeam Q caters to users seeking elevated entertainment experiences free from constraints of location.2
The LG CineBeam Q provides flexibility for effortless content consumption anytime, anywhere.2 Whether used as an educational aid for families or a movie screen for social gatherings, the versatile lifestyle companion integrates into any room or outdoor area. When not in use, the CineBeam Q projector acts as a chic interior accessory, complementing any space with its minimal design. Additionally, users can activate the Light Drawing function to enhance the ambiance of a space with captivating digital images. This image-mapping feature projects images onto the wall, elevating the room with tranquil mood lighting.
Extending beyond its portable design, the CineBeam Q refuses to compromise outstanding picture quality, projecting stunning 4K UHD resolution images up to 120 inches and delivering vibrant, vivid pictures with a remarkable 450,000:1 contrast ratio and 154 percent coverage (overall) of the DCI-P3 color gamut.
The CineBeam Q projector boasts versatile and convenient features that effectively solve portability issues associated with conventional projectors, which can be a hassle to set up and move around. Equipped with Auto Screen Adjustment, the auto-focus feature optimizes image placement and size, creating an immersive viewing experience in any space, while eliminating the inconvenience of the setup process.3 Further enhanced by the latest version of the intuitive LG webOS platform, viewers can watch all their favorite shows with seamless access4 to popular streaming services like Netflix, Disney+, Prime Video and YouTube.5 Additionally, it allows users to effortlessly share content from their smart devices via AirPlay 2 and Miracast.6
“The LG CineBeam Q stands out as a truly unique projector, not only for its exceptional picture quality and impressive visuals but also for its ability to seamlessly blend into any home environment as a stunning art piece,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Content lovers will be delighted by the portability of the projector lineup, which delivers unparalleled cinematic viewing experiences anytime, anywhere.”
# # #
1 Benefits for pre-order purchase may vary by country.
2 The projector operates solely through external power sources and does not feature a built-in battery. It necessitates connection to a power cord or external battery. Also, the model requires space suitable for projection such as walls, ceilings and similar surfaces.
3 If the distance from the screen exceeds 2 meters or the angle of placement is over 25 degrees, the auto screen adjustment may not work properly.
4 Available when the device is connected to Internet or Wi-Fi network.
5 Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country. Users are required to have an account for the streaming services.
6 Available when the device is connected to Internet or Wi-Fi network.
link hidden, please login to view
-
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.